Consumer shopping habits still favour traditional and informal retailing in Angola. Retailing was hit hard by the COVID-19 pandemic, with the economy suffering.
The economy of Angola continued to face challenges in 2021 and this influenced consumer behaviour during the review period. For one, the unprecedented arrival of COVID-19 left the Angolan economy even more fragile, pushing people into further economic hardships.
In October 2019, the government introduced VAT payments at 14%. The enforcement of the new legislation is being implemented progressively, with the first wave of VAT charges applied only to larger companies.
Angola’s rapidly increasing middle class comprises an estimated 26% of the total households in 2021. Economic diversification into agriculture, telecommunications, tourism and other service industries is creating an expanding mid-income group, thus improving the potential consumer base for retailing.
The government has been investing heavily in developing the country’s transportation infrastructure, with a focus on connecting the country’s ports to its interior regions. The Port of Luanda has been redeveloped to meet modern freight transfer standards and the harbour is now connected to Luanda’s dry port by a railway line, which continues inland into the country’s internal regions, covering three provinces and terminating at Malanje.
Informal retailing remains dominant in Angola, accounting for most retail sales. Informal retailing mainly consists of individuals who transport goods themselves and sell these at roadside locations, outside municipal markets and in areas fixed by the Municipal Administrations.
It is expected that Angolan retailing will register growth over the forecast period as the country slowly recovers from COVID-19. Further, the number of retailing outlets will also continue to increase in the forecast period.
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Retailing
Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.
See All of Our DefinitionsThis report originates from Passport, our Retailing research and analysis database.
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