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Country Report

NRT Smoking Cessation Aids in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • The combination of intense anti-smoking campaigns and nationwide government anti-smoking laws and decrees continued to increase the popularity of NRT smoking cessation aids in Brazil. Now, in many states of the country, including São Paulo, Rio de Janeiro, Amazonas, Paraná, Roraima and Paraíba, it is forbidden to smoke in public places such as restaurants, malls, bars and supermarkets. In other states, such as Alagoas, Bahia, Goiás and Minas Gerais, smoking in public places is only permitted in designated areas, called fumódromos.

COMPETITIVE LANDSCAPE

  • Nicorette from Johnson & Johnson Industrial continued to lead NRT smoking cessation aids in 2012, with a 67% value share. The large and efficient Johnson & Johnson distribution system and high penetration rate in parapharmacies/drugstores helped Nicorette to increase its brand penetration amongst consumers all over the country. Nicorette is also available in different product types, such as NRT gum and NRT patches, offering more options to consumers who wish to purchase Nicorette products. In order to help consumers to quit smoking, Johnson & Johnson also promotes a campaign through Nicorette’s website called Active Stop, which is a free online programme which offers tips, health bulletins and online tools to consumers who need help to quit smoking. Active Stop provides a good solution for consumers who need emotional support and personalised information to quit smoking.

PROSPECTS

  • NRT smoking cessation aids is expected to register a constant value CAGR of 8% in the forecast period. NRT lozenges and NRT gum are expected to post the strongest growth rates during the forecast period, with CAGRs of 11% and 8% in constant value terms respectively.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Brazil?
  • What are the major brands in Brazil?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Brazil - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Gum Flavours: % Value Breakdown 2007-2012
  • Table 5 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 6 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Brazil - Industry Context

EXECUTIVE SUMMARY

Consumer health maintains strong growth

ANVISA moves OTC products back to over-the-counter

Hypermarcas aims for leadership

Internet retailing: potential channel in consumer health

Consumer health is expected to maintain its growth over the forecast period

Consumer health products back to over-the-counter

Hypermarcas invests in becoming the leading manufacturer

Middle-classes continue to positively impact consumer health

Consumers’ health awareness shows potential in vitamins and dietary supplements

Illegal sales hamper growth in sports nutrition

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 10 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2007-2012
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 13 Consumer Health Company Shares 2008-2012
  • Table 14 Consumer Health Brand Shares 2009-2012
  • Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

De-reimbursement

Generics

Advertising

Packaging and Labelling

Distribution

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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