Retailing in Malaysia

Retailing in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Focus on health and wellness heightened by the pandemic

E-commerce gains momentum on the back of significant growth during 2020

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Channel sees slowdown in value sales as consumers reduce frequency of visits or shop online in order to avoid spread of COVID-19

Movement Control Orders focus consumer shopping excursions to local stores

Wider product range entices consumers

RECOVERY AND OPPORTUNITIES

99 Speed Mart underlines its leadership with further expansion

7-Eleven limited by rigid payment system and higher prices

Consumers appreciate growing sophistication from convenience stores once the pandemic recedes and they return to their workplaces

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Malaysia

KEY DATA FINDINGS

2020 IMPACT

i-KeeP strategic partnerships ensure affordability for grocery consumers

Attractive pricing and regular promotions appeal to growing consumer price sensitivity since the pandemic

Wide, low-priced product range and neighbourhood store location boost the channel’s appeal during lockdown

RECOVERY AND OPPORTUNITIES

Government plans further expansion with demand strong in areas characterised by low disposable incomes

Six commercial players from the group of retailers behind the i-KeeP programme

Ministerial credentials represent marketing gold for i-KeeP

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Return to positive growth in 2020 after years of decline

Industry players focus on greater diversity in their product range

Tesco Stores and Shopee, delivering convenience through partnership

RECOVERY AND OPPORTUNITIES

Greater focus on private label to attract heightened price sensitivity since the pandemic

Apparel and footwear and home care products decline via hypermarkets

Despite launch of smaller store formats, hypermarkets faces threat from march of food and drink e-commerce

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Strong growth spike for supermarkets during 2020 as consumers panic buy

E-commerce and click and collect services come to the fore during lockdown

Jaya Grocer remains the leading name in supermarkets

RECOVERY AND OPPORTUNITIES

Positive outlook for supermarkets with leading players maintaining their development plans

Ongoing trend in home cooking and demand for ready to eat food boost sales for supermarkets

Strong growth for e-commerce grocery retailing

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumer preference to shop in local stores boosts category sales in 2020

Demand for particular products such as baked goods maintains category growth in 2020

Traditional grocery retailers with a focus on baked goods outperform other formats

RECOVERY AND OPPORTUNITIES

Despite ongoing decline, traditional grocery retailers remains the largest channel in grocery retailing in Malaysia

Digital outreach delivers expectations of higher sales and greater profitability

Quality and diversity come to the fore as unique selling points for traditional grocers

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has strong negative impact on this channel as stores are shuttered and consumers rein in their spending

Government restrictions reduce footfall and limit opening hours

Padini Holdings maintains lead after employing store rationalisation strategy

RECOVERY AND OPPORTUNITIES

Despite casualties and permanent closures, new players emerge while luxury apparel and footwear also performs well

Strong rebound in 2021 with the pandemic leading to longer-term changes in player strategies

Shift in thinking for industry players though bricks and mortar stores remain relevant once restrictions ease

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Strong contraction in electronics and appliance specialist retailers mitigated by growth in home working

Senheng Electric maintains the leading position in this fragmented category

Shift from store-based to e-commerce as stores closed during lockdown

RECOVERY AND OPPORTUNITIES

Strong rebound for electronics and appliance specialist retailers as the pandemic recedes and stores reopen

Pandemic stimulates even stronger shift towards e-commerce

Competitive landscape becomes increasingly intense with players competing to attract consumers with lower disposable incomes

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Mixed performance for health and beauty specialist retailers in 2020 due to COVID-19

Growth for chemists/pharmacies as people try to protect themselves from COVID-19, especially given their susceptibility due to poor air quality in parts of the country

Significant contraction for beauty specialist retailers as consumers stay at home

RECOVERY AND OPPORTUNITIES

Strong rebound for health and beauty specialist retailers as the situation around COVID-19 stabilises

Rising health awareness and necessity boost growth of beauty specialist retailers and optical goods stores

The development of e-commerce platforms changes competitive landscape, though scope remains for bricks and mortar outlets

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Malaysia

KEY DATA FINDINGS

2020 IMPACT

The government’s new homeowner strategy underpins sales growth

Mr DIY retains the lead thanks to the development of its e-commerce platform

IKEA introduces budget-friendly products in a bid to offset decline in property market

RECOVERY AND OPPORTUNITIES

Strong and sustained rebound for home and garden specialists over the forecast period with a greater focus on the development of multi-platforms

IKEA continues to benefit from its unique balancing of brand, design and pricing, while Mr DIY secures a solid future via an IPO

More Malaysians are inspired to pick up tools and attempt DIY and gardening since the pandemic

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Ongoing problems for department stores exacerbated by the pandemic and store closures

Industry players endeavour to entice shoppers back to their stores through a number of strategies

High-end department stores struggle during 2020 due to decimation of tourism and the closure of stores

RECOVERY AND OPPORTUNITIES

AEON holds leading position via its focus on families and pleasant shopping experience

Despite stiff competition from e-commerce retailing, consumers enjoy visiting stores once more once the pandemic passes

Strong performance likely for Sogo over the forecast period

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020

Variety Stores in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Strong decline in 2020 due to store closures during lockdown, representing a complete turnaround from high growth in the previous year

Yubiso retains lead but engages in further store closures

Daiso and Tokuya outperform competitors in 2020

RECOVERY AND OPPORTUNITIES

Rapid rebound for variety stores in 2021

ECO-Shop Marketing takes over the lead while all players develop strategies to offset the popularity of e-commerce

Growing threat from e-commerce drives more defined offer and focus on advantages

CHANNEL DATA

Table 158 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 159 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 160 Variety Stores GBO Company Shares: % Value 2016-2020
Table 161 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 162 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 163 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 165 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Direct selling continues to struggle due to competition from internet retailing

Rising interest in health and wellness and beauty continues to drive sales

Social distancing eradicates direct selling’s main advantage of personal relationships between seller and customer

RECOVERY AND OPPORTUNITIES

Slow but steady progress for direct selling over the forecast period

Stiff competition from e-commerce while direct selling players increasingly adopt social media marketing

Strong rebound for apparel and footwear direct selling in 2021 though unlikely to be sustained

CHANNEL DATA

Table 166 Direct Selling by Category: Value 2015-2020
Table 167 Direct Selling by Category: % Value Growth 2015-2020
Table 168 Direct Selling GBO Company Shares: % Value 2016-2020
Table 169 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 170 Direct Selling Forecasts by Category: Value 2020-2025
Table 171 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Investment in more air-time for TV homeshopping in order to appeal to consumers in lockdown

Strong growth for other home shopping thanks to high demand for tissue and hygiene products though consumer electronics homeshopping also experiences growth

CJ Wow Shop and Astro Go Shop focus on enhancing multiplatform strategies

RECOVERY AND OPPORTUNITIES

Further growth likely as small but growing channel benefits from wider development in viewing choice and payment options

Diversity in terms of languages important in widening the consumer base

Changes ahead as consumes embrace online buying and industry players attract more bricks and mortar retailers seeking a broader platform

CHANNEL DATA

Table 172 Homeshopping by Category: Value 2015-2020
Table 173 Homeshopping by Category: % Value Growth 2015-2020
Table 174 Homeshopping GBO Company Shares: % Value 2016-2020
Table 175 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 176 Homeshopping Forecasts by Category: Value 2020-2025
Table 177 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Malaysia

KEY DATA FINDINGS

2020 IMPACT

New pandemic-induced demand and opposing forces act on vending during 2020

Office workers choose vending to minimise social contact with smart vending machines being particularly popular

Players step up innovation during 2020 to meet consumer demand during unprecedented health crisis

RECOVERY AND OPPORTUNITIES

Creativity unlocks the mystery of vending for millennials

Creative evolution of product supply in health and beauty

Digital engagement drives the success of local vending players

CHANNEL DATA

Table 178 Vending by Category: Value 2015-2020
Table 179 Vending by Category: % Value Growth 2015-2020
Table 180 Vending GBO Company Shares: % Value 2016-2020
Table 181 Vending GBN Brand Shares: % Value 2017-2020
Table 182 Vending Forecasts by Category: Value 2020-2025
Table 183 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Growth in higher value transactions in e-commerce as consumer confidence in this channel grows, particularly since the onset of the pandemic

Lazada and Shopee maintain the leading positions in e-commerce

Surge in consumer electronics as consumers work from home

RECOVERY AND OPPORTUNITIES

E-commerce annual growth rates slow over the forecast period having passed their peak

Online marketplaces stimulate growth in convenient payment methods, including e-wallets

Consumer electronics e-commerce growth mainly via online marketplaces

CHANNEL DATA

Table 184 E-Commerce by Channel and Category: Value 2015-2020
Table 185 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 186 E-Commerce GBO Company Shares: % Value 2016-2020
Table 187 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 188 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 189 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Slight drop off in high growth rate in 2020 as consumers are less mobile during lockdown with e-commerce sales temporarily switching to tablets and laptops

Businesses rapidly develop apps during the pandemic in a bid to reach consumers living under government restrictions

Younger consumers hold the key to the future of mobile e-commerce

RECOVERY AND OPPORTUNITIES

High though slowing growth for mobile e-commerce as the market matures

Mobile e-commerce players based overseas now subject to 6% digital tax

High mobile phone penetration and launch of business apps promotes mobile e-commerce

CHANNEL DATA

Table 190 Mobile E-Commerce: Value 2015-2020
Table 191 Mobile E-Commerce: % Value Growth 2015-2020
Table 192 Mobile E-Commerce Forecasts: Value 2020-2025
Table 193 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Strong growth for food and drink e-commerce stimulated by the unprecedented events of the health crisis in 2020

Growth for packaged food and soft drinks e-commerce due to the convenience and health trends

Loyalty programmes represent an essential tool for building demand

RECOVERY AND OPPORTUNITIES

Prolonged health crisis and social distancing measures in stores benefit Shopee

Emerging players seek to challenge Shopee partners through digital expansion

Diminishing demand for food and drink e-commerce as life slowly returns to normal as the virus recedes and vaccines are rolled out

CHANNEL DATA

Table 194 Food and Drink E-Commerce: Value 2015-2020
Table 195 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 196 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 197 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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