Retailing in Croatia
Retailing in 2021: The big picture
E-commerce continue growth
Retailers investing in coastal tourist regions
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Table 1 Cash and Carry Sales: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 16 Retailing GBO Company Shares: % Value 2017-2021
Table 17 Retailing GBN Brand Shares: % Value 2018-2021
Table 18 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 19 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 21 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Summary 2 Research Sources
Modern Grocery Retailers in Croatia
Lower growth in 2021, as society opens up
Konzum continues to lead modern grocery retailers despite nearly going bankrupt
Continued acquisitions on the competitive landscape’
Healthy value growth, though inflation a threat’
Discounters gain further value share
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Traditional Grocery Retailers in Croatia
Recovery in value sales in 2021
Independent small retailers get reprieve
Increased control over informal trading leads to increased value sales for other grocery retailers.
Bleak outlook over forecast period
Food/drink/tobacco specialists have potential for growth
Ongoing trends lead to less demand for tobacco and newspapers
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Apparel and Footwear Specialist Retailers in Croatia
Picture still bleak in 2021
Apparel and footwear specialists witnesses fragmentation due to copious number of competitors
Continued shift to online
Moderate value and volume growth over forecast period
E-commerce continues to steal value share
Fast-fashion poses a threat
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Health and Beauty Specialist Retailers in Croatia
Lower value growth in 2021, due to decline in growth of drugstore/parapharmacies
Leading players come from drugstores/parapharmacies
Rebound for beauty specialist retailers in 2021
Moderate growth over forecast period
Opportunity for vitamins and dietary supplement providers
The health and wellness trend encourages demand for organic products
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
Mixed Retailers in Croatia
Offertissima continues to lead in 2021
Mass merchandisers and warehouse clubs continue to be absent in Croatia
Department stores continue decline
Variety stores appeals to cash-strapped consumers
Mass merchandisers and warehouse clubs format unlikely to appear in Croatia
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 87 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 89 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 91 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 92 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
Direct Selling in Croatia
Recovery after severe drop in value sales during 2020 lockdowns.
Avon Kozmetika continues to lead direct selling in 2020
Changes in society means job more difficult for direct sellers
Bleak outlook over forecast period
E-commerce a growing threat to direct selling
Direct sellers may adjust to the online space
Table 101 Direct Selling by Category: Value 2016-2021
Table 102 Direct Selling by Category: % Value Growth 2016-2021
Table 103 Direct Selling GBO Company Shares: % Value 2017-2021
Table 104 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 105 Direct Selling Forecasts by Category: Value 2021-2026
Table 106 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-Commerce (Goods) in Croatia
Continued strong growth in 2021
Farm produce moves online
Tommy competes with Konzum in online space
Rosey outlook over forecast period
Added bureaucracy could hamper growth
Resilience from older generations and cost of broadband challenges the expansion of e-commerce
Table 107 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 108 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 109 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 110 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 111 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 112 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
Mobile E-Commerce (Goods) in Croatia
Mobile e-commerce outperforms e-commerce
Increased contactless threshold spurs mobile payment growth
Much more players have mobile enabled sites and this supports value growth
Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments
Table 113 Mobile E-Commerce (Goods): Value 2016-2021
Table 114 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 115 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 116 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026