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Country Report

South Korea Flag Direct Selling in South Korea

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling increased by 1% in current value terms to reach Won7 trillion in 2014. Beauty and personal care direct selling held the largest value share of 31%, but consumer healthcare direct selling came close with 26%, due to premium cosmetic brands mainly being distributed through direct selling.

COMPETITIVE LANDSCAPE

  • Amway Korea Co maintained its leading position with 16% value share in direct selling. The company increased by 3% in current value sales due to the good performance of healthcare products. Although its sales value of beauty and personal care products showed a poor performance, Amway Korea expanded its product range to food and drink direct selling, which helped the company to retain positive value growth in 2014.

PROSPECTS

  • Direct selling is expected to record a value CAGR of -1% at constant 2014 prices over the forecast period. Beauty and personal care direct selling, home care direct selling and homewares and home furnishings direct selling are predicted to decline with consumers continually shifting to beauty specialist retailers, hypermarkets and internet retailing respectively. In addition, economic conditions are hardly expected to recover over the forecast period, so consumers will prefer cheaper brands than premium brands distributed through direct selling.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in South Korea?
  • How important is direct selling in South Korea?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2011-2013

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2009-2014
  • Table 3 Direct Selling by Category: % Value Growth 2009-2014
  • Table 4 Direct Selling Company Shares: % Value 2010-2014
  • Table 5 Direct Selling Brand Shares: % Value 2011-2014
  • Table 6 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Retailing in South Korea - Industry Context

EXECUTIVE SUMMARY

Retailing shows stagnation due to weak performance of store-based retailing

Omni-channel trend is one of the driving forces in retailing

Store-based retailing continues to be negatively affected by other channels

Large players’ challenge for developing new market continues

Retailing is expected to show marginal value growth due to internet retailing

KEY TRENDS AND DEVELOPMENTS

Under continuous economic recession, store-based retailing stagnates

Overseas internet retailing affects performance of global brands’ outlets

The concept of Precious Family is strengthened by retailing channels

Consumers’ shopping behaviour, omni-channel experience is strengthened in 2014

MARKET INDICATORS

  • Table 8 Employment in Retailing 2009-2014

MARKET DATA

  • Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 23 Retailing Company Shares: % Value 2010-2014
  • Table 24 Retailing Brand Shares: % Value 2011-2014
  • Table 25 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 31 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 33 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 36 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 37 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 38 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014

Cash and carry

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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