Retailing in Malaysia

Retailing in Malaysia

EXECUTIVE SUMMARY

High consumer confidence boosts retail sales

Convenience retail

Malays increasingly shop online

Cross-border e-commerce landscape

Mobile internet retailing is projected to grow quickly in near term

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Seasonality

Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Malaysia

HEADLINES

PROSPECTS

Improved consumer confidence benefits channel

Fashion retail is transforming

Online boutiques gain in popularity

COMPETITIVE LANDSCAPE

Padini retains leadership

Uniqlo’s success

Intense competition between local and international players

CHANNEL DATA

Table 72 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 75 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 76 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 78 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Malaysia

HEADLINES

PROSPECTS

Consumers’ top-up shopping is set to continue benefiting convenience stores

Convenience stores going cashless and “cashier-less”

Consumers to face higher unit prices

COMPETITIVE LANDSCAPE

99 Speedmart’s success

Family Mart doubles outlet numbers

New players enter convenience space

CHANNEL DATA

Table 80 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 83 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 84 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 85 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 86 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Malaysia

HEADLINES

PROSPECTS

Department store players must adopt new strategies

Struggle to remain relevant

Strong competition for department stores

COMPETITIVE LANDSCAPE

AEON Co (M) Bhd retains leadership

Parkson’s strategies

CHANNEL DATA

Table 88 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Department Stores GBO Company Shares: % Value 2014-2018
Table 91 Department Stores GBN Brand Shares: % Value 2015-2018
Table 92 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 93 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 94 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Malaysia

HEADLINES

PROSPECTS

Impact of goods and services tax

Positive outlook predicted for forecast period

Higher earners among ageing population pose growth opportunities

COMPETITIVE LANDSCAPE

Amway leads highly competitive environment

Hai-O embraces the internet

Consumer health direct selling remains popular

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2013-2018
Table 97 Direct Selling by Category: % Value Growth 2013-2018
Table 98 Direct Selling GBO Company Shares: % Value 2014-2018
Table 99 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 100 Direct Selling Forecasts by Category: Value 2018-2023
Table 101 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Malaysia

HEADLINES

PROSPECTS

Operations of KR1M 2.0 remains uncertain

Demand for cheaper food items increases

COMPETITIVE LANDSCAPE

KR1M 2.0 halts expansion despite growing sales

CHANNEL DATA

Table 102 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 103 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 104 Discounters GBO Company Shares: % Value 2014-2018
Table 105 Discounters GBN Brand Shares: % Value 2015-2018
Table 106 Discounters LBN Brand Shares: Outlets 2015-2018
Table 107 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 108 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 109 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Malaysia

HEADLINES

PROSPECTS

Tax reforms stimulate sales in 2018

Increasing pressure will stem from online stores

COMPETITIVE LANDSCAPE

Senheng Electric retains slim lead

Harvey Norman’s successful strategy

Internet retailing to continue impacting store-based sales

CHANNEL DATA

Table 110 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 111 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 112 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 113 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 114 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 115 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 116 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 117 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Malaysia

HEADLINES

PROSPECTS

Digitalisation gives rise to online grocery sales

Convenience is growth driver

Online grocery expects surging growth

COMPETITIVE LANDSCAPE

Tesco leads online delivery, whilst Jaya Grocer gains in popularity

Redtick the leading online pure-play grocery retailer

CHANNEL DATA

Table 118 Food and Drink Internet Retailing: Value 2013-2018
Table 119 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 120 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 121 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 122 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Malaysia

HEADLINES

PROSPECTS

Drugstores/parapharmacies is strongest performer

Beauty specialist retailers goes digital

COMPETITIVE LANDSCAPE

Watson’s Personal Care Stores’ rapid expansion

Sephora leads beauty specialist retailers with strong brand appeal

CHANNEL DATA

Table 123 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 125 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 127 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 128 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 129 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 131 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 133 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Malaysia

HEADLINES

PROSPECTS

More affordable housing options may stimulate growth

Premiumisation drives forecast growth

COMPETITIVE LANDSCAPE

Mr DIY strengthens leadership

IKEA focuses on Malaysia

CHANNEL DATA

Table 135 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 137 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 138 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 139 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 140 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 141 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 143 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 145 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Malaysia

HEADLINES

PROSPECTS

Increasing number of consumers TV shopping

Homeshopping complements e-commerce

COMPETITIVE LANDSCAPE

Astro GS Shop strengthens leadership

JC Wow Shop outperforms

CHANNEL DATA

Table 147 Homeshopping by Category: Value 2013-2018
Table 148 Homeshopping by Category: % Value Growth 2014-2018
Table 149 Homeshopping GBO Company Shares: % Value 2014-2018
Table 150 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 151 Homeshopping Forecasts by Category: Value 2018-2023
Table 152 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Malaysia

HEADLINES

PROSPECTS

Downsizing continues in hypermarkets

Hypermarkets loses relevance

COMPETITIVE LANDSCAPE

Tesco completes next generation store concept

Shifting strategic focus

CHANNEL DATA

Table 153 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 154 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 155 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 156 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 157 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 158 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 159 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 160 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Malaysia

HEADLINES

PROSPECTS

Online shopping suits Malays’ lifestyles

Electronics and other products dominate online sales

Growing relevance in cross-border sales

COMPETITIVE LANDSCAPE

Lazada leads with innovations

Cross border e-commerce

CHANNEL DATA

Table 161 Internet Retailing by Category: Value 2013-2018
Table 162 Internet Retailing by Category: % Value Growth 2013-2018
Table 163 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 164 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 165 Internet Retailing Forecasts by Category: Value 2018-2023
Table 166 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Malaysia

HEADLINES

PROSPECTS

Mobile internet retailing leads growth

Mobile usage and digital payments drive mobile internet retailing

Mobile shopping is set to thrive

COMPETITIVE LANDSCAPE

Shopee aims to lead mobile shopping

Last mile delivery poses challenges and opportunities

CHANNEL DATA

Table 167 Mobile Internet Retailing: Value 2013-2018
Table 168 Mobile Internet Retailing: % Value Growth 2013-2018
Table 169 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 170 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Malaysia

HEADLINES

PROSPECTS

Foodservice matters

Supermarkets becomes increasingly concentrated

COMPETITIVE LANDSCAPE

Premium supermarkets lead

AEON registers encouraging performance

Halal factor

CHANNEL DATA

Table 171 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 172 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 173 Supermarkets GBO Company Shares: % Value 2014-2018
Table 174 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 175 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 176 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 177 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 178 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Malaysia

HEADLINES

PROSPECTS

Traditional grocery retailers retains relevance

Steady growth is expected to continue

COMPETITIVE LANDSCAPE

Growing appetite for bakery products

Rise of mid-income consumers drives growth of health food stores

CHANNEL DATA

Table 179 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 180 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 181 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 182 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 183 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 184 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 185 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 186 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 187 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 188 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 189 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 190 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 191 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 192 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 193 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 194 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Malaysia

HEADLINES

PROSPECTS

Variety stores continues to appeal to price-sensitive consumers

New urban formats provide potential for expansion

COMPETITIVE LANDSCAPE

ECO-Shop Marketing strengthens lead

Strong growth for some brands

Internet retailing challenges variety stores

CHANNEL DATA

Table 195 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 196 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 197 Variety Stores GBO Company Shares: % Value 2014-2018
Table 198 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 199 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 200 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 201 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 202 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Malaysia

HEADLINES

PROSPECTS

Cashless retail drives growth in vending

Vending becomes increasingly innovative in product offerings

Digital payments give rise to vending

COMPETITIVE LANDSCAPE

Packaged drinks most popular for vending

Increasing number of retailers grasp concept of vending

Smart vending is set to grow

CHANNEL DATA

Table 203 Vending by Category: Value 2013-2018
Table 204 Vending by Category: % Value Growth 2013-2018
Table 205 Vending GBO Company Shares: % Value 2014-2018
Table 206 Vending GBN Brand Shares: % Value 2015-2018
Table 207 Vending Forecasts by Category: Value 2018-2023
Table 208 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Malaysia

PROSPECTS

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