print

Country Report

Direct Selling in Spain

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Spain’s prolonged economic downturn and the high unemployment rates that have resulted have made a part-time career as a direct selling agent more appealing to the increasing numbers of unemployed and underemployed Spaniards. Working as a direct selling agent offers many struggling Spanish people a viable and flexible means of generating income, whether this be supplemental to the income generated from other activities or as primary employment.

COMPETITIVE LANDSCAPE

  • Avon Cosmetics, Vorwerk España MSL, and Cristian Lay occupied first, second, and third positions respectively in direct selling in Spain during 2012, combined accounting for 58% of the channel’s total value sales. While Avon and Vorwerk, the manufacturer of the popular Thermomix food processor brand, enjoy strong brand recognition in Spain, Cristian Lay experienced considerable under-the radar growth. While the company may not be very well known, it has grown dynamically primarily through the direct selling of costume jewellery and cosmetics. The company claims to offer what it deems ‘democratic luxury’, which essentially means offering a sense of glamour at accessible prices.

PROSPECTS

  • The current economic background and the high unemployment rate favour consumption at home and encourage growth in the direct selling labour force, which both serve to maintain the channel. This trend is likely to continue until recovery is seen in the Spanish economy. It is also worth noting that there is still a sizeable part of the population that has no access to the internet and lives in rural areas far removed from commercial hubs, which may be effectively served by direct selling. The channel is expected to reach €647 million by 2017, with an average yearly growth rate of roughly 0.5% over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Spain?
  • How important is direct selling in Spain?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Channel: Value 2007-2012
  • Table 2 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 3 Direct Selling Company Shares: % Value 2008-2012
  • Table 4 Direct Selling Brand Shares: % Value 2009-2012
  • Table 5 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 6 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Retailing in Spain - Industry Context

EXECUTIVE SUMMARY

Economic recession appears to be here to stay

The polarisation of retail sales deepens as the income gap widens

Demand for essential items remains strong in spite of the economic crisis

Independent players continue to suffer

Fears over the fallout of Spain’s financial bailout

KEY TRENDS AND DEVELOPMENTS

The Spanish economy continue to struggle

Internet retailing increases dynamically

Government regulation as a means of retail revitalisation

The prominence of private label continues to increase

The focus of Spanish retailing moves back to city centres

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 43 Cash and Carry: Sales by National Brand Owner: Sales Value 2010-2011
  • Table 44 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2012

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!