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Country Report

NRT Smoking Cessation Aids in Hungary

Price: US$900

About this Report

Executive Summary

TRENDS

  • The Hungarian government introduced strict smoking bans in January 2012. According to the modified Act XLII (1999) it is prohibited to smoke in any kind of closed space, such as at work, in restaurants, bars, educational institutions and public transport rooms. Those who do not obey the regulations are subject to high penalties. Controls were put in place from April 2012 to ensure that the new rules are adhered to and violators were penalised. According to the first set of research conducted on the effects of the new regulation, many people decided to give up smoking. Although the new rules affected sales of NRT smoking cessation aids positively, this meant only a slower decrease in constant value terms. Value sales growth of NRT products was limited by the adverse economic situation and the high price of NRT brands.

COMPETITIVE LANDSCAPE

  • GlaxoSmithKline led sales in 2012 accounting for 65% of total NRT value sales. GlaxoSmithKline is the category leader in the fastest-growing NRT lozenges category and in NRT patches that is the largest category within NRT products. Pfizer ranked second with a 23% value share, due to the stable position of its Nicorette brand in NRT gum and patches. Novartis held third position with Nicotinell, which is the best-selling brand in NRT gum.

PROSPECTS

  • NRT smoking cessation aids is expected to benefit from the introduction of new smoking bans in Hungary. More people are likely to give up smoking and many will try different cessation therapies including using NRT smoking cessation aids. Manufacturers are likely to invest more in product development and advertising to gain from strengthening consumer interest. Thus value sales of smoking cessation aids are expected to increase by a CAGR of 1% in constant terms between 2012 and 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Hungary?
  • What are the major brands in Hungary?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Hungary - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Gum Flavours: % Value Breakdown 2007-2012
  • Table 5 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Hungary - Industry Context

EXECUTIVE SUMMARY

Consumer health recovers from the economic crisis

Leading pharmaceutical players turn to OTC

Global pharmaceuticals lead sales

Consumers continue to trust in chemists/pharmacies

Consumer health expected to benefit from rising health consciousness

Hungary continues to deal with the effects of the global economic crisis

Women become an important target audience in consumer health

Innovation is the answer to intensifying competition

Bigger role for social media in marketing strategies

Smoking bans affect consumer health

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 10 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2007-2012
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 13 Consumer Health Company Shares 2008-2012
  • Table 14 Consumer Health Brand Shares 2009-2012
  • Table 15 Penetration of Private Label by Category 2007-2012
  • Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Distribution

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2010-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by positioning
  • Analysis by type
  • Herbal/traditional vs standard
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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