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Country Report

India Flag Direct Selling in India

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct selling in India remains under the dominant influence of international companies such as Amway, Herbalife and Tupperware, among others. As the channel grows with the help of the strong distribution networks of these international direct selling companies, especially in second-tier and third-tier cities, the lack of proper legislation and legal framework regulating direct selling has allowed several rogue companies to scam a large number of consumers by purporting to be legitimate direct selling companies. Although direct selling witnessed strong growth in 2013, the constant stream of news reports about scams conducted by rogue direct selling companies led many consumers to shy away from the channel, thereby preventing direct selling from achieving its full growth potential. The Indian Direct Selling Association continues to demand the development of a proper legal framework for the channel, although nothing concrete has been established in this respect yet.

COMPETITIVE LANDSCAPE

  • Amway India Enterprises Pvt Ltd continued to lead direct selling in 2013 with a 28% value share. Amway remained one of the most trusted direct selling companies in India throughout the forecast period. The company remains very well-known for the high quality of its products and the very wide variety of products it offers ranging across beauty and personal care, weight management and vitamins and dietary supplements.

PROSPECTS

  • Direct selling is expected to witness steady growth during the forecast period as the channel will continue to be dominated by consumer health direct selling and beauty and personal care direct selling. In addition, food and drink direct selling is expected to grow rapidly over the forecast period, contributing to the strong growth expected overall in direct selling throughout the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in India?
  • How important is direct selling in India?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2008-2013
  • Table 2 Direct Selling by Category: % Value Growth 2008-2013
  • Table 3 Direct Selling Company Shares: % Value 2009-2013
  • Table 4 Direct Selling Brand Shares: % Value 2010-2013
  • Table 5 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Direct Selling in India - Company Profiles

Amway India Enterprises Pvt Ltd in Retailing (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway India Enterprises Pvt Ltd: Key Facts
  • Summary 2 Amway India Enterprises Pvt Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Lifestyle International Amway India Enterprises Pvt Ltd : Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Amway India Enterprises Pvt Ltd: Competitive Position 2013

Retailing in India - Industry Context

EXECUTIVE SUMMARY

Retailing records healthy value growth due to rising income levels

Internet retailing of non-grocery products witnesses strong growth

Non-grocery retailers continues to record stronger growth than grocery retailers

Domestic players continue to dominate retailing

Hypermarkets is set to witness the strongest growth in retailing over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising annual disposable helped to drive retailing sales in 2013

Internet retailing becomes a major threat to the majority of India’s store-based retailers

Government eased retail FDI policies to encourage companies to enter India

Second-tier and third-tier cities become the new up-and-coming areas for retailers

MARKET DATA

  • Table 7 Sales in Retailing by Channel: Value 2008-2013
  • Table 8 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 10 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 13 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 14 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 15 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 21 Retailing Company Shares: % Value 2009-2013
  • Table 22 Retailing Brand Shares: % Value 2010-2013
  • Table 23 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 24 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 26 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 27 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 31 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 32 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 5 Standard Opening Hours by Channel Type 2013

Cash and carry

  • Table 45 Number of Outlets in Cash and Carry by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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