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Country Report

Direct Selling in Austria

Price: US$900

About this Report

Executive Summary

TRENDS

  • For many female consumers, especially for the group from 30 to 49 years of age according to the Austrian association for direct selling, direct selling parties are a welcome occasion to socialise and take care of shopping tasks simultaneously. However, direct selling is increasingly showing the signs of a mature and saturated category with a 2% value increase in 2012, which was marginally slower than the review period CAGR.

COMPETITIVE LANDSCAPE

  • The leader Amway GmbH retained its leading position and a 20% value share based on its excellent long-standing sales team and its loyal customer base together with its presence in the most important direct selling categories including beauty and personal care, consumer healthcare and home care. Vorwerk Austria GmbH followed with a 17% share and Tupperare Österreich GmbH with a 14% value share.

PROSPECTS

  • Direct selling is expected to fare well, driven by sales in categories that require higher customer service, including sales representatives that replace the need for product manuals. Therefore direct selling is likely to experience ongoing growth until 2017. In particular, consumer appliances and home care products often require correct usage to reach the desired results. Also, beauty and personal care and apparel products profit from educated advice from a trained sales force.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Austria?
  • How important is direct selling in Austria?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Austria - Company Profiles

Trend Products HandelsGmbH in Retailing (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Trend Products HandelsGmbH: Key Facts

INTERNET STRATEGY

  • Summary 2 Trend Products HandelsGmbH: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Trend Products HandelsGmbH: Competitive Position 2012

Retailing in Austria - Industry Context

EXECUTIVE SUMMARY

Healthy growth for retailing in 2012

Convenience shapes the Austrian retailing landscape in 2012

Grocery continues to outperform non-grocery retailing in 2012

Austrian retailing landscape becomes more consolidated

A slight growth is still expected for the retailing industry

KEY TRENDS AND DEVELOPMENTS

Retailing turnover growth experiences a slight improvement despite economic uncertainties

Internet Retailing

Government regulation conducive to market entry

Discounters feel the pinch from supermarkets’ growing private label ranges

Continued expansion of shopping centres and retail parks puts pressure on outlets in other locations

Convenience continues to lead the way

MARKET INDICATORS

  • Table 8 Employment in Retailing 2007-2012

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2007-2012
  • Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 22 Retailing Company Shares: % Value 2008-2012
  • Table 23 Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 27 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

  • Table 44 Shopping Centres/Malls1: 2007-2012

Cash and carry

  • Table 45 Cash and Carry: Sales Value 2007-2012
  • Table 46 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 47 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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