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Country Report

Direct Selling in Ukraine

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • The two main players in direct selling, Oriflame Cosmetics Ukraine and Avon Cosmetics (Ukraine), are developing well, with both companies’ shares growing at the expense of their competitors. The products offered by these two companies are well-perceived by consumers because of the personal recommendations from the companies’ representatives. The image of these products is positive – one of high-quality products at affordable prices. This encouraged these companies to introduce additional items in their brochures, such as bags and accessories, which are also sparking the interest of regular customers.

COMPETITIVE LANDSCAPE

  • Direct selling was led by Oriflame Cosmetics Ukraine and Avon Cosmetics (Ukraine) in 2012, which held a combined value share of 48%. Both these companies sell beauty and personal care products, and are well-known and well-established amongst Ukrainian consumers. The success of these companies lies mainly in their wide offer of products which are sold for reasonable prices, and also in the high number of their active representatives, and thus wide national coverage. Moreover, both companies are very active in terms of new product development and innovation, as well as in terms of promotional activities, which both attract consumers.

PROSPECTS

  • The recent increase in the number of sales agents is not expected to last for long. As the Ukrainian economy is expected to recover, previous retail trends will be re-established. With the anticipated improvement in living standards, fewer consumers will want to be engaged in part-time work in direct selling. Specialised perfumeries will gradually gain share from beauty and personal care direct selling. Ukrainian consumers have no strong tradition of buying products such as furnishings, home care products, food, clothing or consumer electronics through the direct selling channel.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Ukraine?
  • How important is direct selling in Ukraine?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Ukraine - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Ukraine - Company Profiles

Avon Cosmetics (Ukraine) DP in Retailing (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics (Ukraine) DP: Key Facts
  • Summary 2 Avon Cosmetics (Ukraine) DP: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Avon Cosmetics (Ukraine) DP: Competitive Position 2011

Retailing in Ukraine - Industry Context

EXECUTIVE SUMMARY

Price-effectiveness is the approach favouring economic recovery

Independent small grocers continues to decline

The boundary between grocery and non-grocery channels is increasingly blurred

Competitive environment is still undeveloped

Modest sales growth

KEY TRENDS AND DEVELOPMENTS

Economic preconditions for the development of retailing

Internet retailing increases, but growth is limited by a lack of trust in online payment methods and delivery issues

Government regulation and rising excise taxes boost the illicit market

Private label products are offered by almost all chains

Demographic changes

Increasing preference for modern retail outlets

MARKET INDICATORS

  • Table 8 Employment in Retailing 2007-2012

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2007-2012
  • Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 22 Retailing Company Shares: % Value 2008-2012
  • Table 23 Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 27 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 44 Cash and Carry: Sales Value 2008-2012
  • Table 45 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2012
  • Table 46 Cash-and-Carry: Number of Outlets by National Brand Owner: 2008-2012

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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