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Country Report

Direct Selling in Belgium

Price: US$900

About this Report

Executive Summary

TRENDS

  • Good recovery was seen in direct selling in 2012, as low consumer confidence led many to look for alternative work, particularly as a second job, and consumers looked for cheaper forms of entertainment based in the home. According to Comeos, 95% of all direct sales representatives are self-employed, and for 65% of these, it constitutes a second job.

COMPETITIVE LANDSCAPE

  • Tupperware Belgium continued to be the leading player in direct selling in 2012, with a value share of 23%, which was an increase compared with 2011. It is taking advantage of the boom in party plans, and is bringing out new product ranges to attract new customers.

PROSPECTS

  • Consumer confidence, which was extremely low as economic prospects became grim from 2009 onwards, is recovering to more optimistic levels, according to official sources. Surveys show that in general people are gaining confidence in the Belgian economy. However, their main concern remains the high level of unemployment, which is not benefiting from the more positive developments in exports and trade. However, it is still expected that the forecast period will see sales growth higher in constant value terms to that in 2012, also due to favourable changes in legislation and distribution as described.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Belgium?
  • How important is direct selling in Belgium?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Retailing in Belgium - Industry Context

EXECUTIVE SUMMARY

Growth in retailing slows down in 2012 due to the gloomy economy

Internet retailing is the big winner

Grocery retailing outperforms non-grocery retailing

Competitive environment remains fragmented

Uncertain outlook for retailing

KEY TRENDS AND DEVELOPMENTS

Belgian economic recovery not as rapid as expected

Internet retailing still shows some room for development

Legislation continues to threaten independent retailers

Retailers increase their private label offer to remain competitive

Expansion of convenient store-based retailing formats

Belgians continue to spend more time at home

MARKET INDICATORS

MARKET DATA

APPENDIX

Operating environment

Cash and carry

  • Table 8 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

MARKET INDICATORS

  • Table 9 Employment in Retailing 2007-2012

MARKET DATA

  • Table 10 Sales in Retailing by Channel: Value 2007-2012
  • Table 11 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 14 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 16 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 17 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 23 Retailing Company Shares: % Value 2008-2012
  • Table 24 Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 26 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 28 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 29 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 31 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 32 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 33 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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