Hong Kong’s government expects the local smoking population to decline persistently throughout the forecast period. This anticipated decrease in the number of smokers will further shrink the user base of NRT smoking cessation aids, resulting in a smaller market size and slower growth for these products.
Given the sluggish outlook for NRT smoking cessation aids, brands are less likely to allocate resources for marketing or expanding the retail network for such products. The diminishing growth opportunities for the category make it less attractive for players to invest in these areas.
NRT cessation aids continues to be dominated by large pharmaceutical companies, namely Johnson & Johnson, and GSK Consumer Healthcare, which manufacture the Nicorette and Nicotinell brands, respectively. Limited new innovations from competitors means that their dominance of the category is likely here to stay.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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