Retailing in New Zealand

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in New Zealand?
  • Which are the leading retailers in Retailing in New Zealand?
  • How are products distributed in Retailing in New Zealand?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in New Zealand?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in New Zealand

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Polarising consumer trends as impact of pandemic varies
Importance of loyalty programmes to boost customer retention
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Challenges continue as restrictions remain in place
“Shop local” trend continues
Price-conscious consumers support competition from supermarkets

PROSPECTS AND OPPORTUNITIES

Independent convenience stores will continue to face challenges
Four Square (Foodstuffs) benefits from the “shop local” trend
Post-pandemic consumer trends call for changes to convenience stores

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in New Zealand

2021 DEVELOPMENTS

Hypermarkets in New Zealand

2021 DEVELOPMENTS

Supermarkets in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Despite further panic-buying, slower sales growth recorded by supermarkets in 2021 due to supply issues
Online sales continue to grow, encouraging expansion of omnichannel strategies
Addressing sustainability issues

PROSPECTS AND OPPORTUNITIES

Notable slowdown in growth heading into forecast period
Commerce Commission reveals findings on supermarkets
Post-pandemic trends and a cashless society

CHANNEL DATA

Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Supermarkets GBO Company Shares: % Value 2017-2021 Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Despite increasing competition from supermarkets, the traditional format benefits from consumer sentiment towards “shop local” trend
New wave of COVID-19 reduces on-the-go purchases
Adoption of technology and e-commerce key factors to success

PROSPECTS AND OPPORTUNITIES

Drinks specialists weather the storm
Liquorland enters partnership with The Trusts

CHANNEL DATA

Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce supports apparel and footwear specialist retailers during restrictions, but physical stores bounce back
Young New Zealanders call for better representation from brands
New Zealand is winning ethical fashion

PROSPECTS AND OPPORTUNITIES

E-commerce creates opportunities for brands to innovate
New Zealanders to spend more on fashion, but local brands will have to contend with foreign competition
Growth to be driven by casual, work-from-home outfits

CHANNEL DATA

Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Despite lockdowns during the pandemic, electronics and appliance specialist retailers records dynamic growth
Online purchases continue to outperform store-based growth in 2021
Noel Leeming eliminates paper ticketing across all stores

PROSPECTS AND OPPORTUNITIES

Online sales will continue to grow, even though demand will still be driven by offline actions
As New Zealand exits the era of lockdowns, click-and-collect presents opportunities for retailers
Working from home continues to present opportunities for the growth of portable computers

CHANNEL DATA

Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Beauty specialist retailers sees recovery amid the pandemic
Improving sales of skin care and hair care as consumers resort to home-based self-care
Consumers increasingly demand organic products and sustainable practices from brands

PROSPECTS AND OPPORTUNITIES

Health and beauty specialist retailers to record positive performance as discretionary income improves
Further shift towards natural products will encourage greater transparency from brands
Omnichannel strategies crucial for agile health and beauty specialists moving forward

CHANNEL DATA

Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

New Zealanders transfer holiday funds to home renovations
The outdoors has become the space of choice for family entertainment, while consumers demand simple, minimal designs
E-commerce growth outperforms specialist retailers in 2021

PROSPECTS AND OPPORTUNITIES

“Shop local” will continue trending and help businesses recover post-pandemic
Grow your own food gains momentum and will remain relevant post-lockdown
Households moving to more spacious accommodation will result in surge in demand for home and garden supplies and furniture

CHANNEL DATA

Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce provides additional growth for department stores
Return to in-store retailing
David Jones to close flagship store in Wellington

PROSPECTS AND OPPORTUNITIES

New Zealand borders reopening should boost sales of department stores
Pandemic will continue to change local shopping habits

CHANNEL DATA

Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 138 Department Stores GBO Company Shares: % Value 2017-2021 Table 139 Department Stores GBN Brand Shares: % Value 2018-2021 Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores remains a marginal channel compared to retailing as a whole
Little development in terms of store format and concept

PROSPECTS AND OPPORTUNITIES

E-commerce remains an opportunity
Reinventing the channel to target the quick commerce trend

CHANNEL DATA

Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 146 Variety Stores GBO Company Shares: % Value 2017-2021 Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in New Zealand

2021 DEVELOPMENTS

Direct Selling in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive impact of COVID-19 on demand for wellness products via direct selling short-lived
Direct selling agents become micro-influencers

PROSPECTS AND OPPORTUNITIES

Direct selling’s future performance tied to greater economic recovery
Channel to see digital revamp in the years ahead to address changing behaviour

CHANNEL DATA

Table 152 Direct Selling by Category: Value 2016-2021 Table 153 Direct Selling by Category: % Value Growth 2016-2021 Table 154 Direct Selling GBO Company Shares: % Value 2017-2021 Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 156 Direct Selling Forecasts by Category: Value 2021-2026 Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adding BNPL as a payment option
Homeshopping struggling to keep up with changing consumer behaviour

PROSPECTS AND OPPORTUNITIES

E-commerce remains a key revenue driver
Homeshopping sales set to decelerate beyond the pandemic

CHANNEL DATA

Table 158 Homeshopping by Category: Value 2016-2021 Table 159 Homeshopping by Category: % Value Growth 2016-2021 Table 160 Homeshopping GBO Company Shares: % Value 2017-2021 Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 162 Homeshopping Forecasts by Category: Value 2021-2026 Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vending sales remain weak following stay-at-home orders
Centrapay teams up with Coca-Cola Amatil to enable vending machines to adopt alternative payment currencies

PROSPECTS AND OPPORTUNITIES

Recovery of vending dependent on consumers’ lifestyle choices
Healthy living trend presents opportunities for vending

CHANNEL DATA

Table 164 Vending by Category: Value 2016-2021 Table 165 Vending by Category: % Value Growth 2016-2021 Table 166 Vending GBO Company Shares: % Value 2017-2021 Table 167 Vending GBN Brand Shares: % Value 2018-2021 Table 168 Vending Forecasts by Category: Value 2021-2026 Table 169 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce continues to be boosted by pandemic as consumers seek convenient and contact-free shopping methods
Amazon Australia expands services to New Zealanders

PROSPECTS AND OPPORTUNITIES

Vital for all businesses to invest in building an online presence
Role of bricks-and-mortar stores will evolve
Relevant trends moving forward

CHANNEL DATA

Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce sales growth outpaces that of e-commerce
Utilising mobile technology to replicate the in-store experience
Klarna enters an increasingly saturated BNPL space in New Zealand

PROSPECTS AND OPPORTUNITIES

Embracing short-form video content platforms such as TikTok
Investing in cards linked to loyalty programmes to improve customer retention

CHANNEL DATA

Table 176 Mobile E-Commerce (Goods): Value 2016-2021 Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in New Zealand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Community grocery shopping growth due to pandemic
Partnership with local providers to expand New Zealand export market
Online-only supermarket launches in New Zealand

PROSPECTS AND OPPORTUNITIES

Expansion of home delivery system from Foodstuffs to South Island
Enhanced loyalty programmes to improve customer retention

CHANNEL DATA

Table 180 Food and Drink E-Commerce: Value 2016-2021 Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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