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Country Report

Peru Flag Direct Selling in Peru

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct selling posted retail value sales growth of 10% in 2013, which was in line with the performance observed in 2012. The channel benefitted from the positive performance of the Peruvian economy, which allowed consumers to spend more on non-essential beauty and wellness products. In addition, beauty and personal care direct sellers, which again accounted for a leading retail value sales share, continued to engage in frequent product innovation, offered attractive discounts and increased their sale forces, which aggressively promoted their products throughout the whole country.

COMPETITIVE LANDSCAPE

  • Cetco SA remained the leading player in direct selling in 2013, on a retail value sales share of 25%. This was largely thanks to its excellent market segmentation, achieved with its three brands L’Bel, which was oriented towards upper income consumers, and Esika and Cyzone, which targeted middle and lower-middle income segments. Unique SA ranked second, on a retail value sale share of 17% in 2013. This performance was based on the wide popularity of the Unique brand and the good quality of its products. Productos Avon SA followed on a retail value sales share of 14%, thanks to offering affordable products of standard quality that targeted middle and low income consumers.

PROSPECTS

  • Direct selling sales are set to see a constant value CAGR of 5% over the forecast period, which represents a slight slowdown from the CAGR of 6% recorded over the review period. Beauty and personal care direct selling, the largest category, will continue as the main growth driver for direct selling as a whole. The higher disposable incomes of Peruvian consumers, increasingly hectic lifestyles, growing focus on personal appearance, and aggressive advertising by beauty consultants will all positively affect demand over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Peru?
  • How important is direct selling in Peru?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2008-2013
  • Table 3 Direct Selling by Category: % Value Growth 2008-2013
  • Table 4 Direct Selling Company Shares: % Value 2009-2013
  • Table 5 Direct Selling Brand Shares: % Value 2010-2013
  • Table 6 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Direct Selling in Peru - Company Profiles

Cetco SA in Retailing (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cetco SA: Key Facts
  • Summary 2 Cetco SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Cetco SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Cetco SA: Competitive Position 2013

Retailing in Peru - Industry Context

EXECUTIVE SUMMARY

Retail sales driven by good economic performance

Department stores and internet retailing are the most dynamic categories

Retailers focus on opening smaller formats

Discounters continue to see poor performance

Optimistic outlook for retailing

KEY TRENDS AND DEVELOPMENTS

Good economic performance drives retailing sales

Internet retailing continues to see fast development

Expansion to provinces pursued by leading retailers

Discounters on the decline in Peru

MARKET INDICATORS

  • Table 8 Employment in Retailing 2008-2013

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2008-2013
  • Table 10 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 18 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 19 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 20 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 29 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 30 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 31 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 33 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 34 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 35 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 41 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 42 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 5 Standard Opening Hours by Channel Type 2013
  • Table 47 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 48 Number of Outlets in Cash and Carry by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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