Retailing in Croatia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Croatia?
  • Which are the leading retailers in Retailing in Croatia?
  • How are products distributed in Retailing in Croatia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Croatia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Lidl’s positioning threatened by new Italian entrant Eurospin
Consumers unaware of changes for leading player
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Christmas Summer end season sales
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Croatia

KEY DATA FINDINGS

2020 IMPACT

Modern grocery retailers witnesses declining sales, however, performs better than non-grocery retailers
Discounters sees the most dynamic performance whilst forecourt retailers sees the worst
Konzum continues to lead modern grocery retailers despite nearly going bankrupt

RECOVERY AND OPPORTUNITIES

Ongoing economic uncertainty poses a threat to modern grocery retailers in the coming years
Possibility of modern grocery retailers to offer home delivery services
Competitive environment continues to intensify and seems impossible to be penetrated by new entrants

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Croatia

KEY DATA FINDINGS

2020 IMPACT

Consumers avoid some traditional grocery retailers due to smaller facility spaces amidst the pandemic
Newspaper/tobacconists benefit from their fast and simple transactions
Independent small grocers continues to see store closures due to the pandemic

RECOVERY AND OPPORTUNITIES

Consumers prefer to favour the modern channel over the forecast period
Ongoing trends lead to less demand for tobacco and printed press
Food specialists threatened by the worsening economy as consumers abandon the back-to-nature trend

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Croatia

KEY DATA FINDINGS

2020 IMPACT

Store closures, contagion fears and reduced disposable incomes prove detrimental to apparel and footwear specialists
Apparel and footwear specialists utilise e-commerce = amidst the pandemic
Apparel and footwear specialists witnesses fragmentation due to copious number of competitors

RECOVERY AND OPPORTUNITIES

Immediate rebound however many consumers will remain conservative in their spending
Affluent consumers who enjoying shopping help boost the recovery process
Fast-fashion and e-commerce poses a threat to brick-and-mortars

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Croatia

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in less grooming which results in fewer sales for beauty specialists
Increased demand for medications and vitamins amidst the pandemic
Leading players come from drugstores/parapharmacies despite it not being the largest channel
Recovery and opportunities
Immediate rebound, however ongoing economic difficulties present a challenge
Growing demand for vitamins and dietary supplements provides vitamins and dietary specialists with an opportunity to expand
The health and wellness trend encourages demand for organic products

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Croatia

KEY DATA FINDINGS

2020 IMPACT

Department stores and variety stores witness declining current value sales in response to the pandemic
Mass merchandisers and warehouse clubs continue to be absent in Croatia
Offertissima doo continue to lead in 2020

RECOVERY AND OPPORTUNITIES

Department stores continue to decline, however this has little to do with the pandemic
Variety stores appeals to cash-strapped consumers post pandemic
Mass merchandisers and warehouse clubs unlikely to appear in Croatia in the future

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Croatia

KEY DATA FINDINGS

2020 IMPACT

Social distancing presents challenges for direct selling in 2020
Experienced direct selling customers continue using the channel during the pandemic
Avon Kozmetika continues to lead direct selling in 2020

RECOVERY AND OPPORTUNITIES

Bad publicity and store-based retailing continues to harm direct selling
E-commerce poses the biggest threat to direct selling post pandemic
Unemployed Croatians eager to join the direct selling workforce post pandemic

CHANNEL DATA

Table 100 Direct Selling by Category: Value 2015-2020 Table 101 Direct Selling by Category: % Value Growth 2015-2020 Table 102 Direct Selling GBO Company Shares: % Value 2016-2020 Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 104 Direct Selling Forecasts by Category: Value 2020-2025 Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Croatia

KEY DATA FINDINGS

2020 IMPACT

E-commerce booms in response to the COVID-19 pandemic
Consumers prefer contactless deliveries as to avoid possible contagion
Konzum continues to be the only grocery retailer to offer home delivery services

RECOVERY AND OPPORTUNITIES

E-commerce sees slowed growth but continues to perform well
Retailers will need to rethink their strategies in order to compete with third party giants such as Amazon
Resilience from older generations and lack of internet challenges the expansion of e-commerce

CHANNEL DATA

Table 106 E-Commerce by Channel and Category: Value 2015-2020 Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 108 E-Commerce GBO Company Shares: % Value 2016-2020 Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Croatia

KEY DATA FINDINGS

2020 IMPACT

The same trends present within e-commerce are seen in mobile e-commerce
Screen time increases in response to lockdown
Third-party merchants lead mobile e-commerce

RECOVERY AND OPPORTUNITIES

The younger generation continues to favour mobile e-commerce
Wolt, Glovo, Bolt and Pauza encourage the growth of mobile e-commerce
Providing mobile-friendly webpages is increasingly key

CHANNEL DATA

Table 112 Mobile E-Commerce: Value 2015-2020 Table 113 Mobile E-Commerce: % Value Growth 2015-2020 Table 114 Mobile E-Commerce Forecasts: Value 2020-2025 Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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