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Country Report

United Kingdom Flag Direct Selling in the United Kingdom

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling continues to see rising popularity. Direct selling acts as a way of coping with the poor economic conditions – unemployment encourages people to undertake direct selling. According to the UK Direct Selling Association, around 20,000 people have entered direct selling since 2010, and direct sellers range from young to older people.

COMPETITIVE LANDSCAPE

  • Direct selling is very fragmented. Beauty and personal care retailer Avon Cosmetics was the leader in this channel in 2014. The company is well-established in the UK, and its model of targeting women with beauty products, which are popular amongst direct selling users, ensures that it remains ahead of the pack.

PROSPECTS

  • Growth in direct selling is expected to slow over the forecast period, as competing retail channels begin to absorb value share. Improvements in the UK economy will also pose a threat to direct selling. However, an older population will help direct selling, as this is one of the core demographics to which direct selling appeals. As a result of the slowdown in sales in direct selling, the next five years are expected to underperform in comparison with the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in United Kingdom?
  • How important is direct selling in United Kingdom?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2009-2014
  • Table 2 Direct Selling by Category: % Value Growth 2009-2014
  • Table 3 Direct Selling Company Shares: % Value 2010-2014
  • Table 4 Direct Selling Brand Shares: % Value 2011-2014
  • Table 5 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Retailing in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

A steady but unspectacular year for retailing

The influence of technology on all areas of retailing increases

Grocery retailers struggle, whilst non-grocery offers some hope

Grocery retailers remain the largest players in retailing in the UK

Optimism grows for the forecast period

KEY TRENDS AND DEVELOPMENTS

Improved macroeconomic circumstances yet to help retailing

Consumers go to extremes

Convenient delivery methods generate growth

Additional services are crucial for physical retailers to compete with online offerings

MARKET INDICATORS

  • Table 7 Employment in Retailing 2009-2014

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Retailing Company Shares: % Value 2010-2014
  • Table 23 Retailing Brand Shares: % Value 2011-2014
  • Table 24 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014

Cash and carry

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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