Retailing in Indonesia

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Indonesia?
  • Which are the leading retailers in Retailing in Indonesia?
  • How are products distributed in Retailing in Indonesia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Indonesia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Indonesia

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Changes in opening hours of shopping centres affect grocery retailers in particular
Continued shift to online platforms
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Eid al-Fitr/Lebaran School holidays Harbolnas (national online shopping day) Christmas
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience stores network expansion faces obstacles
Affordability and loyalty are key to sustaining sales
Focus on digital payments

PROSPECTS AND OPPORTUNITIES

Convenient location of small stores contributes to quicker recovery compared with large format grocers
Longevity of newly opened outlets challenged by intense competition
Competitive pricing is essential not only for the industry but also for players to stand out from one another

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Indonesia

2021 DEVELOPMENTS

Hypermarkets in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Giant shuts its last doors in Indonesia
Fall in shopping centre traffic significantly impacts hypermarkets
Growing focus on omni-channel strategies

PROSPECTS AND OPPORTUNITIES

Unpromising outlook for hypermarkets
Hyper-local strategies necessary for hypermarkets to survive
Larger format stores expected to scale down

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarket sales negatively impacted by stricter lockdown regulations
Convenience stores the main competitor to supermarkets
Product offer must suit target consumers switching from traditional markets

PROSPECTS AND OPPORTUNITIES

Promotions and complementary services can continue to attract a wider range of consumers
New outlets expected as supermarkets adjust location strategies
Interesting new concepts and supermarket formats expected to develop

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Supermarkets GBO Company Shares: % Value 2017-2021 Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reined in spending from the lower to middle income segment greatly affects traditional grocery retailers
Nationwide outlet closures force business owners to seek alternatives
Bakery specialist grocers face the steepest drop

PROSPECTS AND OPPORTUNITIES

A long road to restore the confidence of the lower income segment
Outlets offering fresh products will likely attract patrons more quickly than packaged food warungs
Lack of innovation will stall growth of traditional grocery retailers

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bleak performance in 2021 due to continued movement restrictions
MAPCLUB helps to retain consumer loyalty to leader’s brands
Clothing less likely to be compromised amongst non-essentials

PROSPECTS AND OPPORTUNITIES

Indonesia expected to be an attractive market for imported brands
Physical outlets threatened by the shift to digital and pop-up stores
Creative alternatives to reach out to consumers during the pandemic will likely stick

CHANNEL DATA

Table 100 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 101 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 102 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 103 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 104 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 105 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 106 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 107 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fall in purchasing power severely impacts electronics and appliance specialist retailers
Leading player retains its position thanks in part to government policies
Store network expansion key strategy to provide accessibility to consumers

PROSPECTS AND OPPORTUNITIES

Recovery of purchasing power will determine performance of stores
Pricing strategies will be an increasingly important focus for players
New products featured in store will help to encourage patronage

CHANNEL DATA

Table 108 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 109 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 110 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 111 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 112 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 113 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 114 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 115 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supplements and vitamins the only survivors
Kimia Farma Apotek continues to lead due to outlets located in the suburbs
Value-added services provided during pandemic months

PROSPECTS AND OPPORTUNITIES

Government focus on key industries offers hope for health and beauty retailers
Chemists/pharmacies to drive growth
Younger consumers to play key role in driving growth

CHANNEL DATA

Table 116 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 117 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 118 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 119 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 120 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 121 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 122 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 123 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 124 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 125 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 126 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 127 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Declining purchasing power affects home and garden specialist retailers
Remote working boosts sales through home improvement and garden stores
Leading player continues to attract consumers

PROSPECTS AND OPPORTUNITIES

High value sales from middle to high income expected to boost recovery
IKEA expected to expand store network
Intensified challenges coming from e-commerce

CHANNEL DATA

Table 128 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 129 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 130 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 131 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 132 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 133 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 134 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 135 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 136 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 137 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 138 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 139 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Department stores hit hard by the COVID-19 crisis
All-inclusive promotions help to attract some sales
Pivot to e-commerce will continue to shrink the market

PROSPECTS AND OPPORTUNITIES

Easing of regulations will increase traffic but not likely to make up for losses
Contraction in outlet numbers
Increased collaboration expected with third party e-commerce players

CHANNEL DATA

Table 140 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 141 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 142 Department Stores GBO Company Shares: % Value 2017-2021 Table 143 Department Stores GBN Brand Shares: % Value 2018-2021 Table 144 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 145 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 146 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mass market positioning and locations outside shopping centres help to ensure survival
Japanese aesthetic supports leader’s sales
Attractive to the younger crowd

PROSPECTS AND OPPORTUNITIES

Gradual recovery ahead
Country of origin will play a defining role in sales growth
Partnerships with online platforms and ongoing store network expansion

CHANNEL DATA

Table 148 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 149 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 150 Variety Stores GBO Company Shares: % Value 2017-2021 Table 151 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 152 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 153 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 154 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Indonesia

2021 DEVELOPMENTS

Direct Selling in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling growth slows in 2021
E-commerce products continue to challenge direct selling
Economic challenges boost sales agent networks

PROSPECTS AND OPPORTUNITIES

Direct selling will struggle in the forecast period
Premium positioning expected to be reinforced for direct sellers
Population growth and added value provide strong base for growth

CHANNEL DATA

Table 156 Direct Selling by Category: Value 2016-2021 Table 157 Direct Selling by Category: % Value Growth 2016-2021 Table 158 Direct Selling GBO Company Shares: % Value 2017-2021 Table 159 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 160 Direct Selling Forecasts by Category: Value 2021-2026 Table 161 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Non-essential nature of homeshopping products undermines channel’s performance
Homeshopping leader exploring online channels
Limited lifestyle and cultural ties make homeshopping quickly outdated

PROSPECTS AND OPPORTUNITIES

Homeshopping on a downward trajectory and unlikely to change
Recovery of purchasing power important
MNC Shop set to remain channel leader

CHANNEL DATA

Table 162 Homeshopping by Category: Value 2016-2021 Table 163 Homeshopping by Category: % Value Growth 2016-2021 Table 164 Homeshopping GBO Company Shares: % Value 2017-2021 Table 165 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 166 Homeshopping Forecasts by Category: Value 2021-2026 Table 167 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Indonesia

2021 DEVELOPMENTS

E-Commerce (Goods) in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce continues to balloon in sales
Aggressive competition in the e-commerce space
Marketplaces dominate e-commerce, with Korean trend playing a growing role in marketing

PROSPECTS AND OPPORTUNITIES

Expansion of e-commerce beyond Java
Continued digital improvements key to remaining competitive
Strong investment from global names expected to further boost growth

CHANNEL DATA

Table 168 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 169 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 170 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 171 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 172 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 173 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile phone penetration is high in Indonesia
Mobile payments have developed greatly
Cyber risk is high, and regulations are still limited

PROSPECTS AND OPPORTUNITIES

Strengthening penetration of mobile use amongst teenagers will secure growth in future
Growth of MSMEs drives mobile e-commerce
Increasing use of mobile payment technology set to benefit mobile e-commerce

CHANNEL DATA

Table 174 Mobile E-Commerce (Goods): Value 2016-2021 Table 175 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 176 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 177 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surge in food and drink e-commerce sales
Logistics for food and drink e-commerce leave much room for improvement
Social commerce (s-commerce) gains relevance during pandemic

PROSPECTS AND OPPORTUNITIES

Continued gradual improvement of food and beverage e-commerce sales
More investment in e-commerce may address issues of shelf life for perishable items
Potential for greater variety of food and beverages through e-commerce in future

CHANNEL DATA

Table 178 Food and Drink E-Commerce: Value 2016-2021 Table 179 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 180 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 181 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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