Select Country Report
2025 Developments
Retail in Chile saw current value growth of 6% in 2025 to reach CLP51,286.7 billion, outpacing many regional counterparts where higher inflation or weak GDP growth constrained results. Despite low consumer confidence, the market's growth was sustained by innovation from leading companies, aggressive store openings from Walmart, and the rapid rise of discounters. The market also benefited from the entry of new international formats such as PriceSmart, all of which led to increased consolidation and operational efficiency. Continued investment in digital and omnichannel strategies, alongside the emergence of experiential retail concepts, signals a clear path for brands seeking to secure loyalty and scale, with the need to prioritise value, convenience, and seamless integration of physical and digital touchpoints. Retailers that are unable to adapt to these dynamics risk losing relevance as both established and new players intensify competition across key channels, including supermarkets, discounters, and retail e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Chile report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Chile?
- Which are the leading retailers in Retail in Chile?
- How are products distributed in Retail in Chile?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Chile?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Chile
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Walmart Accelerates Store Openings to Reinforce Leadership
Chart 2 Walmart Invests in Expansion Plans
Supermarkets Maintain Lead as Discounters Benefit From Price Focus
Pricesmart Set to Disrupt the Market with Bulk Purchasing Model and Brand Appeal
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Discounters Set to Benefit From Competitive Pricing and Expansion
Ai-Powered Personalisation and Omnichannel Experiences Redefine Loyalty
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Walmart and Cencosud Leverage Omnichannel Reach to Reinforce Leadership
Chart 7 Analyst Insight for Retail
Experiential Retail Meets Fitness at Decathlon Chile
Chart 8 Decathlon Launches Fitness Concept Store
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas and New Year
Back to School
Independence Day
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025
Convenience Retailers in Chile
Key Data Insights
Convenience Retailers Summary
Chart 18 Key Industry Trends for Convenience Retailers
Aramco and Copec Support the Expansion of Forecourt Retailers
Aramco Accelerates Modernisation of Forecourt Retailers
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
Forecourt Retailers to Drive Sustained Value Gains with Digital Loyalty
Millennials and Gen Z to Reshape Convenience through Speed and Shareability
Chart 21 Copec Invests in Digital Expansion Strategy
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Chart 24 Analyst Insight for Convenience Retailers
Copec Expands Digital Ecosystem to Reinforce Sales Leadership
Chart 25 Aramco Acquires Esmax
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Chart 28 Economic Context for Convenience Retailers
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Convenience Retailers
Chart 32 Population 2020-2030
Chart 33 Population by Generation 2025
Supermarkets in Chile
Key Data Insights
Supermarkets Summary
Chart 34 Key Industry Trends for Supermarkets
Walmart Boosts Private Label Sales to Defend against Discounter Growth
Santa Isabel Uses Marketing Campaign to Reinforce Shopper Loyalty
Chart 35 Santa Isabel Launches New Campaign
Chart 36 Value Sales 2020-2030
Focus Will Remain on Adding Value to Fend off Competition From Discounters
Smu Challenges Independents by Targeting New Towns and Leveraging Rapid Delivery
Chart 37 Forecast Value Sales 2020-2030
Leading Players Cement Their Dominance through Expansion and Investment
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Chart 40 Economic Context for Supermarkets
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Supermarkets
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Hypermarkets in Chile
Key Data Insights
Hypermarkets Summary
Chart 46 Key Industry Trends for Hypermarkets
Jumbo Kennedy Reinvents Shopping with Lifestyle-Focused Remodel
Chart 47 Hiper De Lider Expands Digital Reach
Hiper De Lider Extends E-Commerce Reach to Remote Communities
Chart 48 Value Sales 2020-2030
Walmart, Cencosud and Falabella Target Suburban Growth to Offset Urban Limits
Retailers Invest in Digital Platforms to Meet Demand for Hybrid Shopping Experiences
Chart 49 Forecast Value Sales 2020-2030
Tottus Remodels Stores and Boosts Growth as Lider Stagnates
Chart 50 Analyst Insight for Hypermarkets
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Chart 53 Economic Context for Hypermarkets
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Hypermarkets
Chart 57 Population 2020-2030
Chart 58 Population by Generation 2025
Discounters in Chile
Key Data Insights
Discounters Summary
Chart 59 Key Industry Trends for Discounters
Super10 and Mass See Rapid Gains as Value Focus Intensifies
Chart 60 Mass Accelerates International Expansion
Bodega Acuenta Widens Reach by Unlocking Employee Benefit Spending
Chart 61 Value Sales 2020-2030
Mass to Accelerate Store Rollout, Forcing Rivals to Innovate
Discounters Target Local Needs as Competition Intensifies
E-Commerce Limitations Prompt Renewed Focus on Omnichannel Investment
Chart 62 Forecast Value Sales 2020-2030
Chart 63 Analyst Insight for Discounters
Bodega Acuenta Expands Reach as Mass Intensifies Rivalry
Chart 64 Bodega Acuenta Joins Edenred
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Chart 67 Economic Context for Discounters
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Discounters
Chart 71 Population 2020-2030
Chart 72 Population by Generation 2025
Small Local Grocers in Chile
Key Data Insights
Small Local Grocers Summary
Small Local Grocers Adapt to Shifting Consumer Preferences
Neighbourhood Stores Expand Services to Strengthen Shopper Loyalty
Chart 73 Value Sales 2020-2030
Competition Grows as Discounters Expand into Local Neighbourhoods
Digital Payments and Service Diversification Can Attract New Shoppers
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Economic Context for Small Local Grocers
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Small Local Grocers
Chart 79 Population 2020-2030
Chart 80 Population by Generation 2025
General Merchandise Stores in Chile
Key Data Insights
General Merchandise Stores Summary
Chart 81 Key Industry Trends for General Merchandise Stores
Falabella Drives Omnichannel Growth as Pent-Up Demand Lifts Sales
Chart 82 Falabella Investing in Digital
Department Stores Outpace Rivals through Marketplace Investment and Scale
La Polar and Abc Merger Increases Competition
Chart 83 La Polar Merges with Abc
Chart 84 Value Sales 2020-2030
Chart 85 Value Sales by Category 2025
Falabella Invests in In-Store Experiences to Drive Growth
Players Are under Pressure to Accelerate Digital Transformation Plans
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Falabella Reinforces Its Leadership as the Market Becomes More Consolidated
Chart 88 Analyst Insight for General Merchandise Stores
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Chart 91 Economic Context for General Merchandise Stores
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for General Merchandise Stores
Chart 95 Population 2020-2030
Chart 96 Population by Generation 2025
Apparel and Footwear Specialists in Chile
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 97 Key Industry Trends for Apparel and Footwear Specialists
Corona’S Exit Opens Doors for Agile Competitors
Chart 98 Corona Exits the Market
H&M Reinvents In-Store Experience to Attract Shoppers
Chart 99 Value Sales 2020-2030
Local Shops Forced to Adapt as Shein and Aliexpress Drive Chileans Online
Local Slow Fashion Brands Win Loyalty with Sustainability Focus
Chart 100 Forecast Value Sales 2020-2030
H&M Leverages Store Experience to Outpace Rivals
Chart 101 H&M Reopens Casa Costanera Store
Chart 102 Company Shares 2025
Chart 103 Brand Shares 2025
Chart 104 Economic Context for Apparel and Footwear Specialists
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Apparel and Footwear Specialists
Chart 108 Population 2020-2030
Chart 109 Population by Generation 2025
Appliances and Electronics Specialists in Chile
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 110 Key Industry Trends for Appliances and Electronics Specialists
Pc Factory Modernises Stores to Attract Tech-Savvy Shoppers
Chart 111 Pc Factory Remodels Stores
Samsung Links Recycling to Loyalty with a One-Stop Experience
Chart 112 Samsung Revamps “Recycle and Save”
Chart 113 Value Sales 2020-2030
Specialists Elevate In-Store Expertise to Defend against Digital Rivals
Sustainability and Service: the New Competitive Edge
Chart 114 Forecast Value Sales 2020-2030
Maconline Strengthens Its Lead with Its Focus on Experiential Retail and Sustainability
Chart 115 Analyst Insight for Appliances and Electronics Specialists
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Chart 118 Economic Context for Appliances and Electronics Specialists
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Appliances and Electronics Specialists
Chart 122 Population 2020-2030
Chart 123 Population by Generation 2025
Home Products Specialists in Chile
Key Data Insights
Home Products Specialists Summary
Chart 124 Key Industry Trends for Home Products Specialists
Sodimac Invests in Omnichannel Strategy as Competition Intensifies
Home Improvement Stores Dominate While Pet Shops Gain Growing Relevance
Chart 125 Value Sales 2020-2030
Chart 126 Value Sales by Category 2025
Increase in Pet and Home Ownership Set to Dictate Demand
Retailers Will Need to Differentiate to Fend off Competition
Chart 127 Forecast Value Sales 2020-2030
Chart 128 Forecast Value Sales by Category 2025-2030
Sodimac Strengthens Its Digital Strategy as Ikea Outpaces Its Rivals
Chart 129 Analyst Insight for Home Products Specialists
Chart 130 Oriental Yuhong Acquires Construmart
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Chart 133 Economic Context for Home Products Specialists
Chart 134 Real Gdp Growth 2020-2030
Chart 135 Inflation 2020-2030
Chart 136 Consumer Context for Home Products Specialists
Chart 137 Population 2020-2030
Chart 138 Population by Generation 2025
Health and Beauty Specialists in Chile
Key Data Insights
Health and Beauty Specialists Summary
Chart 139 Key Industry Trends for Health and Beauty Specialists
Improving Economy Provides a Boost to Sales
Pharmacies Dominate Thanks to an Increased Focus on Health
Sheglam and Dbs Redefine Beauty Retail through Social Commerce
Chart 140 Sheglam Enters Dbs Beauty Store
Chart 141 Value Sales 2020-2030
Chart 142 Value Sales by Category 2025
Omnichannel Strategies Key in Targeting Younger Shoppers
Chart 143 Forecast Value Sales 2020-2030
Chart 144 Forecast Value Sales by Category 2025-2030
Chart 145 Analyst Insight for Health and Beauty Specialists
Competition Intensifies as Players Make Strategic Investments
Chart 146 Kiko Milano Enters Chile
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Chart 149 Economic Context for Health and Beauty Specialists
Chart 150 Real Gdp Growth 2020-2030
Chart 151 Inflation 2020-2030
Chart 152 Consumer Context for Health and Beauty Specialists
Chart 153 Population 2020-2030
Chart 154 Population by Generation 2025
Vending in Chile
Key Data Insights
Vending Summary
Consumers Embrace On-The-Go Refreshment as Vending Sales Accelerate
Soft Drinks Machines Capture Demand with Diverse Product Offerings
Snacks Machines Expand Reach as Consumer Habits Evolve
Chart 155 Value Sales 2020-2030
Chart 156 Value Sales by Category 2025
Drinks and Tobacco Vending Remains Key to Expansion
Smart Payment Upgrades and Eco Initiatives Reshape Consumer Engagement
Foods Vending to Gain Momentum
Chart 157 Forecast Value Sales 2020-2030
Chart 158 Forecast Value Sales by Category 2025-2030
Chart 159 Economic Context for Vending
Chart 160 Real Gdp Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Vending
Chart 163 Population 2020-2030
Chart 164 Population by Generation 2025
Direct Selling in Chile
Key Data Insights
Direct Selling Summary
Chart 165 Key Industry Trends for Direct Selling
Health and Beauty Remains the Heartbeat of Direct Selling in Chile
Direct Selling Brands Break into Traditional Retail
Chart 166 Avon Partners with Preunic
Chart 167 Value Sales 2020-2030
Chart 168 Value Sales by Category 2025
Beauty Specialist Chains Intensify Competition, Forcing Direct Sellers to Innovate
Omnichannel Strategies Key to Future Success
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Natura Leads While Avon Benefits From New Partnership
Chart 171 Analyst Insight for Direct Selling
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Chart 174 Economic Context for Direct Selling
Chart 175 Real Gdp Growth 2020-2030
Chart 176 Inflation 2020-2030
Chart 177 Consumer Context for Direct Selling
Chart 178 Population 2020-2030
Chart 179 Population by Generation 2025
Retail E-Commerce in Chile
Key Data Insights
Retail E-Commerce Summary
Chart 180 Key Industry Trends for Retail E-Commerce
Retail E-Commerce Still Thriving Despite Economic Headwinds
Chart 181 Lider Leverages Ai to Improve Service
Marketplace Operators Secure Lead as Shoppers Prioritise Convenience
Pedidosya Adapts Fulfilment with Walkers to Unlock Urban Growth
Chart 182 Pedidos Offers Walking Deliveries
Chart 183 Value Sales 2020-2030
Chart 184 Value Sales by Category 2025
Players Invest in Logistics and Ai to Drive Digital Growth
Retailers Unify Digital and Physical Experiences to Meet Rising Expectations
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Falabella Accelerates Digital Investment to Deliver Dynamic Growth
Chart 187 Analyst Insight for Retail E-Commerce
Aliexpress Delivers Strong Growth Despite Cross-Border Tax Hurdles
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Chart 190 Economic Context for Retail E-Commerce
Chart 191 Real Gdp Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Retail E-Commerce
Chart 194 Population 2020-2030
Chart 195 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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