Retailing in Poland

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Poland?
  • Which are the leading retailers in Retailing in Poland?
  • How are products distributed in Retailing in Poland?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Poland?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Poland

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Ban on Sunday trading was tightened
Mergers and acquisitions receive approval
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Easter
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Poland

KEY DATA FINDINGS

2020 IMPACT

Proximal locations benefits sales in 2020
Partnerships forged with delivery services
Development of self-checkout counters intensifies

RECOVERY AND OPPORTUNITIES

Independent convenience stores will continue joining franchise chains in the forecast period
Online development will continue
Strength of forecourt retailers set to increase

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Poland

KEY DATA FINDINGS

2020 IMPACT

Neighbourhood locations bolster growth in 2020
Discounters focus on further development
Biedronka maintained its undisputed lead and ventured into delivery services

RECOVERY AND OPPORTUNITIES

Strong performance will be maintained in the forecast period
Corporate social responsibility will gain importance
Mere announces its plans to expand in Poland

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Poland

KEY DATA FINDINGS

2020 IMPACT

The pandemic does not bode well for hypermarkets in 2020
Outlets located in shopping centres especially struggled
Tesco Polska continued closing hypermarket outlets

RECOVERY AND OPPORTUNITIES

Recovery will be drawn out over the forecast period
Tesco/Tesco Extra set to disappear from Poland
Hypermarket outlets will continue closing, with few exceptions

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Poland

KEY DATA FINDINGS

2020 IMPACT

Several factors support growth in 2020
Outlets in shopping centres felt a negative impact
Focus on online development

RECOVERY AND OPPORTUNITIES

Weaker purchasing power may restrain sales in forecast period
Expansion plans set to continue
Tesco acquisition in motion

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Poland

KEY DATA FINDINGS

2020 IMPACT

Despite larger purchases, growth declines in 2020
The number of traditional grocery outlets continued declining
Players turn to promotions to gain some advantage

RECOVERY AND OPPORTUNITIES

Lacklustre outlook for the forecast period
Economic slowdown would speed up consolidation
Competition from modern grocery retailers will need to be addressed

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Poland

KEY DATA FINDINGS

2020 IMPACT

Lockdown and fear of contagion limits sales in 2020
Players undertake action to recover from losses
Existing problems intensified by the pandemic

RECOVERY AND OPPORTUNITIES

Slow recovery ahead in the forecast period
Number of outlets will continue declining
Players will have to prioritise operations due to economic fallout of the pandemic

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Poland

KEY DATA FINDINGS

2020 IMPACT

Work from home drove demand for certain products in 2020
Players with multi-channel models fared better
Komputronik closes outlets in light of the pandemic

RECOVERY AND OPPORTUNITIES

Recovery will be boosted by the work from home trend in the forecast period
Developing an omnichannel strategy will be crucial
Exploration of new sales channels expected

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Poland

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies post the best performance in 2020
Retailers look for ways to recover losses
Focus on e-commerce grew

RECOVERY AND OPPORTUNITIES

Fierce competition will slow the recovery in the forecast period
The “Pharmacies for pharmacists” law will continue resulting in closures of chemists/pharmacies
Jeronimo Martins Drogerie i Farmacja will focus on drugstores/parapharmacies development

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Poland

KEY DATA FINDINGS

2020 IMPACT

Booming e-commerce sales and consumer action to create home offices mitigated the negative impact of COVID-19 in 2020
Omnichannel services expanded
Sunday trading ban was widened

RECOVERY AND OPPORTUNITIES

Recovery expected by 2021
Homewares and home furnishing stores may be negatively impacted by economic fallout from the pandemic
Some expansions set to return in the forecast period

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Poland

KEY DATA FINDINGS

2020 IMPACT

The pandemic does not bode well for department stores in 2020
Operation restrictions furthered the decline
The number of outlets is a function of retailers self-classifying as department stores

RECOVERY AND OPPORTUNITIES

No recovery ahead in the forecast period
Consumers will prefer shopping centres
Only individual operators will remain

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Poland

KEY DATA FINDINGS

2020 IMPACT

Mandated lockdown restricted operations in 2020
Network expansion and affordable products drive performance
Dynamic expansion secures Action Poland’s leadership position

RECOVERY AND OPPORTUNITIES

Positive outlook in the forecast period
Much room for development
Major players will forge ahead with expansion plans

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Poland

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Direct Selling in Poland

KEY DATA FINDINGS

2020 IMPACT

Direct selling was already shifting online pre-pandemic which supported sales in 2020
Adaptations still necessary due to the pandemic
Performance varied in 2020

RECOVERY AND OPPORTUNITIES

Continued growth projected in the forecast period especially for products contributing to health and wellness
Number of direct selling consultants/sellers may rise
New entrants unlikely

CHANNEL DATA

Table 169 Direct Selling by Category: Value 2015-2020 Table 170 Direct Selling by Category: % Value Growth 2015-2020 Table 171 Direct Selling GBO Company Shares: % Value 2016-2020 Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 173 Direct Selling Forecasts by Category: Value 2020-2025 Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Poland

KEY DATA FINDINGS

2020 IMPACT

Pandemic accelerated downturn of homeshopping in 2020
TV homeshopping retains a weak audience group
Players exited citing low demand

RECOVERY AND OPPORTUNITIES

Bleak outlook for homeshopping in the forecast period
No new entrants expected
Leading player set to focus on e-commerce

CHANNEL DATA

Table 175 Homeshopping by Category: Value 2015-2020 Table 176 Homeshopping by Category: % Value Growth 2015-2020 Table 177 Homeshopping GBO Company Shares: % Value 2016-2020 Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 179 Homeshopping Forecasts by Category: Value 2020-2025 Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Poland

KEY DATA FINDINGS

2020 IMPACT

Movement restrictions limit sales in 2020
Vending machines located in shopping centres negatively impacted by pandemic
Some players make COVID-19 specific products available

RECOVERY AND OPPORTUNITIES

Quick recovery may be moderated by economic factors
Development of cashless payment terminals expected
Widening assortment of products

CHANNEL DATA

Table 181 Vending by Category: Value 2015-2020 Table 182 Vending by Category: % Value Growth 2015-2020 Table 183 Vending GBO Company Shares: % Value 2016-2020 Table 184 Vending GBN Brand Shares: % Value 2017-2020 Table 185 Vending Forecasts by Category: Value 2020-2025 Table 186 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Poland

KEY DATA FINDINGS

2020 IMPACT

Lockdown supports robust growth of e-commerce in 2020
Much investment in improving the online shopping experience and delivery
Grupa Allegro experienced growing numbers of sellers and offers

RECOVERY AND OPPORTUNITIES

Digitalisation of the retail landscape will support e-commerce development in the forecast period
Retailers will focus on improving their e-commerce presence
Domestic e-commerce will continue dominating

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020 Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 189 E-Commerce GBO Company Shares: % Value 2016-2020 Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Poland

KEY DATA FINDINGS

2020 IMPACT

Advancing technology supported boom of mobile e-commerce in 2020
Consumers tend to multi-channel shop
Younger generations more likely to use mobile e-commerce

RECOVERY AND OPPORTUNITIES

Continuous advancements in technology will support growth in the forecast period
The appeal of mobile apps will lure more players
Mobile technology will be essential in attracting younger clientele

CHANNEL DATA

Table 193 Mobile E-Commerce: Value 2015-2020 Table 194 Mobile E-Commerce: % Value Growth 2015-2020 Table 195 Mobile E-Commerce Forecasts: Value 2020-2025 Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Poland

KEY DATA FINDINGS

2020 IMPACT

Demand for food and drink e-commerce explodes during lockdown
Players respond to growing demand by creating or improving online stores
Glovo makes its debut in Poland

RECOVERY AND OPPORTUNITIES

Much slower growth expected in the forecast period
Development of e-commerce sales will continue for grocery retailers
Click-and-collect orders via cooled storage lockers may increase their presence

CHANNEL DATA

Table 197 Food and Drink E-Commerce: Value 2015-2020 Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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