Retailing in Brazil

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Brazil?
  • Which are the leading retailers in Retailing in Brazil?
  • How are products distributed in Retailing in Brazil?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Brazil?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Brazil

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Online marketplaces still set the tone of Brazilian e-commerce
Grocery retailers see two giants make ground-breaking moves
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Semana do Brasil (Brazil week) Christmas Back to school Summer Carnival Mother’s day Children’s day Black Friday and Cyber Monday
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Retailing GBO Company Shares: % Value 2017-2021 Table 29 Retailing GBN Brand Shares: % Value 2018-2021 Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience stores enjoy status of essential business during the pandemic
Diversified location strategy benefits convenience stores
Product assortment is key differentiating factor for convenience stores

PROSPECTS AND OPPORTUNITIES

Convenience store format represents an option to penetrate the B2B segment
Digitalisation is essential requirement for success
Resumption of outlet expansion is on the radar of leading players

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters face strong competition from traditional grocery retailers
Private label offerings seen as unique appeal of discounters
Despite competition, discounters still able to attract consumers away from convenience stores

PROSPECTS AND OPPORTUNITIES

Outlet growth driven by combination of franchise model and company-owned stores
Private label to remain at the core of discounters’ strategies
Acquisition by Carrefour seen as a game changer

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 83 Discounters GBO Company Shares: % Value 2017-2021 Table 84 Discounters GBN Brand Shares: % Value 2018-2021 Table 85 Discounters LBN Brand Shares: Outlets 2018-2021 Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail chains prioritise smaller formats over hypermarkets
Price competition and convenience offered by multiple other channels
Positive impact from the pandemic is short-lived

PROSPECTS AND OPPORTUNITIES

Urban nature of hypermarkets is main reason why format is struggling
Groceries responsible for cushioning total sales from a steeper drop
Hypermarkets shaken by two ground-breaking acquisitions in 2021

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Data-oriented management becomes key
Rising demand for fresh food
Small local producers gain in popularity due to increasing provenance

PROSPECTS AND OPPORTUNITIES

Sustainable delivery increasingly on consumers’ and players’ radars
Flagships improve brand perception
Ascension of real estate investment trusts for supermarkets

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 99 Supermarkets GBO Company Shares: % Value 2017-2021 Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Challenging year for traditional grocery retailers amidst high inflation and lower consumer spending
Social isolation creates new competitors for stores in residential areas
Competition from multiple store-based channels impairs performance of traditional grocery retailers

PROSPECTS AND OPPORTUNITIES

Traditional grocery retailers to face challenges to recovery
Food and drink e-commerce unable to generate sales for traditional grocery retailers
Convergence of digital and physical might still benefit traditional grocery retailers

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales assistants and how their roles are evolving in the age of omnichannel strategies
Reuse is the new recycle
Omnichannel inventory as a way to create one-stop shops

PROSPECTS AND OPPORTUNITIES

Virtual fashion for the metaverse
Shopping for looks with AI-powered search by image
Dynamic pricing, a delicate subject

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Even with an easing of restrictions, 2021 remains challenging
Regrets concerning real estate transactions impair performance in 2021
Magazine Luiza’s acquisitions include the largest e-commerce platform in Brazil

PROSPECTS AND OPPORTUNITIES

Long road to recovery ahead for electronics and appliance specialist retailers
Shift away from at-home lifestyles to impair quicker recovery
Economic woes to continue placing pressure on demand

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Digital solutions deployed by large drugstores present competition within the channel
Beauty specialist retailers face competition from both non-store and store-based channels
Chemists/pharmacies see increase in product mix

PROSPECTS AND OPPORTUNITIES

Competition from e-commerce expected to remain relevant
Health techs to help shape the future of how consumers spend on health products online
Restrictive scenario ahead

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Digital solutions remain effective growth driver for home and garden specialists
Improving sales dynamics for some players comes at a price for smaller companies
Corporate offices auction off furniture and create alternatives to home furnishing specialist retailers

PROSPECTS AND OPPORTUNITIES

Phygital defines the next level of integration for home and garden channels
Home and garden specialist retailers to address emergence of subscription schemes
Shift towards digital strategies to remain relevant

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive performance for department stores after pandemic-related challenges
Strong outlet expansion plans protect sales from sharp drop
Store cards are important tools for department stores

PROSPECTS AND OPPORTUNITIES

Return to physical stores to increase footfall and contribute to outlet expansion
Department stores to continue leveraging financial products targeting consumers
Online strategies likely to retain relevance for department stores

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 155 Department Stores GBO Company Shares: % Value 2017-2021 Table 156 Department Stores GBN Brand Shares: % Value 2018-2021 Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Store-based experience is not entirely futile for variety stores
Development of branded, digital solutions for both consumers and other retailers is key
Previous rapid pace of store network growth will take longer to resume

PROSPECTS AND OPPORTUNITIES

Two types of customers: Final consumers and other retailers
Expansion of outlet networks to resume slowly in 2022
Consumer finance products as a key strategy to increase engagement and diversify revenues

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 163 Variety Stores GBO Company Shares: % Value 2017-2021 Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Flexible payment methods become key
WhatsApp utilised as a self-service system
AI helping players to build strong assortment choices

PROSPECTS AND OPPORTUNITIES

Online marketplace for consumption boost
Environmental practices increasingly on the agenda
Players to pay greater attention to dynamic pricing strategies

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

2021 confirms relevance of digital while welcoming back physical
Sales agents to go as digital as possible
Higher unemployment levels are key driver of rise in sales representatives

PROSPECTS AND OPPORTUNITIES

Large contingent of unemployed workers create opportunity to increase seller base
Digitalisation to prove crucial to sustain strong performance of direct selling
Poor labour market conditions represent a double-edged sword for direct selling

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2016-2021 Table 178 Direct Selling by Category: % Value Growth 2016-2021 Table 179 Direct Selling GBO Company Shares: % Value 2017-2021 Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 181 Direct Selling Forecasts by Category: Value 2021-2026 Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Familiarity with the digital space limits stronger growth for homeshopping
Diversification towards other channels suggests a reinvention of homeshopping
Competition posed by e-commerce remains strong

PROSPECTS AND OPPORTUNITIES

5G to further blur the lines between homeshopping and e-commerce
Shipping is the Achilles’ heel of homeshopping
Balancing the online and offline experiences will be key to sustain sales

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2016-2021 Table 184 Homeshopping by Category: % Value Growth 2016-2021 Table 185 Homeshopping GBO Company Shares: % Value 2017-2021 Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 187 Homeshopping Forecasts by Category: Value 2021-2026 Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vending as a way to diversify retailers’ omnichannel strategies
Easing of restrictions contributes to mild recovery for vending
Electronic modes of payment to help position vending as contact-free retail channel

PROSPECTS AND OPPORTUNITIES

Diversification of vending operations is key
Digital payments to take the place of classic coins
Increasing Brazilians’ exposure to vending machines is on players’ radars

CHANNEL DATA

Table 189 Vending by Category: Value 2016-2021 Table 190 Vending by Category: % Value Growth 2016-2021 Table 191 Vending GBO Company Shares: % Value 2017-2021 Table 192 Vending GBN Brand Shares: % Value 2018-2021 Table 193 Vending Forecasts by Category: Value 2021-2026 Table 194 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Brands are embracing headless commerce to further expand their digital transformation
Agree to all cookies: Scaling content personalisation via e-commerce
Real-time delivery tracking from warehouse to the customer’s door

PROSPECTS AND OPPORTUNITIES

Distance from one-stop shops as a way to support smaller businesses
Building platforms to create a sense of belonging
Marketplaces will continue to shape e-commerce through payments and digital inclusion of smaller players

CHANNEL DATA

Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Live shopping to recreate the physical experience and beyond
Superstores, super apps
Feed as a (shopping) service

PROSPECTS AND OPPORTUNITIES

PWA is the future of apps
Mobile, IoT, and smart everything
AR and virtual customer assistant connect with mobile phones for immersive shopping

CHANNEL DATA

Table 201 Mobile E-Commerce (Goods): Value 2016-2021 Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

High online shopping cart abandonment rates
Q-commerce on the radar of last mile delivery players
Sustainability in delivery is the new frontier

PROSPECTS AND OPPORTUNITIES

Dark stores to turn into permanent solutions to serve customers
Community Group Buying is changing how customers engage with online grocery shopping
Drone delivery as a service

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2016-2021 Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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