print

Country Report

Netherlands Flag Direct Selling in the Netherlands

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite the heavy competition from Internet retailing, direct selling managed to limit the loss of sales value in 2013 to -1% in current terms, which considering the high levels of competition could have been a lot worse. Many categories within direct selling performed well in 2013, as the leading players in this category continued to invest in building relationships with their consumer base in order to combat competition from, for instance, online companies.

COMPETITIVE LANDSCAPE

  • Herbalife remained the leading player in direct selling. The company is active in this category with a range of beauty and personal care and consumer healthcare products, and has enjoyed success in marketing these products through direct selling. In recent years the company lost some share in direct selling as it was struggling to deal with the tough economic situation, but in 2013 Herbalife managed to register a modest increase in share.

PROSPECTS

  • The outlook for the forecast period is negative. Although it is expected that leading players such as Herbalife, Amway and Oriflame will continue to do well, the smaller players in this category are likely to suffer a decline in sales. The main reason for this is that there is likely to be more intense competition from Internet retailing. This category is expected to see continued high growth, and this is likely to be at the expense of smaller players in direct selling, which will not be able to keep up with the more professional major players in the channel, and the pressure from alternative non-store options such as Internet retailing.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Netherlands?
  • How important is direct selling in Netherlands?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2008-2013
  • Table 2 Direct Selling by Category: % Value Growth 2008-2013
  • Table 3 Direct Selling Company Shares: % Value 2009-2013
  • Table 4 Direct Selling Brand Shares: % Value 2010-2013
  • Table 5 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Retailing in the Netherlands - Industry Context

EXECUTIVE SUMMARY

Retailing industry still struggles as consumer confidence remains low in 2013

Internet retailing continues to have major impact

Grocery retailing more resilient than non-grocery

Major chains dominate retailing at expense of independents

Modest economic recovery to help retailing

KEY TRENDS AND DEVELOPMENTS

Slow economic recovery affects Dutch retail

Need for innovation higher than ever

Retailers seek synergy between store-based and Internet retailing

Empty high streets remain a problem, offer new opportunities

MARKET INDICATORS

  • Table 7 Employment in Retailing 2008-2013

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2008-2013
  • Table 9 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 14 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 17 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Retailing Company Shares: % Value 2009-2013
  • Table 23 Retailing Brand Shares: % Value 2010-2013
  • Table 24 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 25 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 27 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 28 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 33 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 44 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!