print

Country Report

NRT Smoking Cessation Aids in Finland

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids saw dynamic 6% current value growth in 2012, reaching €63 million. Several factors contributed to this growth. First, from the beginning of 2012, a new ban came into force prohibiting the display of tobacco products in retail outlets. Consumers have the right to see a catalogue of the products available and receive information about them and their prices; however, no images are to be included in the price listings.

COMPETITIVE LANDSCAPE

  • Janssen-Cilag continued to lead NRT smoking cessation aids in 2012 with a 53% value share. The company could be viewed as a pioneer in the category with its famous and popular Nicorette brand, which benefited from first-mover advantage. Its brand portfolio includes gum, inhalators, patches and microtabs. The company invests a great deal in marketing and advertising, and commercials are regularly seen on television. The company also launched innovative products such as Nicorette Whitemint, which is marketed as an aid to treat discolouration of the teeth. In addition, it is sweetened with xylitol, which has been proven to prevent caries, giving the product an even healthier image.

PROSPECTS

  • NRT smoking cessation aids is predicted to reach sales of €71 million in 2017, growing by a CAGR of 2% in constant value terms in the forecast period 2012-2017. Rising tobacco excise duty, rising consumer prices, anti-smoking campaigns and the strong health and wellness trend are all expected to encourage consumers to turn to NRT smoking cessation aids. Moreover, tighter anti-smoking legislation is also expected to be seen. Finland already passed legislation introducing a ban on point-of-sale display from January 2012, and it is possible that other restrictions may follow. New proposals include banning new products from entering the market and removing logos and colours from the packaging. In fact, the Finnish government has made it clear that its long term intention is to eventually stub out smoking in Finland altogether.

Samples (FAQs about samples):

doc_pdf.png Sample NRT Smoking Cessation Aids Market Research Report

doc_excel_table.png Sample NRT Smoking Cessation Aids Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Finland?
  • What are the major brands in Finland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Finland - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Gum Flavours: % Value Breakdown 2007-2012
  • Table 5 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Finland - Industry Context

EXECUTIVE SUMMARY

Economic downturn challenges growth

Demand for trendy products

Tightening competition

Internet chemists/pharmacies see an increase in sales

Modest, albeit steady growth is expected

KEY TRENDS AND DEVELOPMENTS

Finnish economy under threat

Demographic changes to be considered

Vitamins and dietary supplements faces strong competition and negative publicity

Obesity and excess weight drive sales

Internet chemists/pharmacies are liberalised

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 10 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2007-2012
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 13 Consumer Health Company Shares 2008-2012
  • Table 14 Consumer Health Brand Shares 2009-2012
  • Table 15 Penetration of Private Label by Category 2007-2012
  • Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC-Switches 2009-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by positioning
  • Analysis by type
  • Herbal/traditional vs standard
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!