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Country Report

Finland Flag NRT Smoking Cessation Aids in Finland

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids saw current value sales grow by 4% in 2014. The main driver behind the relatively strong growth is the health trend, which has created a growing incentive among smokers to quit their habit. In addition to the health trend, other factors have also put pressure on smokers and sales of tobacco products, including less tolerant legislation and in general a growing social opposition towards smoking. Since January 2012, for example, a new ban came into force prohibiting the display of tobacco products in retail outlets. It should also be noted that it is rather expensive to smoke in Finland. The sluggish economic development during the review period in combination with rising taxes on tobacco products has therefore encouraged many consumers to quit in an attempt to save money.

COMPETITIVE LANDSCAPE

  • Janssen-Cilag is the leading player in NRT smoking cessation aids, accounting for 55% of value sales in 2014. The lead is due to a first mover advantage. The company was a pioneer in NRT smoking cessation aids in Finland with its famous and popular Nicorette brand, which in 2014 was available in BRT gum, inhalators, patches and microtabs. The company invests a great deal in marketing and advertising, and advertisements are regularly seen on television. Novartis came second with a 44% value share in 2014. As such, the combined market share is 99% between the two companies, leaving limited space for other players. However, both companies were challenged in 2008, when Laboratoires Pierre Fabre, with its Nicopass (NRT lozenges) and Nicopatch (NRT patches) brands entered the market. The novelty value attracted some consumers, but competition from the two leading players was intense and the company had to withdraw the Nicopass brand in 2013.

PROSPECTS

  • Forecast value growth at constant 2014 prices is predicted to reach 9% in NRT smoking cessation aids over the forecast period. The strong health trend as well as growing societal opposition towards smoking will continue to encourage consumers to try to quit smoking using NRT smoking cessation aids. Rising taxes on tobacco products, a bleak economic forecast and tighter anti-smoking legislation will boost sales over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Finland?
  • What are the major brands in Finland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Consumer Health in Finland - Industry Context

EXECUTIVE SUMMARY

Consumer health sees healthy growth despite weak economy in the country

New products and health trend are the main drivers of growth

International players dominate the fragmented consumer health

Chemists/pharmacies losing out to internet and grocery channels

Healthy growth forecast, but slowly settling down

KEY TRENDS AND DEVELOPMENTS

Consumer health in Finland is fairly strictly controlled

Growing consumer confidence and technical advances boost internet retailing

Segmentation increasingly important in maturing consumer health

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2012-2014

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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