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Country Report

Direct Selling in Colombia

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • During the review period beauty and personal care direct selling companies expanded, not only with the arrival of Natura Cosméticos, but with the strong increase in their sales forces, and strategies to improve their national coverage. As a result, this category increased its share within direct selling, going from 45% of total sales in direct selling at the beginning of the review period to 53% in 2012.

COMPETITIVE LANDSCAPE

  • Avon Colombia, Belstar and Yanbal de Colombia, all within beauty and personal care, led direct selling with a combined value share of 57% in 2012. These companies carry out several campaigns, and are constantly including new product lines, such as men’s grooming, jewellery and homewares products, as well as increasing their sales forces; factors which allowed them to remain the top companies.

PROSPECTS

  • Direct selling is set to increase by a CAGR of 4% in constant value terms in the forecast period. Beauty and personal care will continue to be the most important category, and will continue to drive sales. The performance expected for the forecast period is better compared with the review period, driven by the expected increase in the sales force, which is receiving training and incentives, as well as improvements in logistics, as the companies have been investing in production facilities in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Colombia?
  • How important is direct selling in Colombia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Channel: Value 2007-2012
  • Table 2 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 3 Direct Selling Company Shares: % Value 2008-2012
  • Table 4 Direct Selling Brand Shares: % Value 2009-2012
  • Table 5 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 6 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Colombia - Company Profiles

Avon Colombia Ltda in Retailing (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Colombia Ltda: Key Facts
  • Summary 2 Avon Colombia Ltda: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Avon Colombia Ltda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Avon Colombia Ltda: Competitive Position 2012

Belstar SA in Retailing (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Belstar SA: Key Facts
  • Summary 6 Belstar SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Belstar SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Belstar SA: Competitive Position 2012

Yanbal de Colombia SA in Retailing (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Yanbal de Colombia SA: Key Facts
  • Summary 10 Yanbal de Colombia SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Yanbal de Colombia SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Yanbal de Colombia SA: Competitive Position 2012

Retailing in Colombia - Industry Context

EXECUTIVE SUMMARY

Retailing sees a good performance, despite the slowdown of the economy

Internet retailing attracts the attention of companies and consumers

Retailers diversify their offer

Apparel specialist retailers sees the arrival of new players

Optimistic landscape for retailing

KEY TRENDS AND DEVELOPMENTS

Colombian economy continues to see a positive performance

Internet retailing shows strong growth

The government presents a tax reform to the Congress

Private label continues to grow

Small and mid-sized cities: the key for the expansion of retailing

Store cards contribute to improving access to credit

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 43 Cash and Carry: Sales Value 2007-2012
  • Table 44 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 45 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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