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Retailing in Mexico

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Mexico?
  • Which are the leading retailers in Retailing in Mexico?
  • How are products distributed in Retailing in Mexico?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Mexico?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
International retailers enter the Mexican market, while variety stores see the arrival of new competitors
Walmart de Mexico continues its dominance in Mexican retailing
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Back to School Christmas Season El Buen Fin Hot Sale
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Mexico

KEY DATA FINDINGS

2020 IMPACT

Decreased foot traffic thanks to lockdown slows growth of convenience stores in 2020
Forecourt retailers takes the biggest hit from COVID-19 within grocery retailers in 2020
The same core companies continue to expand their dominance within convenience

RECOVERY AND OPPORTUNITIES

Offering of groceries and other household necessities vital over the forecast period
Prepared food offerings likely to continue to expand over the forecast period
Mexico’s changing petrol station landscape provides opportunities for convenience stores and forecourt retailers over the forecast period

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Mexico

KEY DATA FINDINGS

2020 IMPACT

Discounters extends its lead over hypermarkets in 2020 benefiting from price sensitive consumers
Walmart continues to dominate the discounter space in 2020 due to omnichannel capabilities and low prices
Private label heavily promoted and becoming increasingly popular in 2020

RECOVERY AND OPPORTUNITIES

Discounters will prove important over the forecast period as consumers remain price sensitive
E-commerce capacity will be critical to growth over the forecast period
The discounters channel will remain difficult to enter over the forecast period

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Mexico

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets increases growth as consumers stockpile grocery and household necessities in 2020
Hypermarkets shift to e-commerce in response to COVID-19
Walmart retains key role in channel, along with Soriana Hiper and Chedraui in 2020

RECOVERY AND OPPORTUNITIES

Competition with discounters remains a concern over the forecast period
E-commerce expansion remains key over the forecast period
La Comer continues plans to open stores and expand during the forecast period

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Mexico

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling period leads to growth spike in early spring
Restaurant closures and home seclusion lead to increased food purchases in 2020
Market concentration remains high in 2020

RECOVERY AND OPPORTUNITIES

Growth set to slow as people resume normal activities over the forecast period
Traditional grocery retailers’ fall leaves room for supermarkets over the forecast period
E-commerce set to continue its surge

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Mexico

KEY DATA FINDINGS

2020 IMPACT

Higher overheads and fewer shoppers leads to decelerated sales growth in 2020
Increase in alcohol consumption due to more consumers at home boosts growth in 2020
Mexican government launches initiatives during the pandemic to support businesses in 2020

RECOVERY AND OPPORTUNITIES

Sales growth over the forecast period as consumers prefer shopping at these stores
Launch of various platforms by Grupo Modelo will make traditional grocery retailers more efficient over the forecast period
Microcredit crucial to traditional grocery retailers’ existence over the forecast period due to economic uncertainty

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Mexico

KEY DATA FINDINGS

2020 IMPACT

COVID-19 results in sharp decrease in sales thanks to non-essential nature of these retailers
Mango opens distribution centre to provide better e-commerce services in 2020
Grupu Axo buys C&A México, while IB Group in partnership with ABG acquires Forever 21 México in 2020

RECOVERY AND OPPORTUNITIES

Apparel and footwear specialist retailers to invest in e-commerce over the forecast period
Sales set to increase in 2021 due to retailers discounting stock
Mexico will remain attractive for apparel brands over the forecast period

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Mexico

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to decreasing sales and knowledgeable staff remain key to success of electronics and appliance specialist retailers in 2020
Electronics and appliance specialist retailers lure consumers with discounts and promotions as well as credit in 2020
Retailers launch or improve e-commerce platforms in 2020

RECOVERY AND OPPORTUNITIES

Electronics and appliance specialist retailers’ sales to recover and invest in e-commerce for future growth
Retailers’ sales likely to benefit from more people staying at home
No interest long term payment plans expected to be important to boost sales over the forecast period

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Mexico

KEY DATA FINDINGS

2020 IMPACT

Significant divergence in shutdown between health and beauty specialists during 2020
E-commerce sales of health and beauty specialist retailers boosted in 2020
Retailers use the opportunity of fewer feet in stores to renovate in 2020

RECOVERY AND OPPORTUNITIES

Specialist stores to invest in non-store channels and reduce size of stores over the forecast period
Retailers set to increase due to franchise stimulus
Health and beauty retailers likely to partner with last mile delivery companies over the forecast period

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Mexico

KEY DATA FINDINGS

2020 IMPACT

Home improvement and gardening stores perform well due to extra time at home in 2020
Retailers invest in click-and-collect and health-focussed products to lure customers in 2020
Outlets closing due to economic hardship leads to fewer stores in 2020

RECOVERY AND OPPORTUNITIES

Home and garden specialist retailers’ sales likely to be sluggish over the forecast period
Chained stores set to continue dominating over the forecast period
Remittance pay out capability at Comex likely to boost sales over the forecast period

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Mexico

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in slump in sales at department stores in 2020
Department stores offer delayed store credit payments to customers in 2020
Department stores prioritise overheads rather than spend on marketing in 2020

RECOVERY AND OPPORTUNITIES

Department stores will need to focus on various aspects of their business to recover over the forecast period
Department stores to improve capacity and delivery over the forecast period
Opening new stores and other strategies likely to be used to attract consumers over the forecast period

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Mexico

KEY DATA FINDINGS

2020 IMPACT

Variety store sales decelerate in 2020 despite credit schemes but increase online sales
Elektra benefits from banks inside stores due to essential nature of banks during lockdown in 2020
Variety stores continue to attract global players in 2020

RECOVERY AND OPPORTUNITIES

Variety stores set to see increased growth due to its popularity over the forecast period
Investment in e-commerce logistics likely to be key to sales over the forecast period
A number of new variety store outlets planned to open during the forecast period

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Mexico

KEY DATA FINDINGS

2020 IMPACT

Warehouse clubs ideally suited to meet shopper demands during COVID-19
Warehouse clubs invest in e-commerce in 2020
Warehouse clubs use new types of promotions to lure customers in 2020

RECOVERY AND OPPORTUNITIES

Warehouse club sales set to increase as more stores will include option of delivery over the forecast period
Warehouse clubs will have to increasingly compete with supermarkets and hypermarkets over the forecast period
Improved e-commerce platforms and exclusive online promotions to boost sales over the forecast period

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 171 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 172 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Mexico

KEY DATA FINDINGS

2020 IMPACT

Economic downturn increases number of sellers, offset by lower customer purchasing power in 2020
Cosmetics and fashion slightly more resilient in the direct selling space during 2020
Health products see growth amidst health concerns caused by the pandemic

RECOVERY AND OPPORTUNITIES

Direct selling set to grow over the forecast period as slow economy draws new sellers
Direct selling makes important move to e-commerce and delivery options will be important to attract customers over the forecast period
Recovery of apparel and footwear as well as beauty and personal care will be key for direct selling expansion over the forecast period

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2015-2020 Table 178 Direct Selling by Category: % Value Growth 2015-2020 Table 179 Direct Selling GBO Company Shares: % Value 2016-2020 Table 180 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 181 Direct Selling Forecasts by Category: Value 2020-2025 Table 182 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Mexico

KEY DATA FINDINGS

2020 IMPACT

Mexican homeshopping sales increase in 2020 as COVID-19 keeps consumers at home
Homeshopping players expand product ranges to include face masks and hand sanitisers in 2020
TELMEX leads homeshopping, leveraging its base of telecoms customers, while there is various players in TV homeshopping

RECOVERY AND OPPORTUNITIES

E-commerce poses strong competition for homeshopping over the forecast period
Homeshopping set to gain from more time spent at home in the short term
Homeshopping players operate in other channels in parallel

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2015-2020 Table 184 Homeshopping by Category: % Value Growth 2015-2020 Table 185 Homeshopping GBO Company Shares: % Value 2016-2020 Table 186 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 187 Homeshopping Forecasts by Category: Value 2020-2025 Table 188 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Mexico

KEY DATA FINDINGS

2020 IMPACT

Lockdown causes vending sales to plunge in 2020 but vending machines selling health products prove popular
Government attempts to limit sale of junk food near and in schools
Grupo Bimbo continues to lead a concentrated channel in 2020

RECOVERY AND OPPORTUNITIES

Vending sales likely to be boosted by consumers returning to regular lives during the forecast period
Touchless and self-pay kiosks set to increase over the forecast period
Vending likely to extend to refilling of products over the forecast period

CHANNEL DATA

Table 189 Vending by Category: Value 2015-2020 Table 190 Vending by Category: % Value Growth 2015-2020 Table 191 Vending GBO Company Shares: % Value 2016-2020 Table 192 Vending GBN Brand Shares: % Value 2017-2020 Table 193 Vending Forecasts by Category: Value 2020-2025 Table 194 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Mexico

KEY DATA FINDINGS

2020 IMPACT

Grocery e-commerce surges in 2020 thanks to fears of contracting COVID-19
COVID-19 leads to e-commerce investment in nearly every category
Click-and-collect options increase in importance amidst COVID-19

RECOVERY AND OPPORTUNITIES

E-commerce expansion likely to lead to an increase in competition over the forecast period
Promotional events like “Hot Sale” remain important in spurring excitement around e-commerce
Chinese company Alibaba looking to expand into Mexico in a meaningful way

CHANNEL DATA

Table 195 E-Commerce by Channel and Category: Value 2015-2020 Table 196 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 197 E-Commerce GBO Company Shares: % Value 2016-2020 Table 198 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 199 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Mexico

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to rapid expansion in mobile e-commerce in 2020 due to high rate of smartphone penetration
Some consumers experience problems with e-commerce services due to retailers’ lack of readiness in 2020
Grocery sales expands greatly in mobile e-commerce during 2020

RECOVERY AND OPPORTUNITIES

Expansion of company specific apps and app partnerships important to boosting sales over the forecast period
Continued increase in penetration rate of mobile phones in Mexico signals mobile e-commerce is here to stay
Mobile e-commerce will continue to expand into new areas over the forecast period

CHANNEL DATA

Table 201 Mobile E-Commerce: Value 2015-2020 Table 202 Mobile E-Commerce: % Value Growth 2015-2020 Table 203 Mobile E-Commerce Forecasts: Value 2020-2025 Table 204 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Mexico

KEY DATA FINDINGS

2020 IMPACT

In-person dining closures leads to surge in food and drink e-commerce in 2020
Grocery retailers make important investments in e-commerce in 2020
Alcoholic beverage sales expand into e-commerce during 2020

RECOVERY AND OPPORTUNITIES

Last mile delivery services expected to expand over the forecast period
Improved customer experience will be key to success in the future
New online grocery retailing formats likely to emerge over the forecast period

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2015-2020 Table 206 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 207 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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