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Country Report

Belgium Flag Direct Selling in Belgium

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite the competition it faces from the internet retailing, direct selling managed to record positive current value growth in 2015, thanks mainly to its intimacy and conviviality. Homewares and home furnishing and personal accessories and eyewear were the fastest growing product categories in direct selling towards the end of the review period.

COMPETITIVE LANDSCAPE

  • Victoria Benelux SA was the leading player in direct selling in Belgium during 2015. The company was able to take advantage of the rising demand for personal accessories and eyewear and, in particular, the positive trends being seen in party plan direct selling, which became increasingly popular during the economic recession, when many Belgian people were glad of the opportunity to socialise without needing to spend a lot of money.

PROSPECTS

  • Direct selling is set to record slow value growth over the forecast period, increasing by just 1% between 2015 and 2020. This is set to be due to two factors which are strongly related to each other: as competition from internet retailing is set to become even more relevant over the forecast period, direct selling players are likely to become more incline to become online retailers as well.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Belgium?
  • How important is direct selling in Belgium?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Retailing in Belgium - Industry Context

EXECUTIVE SUMMARY

Economic recovery gradually filtering through

The rise of internet retailing drives growth in 2015

Grocery retailing holds up despite online competition

The competitive landscape remains highly fragmented

On-going growth expected, but at a slower rate

KEY TRENDS AND DEVELOPMENTS

Economic outlook: Belgium’s economy slowly recovers

The success of the internet retailing has a strong impact on store-based retailing

Creating value in grocery retailing: from price war to health and wellness

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 7 Cash and Carry Value Sales: 2010-2015
  • Table 8 Cash and Carry: Number of Outlets by National Brand Owner 2012-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 11 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 12 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 15 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 22 Retailing GBO Company Shares: % Value 2011-2015
  • Table 23 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 24 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 25 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 26 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 27 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 28 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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