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Country Report

Netherlands Flag NRT Smoking Cessation Aids in the Netherlands

| Pages: 24

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • The Netherlands has relatively high smoking prevalence among both men and women, with around 26% of the overall Dutch population being smokers as of 2013. Smoking prevalence is higher among men than women in all age groups. This is comparable with other countries in the European Union.

COMPETITIVE LANDSCAPE

  • Novartis Consumer Health NV remained the leading player in NRT smoking cessation aids in 2014 with a value share of 52%. The company’s position can be attributed to the strength of its flagship brand Nicotinell in a variety of categories. Nicotinell is present in NRT gum, lozenges and patches.

PROSPECTS

  • NRT smoking cessations aids is expected to see continued positive sales growth over the forecast due to the continued efforts to encourage smokers to quit smoking. NRT lozenges is expected to be the fastest growing category. Despite its small base, the category will gain prominence as lozenges are considered an easier format to use. Lozenges can be used in formal environments, such as offices, where chewing gum is not acceptable.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Netherlands?
  • What are the major brands in Netherlands?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

NRT Smoking Cessation Aids in the Netherlands - Company Profiles

Novartis Consumer Health NV in Consumer Health (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Novartis Consumer Health NV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Novartis Consumer Health NV: Competitive Position 2014

Consumer Health in the Netherlands - Industry Context

EXECUTIVE SUMMARY

Positive growth continues in 2014 despite tough economic conditions

The more informed consumer

Several key acquisitions shape the market

Consumers gradually move away from health and beauty retailers

Limited value growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

More informed Dutch consumers pose challenges but also opportunities

Consumers increasingly making purchases in outlets other than health and beauty retailers

Companies grow their value shares through acquisitions

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 3 OTC: Switches 2012-2014

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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