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Country Report

Switzerland Flag NRT Smoking Cessation Aids in Switzerland

Price: US$900

About this Report

Executive Summary

TRENDS

  • Around a quarter of the Swiss adult population were smokers in 2012. In Switzerland the number of cigarettes smoked is still fairly high compared with in other European countries. However, there are a number of initiatives against smoking in Switzerland. The federal office of health started a new “SmokeFree” campaign against smoking in 2011. Such prevention measures further reduced the number of smokers in Switzerland. There are continued demands from Swiss consumers for a further and stricter smoking ban than the current smoking ban which was enforced in May 2010. This ban, which was enforced in the majority of public places, including restaurants and bars, has already had a strong effect on the smoking habits of Swiss consumers.

COMPETITIVE LANDSCAPE

  • Janssen-Cilag was the leading player in NRT smoking cessation aids in 2012. The company held a 78% share of overall value sales with its brand Nicorette. This brand is extremely popular in Switzerland, and enjoys high trust amongst Swiss consumers. The brand generated value sales of CHF13 million in 2012. Janssen-Cilag has Nicorette NRT gum, NRT patches and NRT inhalators in Switzerland in its product range.

PROSPECTS

  • Campaigns against smoking are likely to continue over the forecast period in Switzerland, encouraging more and more people to stop smoking, and preventing people from even starting the habit. Moreover, stricter regulations on smoking and further bans will be discussed. These measures are predicted to further decrease the number of smokers in Switzerland. Due to a declining number of smokers, sales of NRT smoking cessation aids are projected to slow down over the forecast period, with a CAGR of 1% in constant value terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Switzerland?
  • What are the major brands in Switzerland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Switzerland - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Gum Flavours: % Value Breakdown 2007-2012
  • Table 5 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Switzerland - Industry Context

EXECUTIVE SUMMARY

Consumer health in Switzerland is categorised by maturity

Changes afoot for the distribution of OTC products

Loyal consumers prefer premium brands

Internet retailing grows

The ageing and increasingly health-aware population offers potential

KEY TRENDS AND DEVELOPMENTS

Deregulation of OTC distribution represents a potential threat to sales in chemists/pharmacies

Demographic changes to boost OTC sales over the forecast period

Swiss government promotes healthy lifestyles to reduce rates of overweight and obesity

Swiss consumers become more enthusiastic about online shopping

Busy lifestyles necessitate convenient products

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 10 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2007-2012
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 13 Consumer Health Company Shares 2008-2012
  • Table 14 Consumer Health Brand Shares 2009-2012
  • Table 15 Penetration of Private Label by Category 2007-2012
  • Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2010-2012

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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