print

Country Report

Direct Selling in Peru

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct selling achieved 9% growth in current value terms in 2012, a marginally slower performance than the one obtained the previous year. This channel benefits from carrying aggressive advertising in the hands of a large sales force of beauty consultants that daily seek new clients and provide their testimony of the effectiveness of the products they advertise. Furthermore, beauty and personal care direct selling, a channel that accounts for 57% share of total value sales of direct selling, benefits from frequent product innovation, good segmentation and informal credit (given by the initiative of its own beauty consultants to close a sale) that allows it to attract clients from every socioeconomic segment.

COMPETITIVE LANDSCAPE

  • Cetco SA leads direct selling with 26% value share in 2012, due to its excellent segmentation achieved through its three brands L’Bel orientated at the upper-income segment and Esika and Cyzone aimed at mid- and low-income segments. Unique SA ranked second with 17% value share in 2012 due to the wide popularity of its Unique brand and the good quality of its products. Productos Avon SA ranked third, achieving 13% value share in 2012 due to offering of affordable products of standard quality, targeting middle and low- income consumers.

PROSPECTS

  • Direct selling will grow by a constant value CAGR of 5% over the forecast period, which will be marginally lower than the performance obtained over the review period. Given the fact that the channel is the largest by far within non-store retailing, expansion will come at a slower pace. Despite this, busier lifestyles of consumers living in urban areas, increased interest in personal care, frequent product innovation and aggressive advertising by beauty consultants will all be factors that fuel sales.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Peru?
  • How important is direct selling in Peru?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Peru - Company Profiles

Cetco SA in Retailing (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cetco SA: Key Facts
  • Summary 2 Cetco SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Cetco SA: Competitive Position 2012

Productos Avon SA in Retailing (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Productos Avon SA: Key Facts
  • Summary 5 Productos Avon SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Productos Avon SA: Competitive Position 2012

Unique SA in Retailing (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unique SA: Key Facts
  • Summary 8 Unique SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 9 Unique SA: Competitive Position 2012

Retailing in Peru - Industry Context

EXECUTIVE SUMMARY

Retail sales boosted by good performance of the economy

Internet retailing is the fastest growing channel

Non-grocery retailers grows faster than grocery retailers

Traditional groceries remain the leading channel

Positive outlook for retailing

KEY TRENDS AND DEVELOPMENTS

Healthy economic performance continues to boost retailing sales

Internet retailing exhibits a very dynamic performance

Government regulation encourages retailing development

Leading retailers continue to expand their private label products

Store-based retailers increase presence within social internet networks

Working class boosts sales within modern retailers

MARKET INDICATORS

  • Table 8 Employment in Retailing 2007-2012

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2007-2012
  • Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 22 Retailing Company Shares: % Value 2008-2012
  • Table 23 Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 27 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 44 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!