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Country Report

Austria Flag NRT Smoking Cessation Aids in Austria

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids benefited from two distinct factors in 2014. Whilst Austria is still known to be a regular “tobacco paradise” compared with other Western European countries, the stricter tobacco legislation year-on-year, which increasingly limits smoking in public places and imposes tobacco price increases, is contributing to a greater number of Austrians opting to give up smoking. In addition to tighter smoking legislation, growing awareness about smoking-related diseases amongst Austrians is also contributing to a growing desire to quit smoking amongst Austrians. Lastly, whilst smoking was seen as part of lifestyles in Austria in the past, it is increasingly being perceived as a bad and unhealthy habit, which causes many smokers to feel increasingly socially isolated.

COMPETITIVE LANDSCAPE

  • Jansen-Cilag Pharma led NRT smoking cessation aids in 2014 with a value share of 86%, generated through the strong popularity of its brand Nicorette. The company primarily derives its share from being present in NRT gum, NRT inhalators, NRT patches and other NRT. In 2014 the company saw the biggest increase in value share, as it entered NRT lozenges in 2013, in which it was not previously present. Also, the company witnessed several changes in 2013/2014.

PROSPECTS

  • Over the forecast period NRT smoking cessation aids is expected to remain strongly influenced by the increasing health-consciousness of Austrians, and the growing intolerance of Austrian society towards smokers and smoking. In addition, tobacco legislation in Austria is predicted to become increasingly strict over the forecast period, especially due to the fact that Austria is still seen as very lenient when it comes to tobacco legislation compared with other European countries in terms of both prices and public smoking restrictions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Austria?
  • What are the major brands in Austria?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014
  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Consumer Health in Austria - Industry Context

EXECUTIVE SUMMARY

An overall stable performance for consumer health in 2014

Growing demand for quality and safety: lights-out for Alli and OTC obesity

Undisputed loyalty to branded products

Internet retailing gains momentum

Moderate future performance for consumer health

KEY TRENDS AND DEVELOPMENTS

Brands vs generics – Austrians seek quality assurances

Liberalisation of online pharmacies

Ageing and obesity – important growth drivers

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2012-2014

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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