Retailing in Belgium

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Belgium?
  • Which are the leading retailers in Retailing in Belgium?
  • How are products distributed in Retailing in Belgium?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Belgium?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Secure new SCA payment app set to boost consumer confidence in mobile e-commerce
Trend for proximity stores continues
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Back To School
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Belgium

KEY DATA FINDINGS

2020 IMPACT

Convenience stores sees a small boost, thanks to stockpiling trend due to COVID-19
Unit expansion slows down, but Delhaize’s in-store concepts and e-commerce developments look good for future growth
Carrefour maintains its strong lead thanks to innovation and expansion across all its modern grocery formats

RECOVERY AND OPPORTUNITIES

Ongoing consolidation expected, with the leading players growing at the expense of the smaller companies
Increasing competition from e-commerce set to slow down sales, although third-party delivery options could prove a way forward for convenience stores
Carrefour set to continue expansion of its Bio stores, leading the way in emerging hybrid of convenience stores and health stores

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Belgium

KEY DATA FINDINGS

2020 IMPACT

Discounters benefits from stockpiling to a degree, but slowdown of Aldi expansion puts a dampener on the category
Lidl focusses on digitisation and home delivery options, in order to meet changing consumer needs
Aldi Group maintains its strong lead thanks to ongoing modernisation to keep it ahead of its competitors

RECOVERY AND OPPORTUNITIES

Discounters continue to face competition from convenience stores and e-commerce
Lidl’s slowing down of expansion and innovation in 2020 is likely to prevent the player from winning shares
Aldi’s next moves will dictate the direction of discounters overall

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Belgium

KEY DATA FINDINGS

2020 IMPACT

Value declines slow down in 2020, thanks to the stockpiling trend which benefited grocery retailers overall
Hypermarkets continue to face strong competition from other retail formats, from convenience stores to e-commerce
Carrefour maintains strong lead thanks to little competition within a consolidated category

RECOVERY AND OPPORTUNITIES

Increasingly outdated concept set for ongoing declines over the forecast period
Cora reopens with a new concept, but fails to see positive results and may face outlet closures
Carrefour unlikely to be challenged, however the player is set to focus on its proximity formats over hypermarkets

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Belgium

KEY DATA FINDINGS

2020 IMPACT

Supermarkets sees a small boost in 2020, thanks to stockpiling trend benefiting all grocery retailers
Ongoing competition from food and drink e-commerce will force supermarkets to increase their online offerings
Colruyt and Delhaize maintain their positioning, whilst the sustainable färm brand concept continues to grow

RECOVERY AND OPPORTUNITIES

A progressive return to post-COVID-19 normality will see demand switch away from grocery retailers and back to foodservice
Ongoing competition from food and drink e-commerce set to become fiercer over the forecast period
Slowdown in organic trend due to lower consumer spending power

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Belgium

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers fail to see positive growth, due to inability to evolve to meet changing consumer needs
Many smaller outlets close, while Delhaize wins with grocery-foodservice takeaway concept
Highly fragmented category of small independent players, with only premium-placed specialists tipped to see any potential

RECOVERY AND OPPORTUNITIES

Slight recovery in 2021, but performance will remain marginal over forecast period
Ongoing economic struggles will lead to stronger competition from private labels
Online strategies are crucial for traditional grocery retailers to survive

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Belgium

KEY DATA FINDINGS

2020 IMPACT

Apparel and footwear specialists sees steep declines, due to myriad pressures from COVID-19
Category already facing challenges from e-commerce and low-end fast fashion options
C&A maintains its top place over Primark by a narrow margin, whilst players continue to focus on sustainability

RECOVERY AND OPPORTUNITIES

Short-term bounce back expected, but the challenges remain and growth will stay supressed over forecast period
Omnichannel strategies and enhanced in-store experiences needed to compete with growth of e-commerce
Sustainability set to remain a driver for developments over the forecast period

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Belgium

KEY DATA FINDINGS

2020 IMPACT

Electronics remain popular through e-commerce channels, but appliances take a hit and category remains depressed for in-store sales
Second-hand trend meets consumer needs for sustainability and affordability
Media Markt-Saturn maintains its lead thanks to staying ahead of the game with partnerships, omnichannel offerings and enhanced in-store experiences

RECOVERY AND OPPORTUNITIES

Bounce-back expected, with higher growth than historic norms expected, due to offerings of enhanced in-store experiences
Trends driven by technology, especially around mobile e-commerce solutions
Ongoing competition from e-commerce means it is crucial for players to develop efficient omnichannel strategies

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Belgium

KEY DATA FINDINGS

2020 IMPACT

Category maintained by pharmacy channels, as beauty specialist stores takes a hit from COVID-19
Category already facing competition from e-commerce and supermarkets
AS Watson maintains lead with Kruidvat brand, thanks to affordable pricing and home delivery options

RECOVERY AND OPPORTUNITIES

Bounce-back and recovery expected, although competition from e-commerce will continue to intensify
Balance of e-commerce and in-store offerings with pharmacy channels needed to help boost sales
Beauty and personal care specialist retailers will struggle to recreate the in-store experience in light of COVID-19

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Belgium

KEY DATA FINDINGS

2020 IMPACT

Home improvement and gardening stores benefit from lockdowns, but homewares and home furnishings take a hit due to delayed sales season
Ongoing investment into e-commerce helps players reinvent themselves
Ikea maintains its lead, thanks to power of global brand and targeted expansion

RECOVERY AND OPPORTUNITIES

Strong demand for home improvement and gardening sales in 2020 will likely mean a related drop in 2021
Garden as “outdoor living room” trend set to continue
Homewares and home furnishing stores set to be depressed over forecast period, due to ongoing competition from e-commerce

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Belgium

KEY DATA FINDINGS

2020 IMPACT

Small category of department stores hit hard by decline in sales of apparel and lack of e-commerce solutions
Significant room for essential development to help keep department stores afloat
Hudson’s Bay maintains lead, whilst Sogesma’s Trafic stores continue to expand

RECOVERY AND OPPORTUNITIES

Temporary healthy bounce back in 2021, followed by depressed growth due to competition from e-commerce and specialist retailers
Ongoing expansion of more numerous Trafic outlets will heat up competition over the forecast period
Opportunities for modernisation by following the marketplace trend, combined with e-commerce solutions

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Belgium

KEY DATA FINDINGS

2020 IMPACT

Variety stores sees decline due to COVID-19 restrictions and trends, alongside heightened competition from supermarkets and hypermarkets
Action brand gives some dynamism to variety stores, whereas Blokker closes and sells out to Mega World
Action Belgium maintains lead thanks to ongoing expansion, with further consolidation expected in the category

RECOVERY AND OPPORTUNITIES

Retail trends to bounce back after COVID-19, with variety stores to benefit due to offering lower prices than specialist retailers
Action to remain a major driving force behind category development and growth
Growth of Mega World also highly relevant for developments in variety stores

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Belgium

KEY DATA FINDINGS

2020 IMPACT

Warehouse clubs sees small boost due to COVID-19 trends increasing grocery sales for the only player
Ongoing challenges from proximity stores and e-commerce continue to impact warehouse clubs
Makro Cash & Carry remains the only player in warehouse clubs, holding all the shares

RECOVERY AND OPPORTUNITIES

Despite boost seen in 2020, competition from specialised retailers and proximity stores will continue over the forecast period
Development of online offerings important to stay in the game
Closely following consumer trends will be key to stay current with changing needs

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2017-2020 Table 171 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 172 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Belgium

KEY DATA FINDINGS

2020 IMPACT

Physical sales take a hit, but company comes out on top thanks to switch to digital platforms
Switch to online platforms is significant for growth in the category
Herbalife maintains lead and grows shares, whilst second-placed Tupperware loses shares

RECOVERY AND OPPORTUNITIES

Success of switch to online channels expected to create substantial and positive change
Offline “grey zone” strategy enables online direct sellers to maintain cheaper VAT rates
Unique consumer experience of home parties set to remain, despite switch to e-commerce

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2015-2020 Table 178 Direct Selling by Category: % Value Growth 2015-2020 Table 179 Direct Selling GBO Company Shares: % Value 2016-2020 Table 180 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 181 Direct Selling Forecasts by Category: Value 2020-2025 Table 182 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Belgium

KEY DATA FINDINGS

2020 IMPACT

Homeshopping follows historic downwards pattern, with little direct impact from COVID-19
Cannibalisation from e-commerce continues, with only a small base of older consumers remaining loyal to homeshopping
Bofrost Zentrale maintains its strong lead, as many players switch out of homeshopping towards e-commerce

RECOVERY AND OPPORTUNITIES

Competition from e-commerce set to remain strong over forecast period
More players expected to switch out of channel towards e-commerce
Bofrost Zentrale set to retain its consumer base, strategies, and status quo over the forecast period

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2015-2020 Table 184 Homeshopping by Category: % Value Growth 2015-2020 Table 185 Homeshopping GBO Company Shares: % Value 2016-2020 Table 186 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 187 Homeshopping Forecasts by Category: Value 2020-2025 Table 188 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Belgium

KEY DATA FINDINGS

2020 IMPACT

Vending sees declines due to lower foot traffic in travel and retail locations due to COVID-19
Sales of tobacco lending continue to follow structural declines
Coca-Cola maintains lead, as top three players consolidate their positions

RECOVERY AND OPPORTUNITIES

Performance and patterns set to return to historic norms after movement restrictions are lifted
Technological developments within vending machines set to drive the category forward
New concepts within vending offerings set to attract more custom

CHANNEL DATA

Table 189 Vending by Category: Value 2015-2020 Table 190 Vending by Category: % Value Growth 2015-2020 Table 191 Vending GBO Company Shares: % Value 2016-2020 Table 192 Vending GBN Brand Shares: % Value 2017-2020 Table 193 Vending Forecasts by Category: Value 2020-2025 Table 194 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Belgium

KEY DATA FINDINGS

2020 IMPACT

E-commerce is the clear winner, as numerous players enhance their online presence in order to maintain sales during COVID-19
Emerging trend of ‘webrooming’ gets an additional boost from online browsers during lockdowns
Combined 3rd party merchants continue to hold the largest shares in a fragmented category with many smaller independent players

RECOVERY AND OPPORTUNITIES

Growth set to continue, albeit at smaller rates than seen in 2020
Further developments within home delivery services expected, as players find the sweet spot between price and profitability
Webrooming set to remain highly relevant as an omnichannel strategy

CHANNEL DATA

Table 195 E-Commerce by Channel and Category: Value 2015-2020 Table 196 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 197 E-Commerce GBO Company Shares: % Value 2016-2020 Table 198 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 199 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Belgium

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce comes out on top, thanks to growing penetration of smartphones and popular mobile apps
Ongoing innovation is key to further developments, in the time of COVID-19 and beyond
Mobile e-commerce drives e-commerce overall, with Bol.com holding the largest brand share

RECOVERY AND OPPORTUNITIES

Ongoing penetration of smartphones will continue to drive solid growth in mobile e-commerce
Decline in tablets set to benefit smartphones and further boost mobile e-commerce
Secure SCA system set to enhance consumer confidence in payments systems

CHANNEL DATA

Table 201 Mobile E-Commerce: Value 2015-2020 Table 202 Mobile E-Commerce: % Value Growth 2015-2020 Table 203 Mobile E-Commerce Forecasts: Value 2020-2025 Table 204 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Belgium

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce gets a boost from the higher demand for groceries due to the impacts from COVID-19
Consumer trust in e-commerce is growing, attracting a higher usage of food and drink e-commerce services
Grocery players embrace e-commerce and enhance their home delivery services, at the expense of click-and-collect

RECOVERY AND OPPORTUNITIES

Increasing demand from consumers and increasing investment from grocery retailers set to result in solid growth
Competition between online and offline grocery shopping will be a key factor to watch over the forecast period
Colruyt cited as the leader in terms of innovation and online activity in food and drink e-commerce

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2015-2020 Table 206 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 207 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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