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Country Report

Brazil Flag NRT Smoking Cessation Aids in Brazil

| Pages: 20

Price: US$990

About this Report

Executive Summary

TRENDS

  • NRT smoking cessation aids continued to perform well in 2015, registering current value growth of 12% to reach sales worth B$140 million. This was, however, a considerably slower performance than the review period CAGR of 17%. This can be partially attributed to a reduction in the number of smokers in the country, combined with an increased sales base. According to the National Institute of Geography and Statistics (IBGE), between 2008 and 2013 the share of smokers in the Brazilian population fell from 19% to 15%, with this trend likely to have continued over the following years.

COMPETITIVE LANDSCAPE

  • In 2015, Johnson & Johnson Industrial continued to dominate NRT smoking cessation aids in Brazil with a 61% share of value sales. This can be mainly attributed to Nicorette’s strong penetration among consumers across the country. Nicorette is available in different product formats, such as NRT gum and NRT patches, offering more options to consumers.

PROSPECTS

  • Over the forecast period NRT smoking cessation aids in Brazil is expected to post a value CAGR of 8% at constant 2015 prices to reach sales of B$204 million by 2020. This will be a weaker performance compared to the review period CAGR of 10%. This will be mainly due to the category’s higher sales base and the expectation that the number of smokers in the country will continue to fall between 2015 and 2020.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Brazil?
  • What are the major brands in Brazil?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in Brazil - Industry Context

EXECUTIVE SUMMARY

In spite of a slowdown OTC in Brazil performs well in retail

Health and wellness trend continues to boost sales of sports nutrition and weight management products

Generics continue to grow during the economic crisis

Drugstores/parapharmacies remains the leading distribution channel for consumer health products

Consumer health in Brazil set to register a weaker performance over the forecast period

KEY TRENDS AND DEVELOPMENTS

Despite a slowdown in growth OTC in Brazil performs well within retail

Heavy investment in sports nutrition seeks to restore the category’s credibility

Vitamins and dietary supplement manufacturers continue to use segmentation and differentiation to boost consumption

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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