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Country Report

Spain Flag Direct Selling in Spain

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling once again recorded positive current value growth, with the category increasing by 5% in 2015. There is a consensus within the industry that contrary to what happened in other channels, the economic difficulties the country underwent during the review period benefited the category. The unemployment rate still stood at 24% in 2015 – according to EPA (Encuesta Poblacion Activa- Active Population Survey) – which implies that almost 4.5 million citizens still do not have a job. This fact implies that Spaniards will continue to look for ways of earning money. Being a distributor of direct selling products is one of these ways and this fact supported the performance of the channel in 2015.

COMPETITIVE LANDSCAPE

  • No big changes took place in the direct selling competitive landscape in Spain in 2015. Vorwerk España remains the leading direct selling company with a 24% value share in 2015. The category remained fairly stable with no significant new players entering the category. Most of the players investing in non-store retailing chose internet retailing, as the need to establish a network of distributors makes it harder for companies to succeed in direct selling.

PROSPECTS

  • Although the economy was already showing signs of a recovery in 2015, financial institutions predict that it will still take another couple of years for the economy to create a substantial number of jobs. With many Spanish consumers still in a difficult financial situation, it is expected that cocooning and home cooking will continue to be key trends affecting direct selling. As a result, direct selling is set to increase at a constant 2015 value CAGR of 3% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Spain?
  • How important is direct selling in Spain?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Direct Selling in Spain - Company Profiles

Herbalife International de Espana SA in Retailing (Spain)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Herbalife International de Espana SA: Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 2 Herbalife International de Espana SA: Competitive Position 2015

Vorwerk España MSL, SC in Retailing (Spain)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 VORWERK ESPAÑA MSL, SC: Competitive Position 2015

Retailing in Spain - Industry Context

EXECUTIVE SUMMARY

Economic recovery helps retailing sales

Spanish retailing shows disparities

Complementarity instead of substitution between internet and store-based retailing

Spanish players lead the competitive landscape

Outlook more positive

KEY TRENDS AND DEVELOPMENTS

Economic outlook more positive after years of crisis

Store locations follow the evolution of the Spanish housing market

Low cost coexists with luxury

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 4 Standard Opening Hours by Channel Type 2014

Physical retail landscape

Cash and carry

  • Table 7 Sales in Cash and Carry by National Brand Owner: Value 2012-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Retailing GBO Company Shares: % Value 2011-2015
  • Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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