Retailing in Brazil

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Brazil?
  • Which are the leading retailers in Retailing in Brazil?
  • How are products distributed in Retailing in Brazil?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Brazil?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
The launch of the PIX national payment system set to spur growth in e-commerce
The predominance of shopping centres in national life tested by COVID-19 situation
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Semana do Brasil (Brazil Week) Christmas Back to School Summer Carnival Mother’s Day Children’s Day Black Friday and Cyber Monday
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Brazil

KEY DATA FINDINGS

2020 IMPACT

Convenience stores benefits from its essential status, resulting in strong growth
Convenience stores circumvent the requirement for foodservice outlets to close
Widespread stockpiling does not benefit convenience stores

RECOVERY AND OPPORTUNITIES

The shift towards e-commerce and m-commerce likely to benefit convenience stores
The positive outlook for convenience stores likely to spur growth in outlet networks
More of a focus on foodservice likely to be seen in convenience stores

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Brazil

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic creates strong ground for growth in discounters
Rising consumer interest in private label crucial to the success of discounters
Sales declines linked entirely to the unfavourable operating environment in Brazil

RECOVERY AND OPPORTUNITIES

Franchising to be the basis of the discounters business model despite challenges
Further growth expected as the Todo Dia chain fulfils its nationwide ambitions
The rationalisation of product ranges to be crucial to the development of discounters

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Brazil

KEY DATA FINDINGS

2020 IMPACT

The viability of the hypermarkets model remains under question
Leading players adapt to social distancing to thrive during the COVID-19 situation
Stockpiling provides a welcome albeit temporary boost to hypermarket sales

RECOVERY AND OPPORTUNITIES

Cessation of federal support grants to put pressure on demand for hypermarkets
Rising prices likely to continue placing pressure on the profitability of hypermarkets
Shift towards e-commerce presents opportunities and challenges to hypermarkets

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Brazil

KEY DATA FINDINGS

2020 IMPACT

A mixed year as the shift to e-commerce balances out supermarkets’ essential status
Supermarkets respond to the threat of contagion by adopting special measures
Supermarkets benefit from stockpiling, albeit briefly, during the initial lockdown phase

RECOVERY AND OPPORTUNITIES

The end of federal income subsidies could place pressure on supermarkets
Supermarkets likely to face pressure on their operations during the forecast period
Shift towards e-commerce to place pressure on sales of groceries via supermarkets

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Brazil

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers faces a relatively difficult scenario during 2020
The essential status of traditional grocery retailers supports consistent sales
Traditional grocery retailers does not benefit substantially from stockpiling

RECOVERY AND OPPORTUNITIES

The recovery of traditional grocery retailers likely to come under pressure
The shift towards e-commerce unlikely to benefit traditional grocery retailers
PIX presents a way for traditional grocery retailers to accept online payment

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Brazil

KEY DATA FINDINGS

2020 IMPACT

The closure of all outlets in the channel during the lockdown harms sales growth
The reluctance of consumers to gather in large groups further impedes sales growth
The shift towards e-commerce accelerates in response to the COVID-19 situation

RECOVERY AND OPPORTUNITIES

The collections of the channel’s leading players to be adjusted to the “new normal”
E-commerce to continue emerging as a distribution channel for apparel and footwear
Many independent apparel and footwear specialist retailers expected have perished

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Brazil

KEY DATA FINDINGS

2020 IMPACT

All stores required to remain closed for several weeks, with huge pressure on sales
Shift towards e-commerce emerges due to difficulties in store-based retailing
Retailers register an uptick in sales of products that facilitate at-home working

RECOVERY AND OPPORTUNITIES

Creative approach set to be seen as retailers seek to tempt customers back to stores
The adverse economic environment likely to place pressure on demand
Shift towards at-home lifestyles expected to support demand in various categories

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Brazil

KEY DATA FINDINGS

2020 IMPACT

Forced closures of some types of retail outlets create inconsistencies in growth
Outlets located in low-income areas for better than outlets in high-income areas
Sales declines recorded due to pressure on drugstores during the second quarter

RECOVERY AND OPPORTUNITIES

Adverse economic situation to sharpen the focus of chained retailers on private label
The shift to e-commerce expected to impact health and beauty specialist retailers
Telemedicine services poised to boom in Brazil

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sales performances diverge according to essential status or otherwise
Economic recession and quarantine hit homewares and home furnishing stores hard
Government financial aid boosts growth in home improvement and gardening stores

RECOVERY AND OPPORTUNITIES

The leading players in the channel set to lead the shift towards e-commerce
The expansion of operations to include vital services presents growth opportunities
Proximity to customers expected to become increasingly important

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Brazil

KEY DATA FINDINGS

2020 IMPACT

The competitive environment in department stores remains limited
The COVID-19 interrupts Pernambucanas’ expansion and development programme
Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores

RECOVERY AND OPPORTUNITIES

The shift towards online channels expected to become more important
Offering a wider range of services likely to prove crucial for development
The leading players in department stores to continue expanding their outlet networks

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Brazil

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic puts substantial pressure on sales in varietals
The pressures created by COVID-19 motivate a shift towards online channels
The adverse economic situation a major drag on growth in variety stores

RECOVERY AND OPPORTUNITIES

The advancement of digital payments systems to be the major trend in variety stores
The pressures created by COVID-19 to put the brakes on outlet expansion plans
Few changes expected in the competitive environment in variety stores

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Brazil

KEY DATA FINDINGS

2020 IMPACT

Classification of warehouse clubs as essential businesses supports positive growth
The low price positioning of atacarejos stands warehouse clubs in good stead
Atacarejos presents stiff competition to hypermarkets, resulting in rivalries emerging

RECOVERY AND OPPORTUNITIES

The enthusiasm for shopping in atacarejos set to support growth in warehouse clubs
Emergence of online atacarejos set to expand warehouse clubs into the digital realm
Developments in digital payments set to fuel the digital revolution in warehouse clubs

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 171 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 172 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sales growth accelerates in direct selling as the COVID-19 situation pushes demand
The leading names in direct selling make greater use of digital channels
The spike in unemployment means a huge potential base of direct selling agents

RECOVERY AND OPPORTUNITIES

The adverse economic environment set to be a blessing and a curse for direct selling
Digitalisation and the shift online set to define the development of direct selling
If direct selling cannot beat e-commerce, it might as well join it

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2015-2020 Table 178 Direct Selling by Category: % Value Growth 2015-2020 Table 179 Direct Selling GBO Company Shares: % Value 2016-2020 Table 180 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 181 Direct Selling Forecasts by Category: Value 2020-2025 Table 182 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Brazil

KEY DATA FINDINGS

2020 IMPACT

Homeshopping fails to capitalise on the opportunities presented by COVID-19
E-commerce the main menace to the welfare of homeshopping
The leading players in homeshopping increasingly looking to other channels

RECOVERY AND OPPORTUNITIES

The development of T-commerce points to the future of TV homeshopping
Homeshopping players expected to increasingly leverage digital technologies
Faster and more reliable shipping likely to prove an increasingly crucial factor

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2015-2020 Table 184 Homeshopping by Category: % Value Growth 2015-2020 Table 185 Homeshopping GBO Company Shares: % Value 2016-2020 Table 186 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 187 Homeshopping Forecasts by Category: Value 2020-2025 Table 188 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Brazil

KEY DATA FINDINGS

2020 IMPACT

Vending declines during 2020 as the positive growth seen in 2019 is reversed
The inherently impersonal nature of vending benefits the channel, mitigating declines
The range of products on offer is diversified to reflect the COVID-19 situation

RECOVERY AND OPPORTUNITIES

The positive performance slated for vending to be based on the expansion of sites
The range of food and beverages on offer via vending likely to become healthier
Increased need for convenience amidst accelerating lifestyles set to benefit vending

CHANNEL DATA

Table 189 Vending by Category: Value 2015-2020 Table 190 Vending by Category: % Value Growth 2015-2020 Table 191 Vending GBO Company Shares: % Value 2016-2020 Table 192 Vending GBN Brand Shares: % Value 2017-2020 Table 193 Vending Forecasts by Category: Value 2020-2025 Table 194 Vending Forecasts by Category: % Value Growth 2020-2025

Mobile E-Commerce in Brazil

KEY DATA FINDINGS

2020 IMPACT

Delivery apps and last-mile delivery services thrive amidst the chaos of COVID-19
The added convenience of m-commerce spurs growth in the category
Social media builds upon its reputation for marketing by emerging as a sales channel

RECOVERY AND OPPORTUNITIES

Growth in m-commerce is expected to continue outpacing growth in e-commerce
The development of new online payment systems to spur growth in m-commerce
Mobile-first online retailing concepts are set to gain importance

CHANNEL DATA

Table 195 Mobile E-Commerce: Value 2015-2020 Table 196 Mobile E-Commerce: % Value Growth 2015-2020 Table 197 Mobile E-Commerce Forecasts: Value 2020-2025 Table 198 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Brazil

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce booms despite grocery stores being allowed to open
Indulgence food and products with long shelf life among popular online purchases
High prices limit the consumer base for food and drink e-commerce

RECOVERY AND OPPORTUNITIES

Food and drink e-commerce slated for a strong performance over the forecast period
Challenges to be overcome before food and drink e-commerce can realise potential
Improvements to logistics essential for strong growth in food and drink e-commerce

CHANNEL DATA

Table 199 Food and Drink E-Commerce: Value 2015-2020 Table 200 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 201 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 202 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

E-Commerce in Brazil

KEY DATA FINDINGS

2020 IMPACT

Third-party merchants remain the leading players in e-commerce
Magazine Luiza is the leading non-third-party merchant e-commerce player
Logistics issues and fraud continue to plague e-commerce as demand increases

RECOVERY AND OPPORTUNITIES

WhatsApp and other social messaging apps likely to continue developing
Omni-channel retailing likely to emerge as the future of e-commerce in Brazil
Creative approach to online payments to prove crucial to the development of e-commerce

CHANNEL DATA

Table 203 E-Commerce by Channel and Category: Value 2015-2020 Table 204 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 205 E-Commerce GBO Company Shares: % Value 2016-2020 Table 206 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 207 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 208 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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