Executive Summary
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Another year of good growth for retailing despite significant changes
Positive macroeconomic indicators in Poland, such as the increases in employment, wages and consumer spending, continued to translate into a rise in retail sales in 2019. Ongoing real GDP growth resulted in a further drop in the unemployment rate.
Discounters continue to thrive, whilst Tesco Polska loses ground
Modern grocery retailers, especially discounters, continued to strengthen in Poland in 2019. Consumers remained price conscious and were happy to stock up via cheaper distribution channels.
The role of shopping centres is changing
The role of shopping centres is changing. They are increasingly focusing on services and entertainment, such as foodservice, gyms, cinemas and playgrounds for children.
Increasing salaries should lead to good growth for retailing
In September 2019 Law and Justice, the ruling party in Poland, announced plans to increase the minimum wage in Poland to PLN4,000.00 per month by the year 2023.
Growth set to be driven by omnichannel and digitalisation
Positive economic conditions and improving consumer confidence are expected to drive growth within retailing over the forecast period. However, the retailing landscape is predicted to evolve as consumers are likely to increasingly turn to e-commerce across the range of product categories.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Poland for free:
The Retailing in Poland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Poland?
- Who are the leading retailers in Poland?
- How is retailing performing in Poland?
- What is the retailing environment like in Poland?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Poland
EXECUTIVE SUMMARY
Another year of good growth for retailing despite significant changes
Discounters continue to thrive, whilst Tesco Polska loses ground
The role of shopping centres is changing
Increasing salaries should lead to good growth for retailing
Growth set to be driven by omnichannel and digitalisation
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
Convenience Stores in Poland
HEADLINES
PROSPECTS
Ongoing trend for independent convenience stores to join franchise chains
The ban on Sunday trading less severe for convenience stores
Forecourt retailers also benefit from the ability to trade on Sundays
COMPETITIVE LANDSCAPE
Eurocash extends its lead in convenience stores
PSH Nasz Sklep continues to expand
Carrefour Polska continues to close outlets
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Discounters in Poland
HEADLINES
PROSPECTS
Discounters react to Sunday trading ban by extending their hours
Discounters focus on quality
Biedronka adds facilities to some stores
LANDSCAPE
Jeronimo Martins Polska maintains its strong lead
Lidl strengthens its retail value share
Mere announces its plans to enter Poland
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Hypermarkets in Poland
HEADLINES
PROSPECTS
Hypermarkets lose out to smaller formats
Sustainability a key topic for hypermarkets
Hypermarket operators diversify to other channels
COMPETITIVE LANDSCAPE
Tesco Polska continues to close hypermarket outlets
Kaufland Polska Markety plans to take over some of the locations vacated by Tesco Polska
Carrefour Polska launches a new concept
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Supermarkets in Poland
HEADLINES
PROSPECTS
Proximity supermarkets perform well in 2019
Strong economy favours supermarkets
Shortage of workers leads to alternative measures
COMPETITIVE LANDSCAPE
Dino Polska extends its lead
Piotr i Pawel acquired by Spar Group
Eurocash focuses on proximity supermarkets
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Traditional Grocery Retailers in Poland
HEADLINES
PROSPECTS
The number of traditional grocery outlets continues to decline
Butchers represent the largest number of traditional grocery outlets
Value sales grow in 2019 despite the issues faced by traditional grocery retailers
COMPETITIVE LANDSCAPE
Networks a way to gain some advantage
Traditional grocery retailers vulnerable to economic slowdowns
Traditional grocery retailers need to adopt modern technology in order to compete
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Apparel and Footwear Specialist Retailers in Poland
HEADLINES
PROSPECTS
The number of outlets of apparel and footwear specialist retailers declines in 2019
Strong growth for apparel and footwear e-commerce
Innovation is increasingly important
COMPETITIVE LANDSCAPE
LLP continues to rationalise its network of outlets
H&M Hennes & Mauritz launches a new brand in Poland
Pepco Poland strengthens its second place
CHANNEL DATA
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Electronics and Appliance Specialist Retailers in Poland
HEADLINES
PROSPECTS
Intense competition leads to lower profits
The channel responds to technological advances and customer demand
Channel consolidation expected over the forecast period
COMPETITIVE LANDSCAPE
Euro-net extends its lead
Media-Saturn Holding starts to extend its network in partnership with Carrefour Polska
Pricing and advertising key for the larger chains
CHANNEL DATA
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Health and Beauty Specialist Retailers in Poland
HEADLINES
PROSPECTS
The “Pharmacies for pharmacists” law leads to ongoing closures of chemists/pharmacies
Supermarkets and discounters extend their ranges of health and beauty products
Strong promotions are increasingly evident in the channel
COMPETITIVE LANDSCAPE
Rossmann SDP extends its lead
Jeronimo Martins Drogerie i Farmacja strengthens its position
Chemists/pharmacies remains fragmented
CHANNEL DATA
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Home and Garden Specialist Retailers in Poland
HEADLINES
PROSPECTS
Real estate and home renovations fuel growth
Retailers respond to the ban on Sunday trading
Home care e-commerce continues to grow
COMPETITIVE LANDSCAPE
Castorama Polska retains its lead in Poland
Grupa Polskie Sklady Budowlane has the largest number of outlets
Ikea Retail to focus more on e-commerce
CHANNEL DATA
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Department Stores in Poland
HEADLINES
PROSPECTS
Intense competition from other retail channels leads to the demise of department stores
Other channels replace department stores
Reported growth in the number of outlets in 2017 a function of retailers self-classifying as department stores
COMPETITIVE LANDSCAPE
No major players left in department stores
Shopping centres more in demand
CHANNEL DATA
Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Variety Stores in Poland
HEADLINES
PROSPECTS
Major players expand their networks
Price-sensitive consumers value variety stores
New openings are largely in smaller cities
COMPETITIVE LANDSCAPE
Action Poland takes the lead
Dealz Poland and TEDi Siec Handlowa achieve significant growth
Tiger Warsaw takes second place
CHANNEL DATA
Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores GBO Company Shares: % Value 2015-2019
Table 172 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 173 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 174 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Direct Selling in Poland
HEADLINES
PROSPECTS
Direct selling adapts to the e-commerce trend
Direct selling important for the Polish economy
The share of beauty and personal care declines
COMPETITIVE LANDSCAPE
Avon continues to lead direct selling
Unethical practices still common in direct selling
Companies remain cautious about investing in Poland
CHANNEL DATA
Table 177 Direct Selling by Category: Value 2014-2019
Table 178 Direct Selling by Category: % Value Growth 2014-2019
Table 179 Direct Selling GBO Company Shares: % Value 2015-2019
Table 180 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 181 Direct Selling Forecasts by Category: Value 2019-2024
Table 182 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Homeshopping in Poland
HEADLINES
PROSPECTS
Homeshopping continues to lose ground in Poland
TV homeshopping less attractive
New teleshopping channel launched
COMPETITIVE LANDSCAPE
Bonprix maintains its lead
Studio Moderna Polska invests in the Mango brand
TV Okazje loses share
CHANNEL DATA
Table 183 Homeshopping by Category: Value 2014-2019
Table 184 Homeshopping by Category: % Value Growth 2014-2019
Table 185 Homeshopping GBO Company Shares: % Value 2015-2019
Table 186 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 187 Homeshopping Forecasts by Category: Value 2019-2024
Table 188 Homeshopping Forecasts by Category: % Value Growth 2019-2024
Vending in Poland
HEADLINES
PROSPECTS
Vending benefits from its exemption from the Sunday trading ban
Operators increase prices
Vending machines are becoming increasingly technologically advanced
COMPETITIVE LANDSCAPE
A fragmented landscape
Contact lenses being sold through vending
Cafe+Co Delikomat continues to upgrade its machines
CHANNEL DATA
Table 189 Vending by Category: Value 2014-2019
Table 190 Vending by Category: % Value Growth 2014-2019
Table 191 Vending GBO Company Shares: % Value 2015-2019
Table 192 Vending GBN Brand Shares: % Value 2016-2019
Table 193 Vending Forecasts by Category: Value 2019-2024
Table 194 Vending Forecasts by Category: % Value Growth 2019-2024
E-Commerce in Poland
HEADLINES
PROSPECTS
Changing lifestyles drive strong growth of e-commerce
The Sunday trading ban also supports e-commerce
Apparel and footwear gains share within e-commerce
COMPETITIVE LANDSCAPE
Grupa Allegro launches deferred payments
The number of e-commerce stores continues to expand
AliExpress continues to expand
CHANNEL DATA
Table 195 E-Commerce by Channel and Category: Value 2014-2019
Table 196 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 197 E-Commerce GBO Company Shares: % Value 2015-2019
Table 198 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 199 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Mobile E-Commerce in Poland
HEADLINES
PROSPECTS
Advancing technology supports growth of mobile e-commerce
Many online players slow to adopt mobile technology
Modern grocery retailers extend their use of mobile technology
COMPETITIVE LANDSCAPE
Grupa Allegro leads mobile e-commerce
Large modern grocery retailers also use mobile apps for marketing
Empik releases a new mobile app
CHANNEL DATA
Table 201 Mobile E-Commerce: Value 2014-2019
Table 202 Mobile E-Commerce: % Value Growth 2014-2019
Table 203 Mobile E-Commerce Forecasts: Value 2019-2024
Table 204 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Food and Drink E-Commerce in Poland
HEADLINES
PROSPECTS
Food and drink e-commerce remains immature in Poland
The Sunday trading ban does not provide any major boost to food and drink e-commerce
Some retailers introduce cooled storage lockers for click-and-collect orders on a greater scale
COMPETITIVE LANDSCAPE
A diversified competitive landscape
Tesco Polska continues to close stores
Major players continue to develop their food and drink e-commerce businesses
CHANNEL DATA
Table 205 Food and Drink E-Commerce: Value 2014-2019
Table 206 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 207 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024