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Country Report

Colombia Flag NRT Smoking Cessation Aids in Colombia

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids remained a stagnant category in constant terms at the end of the review period with fewer smokers shifting from gum to lozenges. According to trade sources, gum has been subject to scrutiny due its alleged low efficiency when quitting smoking. In terms of users and according to the latest official National Health Survey conducted by the Health Ministry with accrued data, the prevalence in the last 20 years reduced from 21% of population aged 18-69 year old to slightly more than 10% over the review period. Despite this, the authorities have detected a worrying increase in illegal hallucinogen use among young people who initiate consumption at an early age. Bans on advertising and other restrictive measures taken in recent years has been effective in reducing tobacco consumption, but are having a low impact on other substances, demonstrating that the policy is not comprehensively reaching all possible fronts. Coercive measures have been preferred over preventive and educational approaches to reduce consumption of tobacco and other substances.

COMPETITIVE LANDSCAPE

  • The competitive landscape of NRT smoking cessation aids in Colombia is a duopoly. Johnson & Johnson de Colombia SA and GlaxoSmithKline Colombia SA dominate sales with the brands Nicorette and Niquitin. The scenario is pretty basic as Nicorette is only gum and Niquitin only has lozenges, so the category’s movements are pretty clear, showing that consumers prefer lozenges over gum, which was losing ground over the review period.

PROSPECTS

  • NRT smoking cessation aids are expected to see a stagnant performance over the forecast period. NRT smoking cessation aids will continue to be impacted by bans on tobacco, but although fewer tobacco users are expected over the forecast in light of these bans, remaining users may still show reluctance to rely on the current offer of NRT smoking cessation aids. NRT smoking cessation manufacturers have lost interest in offering new products, developments and consumer education to promote their products due to the fact that the major source of sales (number of smokers, who might decide to purchase a smoking cessation aid to try to quit) is declining.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Colombia?
  • What are the major brands in Colombia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

NRT Smoking Cessation Aids in Colombia - Company Profiles

GlaxoSmithKline Colombia SA in Consumer Health (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 GlaxoSmithKline Colombia SA: Key Facts
  • Summary 2 GlaxoSmithKline Colombia SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 GlaxoSmithKline Colombia SA: Competitive Position 2014

Consumer Health in Colombia - Industry Context

EXECUTIVE SUMMARY

Money-back guarantee impacts consumer health

VDS and phytotherapeutics under review

Active acquisitions environment in Colombia

Healthfood shops migrating to pharmacies

Ageing population, sports fans and urbanisation offer opportunities

KEY TRENDS AND DEVELOPMENTS

OTC and VDS regulation and advertising in the spotlight

Approach to health takes elements of other industries

Convenience and dosing claims shape market

RURAL COMPARED WITH URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 4 OTC: Switches 2012
  • Summary 5 OTC: Switches 2013-2014

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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