Retailing in Finland

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Finland?
  • Which are the leading retailers in Retailing in Finland?
  • How are products distributed in Retailing in Finland?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Finland?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Finland

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
COVID-19 proves a distraction from sustainability
Demographic changes on the horizon
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Mother’s and Father’s Day Back to school
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Finland

KEY DATA FINDINGS

2020 IMPACT

Category boosted by an increase in home consumption during the COVID-19 pandemic
Number of outlets continues to fall as independent businesses struggle to compete
COVID-19 spurs growth of e-commerce offerings

RECOVERY AND OPPORTUNITIES

Convenience stores to lose short-lived dynamism in the forecast period
The future is unclear as COVID-19 subsides, but demographic changes provide new opportunities
Are modern payment methods here to stay?

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Finland

KEY DATA FINDINGS

2020 IMPACT

Discounters boosted by COVID-19 as consumers focus spending on essentials
Lidl continues to hold the monopoly in discounters with no competitors in sight
Lidl calls an end to its e-commerce trial

RECOVERY AND OPPORTUNITIES

Lidl continues expansion plans
Uncertain future for Lidl’s loyalty programme Lidl Plus
Low prices could benefit Lidl in the aftermath of COVID-19 as customers cut spending

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Finland

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets benefits from lifestyle changes under COVID-19
Kesko and S Group remain the main competitors
Minimani opens its sixth outlet, boosting share in hypermarkets

RECOVERY AND OPPORTUNITIES

Non-grocery sales from hypermarkets bounce back
E-commerce is both friend and foe in hypermarkets
Players focus on improving range of services

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Finland

KEY DATA FINDINGS

2020 IMPACT

Supermarkets fall behind hypermarkets in grocery retailing
S Group focus on price in their marketing campaign but faces competition from Lidl
Food Market Herkku loses share under COVID-19

RECOVERY AND OPPORTUNITIES

S Group and Kesko will continue to dominate supermarkets
S Group plans to revamp S-Market
COVID-19 demographic changes could benefit supermarkets in the coming years

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Finland

KEY DATA FINDINGS

2020 IMPACT

Alko sees spike in demand as consumers drink at home during COVID-19 pandemic
Alko benefits from restriction on alcohol sales through e-commerce
Outlets in markets suffer from public health advice as tourism plummets

RECOVERY AND OPPORTUNITIES

Channel still shaped by Alko
Health and wellness trends to benefit Ruohonjuuri
Players focus on customer satisfaction

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Finland

KEY DATA FINDINGS

2020 IMPACT

Category hit hard by COVID-19 as consumers avoid crowded retail centres
Scandinavian brands abound, whilst H&M gets bad press over treatment of workers
Downwards spiral continues for domestic players

RECOVERY AND OPPORTUNITIES

The easing of COVID-19 restrictions will benefit apparel and footwear specialist retailers
Sustainability trends to return as the COVID-19 pandemic subsides
E-commerce poses a threat to traditional apparel and footwear specialist retailers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Finland

KEY DATA FINDINGS

2020 IMPACT

Demand increased as consumers stayed at home during the COVID-19 crisis
The line between store-based retailing and e-commerce blurred as players adopt omnichannel strategies
Outlet contraction continues at a steady rate

RECOVERY AND OPPORTUNITIES

E-commerce on the rise as omnichannel strategies prosper
Impact of COVID-19 remains unclear
Cross-category competition will be high in the coming years

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Finland

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies boosted by COVID-19 pandemic as consumer focus on health
Optical goods stores and beauty specialist retailers hit hard by the COVID-19 pandemic as consumers delay purchases
Smaller channels struggle to make their mark in Finland as e-commerce increases its presence

RECOVERY AND OPPORTUNITIES

Yliopiston Apteekki looks to collaborations to expand presence in Finland
COVID-19 changes consumer habits
Demographic changes favour growth in this channel as e-commerce poses a threat

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Finland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs an interest in home and garden projects for Finnish consumers
E-commerce restricts sales in 2020 as consumers look for contact-free shopping options
K-Rauta continues to lead channel

RECOVERY AND OPPORTUNITIES

IKEA puts a pin in expansion plans
Demographic ramifications of COVID-19 remain unclear
Channel will not focus on city centre locations

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Finland

KEY DATA FINDINGS

2020 IMPACT

Department stores suffer an identity crisis in the face of cross-category competition
Stockmann restructures to ward off bankruptcy
Sokos suffers under COVID-19 but benefits from the support of S Group

RECOVERY AND OPPORTUNITIES

Rocky times ahead as Stockmann plans to sell flagship store
Sokos has little room for growth
Little growth on the horizon for Carlson

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Finland

KEY DATA FINDINGS

2020 IMPACT

Variety stores a big winner of the COVID-19 pandemic
Category leader hits huge milestone during the COVID-19 pandemic
Hong Kong Group Oy rebrands as Rusta Finland Oy

RECOVERY AND OPPORTUNITIES

Further growth on the horizon for variety stores
Japanese Muji brand to make its mark in variety stores over the forecast period
Focus shifts to e-commerce in the aftermath of COVID-19

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Finland

2020 IMPACT

Direct Selling in Finland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 temporarily revives declining channel in Finland
Traditional direct selling methods hindered by the threat of COVID-19 infection
International heavyweights continue to dominate direct selling

RECOVERY AND OPPORTUNITIES

Direct selling employment prospects remain low
Limited product ranges leave little room for growth in direct selling
Channel hindered by negative consumer perception

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020 Table 169 Direct Selling by Category: % Value Growth 2015-2020 Table 170 Direct Selling GBO Company Shares: % Value 2016-2020 Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 172 Direct Selling Forecasts by Category: Value 2020-2025 Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Finland

KEY DATA FINDINGS

2020 IMPACT

Homeshopping value sales supported by shielding elderly Finnish consumers
Long-term decline of homeshopping continues as consumers seek a wider range of products and more convenient shopping methods
Both generalists and specialists feature in this fragmented channel

RECOVERY AND OPPORTUNITIES

The decline of homeshopping will be inevitable
Homeshopping companies branch out into e-commerce to meet consumer demand
Individual successes are the exception, but remain possible

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020 Table 175 Homeshopping by Category: % Value Growth 2015-2020 Table 176 Homeshopping GBO Company Shares: % Value 2016-2020 Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 178 Homeshopping Forecasts by Category: Value 2020-2025 Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Finland

KEY DATA FINDINGS

2020 IMPACT

Consumers avoid vending locations as COVID-19 hits the country
Vending continues to face cross-category competition since the deregulation of shopping hours
Limited potential for face-mask vending machines in Finland

RECOVERY AND OPPORTUNITIES

COVID-19 to have a lasting impact on companies’ finances
Finnish consumers to move away from cash payment methods
Little innovation expected in the forecast period

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020 Table 181 Vending by Category: % Value Growth 2015-2020 Table 182 Vending GBO Company Shares: % Value 2016-2020 Table 183 Vending GBN Brand Shares: % Value 2017-2020 Table 184 Vending Forecasts by Category: Value 2020-2025 Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Finland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 spurs growth for e-commerce in 2020 as consumers avoid retail outlets
Competing delivery methods emerge as consumers face a wider choice of omnichannel approaches
Domestic e-commerce boosted by COVID-19 as domestic players increase online presence

RECOVERY AND OPPORTUNITIES

Rumours of Amazon expansion persist
Work from home arrangements continue to shape shopping habits
Omnichannel strategies on the rise

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020 Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 188 E-Commerce GBO Company Shares: % Value 2016-2020 Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Finland

KEY DATA FINDINGS

2020 IMPACT

Projected strong growth fails to materialise for mobile e-commerce
COVID-19 disrupts momentum of mobile e-commerce
Social media supports sales through mobile e-commerce

RECOVERY AND OPPORTUNITIES

Emerging mobile payment methods to support changing role of mobile devices as mobile e-commerce becomes more popular
Players will need to continue to provide for consumers without smartphones
Wolt and Foodora to expand reach in the coming years following COVID-19

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020 Table 193 Mobile E-Commerce: % Value Growth 2015-2020 Table 194 Mobile E-Commerce Forecasts: Value 2020-2025 Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Finland

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce records astonishing growth as the channel is boosted by COVID-19
Growth rates slowed following initial wave of COVID-19
Surge in demand puts pressure on leading players’ supply

RECOVERY AND OPPORTUNITIES

Profitability remains an issue for food and drink e-commerce
Foodora and Wolt expand into grocery retailing
Domestic players benefit from growth of food and drink e-commerce

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020 Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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