print

Country Report

New Zealand Flag Direct Selling in New Zealand

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct sellers continued to feel pressure from the growing popularity of internet retailing in New Zealand, with several companies launching online platforms to capitalise on this trend. In fact, leading direct seller, Avon Cosmetics, undertook major investment in online retailing during 2012/2013. Key developments included the ability to view products on the Avon website during 2012 and the launch of an e-brochure on the Avon website in 2013. Furthermore, the company launched its own mobile app and virtual makeover tool during 2013 in an attempt to attract younger consumers.

COMPETITIVE LANDSCAPE

  • Avon Cosmetics was the leading player within direct selling in New Zealand with a value share of 8% in 2013. The company lost value share over the review period, falling from 10% in 2008. The company invested heavily within the online channel during 2013 in an attempt to capitalise on the trend towards internet retailing. The company launched its own mobile app and a virtual makeover tool during 2013. The tool allows consumers to upload a photo of themselves and try different makeup looks using Avon products. The mobile app also enables consumers to connect with their local Avon representatives and purchase products through them as well as view the Avon brochure on both tablets and smartphones. During 2013 Avon Cosmetics had still not instituted internet retailing on its website (or mobile app) with products only able to be viewed online. The company’s major focus is within beauty and personal care products, and it continues to sell its products through its distributor programme, using catalogues.

PROSPECTS

  • Direct selling is expected to come under severe pressure from internet retailing over the forecast period. The latter channel is set to perform well over the forecast period, as more consumers will engage in online shopping, a trend fuelled by the growth in smartphones, tablets and internet connectivity. Consequently, direct selling is expected to be negatively impacted by this trend as an increasing number of consumers will shift from the direct selling channel to internet retailing, due to convenience (amongst other factors). As a result, value sales growth in direct selling is expected to be modest over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in New Zealand?
  • How important is direct selling in New Zealand?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2008-2013
  • Table 3 Direct Selling by Category: % Value Growth 2008-2013
  • Table 4 Direct Selling Company Shares: % Value 2009-2013
  • Table 5 Direct Selling Brand Shares: % Value 2010-2013
  • Table 6 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Retailing in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic recovery drives retailing performance

Mobile technology boosts internet retailing

New alcohol legislation comes into force in 2013

Grocery retailers remain on top

Christchurch rebuild to propel forecast retail growth

KEY TRENDS AND DEVELOPMENTS

New Zealand’s economy on the mend

  • Table 8 Real GDP Growth 2008-2013
  • Table 9 Inflation Rate 2008-2013
  • Table 10 Unemployment Rate 2008-2013
  • Table 11 Real GDP Growth 2013-2018
  • Table 12 Inflation Rate 2013-2018
  • Table 13 Unemployment Rate 2013-2018

Christchurch earthquake recovery prompts Canterbury retail growth

Mobile-mania drives growth in internet retailing

New alcohol legislation puts convenience stores on the back foot

MARKET INDICATORS

  • Table 14 Employment in Retailing 2008-2013

MARKET DATA

  • Table 15 Sales in Retailing by Channel: Value 2008-2013
  • Table 16 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 17 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 18 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 21 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 22 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 23 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 24 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 25 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 27 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 28 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 29 Retailing Company Shares: % Value 2009-2013
  • Table 30 Retailing Brand Shares: % Value 2010-2013
  • Table 31 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 32 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 33 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 34 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 35 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 36 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 37 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 38 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 39 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 40 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 41 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 42 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 43 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 44 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 46 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 47 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 49 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 50 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013
  • Table 53 Number of Shopping Centres/Malls 2013

Cash and carry

  • Table 54 Number of Outlets in Cash and Carry by National Brand Owner: 2013

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here