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Country Report

Chile Flag Direct Selling in Chile

| Pages: 32

Price: US$1,000

About this Report

Executive Summary

TRENDS

TRENDS

  • Direct selling in Chile continued to show signs of slow growth in demand during 2014 as current value sales increased at a slower pace for the third consecutive year. The reason for this is that internet retailing is presenting an ever stronger challenge to Chile’s leading direct selling companies. Online retailing offers consumers numerous advantages, including access to a wider variety of goods, while many consumers appreciate the convenience which internet retailing offers due to home delivery and the fact that shopping can be done at any time which suits the consumer. In response, towards the end of the review period many of the direct selling companies operating in Chile launched online catalogues and apps for smartphones and tablets, with Avon and Natura the most active in this respect. Other direct selling companies such as Ebel also operate their own internet retailing websites. These developments demonstrate the importance of adopting a multichannel approach to retailing in order to compete against internet retailers.

COMPETITIVE LANDSCAPE

COMPETITIVE LANDSCAPE

  • Cosméticos Avon maintained its leading position in direct selling in 2014 with a 31% value share, although its major competitors are narrowing the gap between themselves and Avon. Avon recorded a marginal decline in its value share in direct selling during 2014, while both Ebel and Natura registered marginal increases in their value shares.

PROSPECTS

PROSPECTS

  • Direct selling is expected to increase in value at a CAGR of 2% over the forecast period. This growth is likely to be supported by the ongoing introduction of new and innovative products from companies such as Avon, Ebel and Natura and strong growth in the number of direct selling agents operating in Chile. In what is expected to become an increasingly volatile economic environment, cost-conscious Chilean consumers are expected to appreciate the value-for-money which direct selling offers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Chile?
  • How important is direct selling in Chile?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Chile - Category Analysis

HEADLINES

HEADLINES

TRENDS

TRENDS

COMPETITIVE LANDSCAPE

COMPETITIVE LANDSCAPE

PROSPECTS

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2011-2013

CHANNEL INDICATORS

  • Table 2 Direct Selling Agents 2011-2013

CHANNEL DATA

  • Table 3 Direct Selling by Category: Value 2009-2014
  • Table 4 Direct Selling by Category: % Value Growth 2009-2014
  • Table 5 Direct Selling Company Shares: % Value 2010-2014
  • Table 6 Direct Selling Brand Shares: % Value 2011-2014
  • Table 7 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 8 Direct Selling Forecasts by Category: % Value Growth 2014-2019

CHANNEL DATA

  • Table 9 Direct Selling by Category: Value 2009-2014
  • Table 10 Direct Selling by Category: % Value Growth 2009-2014
  • Table 11 Direct Selling Company Shares: % Value 2010-2014
  • Table 12 Direct Selling Brand Shares: % Value 2011-2014
  • Table 13 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 14 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Retailing in Chile - Industry Context

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

The deceleration of growth in the Chilean economy dampens retail sales

The deceleration of growth in the Chilean economy dampens retail sales

Internet retailing is poised to record further growth

Internet retailing is poised to record further growth

Chileans place more importance on convenience in retailing

Chileans place more importance on convenience in retailing

Leading retail companies position themselves in order to appeal to consumers in various economic segments

Leading retail companies position themselves in order to appeal to consumers in various economic segments

Projected growth in retailing is set to closely mirror growth in the national GDP rate over the forecast period

Projected growth in retailing is set to closely mirror growth in the national GDP rate over the forecast period

KEY TRENDS AND DEVELOPMENTS

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Economic outlook

Internet retailing maintains extremely high growth potential

Internet retailing maintains extremely high growth potential

Convenience is king for increasing numbers of Chileans

Convenience is king for increasing numbers of Chileans

Discounters attract traditional channel shoppers

Discounters attract traditional channel shoppers

MARKET INDICATORS

  • Table 15 Employment in Retailing 2009-2014

MARKET INDICATORS

  • Table 16 Employment in Retailing 2009-2014

MARKET DATA

  • Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 19 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 20 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 21 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 22 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 23 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 25 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 27 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 28 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 29 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 31 Retailing Company Shares: % Value 2010-2014
  • Table 32 Retailing Brand Shares: % Value 2011-2014
  • Table 33 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 34 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 35 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 36 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 37 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 38 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 39 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 40 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 41 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 44 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 45 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 46 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 51 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 52 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 54 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

MARKET DATA

  • Table 55 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 56 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 57 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 58 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 59 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 60 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 61 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 62 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 63 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 64 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 65 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 66 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 67 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 68 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 69 Retailing Company Shares: % Value 2010-2014
  • Table 70 Retailing Brand Shares: % Value 2011-2014
  • Table 71 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 72 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 73 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 74 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 75 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 76 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 77 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 78 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 79 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 80 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 81 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 82 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 83 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 84 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 85 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 86 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 87 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 88 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 89 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 90 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 91 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 92 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

APPENDIX

Operating environment

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014
  • Summary 2 Standard Opening Hours by Channel Type 2014
  • Table 93 Number of Shopping Centres/Malls 2011-2014
  • Table 94 Number of Shopping Centres/Malls 2011-2014

Cash and carry

Cash and carry

  • Table 95 Cash and Carry: Value Sales 2009-2014
  • Table 96 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 97 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014
  • Table 98 Cash and Carry: Value Sales 2009-2014
  • Table 99 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 100 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

DEFINITIONS

SOURCES

SOURCES

  • Summary 3 Research Sources
  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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