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Learn moreFeb 2021
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Lockdown measures and restrictions on movement disrupted economic activity in Kenya during 2020, resulting in increased unemployment and a reduction in the disposable income of many households. This led many consumers to reduce their discretionary spending.
On 27 March, the Kenyan government instituted a nationwide dusk-to-dawn curfew between 19.00hrs and 05.
Modern grocery retailers continue to expand in Kenya, with leader Naivas Ltd, Majid Al Futtaim Group LLC and Quick Mart Ltd to the fore. Private equity funds now have substantial holdings in both Naivas Ltd and Quick Mart Ltd, providing them will better access capital to fund new store openings, while Majid Al Futtaim Group LLC, which franchises the Carrefour banner in East Africa, opened its first store outside of Nairobi during 2020.
There are a growing number of partnerships between bricks-and-mortar retailers and delivery services, which have proliferated in Kenya over recent years. For example, Naivas Ltd uses on-demand delivery service Glovo, while variety retailer Game utilises Uber Eats.
E-commerce is likely to continue to exhibit strong growth in retail current value sales during the forecast period. The level of smartphone ownership will continue to rise, mobile internet access will become more affordable, delivery charges will continue to fall and local consumers will grow increasingly comfortable with online shopping, a process that the COVID-19 has helped to accelerate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.