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Country Report

Morocco Flag NRT Smoking Cessation Aids in Morocco

Price: US$900

About this Report

Executive Summary

TRENDS

  • The 2012 sales of Dh13 million reflect the immature state of the market and the lack of interest of Moroccans in smoking cessation aids. Due to a widespread lack of awareness on this public health issue and a general disregard for the dangers of smoking, most Moroccans do not try to quit their addiction.

COMPETITIVE LANDSCAPE

  • The category displays an almost-monopoly with Pierre Fabre SA and its brand Nicopatch accounting for 97% of value sales. Unlike Western markets where the emphasis is put on the use of external chemical aids to stop smoking, most Moroccans who do decide to quit do it on their own because of a general disbelief in these products and doubt regarding their side-effects and effectiveness.

PROSPECTS

  • The category is not expected to develop over the coming years and the forecast value sales for 2017 are of only Dh14 million, with a CAGR for the forecast period barely reaching 1%. Government initiatives are not expected to make use of smoking cessation aids and since there are no expected price decreases, these products will remain insignificant in terms of the entire consumer health market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Morocco?
  • What are the major brands in Morocco?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Morocco - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Smoking Cessation Aids Company Shares by Value 2008-2012
  • Table 5 NRT Smoking Cessation Aids Brand Shares by Value 2009-2012
  • Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Morocco - Industry Context

EXECUTIVE SUMMARY

Consumption remains low

Generics sales on the rise

A strong local base for the pharmaceutical industry

Wholesalers play large role in distribution

Strong market development opportunities

KEY TRENDS AND DEVELOPMENTS

Continued progress in the Medical Assistance Plan

Planned decrease in the price of medicine remains difficult to implement

The drugs market stays strong despite the crisis

The increase in the use of generic medicines and its consequences

Governmental efforts to improve the Obligatory Health Insurance program

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 9 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2007-2012
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 12 Consumer Health Company Shares 2008-2012
  • Table 13 Consumer Health Brand Shares 2009-2012
  • Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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