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Country Report

Morocco Flag NRT Smoking Cessation Aids in Morocco

| Pages: 17

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite the law banning smoking in all public areas in Morocco, which was applicable since January 2009, and its positive impact by convincing smokers to stop smoking, NRT smoking cessation aids has not generated a great deal of consumer interest. This is due to the fact that the majority of Moroccan consumers try to stop smoking on their own without the use of these products, which they generally considered to be too expensive and ineffective. Many smokers view the period of Ramadan (the holy period of fasting for Muslims) as the ideal time to try to stop smoking as smokers are obliged to abstain from smoking for the entire period for religious purposes.

COMPETITIVE LANDSCAPE

  • Laboratoires Pierre Fabre SA continued to dominate NRT smoking cessation aids in 2013 with a retail value share of 99% as it was the first player to enter this category in Morocco with its brand Nicopatch in NRT patches. Nicopatch appeals only to high-income consumers due to its high pricing.

PROSPECTS

  • The legislation that resulted in the implementation of a ban on smoking in public places in 2008 is expected to raise general awareness of the dangers of smoking and to help to promote the idea of stopping smoking over the forecast period. The new legislation has been fully operational since 2009 and to therefore boost the motivation of new players to invest in this category by launching new products. However, this is not expected to have a particularly dramatic effect on the performance of NRT smoking cessation aids, as average unit prices are expected to remain fairly high.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Morocco?
  • What are the major brands in Morocco?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Consumer Health in Morocco - Industry Context

EXECUTIVE SUMMARY

Health and wellness drove growth of consumer health in 2013

Consumer health sees moderate growth in 2013

Domestic companies continued to lead consumer health

Chemists/pharmacies remains the leading channel of distribution

Consumer health expected to benefit from improvements in health education

KEY TRENDS AND DEVELOPMENTS

Consumer products associated with children and ageing performed well

Slow growth of consumer healthcare despite improving economic situation

Growing health concerns lead to stronger demand for herbal products

Generics gains more attention

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 9 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2008-2013
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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