Executive Summary

Jan 2019
Urban households increasingly prefer modern stores

Retailing continued to see current value growth in Morocco in 2018. However, consumers’ habits have changed.

The rise of discounters

Traditional grocery retailers are losing share, to the benefit of modern grocery retailers. The competition amongst retailers is fierce, as modern grocery retailers are constantly developing interesting promotional offers that attract more customers to their stores.

Internet retailing is growing at a rapid pace

Internet retailing is recording a positive performance, as households are becoming more confident ordering on e-commerce platforms. The number of online transactions is registering rapid growth, as consumers are getting accustomed to ordering via both national and international websites.

The rise in small independent retailers due to the “auto-entrepreneur” programme

The Moroccan government has launched a new programme entitled “auto-entrepreneur”, which encourages young people and graduates to launch their own start-ups. This programme offers great incentives, including an interesting taxation rate.

International retailers remain interested in investing in the Moroccan market

New retail brands are interested in the Moroccan market because of the future growth prospects in the country. Many international apparel and footwear and health and beauty specialist retailers recently entered the Moroccan market.

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Retailing in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Retailing in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Morocco?
  • Who are the leading retailers in Morocco?
  • How is retailing performing in Morocco?
  • What is the retailing environment like in Morocco?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Morocco

EXECUTIVE SUMMARY

Urban households increasingly prefer modern stores
The rise of discounters
Internet retailing is growing at a rapid pace
The rise in small independent retailers due to the “auto-entrepreneur” programme
International retailers remain interested in investing in the Moroccan market

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value
Seasonality
Achoura
Eid Al Adha
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Morocco

HEADLINES

PROSPECTS

Changing lifestyles and marketing strategies contribute to growth
Online grocery retailing stores are expanding in Morocco
Shopping centres drive the growth of hypermarkets in Morocco

COMPETITIVE LANDSCAPE

Marjane Holding leads hypermarkets
Carrefour is investing in marketing to keep up with the competition
Aswak Assalam launches L’Carnet to boost sales

CHANNEL DATA

Table 73 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 76 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 77 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 78 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 79 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Morocco

HEADLINES

PROSPECTS

Internet retailing continues to register double-digit value growth in Morocco
Logistics is a concern for the majority of internet retailers in Morocco
The spread of debit/credit cards will encourage online payments

COMPETITIVE LANDSCAPE

Jumia leads internet retailing in Morocco
Asian websites compete with online retailers in Morocco
Established brands focus on increasing traffic to both their websites and stores

CHANNEL DATA

Table 81 Internet Retailing by Category: Value 2013-2018
Table 82 Internet Retailing by Category: % Value Growth 2013-2018
Table 83 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 84 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 85 Internet Retailing Forecasts by Category: Value 2018-2023
Table 86 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Morocco

HEADLINES

PROSPECTS

Companies focus on gaining customers’ trust to boost mobile internet sales
Households have increasing awareness of mobile internet payments
Mobile apps are more focused on non-grocery retailers

COMPETITIVE LANDSCAPE

Jumia’s pricing strategy boosts its value share in mobile internet retailing
Retail companies are expected to invest in social media to drive mobile sales

CHANNEL DATA

Table 87 Mobile Internet Retailing: Value 2013-2018
Table 88 Mobile Internet Retailing: % Value Growth 2013-2018
Table 89 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 90 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Morocco

HEADLINES

PROSPECTS

Proximity is the key factor behind the growth of supermarkets in Morocco
The continued growth of supermarkets
Growth is hampered by the lack of effective marketing plans

COMPETITIVE LANDSCAPE

Carrefour Market continues to lead supermarkets
Bim in discounters is a direct competitor to supermarkets in Morocco
Family-owned businesses compete against supermarkets

CHANNEL DATA

Table 91 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 92 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 93 Supermarkets GBO Company Shares: % Value 2014-2018
Table 94 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 95 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 96 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 98 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Morocco

HEADLINES

PROSPECTS

Traditional grocery retailers are unsatisfied with their performances
The famous L’Carnet financial scheme in traditional grocery retailers
Consumers’ changing lifestyles are behind the decline of traditional grocery retailers

COMPETITIVE LANDSCAPE

Discounters is a direct competitor to traditional grocery retailers
Hypermarkets is another major competitor
Online grocery retailers threaten the growth of traditional grocery retailers

CHANNEL DATA

Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 100 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 101 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 102 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 103 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 104 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 105 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 107 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 109 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Morocco

HEADLINES

PROSPECTS

Variety stores in Morocco is still at the development stage
Proximity will boost sales
More outlets, but lower sales per outlet

COMPETITIVE LANDSCAPE

Yatout is the leading retail brand in variety stores
Competition arises from “auto-entrepreneurs” via social media
Department stores are a direct substitute for variety stores in Morocco

CHANNEL DATA

Table 111 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 112 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 113 Variety Stores GBO Company Shares: % Value 2014-2018
Table 114 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 115 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 116 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 117 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 118 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Morocco

HEADLINES

PROSPECTS

Vending in Morocco is developing slowly but surely
Continued growth in the forecast period
The growth of fitness centres in large cities propels the growth of vending

COMPETITIVE LANDSCAPE

The top three vending brands maintain their positions
The rise of coffee shops in city centres could impact hot drinks vending
Lifestyle changes impact vending in Morocco

CHANNEL DATA

Table 119 Vending by Category: Value 2013-2018
Table 120 Vending by Category: % Value Growth 2013-2018
Table 121 Vending GBO Company Shares: % Value 2014-2018
Table 122 Vending GBN Brand Shares: % Value 2015-2018
Table 123 Vending Forecasts by Category: Value 2018-2023
Table 124 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Morocco

PROSPECTS

Apparel and Footwear Specialist Retailers in Morocco

HEADLINES

PROSPECTS

Behavioural changes impact apparel and footwear specialist retailers
The growth of sales via social media
Smuggling is threatening the growth of international brands in Morocco

COMPETITIVE LANDSCAPE

No fierce competition in apparel and footwear specialist retailers
Some people buy from traditional retailers as they are more affordable
Cross-border retailing challenges apparel and footwear specialist retailers

CHANNEL DATA

Table 125 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 126 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 127 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 128 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 129 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 130 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 131 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 132 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Morocco

HEADLINES

PROSPECTS

Entrepreneurs and international players invest in convenience stores
Rising outlet numbers set to lead to growth
Convenience stores in Morocco is still at the development stage

COMPETITIVE LANDSCAPE

Mini Brahim from Akwa Group leads convenience stores in Morocco
Hectic lifestyles have made households rethink their purchasing behaviour
Some consumers prefer traditional grocery retailers to convenience stores

CHANNEL DATA

Table 133 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 134 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 135 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 136 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 137 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 138 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 139 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 140 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Morocco

HEADLINES

PROSPECTS

Shopping centres contribute to the growth of department stores in Morocco
Outlet expansion and promotion boost sales
Consumers are expected to become even more popular

COMPETITIVE LANDSCAPE

Tati Maroc is the leading retail brand in department stores in Morocco
Miro Home invests in strategic locations to increase its value share
Traditional and informal markets compete with department stores

CHANNEL DATA

Table 141 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 142 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 143 Department Stores GBO Company Shares: % Value 2014-2018
Table 144 Department Stores GBN Brand Shares: % Value 2015-2018
Table 145 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 146 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 148 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Morocco

HEADLINES

PROSPECTS

Direct selling sees reasonable development in Morocco
The possible entry of new players
The changing lifestyles of younger consumers could affect direct selling in Morocco

COMPETITIVE LANDSCAPE

Oriflame is the leading direct selling retail brand in Morocco
Avon invests in communication
Customers become independent and less influenced by direct selling representatives

CHANNEL DATA

Table 149 Direct Selling by Category: Value 2013-2018
Table 150 Direct Selling by Category: % Value Growth 2013-2018
Table 151 Direct Selling GBO Company Shares: % Value 2014-2018
Table 152 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 153 Direct Selling Forecasts by Category: Value 2018-2023
Table 154 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Morocco

HEADLINES

PROSPECTS

Discounters registers a good performance in Morocco
The expected continued growth of discounters
Atacadão constitutes a direct competitor to discounters in Morocco

COMPETITIVE LANDSCAPE

BIM Stores continues to lead discounters in Morocco
Leader Price is growing slowly, but surely
BIM Stores gets financial support from Turkey to keep growing in Morocco

CHANNEL DATA

Table 155 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 156 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 157 Discounters GBO Company Shares: % Value 2014-2018
Table 158 Discounters GBN Brand Shares: % Value 2015-2018
Table 159 Discounters LBN Brand Shares: Outlets 2015-2018
Table 160 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 161 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 162 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Morocco

HEADLINES

PROSPECTS

Electronics and appliance specialist retailers records a positive performance
Interest-free credit is driving sales of household appliances
Sales of electronics increase at a rapid pace

COMPETITIVE LANDSCAPE

Electroplanet has a strong position in electronics and appliance specialist retailers
The informal market competes with modern retailers
Abroun is going into receivership

CHANNEL DATA

Table 163 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 164 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 165 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 166 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 167 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 168 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 169 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 170 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Morocco

HEADLINES

PROSPECTS

A very small channel

CHANNEL DATA

Table 171 Food and Drink Internet Retailing: Value 2013-2018
Table 172 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 173 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 174 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 175 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Morocco

HEADLINES

PROSPECTS

Health and beauty specialist retailers continues to register a positive performance
Social media influencers boost the growth of health and beauty specialist retailers
New entrants stimulate sales

COMPETITIVE LANDSCAPE

Health and beauty specialist retailers focus on marketing
Internet retailing is an indirect competitor
Varied products and new launches maintain interest

CHANNEL DATA

Table 176 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 177 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 178 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 179 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 180 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 181 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 182 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 183 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 184 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 185 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 186 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 187 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Morocco

HEADLINES

PROSPECTS

Western lifestyles influence the growth of home and garden specialist retailers
Players plan to expand in the forecast period
Households prefer cross-border retailing due to many factors

COMPETITIVE LANDSCAPE

Bricoma Holding leads home improvement and gardening stores
Kitea leads homewares and home furnishings stores
New entrants are likely

CHANNEL DATA

Table 188 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 189 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 190 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 191 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 192 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 193 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 194 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 195 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 196 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 197 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 198 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 199 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Morocco

PROSPECTS