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Learn moreApr 2020
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Most retailing channels in Ecuador did not enjoy strong growth during the first few months of 2019. Economic uncertainty was felt throughout all population segments as the public sector cut jobs, reducing its number of employees.
Retailing in Ecuador was characterised by near-constant discounts, sales and promotions in 2019. Increasing price sensitivity has led to Ecuadorian consumers seeking the most cost-effective products, particularly in terms of food and beverages.
Rising rates of internet penetration, along with increased smartphone ownership and access to credit and debit cards, is leading to high demand for online purchase options, particularly among Ecuador's young, technologically savvy consumers. In response, leading players are increasing their online presence.
Mobile e-commerce was the fastest-growing channel in retailing in 2019. Consumer confidence in mobile-based purchases is growing, and Ecuador’s younger generations grew up with the use of smartphones.
Store-based retailing continues to lead retailing overall in Ecuador, despite the rapid and robust growth of e-commerce. Mixed retailers, supermarkets and hypermarkets are quick to respond to changing times and demands by broadening their product portfolios to capture new consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.