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Country Report

Poland Flag NRT Smoking Cessation Aids in Poland

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Although the excise tax for tobacco did not increase in 2015 in Poland, cigarettes prices still had a marginal tendency to grow. The reason was gradually rising production costs. This led many consumers to limit or quit smoking in 2015, which drove demand for NRT smoking cessation aids. The total number of adult smokers decreased by 4% to 8.1 million in 2015, as consumers were encouraged to quit smoking by rising prices and increasing health concerns.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson dominated NRT smoking cessation aids with retail value share of 80% in 2015. Due to the company's long presence in Poland, Johnson & Johnson’s products enjoyed popularity and trust amongst consumers. Its Nicorette brand is appears in NRT gum, NRT lozenges and NRT patches.

PROSPECTS

  • Sales of NRT smoking cessation aids are expected to increase by a value CAGR of 2% at constant 2015 prices over the forecast period to reach PLN155 million in 2020. However, the growth is set to be driven by the rising number of consumers who want to quit smoking, given that the smoking prevalence in Poland is expected to decline. This will be due to peaking cigarette prices and higher awareness of health issues. Moreover, price promotions and increasing disposable income levels will attract more people to try NRT smoking cessation aids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Poland?
  • What are the major brands in Poland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

NRT Smoking Cessation Aids in Poland - Company Profiles

GlaxoSmithKline Consumer Healthcare Sp zoo in Consumer Health (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 GlaxoSmithKline Consumer Healthcare Sp zoo: Key Facts
  • Summary 2 GlaxoSmithKline Consumer Healthcare Sp zoo: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 GlaxoSmithKline Consumer Healthcare Sp zoo: Competitive Position 2015

Consumer Health in Poland - Industry Context

EXECUTIVE SUMMARY

Continued growth for consumer health in 2015

Mounting health trend drives sales within consumer health

Main players gain in strength

Market offensive of non-pharmacy distribution channels

Continued growth of consumer health for the forecast period

KEY TRENDS AND DEVELOPMENTS

Sales driven by adaptation of western lifestyles

Intensified activity by prominent manufacturers

Minor yet rising role of non-pharmacy channels

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Regulations

Reimbursement

Advertising/promotion regulatory requirements

Packaging regulatory requirements and labeling regulatory trends

Distribution channels

Vitamins and dietary supplements registration and classification

Combination products

Advertising

Packaging and labeling trends

Distribution channels

Self-medication/self-care and preventive medicine

Switches

  • Summary 4 OTC: Switches 2014-2015

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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