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Country Report

Poland Flag NRT Smoking Cessation Aids in Poland

Price: US$900

About this Report

Executive Summary

TRENDS

  • Increasing excise taxes and cigarette prices led many consumers to quit smoking in 2013, which drove demand for NRT smoking cessation aids. The total number of adult smokers decreased by 3% in 2013, as consumers were driven to quit by rising prices and increasing health concerns.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Poland Sp zoo continued to lead NRT smoking cessation aids in 2013, in accounting for a retail value sales share of 82%. Its Nicorette brand was present in all NRT smoking cessation aid categories, namely gums, inhalators, lozenges and patches. Due to the company's long presence in Poland, Johnson & Johnson’s products enjoyed popularity and trust amongst consumers.

PROSPECTS

  • Over the forecast period, Poland's population of adult smokers is expected to decline further. This will be driven by increasing cigarette prices and higher awareness of health issues. What is more, price promotions and increasing disposable income levels will attract more people to try NRT smoking cessation aids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Poland?
  • What are the major brands in Poland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2008-2013

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2008-2013
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2008-2013
  • Table 4 Sales of NRT Gum by Flavour: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2009-2013
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2010-2013
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

NRT Smoking Cessation Aids in Poland - Company Profiles

GlaxoSmithKline Consumer Healthcare Sp zoo in Consumer Health (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 GlaxoSmithKline Consumer Healthcare Sp zoo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 GlaxoSmithKline Consumer Healthcare Sp zoo: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 GlaxoSmithKline Consumer Healthcare Sp zoo: Competitive Position 2013

Consumer Health in Poland - Industry Context

EXECUTIVE SUMMARY

Consumer health continues to see positive growth

Increasingly hectic lifestyles impact the performance of consumer health

Strong position of domestic manufacturers

Chemists/pharmacies remains the leading distribution channel

Continued good performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Unhealthy lifestyles and growing interest in prevention boost demand

Chemists/pharmacies continues as the leading distribution channel

Increasing influence of social media on consumer health

Ageing of Polish society

Number of overweight Poles is increasing

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 10 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2008-2013
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 13 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 15 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Regulations

Reimbursement

Advertising/promotion regulatory requirements

Packaging regulatory requirements and labelling regulatory trends

Distribution channels

Vitamins and dietary supplements registration and classification

Combination products

Advertising

Packaging and labelling trends

Distribution channels

Self-medication/self-care and preventative medicine

Switches

  • Summary 4 OTC: Switches 2011-2013

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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