Retailing in Hungary

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Hungary?
  • Which are the leading retailers in Retailing in Hungary?
  • How are products distributed in Retailing in Hungary?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Hungary?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Promotion of domestic food products continues as government introduces new regulations
Regulations and sanctions continue to make retailing more transparent
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Black Friday Christmas Back-to-school
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Hungary

KEY DATA FINDINGS

2020 IMPACT

Proximity to consumers’ homes benefits channel whilst higher unit prices act as a deterrent for those stockpiling
Government programs implemented to support struggling rural outlets
Channel loses customers to Tesco and Auchan’s e-commerce offer

RECOVERY AND OPPORTUNITIES

Channel set for accelerated consolidation as smaller outlets lose share
Franchising expected to remain popular as chains expand into rural areas
Competition from discounters and e-commerce to deter new entrants

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Hungary

KEY DATA FINDINGS

2020 IMPACT

Strong channel growth as consumers flock to discounters for stockpiling
Discounters one of the worst hit by re-established retail tax levels
Strong concentration of channel continues with all companies employing special offers to continue attracting consumers

RECOVERY AND OPPORTUNITIES

Strong growth expected for discounters as price remains key driving factor
E-commerce and premiumisation set to be key channel trends
New entries unlikely as legislation limits potential locations for discounters

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Hungary

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets benefit from being a one-stop shopping solution
Retail tax has strong impact on hypermarket operators
Channel faces strong competition from cheaper discounters

RECOVERY AND OPPORTUNITIES

Players to continue adapting to make the best use of smaller selling space
Hypermarkets increasingly likely to set up click & collect facilities
Hypermarkets set to remain a three-player channel

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Hungary

KEY DATA FINDINGS

2020 IMPACT

Success of outlets during pandemic is strongly dependent upon location
Share of grocery sales increases at the expense of non-grocery sales
Operators upgrade outlets to compete with other modern grocery retailers

RECOVERY AND OPPORTUNITIES

Players look to renew or redesign outlets to adapt to consumer expectations
Heavy investment requirements expected to deter potential independent operations
Supermarkets to remain an important everyday shopping option despite lack of innovation

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Hungary

KEY DATA FINDINGS

2020 IMPACT

Small sales growth as impulse purchases are greatly reduced
Smaller players benefitted from higher flexibility and innovation
Channel increasingly loses out to modern grocery retailers leveraging price, assortment and labour advantages

RECOVERY AND OPPORTUNITIES

Closures expected as channel suffers under impact from COVID-19 and competition from other modern grocery retailers
Expected prospects for channel dependent on outlet locations
Channel to remain cluttered with no significant new entrants expected

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Hungary

KEY DATA FINDINGS

2020 IMPACT

Channel strongly hit during lockdown as seasonal shopping events are unable to take place
Weakening of Hungarian Forint against the Euro negatively affects outlet revenue
Stable shares for major brands though outlet redesign and relocation are expected

RECOVERY AND OPPORTUNITIES

Store-based operators set to use omnichannel approach to resist competition from pure e-commerce rivals
Slow recovery expected for in-store retailing sales
No major entrants expected as store-based format reaches maturity

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Hungary

KEY DATA FINDINGS

2020 IMPACT

In-store retailing strongly hit with temporary closures for smaller operators
Channel supported by demand for working and school from home items
In-store retailing faces increasing challenges from e-commerce, with e-commerce players starting to open physical stores

RECOVERY AND OPPORTUNITIES

Moderate improvements expected as operators limit sale offerings
Concept stores to support recovery of sales via in-store retailing
Limited new entrants, though mergers and acquisitions are expected

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Hungary

KEY DATA FINDINGS

2020 IMPACT

Fluctuating sales for chemists/pharmacies as consumers stockpiled products
Affordability makes health and hygiene products popular via drugstores/parapharmacies
BioTech USA to use acquisition of Scitec Nutrition to target specific sports groups

RECOVERY AND OPPORTUNITIES

Strong growth expected as channel benefits from increased health consciousness
E-commerce set to gain traction despite limits on sales of prescription drugs
No major entrants expected as current players are set to invest in assortments

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Hungary

KEY DATA FINDINGS

2020 IMPACT

Short-term boom as consumers improve their homes during lockdown
Most outlets temporarily close physical outlets during lockdown
Steinhoff International Holdings and Abra brand exit the channel

RECOVERY AND OPPORTUNITIES

Increasing number of operators to develop omnichannel approach
“Do it yourself” trend to encourage channel growth
Channel concentration set to continue with no major entrants expected

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Variety Stores in Hungary

KEY DATA FINDINGS

2020 IMPACT

One-stop shopping benefits variety stores stocking essential products
Short-term boost as variety stores were quick to supply essential hygiene products
Accelerated erosion of smaller independent outlets as impulse buys drop

RECOVERY AND OPPORTUNITIES

Channel prospects strongly dependent upon country recovery from COVID-19
Store success largely dependent on focus of product assortment
Strong competition expected from ‘value for money’ retailers

CHANNEL DATA

Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Variety Stores GBO Company Shares: % Value 2016-2020 Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Hungary

KEY DATA FINDINGS

2020 IMPACT

Declining channel sales as face-to-face business model became non-operational
Success largely dependent on product assortment
Limitations in direct selling restrict changes in competitive landscape

RECOVERY AND OPPORTUNITIES

E-commerce to open opportunities for product demonstrations
Health-products set for strongest sales during and post-pandemic
Influx of new sellers expected as consumers seek to top up their income

CHANNEL DATA

Table 161 Direct Selling by Category: Value 2015-2020 Table 162 Direct Selling by Category: % Value Growth 2015-2020 Table 163 Direct Selling GBO Company Shares: % Value 2016-2020 Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 165 Direct Selling Forecasts by Category: Value 2020-2025 Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Hungary

KEY DATA FINDINGS

2020 IMPACT

Declining sales despite consumers spending more time watching TV
Studio Moderna 200 TV-Shop remains on top whilst Otto brand withdraws
Homeshopping operators increasingly transfer online

RECOVERY AND OPPORTUNITIES

Channel to continue declining due to rise of e-commerce and saturation of physical catalogues
Battle against unethical and scam homeshopping operators to continue
Fewer pure homeshopping players expected due to higher costs

CHANNEL DATA

Table 167 Homeshopping by Category: Value 2015-2020 Table 168 Homeshopping by Category: % Value Growth 2015-2020 Table 169 Homeshopping GBO Company Shares: % Value 2016-2020 Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 171 Homeshopping Forecasts by Category: Value 2020-2025 Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Hungary

KEY DATA FINDINGS

2020 IMPACT

Strong drop in sales as lack of foot traffic restricts purchase opportunities
Vending unable to capitalise despite virus transmission considered low risk
Increased vendors offering personal hygiene products though not yet optimised

RECOVERY AND OPPORTUNITIES

Further concentration expected as smaller operators will continue to struggle
Optimal vending locations to be re-evaluated to boost recovery
Slow recovery expected for key vending items

CHANNEL DATA

Table 173 Vending by Category: Value 2015-2020 Table 174 Vending by Category: % Value Growth 2015-2020 Table 175 Vending GBO Company Shares: % Value 2016-2020 Table 176 Vending GBN Brand Shares: % Value 2017-2020 Table 177 Vending Forecasts by Category: Value 2020-2025 Table 178 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Hungary

KEY DATA FINDINGS

2020 IMPACT

Boost for e-commerce as consumers view it as the safest way to shop
Pandemic attracts previously resistant consumer audience to e-commerce
Authorities monitor e-commerce closely for unfair and unethical advertising methods

RECOVERY AND OPPORTUNITIES

E-commerce to continue gaining shares at the expense of in-store retailing
Operators and logistics companies set to expand use of parcel lockers
Hungarian e-commerce operators to face increasing pressure from foreign competitors

CHANNEL DATA

Table 179 E-Commerce by Channel and Category: Value 2015-2020 Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 181 E-Commerce GBO Company Shares: % Value 2016-2020 Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Hungary

KEY DATA FINDINGS

2020 IMPACT

Extended time at home boosts use of mobile phones for transactions and to relieve boredom
Innovation stimulates interest in mobile e-commerce
Wolt Grocery proves a hit in Hungary as consumers increasingly use mobile apps for grocery shopping

RECOVERY AND OPPORTUNITIES

Strong channel growth expected as mobile usage booms
Special offers and loyalty programs to boost prevalence of mobile shopping apps
Safe payment processes to be imperative for channel growth

CHANNEL DATA

Table 185 Mobile E-Commerce: Value 2015-2020 Table 186 Mobile E-Commerce: % Value Growth 2015-2020 Table 187 Mobile E-Commerce Forecasts: Value 2020-2025 Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Hungary

KEY DATA FINDINGS

2020 IMPACT

Sudden spike in demand as consumers turn online for groceries during lockdown
Channel rapidly expands coverage to reach more rural consumers
Tesco’s popular food box innovation quickly followed by Auchan

RECOVERY AND OPPORTUNITIES

Coverage set to strongly expand as more operators enter the channel
Strong growth expected, albeit not as dynamic as in 2020
Premium products set for growth online to reach affluent consumers

CHANNEL DATA

Table 189 Food and Drink E-Commerce: Value 2015-2020 Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Department Stores in Hungary

KEY DATA FINDINGS

Warehouse Clubs in Hungary

KEY DATA FINDINGS

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This report originates from Passport, our Retailing research and analysis database.

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