Retailing in Ecuador

Retailing in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Informal market continues to flourish

Large public debt continues to hamper economy

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Mother’s/Father’s Day
Summer Sales
Back to School
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With consumers trying to cut down on shopping trip due to COVID-19, they did one big weekly shop through modern grocery

Corporación Favorita maintains its lead in 2020

Private label continues to gain shelf space in supermarkets and hypermarkets

RECOVERY AND OPPORTUNITIES

Steady value growth, but consumers will be price sensitive

Health and wellness brands remain popular with consumers who can afford them

Convenience stores strong performer over forecast period

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With small independent grocers closed for parts of the year, value sales decline significantly

Traditional grocery retailers draw strength from trust-based relationships

Immigrants and unemployed support sales in traditional grocery retailers

RECOVERY AND OPPORTUNITIES

High value growth early in forecast period, as society opens up again

Traditional grocery retailers fight back by coming together to negotiate better terms

Independent small grocers continue to lose value share

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Ecuador

KEY DATA FINDINGS

2020 IMPACT

With outlets closed and little demand as a result of COVID-19, there is steep value decline

Inditex maintains leadership in a highly fragmented landscape

Informal commerce continues to undermine growth of apparel and footwear retailers

RECOVERY AND OPPORTUNITIES

Pent-up demand will drive value growth early in forecast period

Sports and casual apparel much in demand over forecast period

Department stores threatens growth of apparel and footwear specialists

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies strongest performing channel, as consumers stock up on products for treatment of COVID-19

FEMSA Comercio has aggressive expansions plans through both Econofarm and Farcomed

Independent chemists and pharmacies lose share to leading players

RECOVERY AND OPPORTUNITIES

Steady value growth, but consumers prioritise different products

Health and wellness trend supports sales in health and beauty specialist retailers

Discounts and promotions characterise trade in health and beauty

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Product range shake-up to meet consumers’ differing needs

De Prati maintains leadership of mixed retailers in 2020

Department stores dominates mixed retailers

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period, though consumers price sensitive

Variety stores are mainly independent, family-run businesses

Mixed retailers find growing niche in home accessories

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Beauty and personal care through direct selling suffers steep value decline

Yanbal Ecuador leads direct selling channel

Large international companies dominate the channel

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period, though higher-priced brands lose out

Direct selling faces increased competition from e-commerce

Informal retailing hinders growth of direct selling

CHANNEL DATA

Table 100 Direct Selling by Category: Value 2015-2020
Table 101 Direct Selling by Category: % Value Growth 2015-2020
Table 102 Direct Selling GBO Company Shares: % Value 2016-2020
Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 104 Direct Selling Forecasts by Category: Value 2020-2025
Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Surge in e-commerce as consumers shop from home

New kids on the block steal value share from Amazon

Apparel and footwear leads e-commerce in terms of value share

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period

Grocery retailers venture into e-commerce

Banking infrastructure and internet penetration slow down growth in e-commerce

CHANNEL DATA

Table 106 E-Commerce by Channel and Category: Value 2015-2020
Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 108 E-Commerce GBO Company Shares: % Value 2016-2020
Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Third-party delivery apps drive value growth in 2020

Fybeca and Comandato are among the most dynamic apps

Mobile retail apps gain ground through social networks

RECOVERY AND OPPORTUNITIES

Social media channels key driver of mobile e-commerce

Penetration rate of mobile internet will continue to rise

Young Ecuadorians entirely comfortable with mobile-based purchases

CHANNEL DATA

Table 112 Mobile E-Commerce: Value 2015-2020
Table 113 Mobile E-Commerce: % Value Growth 2015-2020
Table 114 Mobile E-Commerce Forecasts: Value 2020-2025
Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

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