Retailing in Croatia

Retailing in Croatia

EXECUTIVE SUMMARY

Sales are growing but Croatia is still far from the European average in terms of spending

Non-grocery grows faster than grocery

Locals strike back

Agrokor possibly out of trouble

A calming down of sales growth on the horizon

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value

Seasonality

Christmas
Summer end season sale

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 16 Retailing GBO Company Shares: % Value 2014-2018
Table 17 Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Croatia

HEADLINES

PROSPECTS

Apparel and footwear traditionally popular among Croatian consumers

Maturity reached for third biggest non-grocery category

Online presence a must

COMPETITIVE LANDSCAPE

Fragmentation high, but giving way to consolidation

Not many domestic players

Once impressive local textile complex severely reduced

CHANNEL DATA

Table 41 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 43 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 44 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 48 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Croatia

HEADLINES

PROSPECTS

Hostile public reception makes it difficult for direct selling

End-user buying will probably take over

Strong competition from other channels

COMPETITIVE LANDSCAPE

Avon stable and optimistic

Herbalife second

Large multinationals defeated

CHANNEL DATA

Table 49 Direct Selling by Category: Value 2013-2018
Table 50 Direct Selling by Category: % Value Growth 2013-2018
Table 51 Direct Selling GBO Company Shares: % Value 2014-2018
Table 52 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 53 Direct Selling Forecasts by Category: Value 2018-2023
Table 54 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Croatia

HEADLINES

PROSPECTS

Health and beauty specialist retailers one of the most prosperous non-grocery channels

Increasing disposable household income ensures demand

Natural and organic trends give an additional push

COMPETITIVE LANDSCAPE

Clash of the giants

Pharmacies landscape is fragmented

Tough times ahead for small beauty specialist retailers

CHANNEL DATA

Table 55 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 56 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 57 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 58 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 59 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 60 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 61 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 62 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 63 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Croatia

HEADLINES

PROSPECTS

Main motive for online purchases – cheaper goods

Growth comes from abroad, not from local retailers

Strong growth being seen but potential not yet fully exploited

COMPETITIVE LANDSCAPE

Third-party merchants lead

Domestic internet retailers are confident about the future

Delivery services on the verge of collapse

CHANNEL DATA

Table 67 Internet Retailing by Category: Value 2013-2018
Table 68 Internet Retailing by Category: % Value Growth 2013-2018
Table 69 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 70 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 71 Internet Retailing Forecasts by Category: Value 2018-2023
Table 72 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mixed Retailers in Croatia

HEADLINES

PROSPECTS

In Croatia, mixed retailers consists of only two channels

Department stores on the way out

Variety stores is the new discovery

COMPETITIVE LANDSCAPE

Category is now split almost 50:50 between variety and department stores

Fragmented department stores

Leader in variety stores stands out

CHANNEL DATA

Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 76 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 77 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 78 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 79 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 80 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 81 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 82 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 84 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 86 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 88 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Mobile Internet Retailing in Croatia

HEADLINES

PROSPECTS

Services outweigh sales of goods via mobile internet retailing

Mobile apps are usually just extensions of existing webpages

Mobile devices catching up with desktop devices

COMPETITIVE LANDSCAPE

Third-party merchants prevail

Facebook Marketplace becoming more influential

Google Pay

CHANNEL DATA

Table 89 Mobile Internet Retailing: Value 2013-2018
Table 90 Mobile Internet Retailing: % Value Growth 2013-2018
Table 91 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 92 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Croatian modern grocery retailers get left behind in terms of new trends

Value growth outpaces the growth in capacity

A bounce back towards downtown

COMPETITIVE LANDSCAPE

Optimism on the horizon for the leader Konzum

Schwarz Group openly sets leading position as a goal

Consolidated scene fends off new players

CHANNEL DATA

Table 93 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 94 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 95 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 96 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 97 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 98 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 99 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 100 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 101 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 102 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 103 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 105 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 106 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 107 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 108 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Green trend visible in traditional grocery retailers

Suffering under fragmentation

Corner shops resisting

COMPETITIVE LANDSCAPE

Leader hit by the Agrokor affair

Dying out of small traditional grocery retailers will increase consolidation

Tobacco company becomes retailer by chance

CHANNEL DATA

Table 109 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 110 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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