Executive Summary
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Stable economy and improving consumer sentiment underpin positive growth
2019 saw the Malaysian retailing industry register stronger growth than was seen during 2018. Although the Malaysian economy recorded a more subdued performance during the year, consumer sentiment continued to improve as long-term economic stability supported a general improvement in the finances of many households.
Hypermarkets continues to struggle as convenience stores booms
One of the most notable trends in grocery retailers in 2019 was the huge increase seen in demand for convenience stores as consumers increasingly turn to proximity retailing. The increasingly hectic lifestyles of Malaysia’s busy urban consumers have proven very favourable for convenience stores, a channel which continues to benefit from the proximity of these outlets to the homes and workplaces of very many urban dwellers.
Discounters emerges strongly due to the government’s i-KeeP initiative
2019 saw discounters register phenomenal growth from a very low base as the channel emerged very dynamically on the back of the development of the state-controlled i-KeeP initiative. The name i-KeeP is in fact an acronym for Inisiatif Kedai Ekonomi Pengguna, which means Consumer Economic Shop Initiative in English.
Local players battle it out with major global retailers
The list of the leading players in store-based retailing in Malaysia remains a mix of local names and major international retailers. Among the most prominent domestic players are convenience stores chain 99 Speedmart, economy-positioned hypermarkets chain Econsave and Mr DIY, the leader in home and garden specialist retailers.
E-commerce and digital channels expected to set the pace as retailing develops
Over the forecast period, it is very likely that Malaysia consumers will increasingly head online to do their shopping. E-commerce was among the country’s most dynamic retailing channels in absolute terms in 2019 and this is likely to remain the case throughout forecast period as the convenience and value that e-commerce represents becomes irresistible for increasing numbers of Malaysians.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:
The Retailing in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Malaysia?
- Who are the leading retailers in Malaysia?
- How is retailing performing in Malaysia?
- What is the retailing environment like in Malaysia?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Malaysia
EXECUTIVE SUMMARY
Stable economy and improving consumer sentiment underpin positive growth
Hypermarkets continues to struggle as convenience stores booms
Discounters emerges strongly due to the government’s i-KeeP initiative
Local players battle it out with major global retailers
E-commerce and digital channels expected to set the pace as retailing develops
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
Convenience Stores in Malaysia
HEADLINES
PROSPECTS
Increasingly busy urban lifestyles drive growth in convenience stores
Ready-to-eat options and convenience store fast food continue to break through
Expansion into second-tier cities and suburban areas brings more convenience
COMPETITIVE LANDSCAPE
99 Speed Mart underlines its leadership with further expansion
Japanese chic proves popular with millennial consumers
KK Super Mart introduces on-the-go convenience and wellbeing
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Discounters in Malaysia
HEADLINES
PROSPECTS
i-KeeP strategic partnerships ensure affordability for grocery consumers
Attractive pricing and regular promotions promise mutually beneficial trading
Wide range of discount offers for low-income consumers
COMPETITIVE LANDSCAPE
i-KeeP partnerships remain completely dominant in discounters
Six commercial players from the group of retailers behind the i-KeeP programme
Ministerial credentials represent marketing gold for i-KeeP
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Hypermarkets in Malaysia
HEADLINES
PROSPECTS
Category in decline as it struggles with competition and shifting consumer demand
Hypermarkets must develop their offerings or face significant challenges from rivals
Buyer-led initiatives proving popular with cautious consumers
COMPETITIVE LANDSCAPE
Tesco Stores and Shopee, delivering convenience through partnership
Giant revamps its stores for an improved shopping experience
Private label promotional strategies signal a balancing of low prices with profitability
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Supermarkets in Malaysia
HEADLINES
PROSPECTS
Urban shoppers underpin the widespread shift towards premium supermarkets
Online services meet the needs of busy consumers with modern urban lifestyles
Supermarkets mimic the successful strategies of convenience stores
COMPETITIVE LANDSCAPE
Jaya Grocer remains the leading name in supermarkets
AEON Co records positive growth in 2019 as its small outlet strategy pays dividends
Changing regulation set to open the door to international players
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Traditional Grocery Retailers in Malaysia
HEADLINES
PROSPECTS
Traditional grocery retailers benefits from the shopping habits of urban dwellers
Traditional grocers focus on connecting consumers and products
Less is still more in the battle between traditional and modern grocery retailers
COMPETITIVE LANDSCAPE
Digital outreach delivers expectations of higher sales and greater profitability
New concepts in retail bakeries offer a wider range of traditional grocery experiences
Quality and diversity come to the fore as unique selling points for traditional grocers
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Apparel and Footwear Specialist Retailers in Malaysia
HEADLINES
PROSPECTS
Local players struggle in the face of competition from online and international rivals
Retailers respond to rising costs by revamping stores and refreshing brands
Government initiatives seek to unlock consumer spending power
COMPETITIVE LANDSCAPE
Padini Holdings performs well due to local supply and store rationalisation strategy
Storytelling of brand history becomes more influential for capturing luxury consumers
Digital players expand brand awareness, driving growth in store-based retailing also
CHANNEL DATA
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Electronics and Appliance Specialist Retailers in Malaysia
HEADLINES
PROSPECTS
2018’s tax holiday result in softer consumer demand during 2019
Category players leverage reward programmes to foster consumer loyalty
General consumer trends likely to remain highly favourable for the category
COMPETITIVE LANDSCAPE
Senheng Electric maintains the leading position in a fragmented category
Senheng Electric partners with Lazada to increase its reach and product options
Physical presence and easy payment options prove very popular with consumers
CHANNEL DATA
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Health and Beauty Specialist Retailers in Malaysia
HEADLINES
PROSPECTS
Modern lifestyles drive the development of health and beauty specialist retailers
Chemists/pharmacies leads as drugstores/parapharmacies registers dynamic growth
Beauty specialist retailers generates growth by appealing to consumers of all incomes
COMPETITIVE LANDSCAPE
GCH leads due to exclusive brand partnerships and its agile approach
Exclusive image supports Sephora’s strong performance
Big Pharmacy registers strong growth in 2019 due to the expansion of its chain
CHANNEL DATA
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Home and Garden Specialist Retailers in Malaysia
HEADLINES
PROSPECTS
The government’s new homeowner strategy underpins sales growth
More Malaysians are inspired to pick up tools and attempt DIY and gardening
More premium options attract attention as consumers increasingly favour IKEA
COMPETITIVE LANDSCAPE
Mr DIY maintains the leading position due to high numbers of outlets and low prices
IKEA continues to benefit from its unique balancing of brand, design and pricing
Courts flirts with e-commerce players in bid to remain relevant and arrest its decline
CHANNEL DATA
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Department Stores in Malaysia
HEADLINES
PROSPECTS
Slow growth registered as many consumers head online for greater convenience
Loyalty schemes and cash back offers used to woo consumers back into stores
The premium department store experience appeals to high-income shoppers
COMPETITIVE LANDSCAPE
AEON holds leading position via focus on families and pleasant shopping experience
Parkson rationalises its extensive outlet network as part of its sustainability strategy
Strong growth drives further expansion for Sogo
CHANNEL DATA
Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Variety Stores in Malaysia
HEADLINES
PROSPECTS
Variety and affordability continue to attract middle class Malaysian consumers
Fast stock turnaround strategies encourage a high frequency of repeat custom
Growing threat from e-commerce drives more defined offer and focus on advantages
COMPETITIVE LANDSCAPE
Rapid expansion and higher pricing on unique items push Yubiso into the top
ECO-Shop Marketing sustains positive growth despite the threat from e-commerce
Exclusive licensing agreements lure younger shoppers into variety stores
CHANNEL DATA
Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores GBO Company Shares: % Value 2015-2019
Table 172 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 173 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 174 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Warehouse Clubs in Malaysia
HEADLINES
Direct Selling in Malaysia
HEADLINES
PROSPECTS
Direct selling continues to struggle due to competition from internet retailing
Rising interest in health and wellness and beauty continues to drive sales
Consumers turn to retail staff for advice, undermining direct selling’s main advantage
COMPETITIVE LANDSCAPE
Herbalife generates strong growth as its brand values resonate with consumers
Local player Sahajidah Hai-O Marketing seeks to remain relevant by heading online
Social media proves to be a valuable marketing tool for direct selling players
CHANNEL DATA
Table 177 Direct Selling by Category: Value 2014-2019
Table 178 Direct Selling by Category: % Value Growth 2014-2019
Table 179 Direct Selling GBO Company Shares: % Value 2015-2019
Table 180 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 181 Direct Selling Forecasts by Category: Value 2019-2024
Table 182 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Homeshopping in Malaysia
HEADLINES
PROSPECTS
Investment in more air-time for TV homeshopping drives category growth
Celebrity endorsements are used to boost consumer confidence
Diversity in terms of languages likely to be key to widening the consumer base
COMPETITIVE LANDSCAPE
CJ Wow Shop dominates homeshopping through its policy of strategic programming
Ongoing digital transition may offer lifeline for struggling Astro GS Shop
Access to content and convenient payments to prove important for category growth
CHANNEL DATA
Table 183 Homeshopping by Category: Value 2014-2019
Table 184 Homeshopping by Category: % Value Growth 2014-2019
Table 185 Homeshopping GBO Company Shares: % Value 2015-2019
Table 186 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 187 Homeshopping Forecasts by Category: Value 2019-2024
Table 188 Homeshopping Forecasts by Category: % Value Growth 2019-2024
Vending in Malaysia
HEADLINES
PROSPECTS
Creativity unlocks the mystery of vending for millennials
Packaged food and drinks vending responds to the needs of busy Malaysians
Smart, cashless vending machines are the big news in vending
COMPETITIVE LANDSCAPE
Creative evolution of product supply in health and beauty
Digital engagement drives the success of local vending players
CHANNEL DATA
Table 189 Vending by Category: Value 2014-2019
Table 190 Vending by Category: % Value Growth 2014-2019
Table 191 Vending GBO Company Shares: % Value 2015-2019
Table 192 Vending GBN Brand Shares: % Value 2016-2019
Table 193 Vending Forecasts by Category: Value 2019-2024
Table 194 Vending Forecasts by Category: % Value Growth 2019-2024
E-Commerce in Malaysia
HEADLINES
PROSPECTS
Cross-border e-commerce agreement improves consumer trust, boosting growth
E-commerce likely to begin accommodating higher value transactions
Online customer experience often still falling short of expectations
One-day e-commerce sales events prove popular with Malaysian consumers
COMPETITIVE LANDSCAPE
Lazada and Shopee maintains its leading position in e-commerce
Lazada and Shopee maintains its leading position in e-commerce
Lazada.com fighting back with exclusive partner deals and improvements to delivery
CHANNEL DATA
Table 195 E-Commerce by Channel and Category: Value 2014-2019
Table 196 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 197 E-Commerce GBO Company Shares: % Value 2015-2019
Table 198 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 199 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Mobile E-Commerce in Malaysia
HEADLINES
PROSPECTS
Mobile e-commerce booms as the power of shopping on-the-go is unleashed
Changes to Malaysian legislation mirror global digital tax implementation
Younger consumers hold the key to the future of mobile e-commerce
COMPETITIVE LANDSCAPE
Faster and more convenient payments central to offering greater convenience
Mobile e-commerce players based overseas now subject to 6% digital tax
CHANNEL DATA
Table 201 Mobile E-Commerce: Value 2014-2019
Table 202 Mobile E-Commerce: % Value Growth 2014-2019
Table 203 Mobile E-Commerce Forecasts: Value 2019-2024
Table 204 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Food and Drink E-Commerce in Malaysia
HEADLINES
PROSPECTS
Wider availability and more product variety meet the needs of urban consumers
E-retailers collaborate with food drink manufacturers to offer convenience and value
Loyalty programmes represent an essential tool for building demand
COMPETITIVE LANDSCAPE
Shopee gives greater purchase decision making power to consumers
Emerging players seek to challenge Shopee partners through digital expansion
CHANNEL DATA
Table 205 Food and Drink E-Commerce: Value 2014-2019
Table 206 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 207 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024