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Country Report

Direct Selling in New Zealand

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • During the review period, direct sellers in New Zealand were faced with the threat of internet retailing. Growing at an exponential rate, this channel put considerable pressure on direct selling, with several companies launching online platforms to capitalise on this trend, for example Amway of New Zealand. Internet retailing is gaining popularity due to convenience and comparability. Consumers can compare prices online and have their purchases delivered to their door.

COMPETITIVE LANDSCAPE

  • Avon Cosmetics (New Zealand) was the leading player in direct selling in New Zealand in 2012. The company held a value share of 8%, which amounted to sales of NZ$26 million. The company has extensive experience within the channel. Avon Cosmetics (New Zealand) also benefits from impressive financial backing from its parent company (Avon Products Inc), which possesses global distribution networks. Despite the company’s strong presence within direct selling, Avon Cosmetics (New Zealand) saw a 1% decrease in value sales in 2012. The growth in internet retailing had a negative impact on the company. Avon Cosmetics (New Zealand)’s major focus is on beauty and personal care products within the country. The company sells its products through its distributor programme, using catalogues.

PROSPECTS

  • Direct selling is expected to come under severe pressure from internet retailing over the forecast period. The latter channel is expected to perform well over the forecast period, as more and more consumers engage in online shopping. The growth in smartphones, tablets and internet connectivity are expected to drive growth in internet retailing over the forecast period. Consequently, direct selling is expected to be negatively impacted by the growth in internet retailing. More and more consumers are expected to shift from the direct selling channel to internet retailing, due to convenience (amongst other factors). As a result, value growth in direct selling is expected to be modest over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in New Zealand?
  • How important is direct selling in New Zealand?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in New Zealand - Company Profiles

Avon Cosmetics (New Zealand) Ltd in Retailing (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics (New Zealand) Ltd: Key Facts
  • Summary 2 Avon Cosmetics (New Zealand) Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Avon Cosmetics (New Zealand) Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosmetics (New Zealand) Ltd: Competitive Position 2012

Retailing in New Zealand - Industry Context

EXECUTIVE SUMMARY

Positive value growth as a result of economic recovery

Internet retailing sees the strongest performance in 2012

Non-grocery retailers feels the heat from internet retailing

Grocery giants dominate the retail landscape in New Zealand

Modest value growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer confidence improves, despite constrained economic conditions

  • Table 8 Official Cash Rate 2007-2012
  • Table 9 Consumers Price Index (CPI) 2007-2012
  • Table 10 Exchange Rates NZ$/US$ 2007-2012
  • Table 11 Consumers Price Index (CPI) 2012-2017
  • Table 12 Real GDP Growth 2012-2017
  • Table 13 Unemployment 2012-2017
  • Table 14 Exchange Rates NZ$/US$ 2012-2017

New Zealanders embrace internet retailing

Changes to tobacco and alcohol legislation benefit retailing in 2012

Trend towards premiumisation observed for private label in New Zealand

Retailers remain resilient, despite Christchurch earthquake aftershocks

New Zealand retailers put sustainability strategies into practice

MARKET INDICATORS

  • Table 15 Employment in Retailing 2007-2012

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2007-2012
  • Table 17 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 22 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 23 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 25 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 27 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 28 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 29 Retailing Company Shares: % Value 2008-2012
  • Table 30 Retailing Brand Shares: % Value 2009-2012
  • Table 31 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 32 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 33 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 34 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 35 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 36 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 37 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 38 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 39 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 40 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 41 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 43 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 44 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 45 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 46 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 47 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 48 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 49 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 50 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 51 Cash and Carry: Number of Outlets by National Brand Owner 2012

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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