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Country Report

Brazil Flag NRT Smoking Cessation Aids in Brazil

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • In June 2014, the Brazilian Government approved a decree that banish the existence of “fumódramos”, which are exclusive areas that permits people to smoke in public places, such as restaurants, shopping centres, supermarkets, to name a few. The decree 8.262/2014 substitutes the decree 2.018/1996 that established the existence of “fumódramos”. This decision aims to reduce the number of smokers in the country, by making it even more difficult to smoke in public spaces. It is expected that this law will stimulate sales of NRT smoking cessation aids in Brazil, as it is expected that many consumers who smoke will try to quit smoking, since it is becoming more difficult to smoke in any public space.

COMPETITIVE LANDSCAPE

  • Nicorette from Johnson & Johnson Industrial continued to lead NRT smoking cessation aids in 2013, with 67% value share. The large and efficient Johnson & Johnson distribution system and high penetration rate in parapharmacies/drugstores helped Nicorette to increase its brand penetration amongst consumers across the country. Nicorette is also available in different product types, such as NRT gum and NRT patches, offering more options to consumers who wish to purchase Nicorette products. In order to aid consumers in their quest to quit smoking, Johnson & Johnson also promotes a campaign through Nicorette’s website called Active Stop, which is a free online programme which offers tips, health bulletins and online tools to consumers who need help in quitting smoking. Active Stop provides a good solution for consumers who need emotional support and personalised information to quit smoking.

PROSPECTS

  • During the forecast period, NRT smoking cessation aids is predicted to record a value CAGR of 7% in constant 2013 prices, to reach R$156 million in 2018. NRT lozenges and NRT gum are expected to post the highest growth rates during the forecast period, with value CAGRs of 10% and 7% in constant 2013 prices respectively.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Brazil?
  • What are the major brands in Brazil?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Consumer Health in Brazil - Industry Context

EXECUTIVE SUMMARY

Consumer health continues to register good growth rate

Smaller packages attract consumers

Marketing investments to face competitors

Sports nutrition increases penetration in internet retailing

KEY TRENDS AND DEVELOPMENTS

Generics boost sales of over-the-counter in the country

Competition in OTC remains high

Consolidation of pharmaceutical retail will continue to grow

Sports nutrition continues to record strong growth

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 10 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2008-2013
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 13 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 15 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

De-reimbursement

Generics

Advertising

Packaging and labelling

Distribution

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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