print

Country Report

Belgium Flag Direct Selling in Belgium

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite increasing consumer confidence and dynamism in terms of new agents employed, the performance of direct selling in 2013 and 2014 was negatively affected by the strong growth of internet retailing. However, despite the overall slight negative performance, there were categories which proved successful in 2014, thanks especially to the private and conviviality features of direct selling. Apparel and footwear, home improvement and gardening and housewares managed to see growth in 2014. On the other hand, media products suffered strongly from the competition with internet retailing.

COMPETITIVE LANDSCAPE

  • Tupperware Belgium and Victoria Benelux were the biggest companies in direct selling in terms of value sales in 2014. Both companies took advantage of the increasing demand for homewares, and especially of the positive trend of home parties, which became increasingly popular during the economic recession, when customers looked for cheaper options to socialise.

PROSPECTS

  • Two factors are likely to prevent direct selling from experiencing a positive performance over the forecast period: legislation on the one hand, and the continuous development of internet retailing on the other. Whilst companies and trade associations might be successful in lobbying against the legislative constraints that affected the channel during the review period, it is very unlikely that the channel will be able to overcome the competition from internet retailing.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Belgium?
  • How important is direct selling in Belgium?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2011-2013

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2009-2014
  • Table 3 Direct Selling by Category: % Value Growth 2009-2014
  • Table 4 Direct Selling Company Shares: % Value 2010-2014
  • Table 5 Direct Selling Brand Shares: % Value 2011-2014
  • Table 6 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Retailing in Belgium - Industry Context

EXECUTIVE SUMMARY

Retailing sees a low value increase in 2014

The development of internet retailing

Pressure on prices hampers grocery retailers’ profit margins

Top 10 players retain or increase their shares

More dynamic performance expected over the forecast period 2014-2019

KEY TRENDS AND DEVELOPMENTS

Economic outlook

The impact of e-commerce on store-based retailing

Price war within grocery retailers

A pattern for impulse shopping: the development of m-commerce

MARKET INDICATORS

  • Table 8 Employment in Retailing 2009-2014

MARKET DATA

  • Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 23 Retailing Company Shares: % Value 2010-2014
  • Table 24 Retailing Brand Shares: % Value 2011-2014
  • Table 25 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 31 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 33 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 36 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 37 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 38 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014
  • Table 47 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 48 Cash and Carry: Value Sales 2009-2014
  • Table 49 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 50 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here