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Country Report

Austria Flag NRT Smoking Cessation Aids in Austria

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Whilst Austria remains known as one of the rare “tobacco paradises” amongst the countries of the European Union, tobacco law is gradually becoming increasingly strict. Smoking is still allowed in numerous gastronomy outlets in Austria, and the majority of people still think that stopping smoking should be a personal choice, rather than something citizens are forced to do through stricter tobacco bans. According to Euromonitor International, in 2014 24% of Austrians still smoked, which indicates a one percentage point increase compared with 2009.

COMPETITIVE LANDSCAPE

  • With only three players active in NRT smoking cessation aids in Austria, Janssen-Cilag Pharma was able to account for an 86% value share in 2015, strongly profiting from its brand Nicorette, which offers all the different types of NRT smoking cessation aids available. The Nicorette brand is thus present in NRT gum, NRT inhalators, NRT lozenges, NRT patches and other NRT. In addition to marketing a wide range of products, Janssen-Cilag Pharma also profits from strong recognition of its brand Nicorette worldwide, including in Austria.

PROSPECTS

  • NRT smoking cessation aids is anticipated to benefit from future developments with regard to smoking bans and stricter tobacco laws in Austria. Whilst in 2015, the regulation on smoking in gastronomy outlets in Austria remained rather lenient, it is anticipated to become stricter over the forecast period. In addition, the prices of tobacco products are anticipated to increase in the future, as continuous price increases for tobacco were observed over the entire review period. This, combined with the growing influence of the health and wellness trend and growing consumer awareness about the harmful effects of smoking, is expected to benefit NRT smoking cessation aids in the future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Austria?
  • What are the major brands in Austria?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Austria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in Austria - Industry Context

EXECUTIVE SUMMARY

Slight slowdown compared with the review period

Ageing population, rising obesity and the health and wellness trend

High level of fragmentation

Non-grocery specialists continues to dominate consumer health

Fair performance for consumer health over the forecast period

KEY TRENDS AND DEVELOPMENTS

Cautious switching policy and cautious consumer attitude

Key drivers of the performance of consumer health in 2015

The good performance of internet retailing continues

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2013-2015

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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