In 2018, the Estonian economy continued to recover, with consumer purchasing power rising, thus boosting overall retail sales. Indeed, retail sales grew at a faster pace than GDP as a result of improving consumer confidence and a consequent desire to spend more.
The convenience trend continues to gain traction in Estonia, resulting in multiple new developments and the restructuring of leading retailers. For instance, Rimi Eesti Food entered convenience stores with its Rimi Express format in 2017.
Leading retail players continue to dominate sales in Estonia. The top five companies in 2018 were Coop Estonia, Maxima Eesti, Selver, Rimi Eesti Foods and Prisma Peremarket, all of which are large modern grocery retailers.
Modern grocery retailers continue to lead distribution in this area. This channel is highly competitive, with sales being led by large-scale operators that typically offer different store formats and cover all essential consumer demand.
Sales over the forecast period are expected to increase at a slightly faster pace than GDP, despite constantly increasing price competition, not only among leading players, but also different channels. Price competition is expected to be particularly strong within the internet retailing channel.
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Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Estonia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.