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Country Report

Philippines Flag Direct Selling in the Philippines

| Pages: 31

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About this Report

Executive Summary

TRENDS

  • In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home mothers becoming more entrepreneurially-minded and engaging in direct selling as an extra source of income.

COMPETITIVE LANDSCAPE

  • Up to 2013, Avon remained the dominant player in direct selling, contributing close to 50% of total retail sales. This is largely due to its effective penetration across all provinces in the nation, as well as its easy signup process.

PROSPECTS

  • Direct selling is set to grow by a constant value CAGR of 2% over the forecast period. The continued upward trend is seen as the result of the continued expansion of direct selling companies into less penetrated areas.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Philippines?
  • How important is direct selling in Philippines?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2008-2013
  • Table 2 Direct Selling by Category: % Value Growth 2008-2013
  • Table 3 Direct Selling Company Shares: % Value 2009-2013
  • Table 4 Direct Selling Brand Shares: % Value 2010-2013
  • Table 5 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Retailing in the Philippines - Industry Context

EXECUTIVE SUMMARY

Philippine retailing boosted by the economy in 2013

Demand for value for money results in more sophisticated shoppers

Grocery retailers remain unchallenged

Retail giants defend their position through aggressive strategies

Retailing is expected to continue booming in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Continued expansion of private label products contributes to retailing growth

Growing purchasing power and increased appreciation for branded goods benefit retailing

Continued rising popularity of social media encourages internet purchases

MARKET INDICATORS

  • Table 7 Employment in Retailing 2008-2013

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2008-2013
  • Table 9 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 14 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 17 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Retailing Company Shares: % Value 2009-2013
  • Table 23 Retailing Brand Shares: % Value 2010-2013
  • Table 24 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 25 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 27 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 28 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 33 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 44 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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