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Retailing in Indonesia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Indonesia?
  • Which are the leading retailers in Retailing in Indonesia?
  • How are products distributed in Retailing in Indonesia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Indonesia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Rise of e-commerce as consumers become more confident shopping online
Tokopedia Nyam campaign boosted overlap between retail and foodservice
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Eid al-Fitr/Lebaran Harbolnas (national online shopping day) School holidays Christmas
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Increased basket size per person as consumers shop less frequently
Cheaper products see highest growth as consumers become more price-sensitive
Continued innovation from major players to face off competition

RECOVERY AND OPPORTUNITIES

Younger professionals and students set to be key target group for players; Sharia concept set to attract Muslim consumers
Convenience stores set to continue gaining share as effects of pandemic linger
Rising demand for small outlet formats to continue fuelling strong growth

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Indonesia

KEY DATA FINDINGS

Hypermarkets in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Home cooking trend boosts growth of staple foods, though consumers seek cheaper options
Hypermarket shares shift to smaller channel formats as consumers try to reduce spending
Innovations from Matahari Putra Prima as player expands omni-channel strategy

RECOVERY AND OPPORTUNITIES

Hypermarkets expected to see recovery as consumers return to shopping malls
Stable competitive landscape as Lula Group International is set to launch new hypermarket outlets
Retailers expected to increasingly partner with digital players to attract consumers

CHANNEL DATA

Table 81 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 84 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 85 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 86 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Indonesia

KEY DATA FINDINGS

2020 IMPACT

E-commerce marketing channels become increasingly common for supermarkets
Supermarkets benefit from consumers believing modern grocery retailers are more hygienic
Supermarkets perform better than hypermarkets as consumers prefer smaller format

RECOVERY AND OPPORTUNITIES

Recovery of supermarkets set to be slow as lower-income consumers favour cheaper traditional grocery retailers
In-store retailing channels to remain important for purchases of fresh goods
GetMyStore application service set to boost reputation and sales for high-quality Supra Boga Lestari brands

CHANNEL DATA

Table 89 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Supermarkets GBO Company Shares: % Value 2016-2020 Table 92 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Short-term dip in demand as consumers express concerns over the hygiene level in traditional grocery retailers
Government provides PPE, financial aid and education in a bid to support the economy through channel sales
Limited number of social events drastically decreases demand for usually popular products

RECOVERY AND OPPORTUNITIES

Strong recovery expected in line with consumers receiving government aid
Category expected to continue facing strong competition from modern grocery retailers and e-commerce, though partnerships set to become more common
Recovery expected to be partly driven by lingering reduced purchasing power

CHANNEL DATA

Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 100 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Price wars between brands and sellers as category struggles to attract consumers
Limited sales at typical peak times such as Ramadan and Idul Adha
Companies adopt various strategies to respond to changing demand trends

RECOVERY AND OPPORTUNITIES

Slow recovery expected as malls become more active and consumer purchasing power increases
Discounts and special offers expected to persist, limiting current value growth
Retailers of formal and occasion-based wear set for slowest recovery as comfort trend continues; fast-fashion and sportswear to boost sales

CHANNEL DATA

Table 101 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 102 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 103 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 104 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 105 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 106 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 107 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 108 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Diminished sales due to reduced purchasing power and non-essential status of goods
Damage somewhat mitigated by demand for computers and laptops as working from home trend persists
Lockdowns have detrimental impact on sales of items that consumers want to try before buying

RECOVERY AND OPPORTUNITIES

Slow recovery expected as limited sales are shifted to e-commerce
High population of millennials expected to be targeted to boost category sales
Sales of smaller devices set to be key in category recovery as diminished purchasing power lingers

CHANNEL DATA

Table 109 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 110 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 111 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 112 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 113 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 114 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 115 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 116 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Decreased need for make-up under face masks leads to temporary drop in sales
Growth slowed as channel is unable to operate during lockdown
Pharmaceutical category benefits from increased demand for health-related products

RECOVERY AND OPPORTUNITIES

Government development of technology optimisation set to sustain healthy growth of pharmaceutical category
Domestic brands and products set to gain share as brands focus on local consumer needs and utilise domestic ingredients
Strong demand from younger consumers set to boost sales

CHANNEL DATA

Table 117 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 118 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 119 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 120 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 121 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 122 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 123 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 124 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 125 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 126 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 127 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 128 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Retailers with independent outlets benefit from continued operations during lockdown
Continuous expansion by major retailers boosts connection with wide pool of consumers
Social messaging services increasingly used for purchases

RECOVERY AND OPPORTUNITIES

Home living products to continue to see demand as working from home and schooling from home trends continue
Continuous expansion of IKEA with new Online Point service set to boost sales
Mitra10 set to capitalise on growth through new outlets in strong potential cities

CHANNEL DATA

Table 129 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Decreased sales as lockdown measures lead to temporary channel closures
Sogo benefits from consumer loyalty as it maintains its exclusive reputation
Major retailers aim to boost sales by making operations more efficient and gaining attention through new outlets

RECOVERY AND OPPORTUNITIES

Channel set to struggle against competition from speciality stores
Increased collaboration expected with third party e-commerce players
New outlets expected in non-metropolitan cities and players seek to get around PSBB restrictions

CHANNEL DATA

Table 141 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Department Stores GBO Company Shares: % Value 2016-2020 Table 144 Department Stores GBN Brand Shares: % Value 2017-2020 Table 145 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 146 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 148 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Miniso collaborates with Jet Commerce to adapt to changing consumer behaviours and improve operation efficiency
MINISO expands across e-commerce channels to reach a wider pool of consumers
Value growth boosted by expansion of new foreign brands

RECOVERY AND OPPORTUNITIES

Recovery expected within a couple of years as products within channel are set to remain popular
Aggressive outlet expansion expected from Miniso as in-store retailing remains important in brand growth
Emerging variety store players set to stimulate channel growth

CHANNEL DATA

Table 149 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 150 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 151 Variety Stores GBO Company Shares: % Value 2016-2020 Table 152 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 153 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 154 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 156 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Indonesia

KEY DATA FINDINGS

Direct Selling in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Reversal of demand as interest in health soars while beauty drops
Brands reach a low point in Q2 as import restrictions and religious festivals hinder selling opportunities
Boosted sales agents in direct selling as consumers seek additional income

RECOVERY AND OPPORTUNITIES

Performance of direct selling dependent on adaptions of selling methods to meet consumers’ changing needs
Health direct selling set to overtake beauty and personal care direct selling as consumers remain health-conscious following the pandemic
Population growth and added value provide strong base for growth

CHANNEL DATA

Table 157 Direct Selling by Category: Value 2015-2020 Table 158 Direct Selling by Category: % Value Growth 2015-2020 Table 159 Direct Selling GBO Company Shares: % Value 2016-2020 Table 160 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 161 Direct Selling Forecasts by Category: Value 2020-2025 Table 162 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Slight increase in performance as channel benefits from lockdown
Growth restricted by diminished purchasing power
Homewares and home furnishing drive sales within channel as consumers seek comfort during extended time at home

RECOVERY AND OPPORTUNITIES

Recovery expected to be in line with increased consumer confidence and purchasing power
MNC Shop set to remain channel leader, despite strongly anticipated entry of Lotte Home Shopping
Players set to boost recovery by targeting female consumers, however category is expected to increasingly shift to e-commerce

CHANNEL DATA

Table 163 Homeshopping by Category: Value 2015-2020 Table 164 Homeshopping by Category: % Value Growth 2015-2020 Table 165 Homeshopping GBO Company Shares: % Value 2016-2020 Table 166 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 167 Homeshopping Forecasts by Category: Value 2020-2025 Table 168 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Indonesia

KEY DATA FINDINGS

E-Commerce in Indonesia

KEY DATA FINDINGS

2020 IMPACT

E-commerce benefits from increased device use as malls and shopping centres close and retailers shift online
E-commerce sales demonstrates newly increased consumer interest in health-related products
Sales remain concentrated in more developed urban areas

RECOVERY AND OPPORTUNITIES

Consumers expected to continue using e-commerce when virus threat subsides
Readymade and ready-to-cook food trends set to benefit e-commerce sales
Fast growth of e-commerce set to continue as product assortment expands

CHANNEL DATA

Table 169 E-Commerce by Channel and Category: Value 2015-2020 Table 170 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 171 E-Commerce GBO Company Shares: % Value 2016-2020 Table 172 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 173 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 174 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Channel benefits from convenience trend as mobiles become popular for making purchases
Recently launched DANA well-placed to benefit from increased interest in shopping via mobile e-commerce
Increased use of mobile phones to relieve boredom leads to boosted channel sales

RECOVERY AND OPPORTUNITIES

Strong growth expected in Indonesia as “digital literate” population increases
Increasing use of mobile pay technology set to benefit mobile e-commerce
Further offline to online transformation expected to boost channel share

CHANNEL DATA

Table 175 Mobile E-Commerce: Value 2015-2020 Table 176 Mobile E-Commerce: % Value Growth 2015-2020 Table 177 Mobile E-Commerce Forecasts: Value 2020-2025 Table 178 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Rise of e-commerce as consumers prefer to order safely from home
Sales of food and drink via e-commerce benefit from Tokopedia Nyam campaign
Collaborations boost popularity of readymade and ready-to-cook food

RECOVERY AND OPPORTUNITIES

Convenience trend set to continue popularity of ready-to-cook food and drink
Delivery promos and special offers to abound as players compete for attention
Consumers expected to continue ordering food and drink via e-commerce

CHANNEL DATA

Table 179 Food and Drink E-Commerce: Value 2015-2020 Table 180 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 181 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 182 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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