Executive Summary

Feb 2019
Cautious optimism for 2019

The year 2018 was mostly characterised as one of uncertainty, all revolving around who would guide the country in the next four years with both consumers and business wary of what might come next, holding off in terms of spending and investment, respectively. With the end of the year ahead and elections over, there is overall optimism regarding the economy in 2019, and there has been praise regarding the election of right-wing presidential candidate Jair Bolsonaro, breaking the 14-year-long left-wing rule in Brazil; however, the government faces tough and unpopular choices ahead, such as spending reforms in terms of labour, social security, tax and government spending.

A cross-channel strategy becomes essential for multichannel retailers

Whether its grocery retailers or electronics and appliance specialist retailers, all players within retailing can agree on the growing importance of a cross-channel strategy. Consumers are becoming increasingly demanding and well informed, and companies need to adapt both their selling and communication channels.

Internet retailing gains traction in many categories

As society changes and technology democratises access to the web, the internet will become ever more present in consumers’ lives. Brazil has seen a large increase in smartphone, mobile broadband and internet penetration, especially in poorer regions, thus transforming how locals interact with others and with businesses.

Technology is revolutionising how business operates in Brazil

Technology has changed Brazil and, as a Darwinistic force, it has revolutionised how businesses operate locally. The year 2018 was one of great changes for retailing, with technology being its main propeller.

Logistics is the biggest challenge for Brazilian retail

Although logistics was already seen as a one of the biggest limiters of retail growth, 2018 has amplified the industry’s concerns. The lorry drivers’ strike crippled the year´s economic growth, promoted losses and brought into the spotlight the logistics problem in Brazil.

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Retailing in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Retailing in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Brazil?
  • Who are the leading retailers in Brazil?
  • How is retailing performing in Brazil?
  • What is the retailing environment like in Brazil?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Brazil

EXECUTIVE SUMMARY

Cautious optimism for 2019
A cross-channel strategy becomes essential for multichannel retailers
Internet retailing gains traction in many categories
Technology is revolutionising how business operates in Brazil
Logistics is the biggest challenge for Brazilian retail

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value
Seasonality
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

SOURCES

Summary 2 Research Sources

Food and Drink Internet Retailing in Brazil

HEADLINES

PROSPECTS

New consumer habits favour future category growth
Cultural aspects may hinder growth in some categories
Brands position themselves on Rappi even if it does not result in profit

COMPETITIVE LANDSCAPE

Supermarket retailer Grupo Pão de Açucar sees growth in app users
Alcoholic drinks company Diageo positions itself online

CHANNEL DATA

Table 73 Food and Drink Internet Retailing: Value 2013-2018
Table 74 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 75 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 76 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 77 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Brazil

HEADLINES

PROSPECTS

Drugstores grow in relevance within health and beauty retailers
Growing concerns regarding beauty and personal care drive industry growth
Lorry drivers’ strike impacts sales

COMPETITIVE LANDSCAPE

Brasil Pharma files for Chapter Eleven
Companies invest in multichannel strategies, offering their products in drugstores

CHANNEL DATA

Table 78 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 79 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 80 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 81 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 82 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 83 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 84 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 85 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 86 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 89 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Brazil

HEADLINES

PROSPECTS

Better scenario for real estate favours home and garden
Retailers give their product portfolio a shake up
Consumers prefer a wide range

COMPETITIVE LANDSCAPE

Obramax revolutionises the category by being the first home and garden atacarejo
In a bold move, Leroy Merlin launches its first home and garden marketplace
Leroy Merlin set to expand its model

CHANNEL DATA

Table 90 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 91 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 92 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 93 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 94 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 95 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 96 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 97 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 98 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 99 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 100 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 101 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Brazil

HEADLINES

PROSPECTS

Homeshopping continues to record growth in 2018
Omnichannel sales used to combat internet retailing
Technology may open a new frontier for homeshopping

COMPETITIVE LANDSCAPE

Polishop drives growth through its omnichannel strategy
Improved services for consumers
Shoptime invests in internet retailing

CHANNEL DATA

Table 102 Homeshopping by Category: Value 2013-2018
Table 103 Homeshopping by Category: % Value Growth 2013-2018
Table 104 Homeshopping GBO Company Shares: % Value 2014-2018
Table 105 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 106 Homeshopping Forecasts by Category: Value 2018-2023
Table 107 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Brazil

HEADLINES

PROSPECTS

Cash and carries put pressure on hypermarkets
Future for hypermarkets depends on adaptability
Some hypermarkets adapt to fend off atacarejos

COMPETITIVE LANDSCAPE

Category is dominated by international players
Condor Hipermercados goes green with its stores

CHANNEL DATA

Table 108 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 109 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 110 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 111 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 112 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 113 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 114 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 115 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Brazil

HEADLINES

PROSPECTS

Internet retailing evolves rapidly each quarter
Black Friday breaks revenue records in 2018, yet again
Logistics is main deterrent to e-commerce growth

COMPETITIVE LANDSCAPE

B2W launches its own digital wallet, Ame Digital, thus transforming its business
Marketplace growth brings smaller players online
MercadoLibre aims to start asset management services in Brazil

CHANNEL DATA

Table 116 Internet Retailing by Category: Value 2013-2018
Table 117 Internet Retailing by Category: % Value Growth 2013-2018
Table 118 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 119 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 120 Internet Retailing Forecasts by Category: Value 2018-2023
Table 121 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Brazil

HEADLINES

PROSPECTS

Mobiles gain traction and are expected to surpass desktop purchases over the forecast period
Companies need to incorporate basic digital experiences
Clear focus is required

COMPETITIVE LANDSCAPE

Chama app to shake things up
Surfing on cross-border growth, Grabr arrives in Brazil
Wake-up call

CHANNEL DATA

Table 122 Mobile Internet Retailing: Value 2013-2018
Table 123 Mobile Internet Retailing: % Value Growth 2013-2018
Table 124 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 125 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Brazil

HEADLINES

PROSPECTS

Economic recovery will not be enough to generate growth for supermarkets
Convenience stores pose an inconvenience to supermarkets
Supermarkets evolve to regain share within groceries

COMPETITIVE LANDSCAPE

Supermarkets invest in private label
Hirota Supermercados relaxes customer payments

CHANNEL DATA

Table 126 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 127 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 128 Supermarkets GBO Company Shares: % Value 2014-2018
Table 129 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 130 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 131 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 132 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 133 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Brazil

HEADLINES

PROSPECTS

Less-capitalised traditional grocery retailers suffer from the popularisation of smaller chained stores
Traditional grocery retailers adapt to new consumer behaviour
Mercadinhos de bairro remain strong outside big city centres

COMPETITIVE LANDSCAPE

Chocolate and food/drink/tobacco specialists record growth above the category average
Cacau Show opens megastores

CHANNEL DATA

Table 134 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 135 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 136 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 137 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 138 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 139 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 140 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 141 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 142 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 143 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 144 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 147 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 148 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 149 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Brazil

HEADLINES

PROSPECTS

Overall feeling of uncertainty challenges outlet growth plans
Certain factors to consider
Recovery is slower than expected

COMPETITIVE LANDSCAPE

Lojas Americanas leverages on its app to enhance consumers’ in-store experience
União de Lojas Leader closes deal with creditors and undergoes extrajudicial recovery
Concentration on direct negotiation with creditors

CHANNEL DATA

Table 150 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 151 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 152 Variety Stores GBO Company Shares: % Value 2014-2018
Table 153 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 154 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 155 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 156 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 157 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Brazil

HEADLINES

PROSPECTS

Vending continues to grow at a very dynamic rate
Diversifying product portfolio for vending machines
Healthy food allied to convenience will serve as a growth driver

COMPETITIVE LANDSCAPE

Competitive landscape within vending machines continues to be very fragmented
Vending machines adapt to foodservice

CHANNEL DATA

Table 158 Vending by Category: Value 2013-2018
Table 159 Vending by Category: % Value Growth 2013-2018
Table 160 Vending GBO Company Shares: % Value 2014-2018
Table 161 Vending GBN Brand Shares: % Value 2015-2018
Table 162 Vending Forecasts by Category: Value 2018-2023
Table 163 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Brazil

HEADLINES

PROSPECTS

Atacarejos drive the performance of warehouse clubs, supported by consumers seeking low prices
Shift away from modern grocery retailers
New habits are set to stay

COMPETITIVE LANDSCAPE

Store enhancements not expected to be a widespread practice amongst atacarejos
Low-cost approach to stay
Large retail chains seizing growth opportunity by converting hypermarkets into atacarejos

CHANNEL DATA

Table 164 Warehouse Clubs: Value Sales, Outlets and Selling Space 2013-2018
Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 166 Warehouse Clubs GBO Company Shares: % Value 2014-2018
Table 167 Warehouse Clubs GBN Brand Shares: % Value 2015-2018
Table 168 Warehouse Clubs LBN Brand Shares: Outlets 2015-2018
Table 169 Warehouse Clubs LBN Brand Shares: Selling Space 2015-2018
Table 170 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Apparel and Footwear Specialist Retailers in Brazil

HEADLINES

PROSPECTS

The year 2018 is one of ups and downs for apparel and footwear specialist retailers
Strike disrupts distribution
Better performance in the second half

COMPETITIVE LANDSCAPE

Marisa implements click-and-collect
Renner opens its new Ashua brand, which appeals to plus-sized female consumers
Arezzo group continues to expand in the US

CHANNEL DATA

Table 172 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 173 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 174 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 175 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 176 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 177 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 178 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 179 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Brazil

HEADLINES

PROSPECTS

Convenience stores posts dynamic growth in terms of the number of outlets during 2018
Changes to consumer lifestyles favour growth of convenience stores
Potential for penetration outside big urban cities

COMPETITIVE LANDSCAPE

Major players invest heavily in convenience stores
Hirota Foods gains share in Brazil´s biggest city

CHANNEL DATA

Table 180 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 181 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 182 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 183 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 184 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 185 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 186 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 187 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Brazil

HEADLINES

PROSPECTS

Department stores in Brazil keep their mid-priced positioning, driven by Pernambucanas and Havan
Havan expands outside of the major cities
Lojas Yamada faces difficulties

COMPETITIVE LANDSCAPE

Department store players rely heavily on store and co-branded cards to keep consumers spending
Pernambucanas offers flexibility with its cards
Havan offers just the one card

CHANNEL DATA

Table 188 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 189 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 190 Department Stores GBO Company Shares: % Value 2014-2018
Table 191 Department Stores GBN Brand Shares: % Value 2015-2018
Table 192 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 193 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 194 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 195 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Discounters in Brazil

HEADLINES

PROSPECTS

Low prices and proximity to consumers remain the main reasons behind the success of discounters
Indoctrinated by the recession, consumers will continue to drive growth of discounters over the forecast period

COMPETITIVE LANDSCAPE

Lack of clear understanding of the Brazilian market impacts Todo Dia´s performance
Dia continues to conquer market share

CHANNEL DATA

Table 196 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 197 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 198 Discounters GBO Company Shares: % Value 2014-2018
Table 199 Discounters GBN Brand Shares: % Value 2015-2018
Table 200 Discounters LBN Brand Shares: Outlets 2015-2018
Table 201 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 202 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 203 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Brazil

HEADLINES

PROSPECTS

The World Cup effect drives sales of electronics through the roof
Sales of appliances and electronics increase during Black Friday
Internet retailing is the main competitor to store-based specialists

COMPETITIVE LANDSCAPE

Via Varejo expands via kiosks
Magazine Luiza reaps the rewards from past developments
Magalu supports customer services

CHANNEL DATA

Table 204 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 205 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 206 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 207 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 208 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 209 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 210 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 211 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Brazil

HEADLINES

PROSPECTS

Direct selling consolidates as an alternative for Brazilians looking for extra financial resources
The nature of transactions and the flexibility to take products where physical retail does not yet reach make direct selling appealing
Direct selling goes digital with companies enabling sellers and customers to make deals online

COMPETITIVE LANDSCAPE

Avon launches Belezap
Avon partners with the Rappi delivery app
Digital measures are undertaken by direct selling players

CATEGORY DATA

Table 212 Direct Selling by Category: Value 2013-2018
Table 213 Direct Selling by Category: % Value Growth 2013-2018
Table 214 Direct Selling GBO Company Shares: % Value 2014-2018
Table 215 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 216 Direct Selling Forecasts by Category: Value 2018-2023
Table 217 Direct Selling Forecasts by Category: % Value Growth 2018-2023