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Country Report

Malaysia Flag NRT Smoking Cessation Aids in Malaysia

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • The vaping culture continued to grow strongly in Malaysia in 2015, with many people switching from smoking tobacco to vapers. Vapers use electronic nicotine delivery systems (ENDS) or e-cigarettes to deliver vaporised mixtures of chemicals to the user’s lungs. It is a form of e-cigarette that heats up the liquid and converts it to vapour, which is then inhaled. In 2015, there were at least 1,000 vape shops nationwide while over 400 local electronic vaporiser devices were retailed in Malaysia. There were an estimated one million vapers in the country, of which 10% are under the age of 18. Vaping clearly has encouraged smokers to move from tobacco to vapers, in order to reduce the potential harm caused by tobacco consumption. However, the long-term effects of vaping are still unknown; therefore, some consumers tried to quit smoking using scientifically-proven methods, such as NRT smoking cessation aids.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (Nicorette) was the leading player in 2015, with a 63% share of retail value sales, followed by GlaxoSmithKline Consumer Healthcare (Niquitin), with a 20% share, and Novartis Corp (Nicotinell), with a 17% share. NRT smoking cessation aids is not a dynamic category in Malaysia. The three significant competitors distributed products mostly through health clinics, hospitals and retail formats like pharmacies. Nicorette retained its leading position due to a strong distribution network and multiple products while some other brands ran out of stock.

PROSPECTS

  • Vaping is predicted to continue to evolve as an alternative for consumers trying to quit smoking. Despite vaporisers being purchased by more consumers, the long-term effects of vaping are still unknown. Moreover, the Malaysian government is expected to regulate vapers and liquids associated with vaping in the short term. NRT smoking cessation aids will continue to be seen as safer alternatives by smokers looking to quit the habit.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Malaysia?
  • What are the major brands in Malaysia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slower economic growth in Malaysia dampens consumer health’s sales development

Goods and services tax (GST) affects demand in consumer health

Multinational players continue to lead consumer health in 2015

Store-based retailing leads consumer health distribution

Positive outlook for consumer health in Malaysia

KEY TRENDS AND DEVELOPMENTS

Goods and services tax (GST) has a mixed effect on consumer health

Alarming level of chronic disease encourages proactive methods to stay healthy

Consumer health players shift to more specific positioning

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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