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Country Report

Morocco Flag NRT Smoking Cessation Aids in Morocco

| Pages: 16

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to the lack of restrictions and enforcement of the law banning smoking in public places, NRT smoking cessation aids has not generated a great deal of consumer interest. This is due to the fact that the majority of Moroccan consumers try to stop smoking on their own without the use of these products, which they generally considered to be too expensive and ineffective. Many smokers view the period of Ramadan (the holy period of fasting for Muslims) as the ideal time to try to stop smoking as smokers are obliged to abstain from smoking for the entire period for religious purposes.

COMPETITIVE LANDSCAPE

  • Laboratoires Pierre Fabre SA continued to dominate NRT smoking cessation aids in 2014 with a retail value share of 99% as it was the first player to enter this category in Morocco with its brand Nicopatch in NRT patches. Nicopatch appeals only to high-income consumers due to its high pricing.

PROSPECTS

  • Growth over the forecast period is expected to be lower than that of the review period due to the fact that products in NRT smoking cessation aids are not expected to generate a great deal of consumer interest, as the majority of Moroccan consumers are expected to try to stop smoking on their own without the use of these products, which they generally consider to be too expensive and ineffective.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Morocco?
  • What are the major brands in Morocco?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014
  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Consumer Health in Morocco - Industry Context

EXECUTIVE SUMMARY

Consumer health shows positive growth in 2014

The entry into application of the decree 784.14 establishing the list of medication products’ new prices

Consumer health manufacturers focus on their existing brands

Chemists/pharmacies continues to dominate consumer health distribution in 2014

Positive performance expected over the next five years

KEY TRENDS AND DEVELOPMENTS

Strengthening health-consciousness and self-medication drives growth of consumer health

Changing demographics shape consumer health in Morocco

Access to drugs changes as the Ministry of Health launches strategy to lower prices

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 9 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2009-2014
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 12 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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