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Overview:
Understand the latest market trends and future growth opportunities for the Retailing industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retailing industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retailing in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retailing in Poland?
- Which are the leading retailers in Retailing in Poland?
- How are products distributed in Retailing in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Poland?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retailing in Poland
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Ban on Sunday trading was tightened
Mergers and acquisitions receive approval
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
Convenience Stores in Poland
KEY DATA FINDINGS
2020 IMPACT
Proximal locations benefits sales in 2020
Partnerships forged with delivery services
Development of self-checkout counters intensifies
RECOVERY AND OPPORTUNITIES
Independent convenience stores will continue joining franchise chains in the forecast period
Online development will continue
Strength of forecourt retailers set to increase
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Discounters in Poland
KEY DATA FINDINGS
2020 IMPACT
Neighbourhood locations bolster growth in 2020
Discounters focus on further development
Biedronka maintained its undisputed lead and ventured into delivery services
RECOVERY AND OPPORTUNITIES
Strong performance will be maintained in the forecast period
Corporate social responsibility will gain importance
Mere announces its plans to expand in Poland
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Hypermarkets in Poland
KEY DATA FINDINGS
2020 IMPACT
The pandemic does not bode well for hypermarkets in 2020
Outlets located in shopping centres especially struggled
Tesco Polska continued closing hypermarket outlets
RECOVERY AND OPPORTUNITIES
Recovery will be drawn out over the forecast period
Tesco/Tesco Extra set to disappear from Poland
Hypermarket outlets will continue closing, with few exceptions
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Supermarkets in Poland
KEY DATA FINDINGS
2020 IMPACT
Several factors support growth in 2020
Outlets in shopping centres felt a negative impact
Focus on online development
RECOVERY AND OPPORTUNITIES
Weaker purchasing power may restrain sales in forecast period
Expansion plans set to continue
Tesco acquisition in motion
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Traditional Grocery Retailers in Poland
KEY DATA FINDINGS
2020 IMPACT
Despite larger purchases, growth declines in 2020
The number of traditional grocery outlets continued declining
Players turn to promotions to gain some advantage
RECOVERY AND OPPORTUNITIES
Lacklustre outlook for the forecast period
Economic slowdown would speed up consolidation
Competition from modern grocery retailers will need to be addressed
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Apparel and Footwear Specialist Retailers in Poland
KEY DATA FINDINGS
2020 IMPACT
Lockdown and fear of contagion limits sales in 2020
Players undertake action to recover from losses
Existing problems intensified by the pandemic
RECOVERY AND OPPORTUNITIES
Slow recovery ahead in the forecast period
Number of outlets will continue declining
Players will have to prioritise operations due to economic fallout of the pandemic
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Electronics and Appliance Specialist Retailers in Poland
KEY DATA FINDINGS
2020 IMPACT
Work from home drove demand for certain products in 2020
Players with multi-channel models fared better
Komputronik closes outlets in light of the pandemic
RECOVERY AND OPPORTUNITIES
Recovery will be boosted by the work from home trend in the forecast period
Developing an omnichannel strategy will be crucial
Exploration of new sales channels expected
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Health and Beauty Specialist Retailers in Poland
KEY DATA FINDINGS
2020 IMPACT
Chemists/pharmacies post the best performance in 2020
Retailers look for ways to recover losses
Focus on e-commerce grew
RECOVERY AND OPPORTUNITIES
Fierce competition will slow the recovery in the forecast period
The “Pharmacies for pharmacists” law will continue resulting in closures of chemists/pharmacies
Jeronimo Martins Drogerie i Farmacja will focus on drugstores/parapharmacies development
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
Home and Garden Specialist Retailers in Poland
KEY DATA FINDINGS
2020 IMPACT
Booming e-commerce sales and consumer action to create home offices mitigated the negative impact of COVID-19 in 2020
Omnichannel services expanded
Sunday trading ban was widened
RECOVERY AND OPPORTUNITIES
Recovery expected by 2021
Homewares and home furnishing stores may be negatively impacted by economic fallout from the pandemic
Some expansions set to return in the forecast period
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
Department Stores in Poland
KEY DATA FINDINGS
2020 IMPACT
The pandemic does not bode well for department stores in 2020
Operation restrictions furthered the decline
The number of outlets is a function of retailers self-classifying as department stores
RECOVERY AND OPPORTUNITIES
No recovery ahead in the forecast period
Consumers will prefer shopping centres
Only individual operators will remain
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Variety Stores in Poland
KEY DATA FINDINGS
2020 IMPACT
Mandated lockdown restricted operations in 2020
Network expansion and affordable products drive performance
Dynamic expansion secures Action Poland’s leadership position
RECOVERY AND OPPORTUNITIES
Positive outlook in the forecast period
Much room for development
Major players will forge ahead with expansion plans
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Warehouse Clubs in Poland
2020 IMPACT
RECOVERY AND OPPORTUNITIES
Direct Selling in Poland
KEY DATA FINDINGS
2020 IMPACT
Direct selling was already shifting online pre-pandemic which supported sales in 2020
Adaptations still necessary due to the pandemic
Performance varied in 2020
RECOVERY AND OPPORTUNITIES
Continued growth projected in the forecast period especially for products contributing to health and wellness
Number of direct selling consultants/sellers may rise
New entrants unlikely
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
Homeshopping in Poland
KEY DATA FINDINGS
2020 IMPACT
Pandemic accelerated downturn of homeshopping in 2020
TV homeshopping retains a weak audience group
Players exited citing low demand
RECOVERY AND OPPORTUNITIES
Bleak outlook for homeshopping in the forecast period
No new entrants expected
Leading player set to focus on e-commerce
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2015-2020
Table 176 Homeshopping by Category: % Value Growth 2015-2020
Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 179 Homeshopping Forecasts by Category: Value 2020-2025
Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025
Vending in Poland
KEY DATA FINDINGS
2020 IMPACT
Movement restrictions limit sales in 2020
Vending machines located in shopping centres negatively impacted by pandemic
Some players make COVID-19 specific products available
RECOVERY AND OPPORTUNITIES
Quick recovery may be moderated by economic factors
Development of cashless payment terminals expected
Widening assortment of products
CHANNEL DATA
Table 181 Vending by Category: Value 2015-2020
Table 182 Vending by Category: % Value Growth 2015-2020
Table 183 Vending GBO Company Shares: % Value 2016-2020
Table 184 Vending GBN Brand Shares: % Value 2017-2020
Table 185 Vending Forecasts by Category: Value 2020-2025
Table 186 Vending Forecasts by Category: % Value Growth 2020-2025
E-Commerce in Poland
KEY DATA FINDINGS
2020 IMPACT
Lockdown supports robust growth of e-commerce in 2020
Much investment in improving the online shopping experience and delivery
Grupa Allegro experienced growing numbers of sellers and offers
RECOVERY AND OPPORTUNITIES
Digitalisation of the retail landscape will support e-commerce development in the forecast period
Retailers will focus on improving their e-commerce presence
Domestic e-commerce will continue dominating
CHANNEL DATA
Table 187 E-Commerce by Channel and Category: Value 2015-2020
Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
Mobile E-Commerce in Poland
KEY DATA FINDINGS
2020 IMPACT
Advancing technology supported boom of mobile e-commerce in 2020
Consumers tend to multi-channel shop
Younger generations more likely to use mobile e-commerce
RECOVERY AND OPPORTUNITIES
Continuous advancements in technology will support growth in the forecast period
The appeal of mobile apps will lure more players
Mobile technology will be essential in attracting younger clientele
CHANNEL DATA
Table 193 Mobile E-Commerce: Value 2015-2020
Table 194 Mobile E-Commerce: % Value Growth 2015-2020
Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
Food and Drink E-Commerce in Poland
KEY DATA FINDINGS
2020 IMPACT
Demand for food and drink e-commerce explodes during lockdown
Players respond to growing demand by creating or improving online stores
Glovo makes its debut in Poland
RECOVERY AND OPPORTUNITIES
Much slower growth expected in the forecast period
Development of e-commerce sales will continue for grocery retailers
Click-and-collect orders via cooled storage lockers may increase their presence
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2015-2020
Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025