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Country Report

Retailing in

Retailing in Croatia

62 pages, Jan 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Agrokor crisis shakes the entire economy

The major political and economic event concerns the crisis of biggest Croatian company, Agrokor. The effects are likely to reach their full extent in 2018 and 2019 as the firm’s financial obligations mature.

Spar takes over Billa

While somewhat in the shadow of the Agrokor crisis, the competitive landscape has been impacted by another key development. In March 2017, Spar Hrvatska, owned by Spar Österreichische Warenhandels, acquired Billa, another Austrian-owned grocery chain, which had been posting negative net income results for many years.

Retailing is key to the economy

Coming out of a downturn in 2015, the Croatian economy’s recovery was driven by retailing, as well as tourism. Retailing posted steady retail current value growth.

Government intervention

The first reactions to the avalanche of cheaper products from the EU came from domestic manufacturers. They are not adapting to the new landscape by modifying their products to remain competitive, but asking for protection from the government through the Chamber of Commerce HGK.

Croatia sees a major reshuffle of shopping malls

At the beginning of the century, Croatia, especially the capital city, saw a sudden blossoming of newly-built shopping malls. The first mall, Importanne Centar, built in 1994, before the end of Croatian War of Independence, was followed by 30 more over the next 15 years, until the eve of the credit crunch.

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Samples

Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Retailing in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Croatia?
Who are the leading retailers in Croatia?
How is retailing performing in Croatia?
What is the retailing environment like in Croatia?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Croatia

EXECUTIVE SUMMARY

Agrokor crisis shakes the entire economy

Spar takes over Billa

Retailing is key to the economy

Government intervention

Croatia sees a major reshuffle of shopping malls

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas
Summer end of season sales

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Retailing GBO Company Shares: % Value 2013-2017
Table 11 Retailing GBN Brand Shares: % Value 2014-2017
Table 12 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 13 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 14 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 15 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 16 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 20 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 22 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 24 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Croatia

HEADLINES

PROSPECTS

Croatia remains a hostile territory for direct selling

Conversion to buying for one’s own use may prevail in the forecast period

Competition threatens direct selling

COMPETITIVE LANDSCAPE

Problems for Herbalife

Avon steers clear of trouble

Amway and Oriflame close their offices

CHANNEL DATA

Table 25 Direct Selling by Category: Value 2012-2017
Table 26 Direct Selling by Category: % Value Growth 2012-2017
Table 27 Direct Selling GBO Company Shares: % Value 2013-2017
Table 28 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 29 Direct Selling Forecasts by Category: Value 2017-2022
Table 30 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Croatia

HEADLINES

PROSPECTS

Price is the main reason for purchasing online

Retailers are not the driving force behind online sales

Despite high internet penetration, demand is short of expected levels

COMPETITIVE LANDSCAPE

Ekupi.hr offers innovative options for fresh food

Group buying on the way out

Croatia lags behind, but the outlook is positive

CHANNEL DATA

Table 31 Internet Retailing by Category: Value 2012-2017
Table 32 Internet Retailing by Category: % Value Growth 2012-2017
Table 33 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 34 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Internet Retailing Forecasts by Category: Value 2017-2022
Table 36 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Croatia

HEADLINES

PROSPECTS

Department stores: A dying format

Variety stores: The new darling of consumers

COMPETITIVE LANDSCAPE

Almost total fragmentation in department stores

A duopoly controls variety stores

CHANNEL DATA

Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 38 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 39 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 40 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 41 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 42 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 48 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 49 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 50 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 51 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 52 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Croatia

HEADLINES

PROSPECTS

More mobile users than inhabitants

Millennials provide the target audience

Fast value growth is expected over the forecast period

COMPETITIVE LANDSCAPE

Global applications prevail

Croatia provides some innovation

CHANNEL DATA

Table 53 Mobile Internet Retailing: Value 2012-2017
Table 54 Mobile Internet Retailing: % Value Growth 2012-2017
Table 55 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 56 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Megatrends only partially recognisable in Croatia

Sales through price promotions dilute effects of volume growth

COMPETITIVE LANDSCAPE

Agrokor shakes the channel

Spar’s acquisition of Billa is the event of the year in merger and acquisition terms

CHANNEL DATA

Table 57 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 59 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 60 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 61 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 62 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 63 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 64 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 65 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 66 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 67 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 70 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 71 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 72 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Croatia

HEADLINES

PROSPECTS

Electronics and appliance specialist retailers struggle after rebound in 2016

Refurbishing time again

COMPETITIVE LANDSCAPE

Perfect timing for IKEA

Significant company activity

CHANNEL DATA

Table 73 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 76 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 77 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 78 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 79 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 80 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 81 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 82 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 83 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 85 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 86 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 87 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 88 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Croatia

HEADLINES

PROSPECTS

“Green” trend emerges

Grouping and clusters the only way out

Resilient traditional grocery retailers bounce back

COMPETITIVE LANDSCAPE

Leading brand suffers from the Agrokor crisis

The number of independent small grocers continues to fall

CHANNEL DATA

Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 90 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 91 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 92 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 93 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 94 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 95 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 96 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 97 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 98 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 100 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 102 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 104 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

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Megatrends

Country Report

Retailing in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

Agrokor crisis shakes the entire economy

Spar takes over Billa

Retailing is key to the economy

Government intervention

Croatia sees a major reshuffle of shopping malls

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Croatia

EXECUTIVE SUMMARY

Agrokor crisis shakes the entire economy

Spar takes over Billa

Retailing is key to the economy

Government intervention

Croatia sees a major reshuffle of shopping malls

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Direct Selling in Croatia

HEADLINES

PROSPECTS

Croatia remains a hostile territory for direct selling

Conversion to buying for one’s own use may prevail in the forecast period

Competition threatens direct selling

COMPETITIVE LANDSCAPE

Problems for Herbalife

Avon steers clear of trouble

Amway and Oriflame close their offices

CHANNEL DATA

Internet Retailing in Croatia

HEADLINES

PROSPECTS

Price is the main reason for purchasing online

Retailers are not the driving force behind online sales

Despite high internet penetration, demand is short of expected levels

COMPETITIVE LANDSCAPE

Ekupi.hr offers innovative options for fresh food

Group buying on the way out

Croatia lags behind, but the outlook is positive

CHANNEL DATA

Mixed Retailers in Croatia

HEADLINES

PROSPECTS

Department stores: A dying format

Variety stores: The new darling of consumers

COMPETITIVE LANDSCAPE

Almost total fragmentation in department stores

A duopoly controls variety stores

CHANNEL DATA

Mobile Internet Retailing in Croatia

HEADLINES

PROSPECTS

More mobile users than inhabitants

Millennials provide the target audience

Fast value growth is expected over the forecast period

COMPETITIVE LANDSCAPE

Global applications prevail

Croatia provides some innovation

CHANNEL DATA

Modern Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Megatrends only partially recognisable in Croatia