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Country Report

South Korea Flag Direct Selling in South Korea

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling increased by 1% in current value terms in 2015. Beauty and personal care products are the most popular products sold through direct selling, as direct sellers provide unique and customised beauty and personal care products to customers. Consumer health products are the second most popular products sold through direct selling. As direct selling companies offer diverse consumer health products, and these are recognised as reliable products with quality ingredients by consumers, they enjoy a high share of sales in direct selling.

COMPETITIVE LANDSCAPE

  • Amway Korea led direct selling in South Korea in 2015, with a value share of 16%. The company constantly increased its value share in the review period, as it diversified its product range and its brand name is recognised as being reliable in South Korea.

PROSPECTS

  • Direct selling is expected to see a negative value CAGR of 1% at constant 2015 prices during the forecast period. Beauty and personal care direct selling, home care direct selling, housewares and home furnishings direct selling and other direct selling are expected to show negative performances during the forecast period, whilst food and drink direct selling and consumer healthcare direct selling are expected to see sound growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in South Korea?
  • How important is direct selling in South Korea?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Retailing in South Korea - Industry Context

EXECUTIVE SUMMARY

Store-based retailing sees slow growth due to the recent economic downturn

“Malling” becomes one of the hot trends in retailing

Non-grocery specialists sees a better performance than grocery retailers in 2015

Large groups with many companies lead retailing in 2015

Retailing is expected to see value growth due to the growth of non-store retailing

KEY TRENDS AND DEVELOPMENTS

During the economic downturn store-based retailing becomes depressed

IT affects the payment environment in retailing and boosts internet retailing in South Korea

“Malling” is rapidly becoming a hot trend and cultural pattern in South Korea

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 20 Retailing GBO Company Shares: % Value 2011-2015
  • Table 21 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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