Retailing in Croatia

Retailing in Croatia

EXECUTIVE SUMMARY

Retailing posts solid performances, but low incomes prevent major developments

Non-grocery continues to improve its share of retailing

Resilient and in touch with local needs, domestic players survive and thrive

Former Agrokor brands begin a new era

Retailing to rely on greater spending, with infrastructure already well developed

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Summer end season sale

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 16 Retailing GBO Company Shares: % Value 2015-2019
Table 17 Retailing GBN Brand Shares: % Value 2016-2019
Table 18 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 19 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 21 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Croatian players slow to react to modern retailing trends

Rate of store development is at saturation point

Old shopping habits die hard, as inner-city locations remain popular

COMPETITIVE LANDSCAPE

Konzum dd shows resilience following insolvency, though German players close gap

Limited growth opportunities and strong competition pose high barriers to entry

Quality-consciousness among Croatians is on the rise

CHANNEL DATA

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Traditional Grocery Retailers in Croatia

HEADLINES

PROSPECTS

Croatians again looking for food grown the natural way

Smaller players forced to close as modern trade expands

Some outlets are fighting their corner

COMPETITIVE LANDSCAPE

Tisak remains leader but road to growth is long following mass closures

Strength in numbers is lacking for family businesses

BAT finds new purpose for iNovine

CHANNEL DATA

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Apparel and Footwear Specialist Retailers in Croatia

HEADLINES

PROSPECTS

Value sales seem to have peaked

Discount mindset among consumers limits sales potential

Growing e-commerce popularity requires omnichannel approach

COMPETITIVE LANDSCAPE

Leading names strengthen

Adapting to international influx sees local names take different routes

Further low-cost brands anticipated

CHANNEL DATA

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Croatia

HEADLINES

PROSPECTS

A vibrant sales performance as channel develops strongly

Value sales to be boosted by stronger search for natural and organic ranges

Less essential products are benefiting as consumer confidence improves

COMPETITIVE LANDSCAPE

Key players arise from the health-centred channels

Chemists/pharmacies is fragmented, still largely based on old public network

Embracing more modern approaches is required of beauty specialist retailers

CHANNEL DATA

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Mixed Retailers in Croatia

HEADLINES

PROSPECTS

No room for mass merchandisers and warehouse clubs

Variety stores prove the spice of life for Croatians

Mini-malls now the answer as department stores are repurposed

COMPETITIVE LANDSCAPE

Department stores exchanges leadership with variety stores

Nama is the last one standing in department stores

Offertissima has a comfortable lead in variety stores

CHANNEL DATA

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 87 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 89 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 91 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 92 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Direct Selling in Croatia

HEADLINES

PROSPECTS

Direct selling still subject to volatility – but current outlook is more positive

Operating online beckons as direct selling shifts from traditional selling model

Sales set to remain small compared with popular shopping alternatives

COMPETITIVE LANDSCAPE

Avon still sets the benchmark for direct selling

Healthy performances from Herbalife

Amway and Oriflame operate on diminished scale in Croatia

CHANNEL DATA

Table 101 Direct Selling by Category: Value 2014-2019
Table 102 Direct Selling by Category: % Value Growth 2014-2019
Table 103 Direct Selling GBO Company Shares: % Value 2015-2019
Table 104 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 105 Direct Selling Forecasts by Category: Value 2019-2024
Table 106 Direct Selling Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Croatia

HEADLINES

PROSPECTS

Greater choice for Croatians online thanks to removal of geo-blocking

Croatians click on international players

Croatia lacks push factors for deeper e-commerce culture

COMPETITIVE LANDSCAPE

Alibaba is the pick of the dominant third party merchants

Local players yet to fully embrace online operations

Delivery services struggle with the e-commerce boom

CHANNEL DATA

Table 107 E-Commerce by Channel and Category: Value 2014-2019
Table 108 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 109 E-Commerce GBO Company Shares: % Value 2015-2019
Table 110 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 111 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Croatia

HEADLINES

PROSPECTS

High potential to be unlocked in the channel

Providing mobile-friendly webpages is increasingly key

Mobiles are increasingly favoured for spending time online

COMPETITIVE LANDSCAPE

Third party merchants lead the way

Facebook Marketplace seems a hit with domestic sellers

Croatians are increasingly accepting of digital payments

CHANNEL DATA

Table 113 Mobile E-Commerce: Value 2014-2019
Table 114 Mobile E-Commerce: % Value Growth 2014-2019
Table 115 Mobile E-Commerce Forecasts: Value 2019-2024
Table 116 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

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