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Country Report

Hungary Flag NRT Smoking Cessation Aids in Hungary

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • The Hungarian government continued to increase tobacco bans in 2013 focusing the retail of tobacco. From July 2013, cigarettes and tobacco are now only available in special ‘National Tobacco Shops’ which operate according to strict rules. Restriction basically changed the retail of tobacco and significantly affected cigarette sales. Legal value sales of cigarettes decreased, while the black market remarkably strengthened. According to the latest research carried out by Szinapszis Kft, a significant proportion of smokers decided to give up smoking in the future. However, these decisions did not significantly boost value sales of NRT smoking cessation aids as the product is still considered to be very expensive for the average Hungarian.

COMPETITIVE LANDSCAPE

  • GlaxoSmithKline Kft maintained its first position in NRT smoking cessation aids with 65% value share due to the success of the Niquitin brand which is available in patch and lozenge formats. Pfizer was second in ranking accounting for 23% value share. Pfizer’s Nicorette is present in NRT gum and NRT patches. Novartis Hungária Kft ranked third with Nicotinell which was the top brand in NRT gum in 2013. Novartis Hungária Kft accounted for 7% share of total NRT value sales.

PROSPECTS

  • Considering the high number of Hungarian smokers and recently introduced restrictions, demand for NRT smoking cessation aids is expected to strengthen over the forecast period. Rising household incomes will also help category growth since many people choose cheaper alternatives, because of the relatively high price of NRT products. Therefore, value sales are expected to increase moderately, at a value CAGR of 1% in constant 2013 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Hungary?
  • What are the major brands in Hungary?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
  • Table 9 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 10 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Consumer Health in Hungary - Industry Context

EXECUTIVE SUMMARY

Stable growth driven by growing health-consciousness

The government continues to fight against smoking

Economic crisis helped low-priced product lines

Expanding parapharmacies/drugstores

Growing importance of health will help future growth

KEY TRENDS AND DEVELOPMENTS

Strengthening health-consciousness and self-medication drives growth of consumer health

Introduction of the new distribution system of cigarettes brings ambivalent experiences

Stressful lifestyles affect consumer health positively

Economic crisis strengthens polarisation within vitamins and dietary supplements

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2011-2013

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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