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Country Report

NRT Smoking Cessation Aids in Austria

Price: US$900

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids benefited from a growing number of people opting for healthier lifestyles in 2012. With a general trend towards health and wellness, many consumers opted to live healthier lifestyles. Even though the number of smokers is increasing in Austria year-on-year, there are a significant number of Austrians who want to quit smoking, mostly male. In fact, the increase in the overall number of smokers is due to an increasing number of females starting to smoke, whereas men in Austria are stopping smoking and seeking healthier lifestyles. Apart from the health and wellness trend, the desire to quit smoking was also further pushed by the strong increase in cigarette unit prices, due to increases in tobacco taxes.

COMPETITIVE LANDSCAPE

  • Janssen-Cilag Pharma led NRT smoking cessation aids in 2012, holding an 86% value share, generated with its well-known brand Nicorette. The Nicorette brand enjoys strong popularity in Austria, and it is also regarded as a synonym for NRT smoking cessation aids in general. In addition, the company focuses on introducing new products and offering good marketing support for its brands.

PROSPECTS

  • Over the forecast period NRT smoking cessation aids is expected to benefit from increasing health awareness amongst Austrians. Due to the growing number of people who are concerned about their health and the possible diseases caused by smoking, sales of NRT smoking cessation aids are predicted to see good development in the short to medium term. In addition, the expected increases in tobacco taxes – and thus tobacco prices – are also likely to result in an increasing number of Austrians who want to quit smoking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Austria?
  • What are the major brands in Austria?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Austria - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Gum Flavours: % Value Breakdown 2007-2012
  • Table 5 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

NRT Smoking Cessation Aids in Austria - Company Profiles

Dr A & L Schmidgall KG in Consumer Health (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dr A & L Schmidgall AG: Key Facts
  • Summary 2 Dr A & L Schmidgall AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dr A & L Schmidgall AG: Competitive Position 2012

Consumer Health in Austria - Industry Context

EXECUTIVE SUMMARY

The ageing population and increasing health awareness drive the growth of consumer health

Hectic vs healthy lifestyles impact the performance of consumer health

Multinationals continue to dominate the market

Increasing from a low base, internet retailing gains importance

Performance of consumer health is expected to see further growth

KEY TRENDS AND DEVELOPMENTS

Population aged 65+ on the rise

Beauty becomes increasingly important

Long working hours and increased stress levels benefit demand for various consumer health products

More sport for healthier lifestyles

Austrians like to shop online

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 10 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2007-2012
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 13 Consumer Health Company Shares 2008-2012
  • Table 14 Consumer Health Brand Shares 2009-2012
  • Table 15 Penetration of Private Label by Category 2007-2012
  • Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 4 OTC: Switches 2010-2012

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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