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Country Report

Denmark Flag Direct Selling in Denmark

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • The trend from the second part of the review period remained true in 2015 and direct selling in Denmark recorded positive value growth. This was in contrast to the category’s performance at the beginning of the review period where negative growth rates were noted. Nevertheless, while accounting for sales of DKK494 million, direct selling continued to represent a small share of total retailing in Denmark, as most consumers do not see value in this selling method. On the other hand, investment in direct selling websites, which consumers often visit and consider before purchasing, is increasingly important for stimulating sales. In addition, the trend of modern and busy lifestyles had a positive impact on direct selling, since some consumers saw direct selling as an opportunity to shop as well as socialise with others at shopping parties at home, for instance.

COMPETITIVE LANDSCAPE

  • Tupperware Nordic continued to lead direct selling in Denmark with a value share of 11% in 2015. Tupperware Nordic benefits from a long tradition in Denmark, as well as Nordic markets, which helps it to understand consumer behaviour regarding marketing and sales of brands. Furthermore, the company operates a developed private website where information on its expansive product selection is available. Tupperware Nordic traditionally uses consultants for person-to-person selling, as well as the party plan to encourage consumers’ interest in its products.

PROSPECTS

  • Over the forecast period as a whole, with no division for short-, medium- or long-term, direct selling is projected to maintain its positive momentum and increase by a value CAGR of 1% at constant 2015 prices. Improvement in the macro-economic factors in Denmark combined with growing consumer confidence, are important factors to support value growth in this area. Busy hectic lifestyles are projected to remain as an important factor in Danish society. With an emphasis placed on benefits associated with timesaving, receiving private attention from a direct selling consultant or the option to socialise at shopping parties, direct selling is projected to gain in popularity over the forecast period and increase sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Denmark?
  • How important is direct selling in Denmark?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Direct Selling in Denmark - Company Profiles

Herbalife Denmark ApS in Retailing (Denmark)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

COMPETITIVE POSITIONING

  • Summary 1 Herbalife Denmark ApS: Competitive Position 2015

Tupperware Nordic A/S in Retailing (Denmark)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

COMPETITIVE POSITIONING

  • Summary 2 Tupperware Nordic A/S: Competitive Position 2015

Retailing in Denmark - Industry Context

EXECUTIVE SUMMARY

Economic recovery stimulates growth in retailing

The digital channel continues to perform well

Both grocery retailers and non-grocery specialists show marginal growth

Grocery retailers continues to lead overall retailing

Retailing in Denmark is projected to grow

KEY TRENDS AND DEVELOPMENTS

Economic development supports growth in retailing

Price-sensitive consumers slow down grocery retailers’ development

Internet growth has negative impact on store-based retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 3 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 7 Cash and Carry Value Sales: 2010-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Retailing GBO Company Shares: % Value 2011-2015
  • Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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