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Country Report

Retailing in

Retailing in Estonia

69 pages, Jan 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stagnation in previous years replaced by economic growth in 2017

Performance in retailing depends heavily on general economic performance. In 2016, according to Statistics Estonia, Estonia’s GDP increased year on year by 1.

Retailers react negatively to new government legislation

In November 2016, a change in government in Estonia saw a change in previous policies and resulted in a number of issues for retailers. One of the most discussed issues was even more rapid rises in alcohol excise taxes than were previously planned.

Pressure on rising labour costs intensifies in Estonian retailing

Estonian retailing has been enjoying relatively strong growth after the global recession in 2009-2010 as domestic demand has been gradually growing. However, despite growing sales, retailers, including grocery retailers, have been struggling to increase profits.

Consumers expect more pleasant and convenient shopping experiences

In an era of rapid development of internet retailing, brick-and-mortar retailers should make visiting outlets a pleasant experience rather than an exacting task. One way to achieve this is to augment outlets with services.

Usage of data becomes greater in retailing

Data are playing a gradually greater role in retailing as the amount of data increases – more transactions, movements or other "footprints" will be saved somewhere. Such data – big data – are very often not collected specifically.

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Samples

Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Estonia for free:

The Retailing in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Estonia?
Who are the leading retailers in Estonia?
How is retailing performing in Estonia?
What is the retailing environment like in Estonia?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

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Retailing in Estonia

EXECUTIVE SUMMARY

Stagnation in previous years replaced by economic growth in 2017

Retailers react negatively to new government legislation

Pressure on rising labour costs intensifies in Estonian retailing

Consumers expect more pleasant and convenient shopping experiences

Usage of data becomes greater in retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Midsummer Festive

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Estonia

HEADLINES

PROSPECTS

Direct selling must deal with trust issues

Internet retailing creates challenges for direct selling

Competitive sales force will remain crucial

COMPETITIVE LANDSCAPE

Beauty specialists remain some of the most crucial players in direct selling

Zinzino has changed its focus

Better performance requires more sophisticated marketing activities

CHANNEL DATA

Table 24 Direct Selling by Category: Value 2012-2017
Table 25 Direct Selling by Category: % Value Growth 2012-2017
Table 26 Direct Selling GBO Company Shares: % Value 2013-2017
Table 27 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 28 Direct Selling Forecasts by Category: Value 2017-2022
Table 29 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Estonia

HEADLINES

PROSPECTS

Coping with the greatest weakness

Majority of Estonians have access to the internet, but room for improvement exists

Cooperation between regional and multinational players could improve delivery process

COMPETITIVE LANDSCAPE

More sophisticated approaches in marketing are required

Reasons for preferring foreign or domestic players expected to remain same

Leading local players have been focusing heavily on marketing

CHANNEL DATA

Table 30 Internet Retailing by Category: Value 2012-2017
Table 31 Internet Retailing by Category: % Value Growth 2012-2017
Table 32 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 33 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Internet Retailing Forecasts by Category: Value 2017-2022
Table 35 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Estonia

HEADLINES

PROSPECTS

Department stores will try to cope with maturity

Mixed retailers are emphasising their strengths

Multichannel solutions are becoming more frequent

COMPETITIVE LANDSCAPE

Marks & Spencer withdraws from Estonian market

Magaziin breaking with current retailing trends

Flying Tiger Copenhagen breathing new life into Estonian variety stores

CHANNEL DATA

Table 36 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 38 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 39 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 40 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 41 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 47 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 48 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 49 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 50 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 51 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Estonia

HEADLINES

PROSPECTS

Estonians are quite willing to adopt new mobile-related solutions

Smartphones have become an essential part of Estonians’ lives

Outlook for mobile internet retailing may be impaired by security concerns

COMPETITIVE LANDSCAPE

Mobile internet retailing expects convenient solutions

Applications should offer additional value to attract customers

CHANNEL DATA

Table 52 Mobile Internet Retailing: Value 2012-2017
Table 53 Mobile Internet Retailing: % Value Growth 2012-2017
Table 54 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 55 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Estonia

HEADLINES

PROSPECTS

Online grocery retailing develops modestly

Self-service checkouts are developing well in Estonia

Discounters face change

COMPETITIVE LANDSCAPE

R-kiosk develops new convenience stores concept

Despite relatively poor performance, Prisma Peremarket plans for expansion

Coop enters heo bank industry

CHANNEL DATA

Table 56 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 57 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 58 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 59 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 60 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 61 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 62 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 63 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 64 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 65 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 66 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Estonia

HEADLINES

PROSPECTS

Changes in chemists/pharmacies expected

Internet retailing shapes the future of non-grocery specialists

Economic outlook supports performance of home and garden specialists

COMPETITIVE LANDSCAPE

Põldma Kaubanduse AS is one of the most successful non-grocery specialists

Domestic preference is marginal in non-grocery retailing

More sophisticated marketing efforts are expected

CHANNEL DATA

Table 72 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 75 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 76 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 77 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 78 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 79 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 80 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 81 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 82 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 83 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 85 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 86 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 87 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Estonia

HEADLINES

PROSPECTS

Drink specialists target niches

New concepts in other grocery retailing

Independent small grocers struggle

COMPETITIVE LANDSCAPE

The concept of market stalls changes

Juustukuningad experiences good growth

Drink specialists targeting Finnish tourists might struggle

CHANNEL DATA

Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 91 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 92 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 93 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 94 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 95 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 96 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 97 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 100 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 102 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Why buy this report?

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Megatrends

Country Report

Retailing in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

Stagnation in previous years replaced by economic growth in 2017

Retailers react negatively to new government legislation

Pressure on rising labour costs intensifies in Estonian retailing

Consumers expect more pleasant and convenient shopping experiences

Usage of data becomes greater in retailing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Estonia

EXECUTIVE SUMMARY

Stagnation in previous years replaced by economic growth in 2017

Retailers react negatively to new government legislation

Pressure on rising labour costs intensifies in Estonian retailing

Consumers expect more pleasant and convenient shopping experiences

Usage of data becomes greater in retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Direct Selling in Estonia

HEADLINES

PROSPECTS

Direct selling must deal with trust issues

Internet retailing creates challenges for direct selling

Competitive sales force will remain crucial

COMPETITIVE LANDSCAPE

Beauty specialists remain some of the most crucial players in direct selling

Zinzino has changed its focus

Better performance requires more sophisticated marketing activities

CHANNEL DATA

Internet Retailing in Estonia

HEADLINES

PROSPECTS

Coping with the greatest weakness

Majority of Estonians have access to the internet, but room for improvement exists

Cooperation between regional and multinational players could improve delivery process

COMPETITIVE LANDSCAPE

More sophisticated approaches in marketing are required

Reasons for preferring foreign or domestic players expected to remain same

Leading local players have been focusing heavily on marketing

CHANNEL DATA

Mixed Retailers in Estonia

HEADLINES

PROSPECTS

Department stores will try to cope with maturity

Mixed retailers are emphasising their strengths

Multichannel solutions are becoming more frequent

COMPETITIVE LANDSCAPE

Marks & Spencer withdraws from Estonian market

Magaziin breaking with current retailing trends

Flying Tiger Copenhagen breathing new life into Estonian variety stores

CHANNEL DATA

Mobile Internet Retailing in Estonia

HEADLINES

PROSPECTS

Estonians are quite willing to adopt new mobile-related solutions

Smartphones have become an essential part of Estonians’ lives

Outlook for mobile internet retailing may be impaired by security concerns

COMPETITIVE LANDSCAPE

Mobile internet retailing expects convenient solutions

Applications should offer additional value to attract customers

CHANNEL DATA

Modern Grocery Retailers in Estonia

HEADLINES