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Country Report

Hungary Flag NRT Smoking Cessation Aids in Hungary

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Tobacco sales declined considerably since the monopolisation and redistribution of tobacco retail licences by the government back in 2013. Since then only the National Tobacco Shops are allowed to sell tobacco products. The official statistics on tobacco retail showed a double-digit decline since the reorganisation of retailing; however, the black and grey market has started to flourish. The decline of tobacco sales did not have a significant impact on NRT smoking cessation aids. Many smokers were not yet aware of these aids and their effects at the end of the review period.

COMPETITIVE LANDSCAPE

  • GlaxoSmithKline led NRT smoking cessation aids with 63% value share in 2015, followed by Pfizer Kft with 21% value share in 2015. Novartis Hungária ranked third with 7% value share. Niquitin of GlaxoSmithKline is the leading brand available in lozenge and patch format. Pfizer retained its second position with the Nicorette brand in NRT gum and patches formats, while Novartis ranked third with its Nicotinell brand, successful in NRT gum in which it ranked first.

PROSPECTS

  • NRT smoking cessation aids is predicted to record a 3% value CAGR growth over the forecast period. As consumers are not familiar with these cessation aids and the majority of smokers have limited budgets for buying such aids, sales of the category are not expected to increase rapidly during the forecast period

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Hungary?
  • What are the major brands in Hungary?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in Hungary - Industry Context

EXECUTIVE SUMMARY

Growth rate of OTC and VDS almost doubled in 2014, but stabilised in 2015

More intense promotional activity of producers boosts sales of OTC products in 2015

International companies employ advertising to increase their shares

Internet retailing gains share, especially within VDS and sports nutrition

Steady growth of consumer health is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health is a focus area of pharma producers due to the lowered margins on Rx drugs

Innovation is characteristic of vitamins and dietary supplements in Hungary

Malnutrition assures stable growth for digestive remedies over the review period

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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