The most important background trend influencing sales of NRT smoking cessation aids during the forecast period is set to be the shift away from smoking cigarettes and towards the use of smokeless tobacco products among the local population. During the review period, the focus of tobacco companies in some of the more developed markets for tobacco sales increasingly shifted towards heated tobacco products such as Philip Morris’ IQOS brand in these trends are expected to be replicated in the Philippines in the near future.
The forecast period is expected to see a proliferation of products in NRT smoking cessation aids, with the dominant brand Nicorette set to be at the forefront of product innovation. Nicorette’s parent companies Kenvue and Johnson & Johnson have so far been very successful in presenting the brand as the first choice for smokers looking to reduce the amount of nicotine they consume and in just three years has firmly established itself as the category’s default name.
Making smoking a more expensive pursuit has formed a key plank of government efforts to reduce smoking prevalence in the Philippines in recent years and this has led to substantial increases in the excise applied to tobacco products, commonly referred to as “sin tax”. Recent debate in both houses of the country’s legislature suggest that there are many powerful and influential politicians in the country who are determined to raise the rate of sin tax on tobacco even further during the forecast period.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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