Country Report

NRT Smoking Cessation Aids in the United Kingdom

Jul 2013

Price: US$900

About this Report

Executive Summary

TRENDS

In 2012 NRT smoking cessation aids saw healthy current value growth of 6%, to reach £128 million. The category continued to benefit from the trend of more and more people trying to quit smoking, a habit which is becoming less socially acceptable in the UK. The overall smoking rate in the UK is lower than in most other European countries.

COMPETITIVE LANDSCAPE

McNeil Healthcare (UK) continued to lead NRT smoking cessation aids with a value share of 37% in 2012, but saw a slight decline in share, mainly because of competitors and private label catching up. Nevertheless, Nicorette remained the leading brand in NRT smoking cessation aids in 2012. Its position was reinforced by recent product launches, such as QuickMist spray, and innovative marketing campaigns, such as the launch of a new mobile app, Nicorette ActiveStop, which helps smokers to quit by providing top tips and monitoring the progress made.

PROSPECTS

NRT smoking cessation aids is expected to increase by a CAGR of 3% in constant value terms, to reach £149 million in 2017. The category is forecast to continue to benefit from the trend of more and more smokers attempting to quit, as it will increasingly become an undesirable habit.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of NRT Smoking Cessation Aids in United Kingdom?
What are the major brands in United Kingdom?
How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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This industry report originates from Passport, our Consumer Health market research database.