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Country Report

Finland Flag NRT Smoking Cessation Aids in Finland

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids recorded 5% growth in value sales in 2015. The ongoing health trend in the country encouraged smokers to quit the habit. Anti-smoking legislation and rising social opposition to smoking also resulted in lower tobacco sales. Since January 2012, for example, a new ban came into force prohibiting the display of tobacco products in retail outlets. Moreover, as the cost of cigarettes and other tobacco is expensive in Finland, the ongoing economic crisis in the country, in combination with rising taxes on tobacco products, stimulated many consumers into quitting in an attempt to save money, with many turning to NRT smoking cessation aids.

COMPETITIVE LANDSCAPE

  • Janssen-Cilag retained its leading position in NRT smoking cessation aids, accounting for 56% of value sales in 2015. Much of its strong position comes from its first mover advantage, as it was a pioneer in NRT smoking cessation aids in Finland via its famous and popular Nicorette brand. The company extended this brand in 2014 making it available in NRT gum, inhalators, patches and microtabs. The company invests heavily in marketing and advertising and its advertisements are regularly screened on television. Novartis ranked second with a 44% value share in 2015, with these companies holding a combined 99% share. The dominating position of these two players discourages other competitors from entering this category. The only other player of any note, though only managing to register a negligible share, was Pierre Fabre, with its Nicopass (NRT lozenges) and Nicopatch (NRT patches) brands.

PROSPECTS

  • Value sales at constant 2015 prices are predicted to record a CAGR of 2% in NRT smoking cessation aids over the forecast period. The strong health trend as well as growing societal opposition towards smoking will continue to encourage consumers to try to quit smoking using NRT smoking cessation aids. Rising taxes on tobacco products, a bleak economic forecast and tighter anti-smoking legislation will also boost sales over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Finland?
  • What are the major brands in Finland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

NRT Smoking Cessation Aids in Finland - Company Profiles

Janssen-Cilag Oy in Consumer Health (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Janssen-Cilag Oy: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Janssen-Cilag Oy: Competitive Position 2015

Consumer Health in Finland - Industry Context

EXECUTIVE SUMMARY

Economy sees four consecutive years of recession

Health and wellness remains important in Finland, despite the gloomy economy

Fragmentation characterises the consumer health market in 2015

Chemists/pharmacists remains the dominant channel but loses ground to the internet

The struggling economy will cause difficulties for industry players over the forecast period

KEY TRENDS AND DEVELOPMENTS

Finland must respond to population ageing and address future health and wellbeing considerations

Increasing segmentation helps to alleviate market maturity in Finland

With the exception of OTC, online sales make strong headway in 2015

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 3 OTC: Switches 2013-2015

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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