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Country Report

Poland Flag NRT Smoking Cessation Aids in Poland

| Pages: 24

Price: US$900

About this Report

Executive Summary

TRENDS

  • Increasing excise taxes and rising cigarette prices led many Polish consumers to quit smoking in 2014, which drove demand for NRT smoking cessation aids.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Poland Sp zoo continued to lead NRT smoking cessation aids in 2014 with a retail value sales share of 80%. Its Nicorette brand is present in NRT gum, NRT lozenges and NRT patches. Due to the company's long presence in Poland, Johnson & Johnson’s products enjoy high levels of popularity and trust among consumers.

PROSPECTS

  • Over the forecast period, Poland's population of adult smokers is expected to further decline. This will be driven by increasing cigarette prices and higher awareness of the health issues which can be caused by smoking. Furthermore, price promotions and rising disposable income levels are likely to attract more Polish people to try NRT smoking cessation aids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Poland?
  • What are the major brands in Poland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2009-2014

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2009-2014
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2009-2014
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2010-2014
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2011-2014
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019

Consumer Health in Poland - Industry Context

EXECUTIVE SUMMARY

Consumer health performs positively

Major players launch new products and invest in advertising

Strong competition between domestic and global manufacturers

Chemists/pharmacies still the preferred distribution channel

Positive performance expected in consumer health over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing health-consciousness and self-medication drives sales

Extension of OTC and dietary supplements distribution

Growing sales of vitamins and dietary supplements

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 10 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2009-2014
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 15 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Advertising/promotion regulatory requirements

Packaging regulatory requirements and labelling regulatory trends

Distribution channels

Vitamins and dietary supplements registration and classification

Combination products

Advertising

Packaging and labelling trends

Distribution channels

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2013-2014

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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