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Country Report

Poland Flag Direct Selling in Poland

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling is a stable channel, generating growth year-on-year. Poland ranks fifth among the largest direct selling markets in the EU in terms of value sales. Beauty and personal care continued to account for the highest share of value sales in the channel in 2015. The lipstick effect has been noticeable as female consumers want to look attractive, even in uncertain economic times. Other categories, however, performed better due to offering unique products which are not available in other channels.

COMPETITIVE LANDSCAPE

  • Avon Cosmetics Polska Sp zoo continued to lead direct selling in 2015 with a 29% share of value sales. The company’s leading position can be attributed to its large network of agents as well as offering good quality products at affordable prices. Avon also runs numerous advertising campaigns which involve high-profile celebrities (well-known actresses or singers). In December 2014, the company also opened its first physical outlet in Warsaw in the prestigious Zlote Tarasy shopping mall.

PROSPECTS

  • Direct selling is expected to record only a moderate value CAGR of 1% at constant 2015 prices over the forecast period. According to a representative of Polskie Stowarzyszenie Sprzedazy Bezposredniej (Polish Direct Selling Association), Poland is perceived positively by international direct selling players as a stable market which is worth entering. Hence, new products and new entrants are likely to be seen in the channel over the forecast period. It is expected that consumer confidence in this channel will gradually improve and direct relationships with agents will be of great importance, especially to the elderly.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Poland?
  • How important is direct selling in Poland?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Direct Selling in Poland - Company Profiles

Avon Cosmetics Polska Sp zoo in Retailing (Poland)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Avon Cosmetics Polska Sp zoo: Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 2 Avon Cosmetics Polska Sp zoo: Competitive Position 2015

Retailing in Poland - Industry Context

EXECUTIVE SUMMARY

A year of challenges

Convenient solutions increasingly in demand

Dynamism of internet retailing

Small retailers join the main operators

Good prospects for retailing

KY TRENDS AND DEVELOPMENTS

Good prospects for the Polish economy

Changes in the retail landscape in Poland

Internet retailing experiences remarkable growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 3 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 7 Cash and Carry Value Sales: 2010-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Retailing GBO Company Shares: % Value 2011-2015
  • Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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