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Country Report

Brazil Flag NRT Smoking Cessation Aids in Brazil

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014 NRT smoking cessation aids in Brazil continued to perform well, posting 17% growth in current value terms. This performance was slightly lower than that registered over the review period. However, this can be attributed to the reduction in the number of smokers in the country, combined with an increased sales base. According to the National Institute of Geography and Statistics (IBGE), between 2008 and 2013 the share of smokers in the Brazilian population dropped from 19% to 15%.

COMPETITIVE LANDSCAPE

  • Nicorette from Johnson & Johnson Industrial continued to lead NRT smoking cessation aids in 2014, with a in parapharmacies/drugstores contributes for Nicorette’s strong brand penetration amongst consumers across the country. Nicorette is also available in different product types, such as NRT gum and NRT patches, offering more options to consumers who wish to purchase Nicorette products. In order to aid consumers in their quest to quit smoking, Johnson & Johnson also promotes a campaign through Nicorette’s website called Active Stop, which is a free online programme which offers tips, health bulletins and online tools to consumers who need help quitting smoking. Active Stop provides a good solution for consumers who need emotional support and personalised information to quit smoking.

PROSPECTS

  • NRT smoking cessation aids in Brazil is expected to increase by a value CAGR of 7% at constant 2014 prices over the forecast period. This is considerably lower than the performance registered in the review period, when the category grew by a CAGR of 15%, also at constant 2014 prices. This can mainly be attributed to the higher sales base and the expectation that the number of smokers in the country will continue to drop between 2014 and 2019.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Brazil?
  • What are the major brands in Brazil?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Consumer Health in Brazil - Industry Context

EXECUTIVE SUMMARY

Improper self-medication culture restricts OTC sales growth in Brazil

New ANVISA regulation allows interchangeability between similar medications and generics

Negative media hampers the growth of local sports nutrition brands

Continued investment in private label by chemists/pharmacies

Brazil witnesses a slowdown in OTC consumption during the 2014 FIFA World Cup

KEY TRENDS AND DEVELOPMENTS

Improper self-medication culture restricts OTC sales growth in Brazil

New ANVISA regulation allows interchangeability between similar medicines and generics

Negative media hampers the growth of local sports nutrition brands

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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