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Retailing in Norway

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Norway?
  • Which are the leading retailers in Retailing in Norway?
  • How are products distributed in Retailing in Norway?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Norway?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Norway

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Legislation for grocery retailers undergoes changes
Preparations for entry of Amazon undertaken
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Black Friday Christmas New Year Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Norway

KEY DATA FINDINGS

2020 IMPACT

Convenience stores slightly benefitted from proximity in 2020
Smaller convenience stores faced biggest burden
Convenience stores face competition from forecourt retailers and possible new legislation

RECOVERY AND OPPORTUNITIES

Recovery for convenience stores with foodservice will be slowest in the forecast period
Supermarkets and discounters will mount in competitive pressure
New entrants are not likely in the forecast period

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Norway

KEY DATA FINDINGS

2020 IMPACT

High levels of stockpiling occurred in March 2020
Opening hours extended as consumers bought more groceries
Kiwi launched sales and big marketing campaigns to entice consumers

RECOVERY AND OPPORTUNITIES

Players will focus on loyalty programmes to drive recovery
Loosening restrictions in terms of alcohol sales may create more room for competition
Food and drink e-commerce will pose a limited threat

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Norway

KEY DATA FINDINGS

2020 IMPACT

Large size of hypermarkets provides safe shopping atmosphere boosting sales in 2020
Non-grocery items further strengthen growth
Coop Obs home delivery service faces competition

RECOVERY AND OPPORTUNITIES

Temporary slowdown expected as consumers return to old shopping habits in the beginning of the forecast period
Fierce competition expected from discounters
Only player has plans to focus on its supermarkets in the forecast period

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Norway

KEY DATA FINDINGS

2020 IMPACT

Stockpiling occurred in March 2020
Special hours dedicated to at risk group shopping
Agreements with suppliers provide an advantage

RECOVERY AND OPPORTUNITIES

Adopting strategies similar to discounters on price will drive recovery in the forecast period
Expansions likely to slow
Online grocery retailing not yet a real threat

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Norway

KEY DATA FINDINGS

2020 IMPACT

Competition from modern grocery retailers moderates surging demand in 2020
Independent bakers struggle with trend of at home baking
Vinmonopolet continues dominating sales and halts online orders in 2020

RECOVERY AND OPPORTUNITIES

Recovery in the forecast period will be moderated by dense store network of modern grocery retailers
Pending legislation may hurt Vinmonopolet’s domination
Difficulties with e-commerce expansion

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Norway

KEY DATA FINDINGS

2020 IMPACT

Limited foot traffic due to fear of COVID-19 limits sales in the first half of 2020
Shift to e-commerce could have contributed to dwindling store-based sales
Sustainability claims under scrutiny

RECOVERY AND OPPORTUNITIES

Focus on e-commerce and omnichannel will support recovery in the forecast period
Brands set to focus on sustainability
E-commerce and used clothes resellers will put pressure on retailers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Norway

KEY DATA FINDINGS

2020 IMPACT

Home office trend and shift to e-commerce supported performance in 2020
Special measures and services launched to improve consumer experience
Preparations for entry of Amazon

RECOVERY AND OPPORTUNITIES

Services enhancing the customer experience will support recovery in the forecast period
Competitive strength of Amazon strong
E-commerce set to lead growth

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Norway

KEY DATA FINDINGS

2020 IMPACT

Strong growth in chemists/pharmacies and drugstores/parapharmacies drive performance in 2020
Beauty specialist retailers fare worst with the pandemic
Normal benefitted from higher consumer focus on hygiene and cleaning

RECOVERY AND OPPORTUNITIES

Number of outlets may decline in the forecast period due to the threat of e-commerce and growing beauty resources on social media platforms
Digitalisation of chemists/pharmacies services will continue
Impact of e-commerce will vary

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Norway

KEY DATA FINDINGS

2020 IMPACT

Minimal changes in operation during initial partial lockdown in 2020
Home improvement and gardening stores drive growth
Decline of homewares and home furnishing stores moderated by shift to e-commerce

RECOVERY AND OPPORTUNITIES

Spike in spending in 2020 will constrain the recovery in the forecast period
E-commerce will continue gaining ground
More service offers may proliferate

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Norway

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Variety Stores in Norway

KEY DATA FINDINGS

2020 IMPACT

Changes in consumer behaviour have differing impact in 2020
Smaller variety stores struggle with lower foot traffic
Larger variety stores benefit from surging sales before summer holidays

RECOVERY AND OPPORTUNITIES

Normalisation of purchasing behaviour expected in the forecast period
E-commerce will remain a moderate threat
Europris and Rusta may slightly shift focus from expansion

CHANNEL DATA

Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Variety Stores GBO Company Shares: % Value 2016-2020 Table 155 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 156 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Norway

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Direct Selling in Norway

KEY DATA FINDINGS

2020 IMPACT

Social distancing requirements inhibit direct selling operations in 2020
Performance varies by company
Rise of e-commerce further inhibits sales

RECOVERY AND OPPORTUNITIES

Recovery dependent on consumers’ attitudes towards the pandemic in the forecast period
Consumer health will continue driving sales
Legislation boosted the appeal of e-commerce and will impact beauty and personal care products to the greatest extent

CHANNEL DATA

Table 160 Direct Selling by Category: Value 2015-2020 Table 161 Direct Selling by Category: % Value Growth 2015-2020 Table 162 Direct Selling GBO Company Shares: % Value 2016-2020 Table 163 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 164 Direct Selling Forecasts by Category: Value 2020-2025 Table 165 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Norway

KEY DATA FINDINGS

2020 IMPACT

Negative impact felt from COVID-19 in 2020
Accelerated shift to e-commerce dwindles sales further
Players continue disappearing from homeshopping

RECOVERY AND OPPORTUNITIES

Decline expected to continue in the forecast period
Changing import duties will benefit e-commerce while hindering homeshopping recovery
New entrants can be ruled out in this declining channel

CHANNEL DATA

Table 166 Homeshopping by Category: Value 2015-2020 Table 167 Homeshopping by Category: % Value Growth 2015-2020 Table 168 Homeshopping GBO Company Shares: % Value 2016-2020 Table 169 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 170 Homeshopping Forecasts by Category: Value 2020-2025 Table 171 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Norway

KEY DATA FINDINGS

2020 IMPACT

Less consumer movement due to pandemic limits vending sales in 2020
Vending missed opportunity by not developing specialised COVID-19 products
Prior touchscreen development played against vending in 2020

RECOVERY AND OPPORTUNITIES

Slow recovery expected in the forecast period
Limited changes in product assortment expected
Focus on healthier options expected in vending machines

CHANNEL DATA

Table 172 Vending by Category: Value 2015-2020 Table 173 Vending by Category: % Value Growth 2015-2020 Table 174 Vending GBO Company Shares: % Value 2016-2020 Table 175 Vending GBN Brand Shares: % Value 2017-2020 Table 176 Vending Forecasts by Category: Value 2020-2025 Table 177 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Norway

KEY DATA FINDINGS

2020 IMPACT

Even without a total lockdown e-commerce surged in 2020
No generational differences in use of e-commerce
Changing e-commerce habits noted

RECOVERY AND OPPORTUNITIES

Omnichannel approach expected to continue growing in the forecast period
Cross-border e-commerce growth will not feel a strong impact from tax changes
Players must prepare for the entry of Amazon

CHANNEL DATA

Table 178 E-Commerce by Channel and Category: Value 2015-2020 Table 179 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 180 E-Commerce GBO Company Shares: % Value 2016-2020 Table 181 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 182 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 183 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Norway

KEY DATA FINDINGS

2020 IMPACT

High smartphone penetration supported growth in 2020
Confidence in mobile e-commerce payment strengthens Norway
Physical outlets turn to mobile payments to reduce contact amid the pandemic

RECOVERY AND OPPORTUNITIES

Further development expected in the forecast period
Mobile platforms will continue to be improved
Decline of cash will support growth

CHANNEL DATA

Table 184 Mobile E-Commerce: Value 2015-2020 Table 185 Mobile E-Commerce: % Value Growth 2015-2020 Table 186 Mobile E-Commerce Forecasts: Value 2020-2025 Table 187 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Norway

KEY DATA FINDINGS

2020 IMPACT

Initial boom in 2020 constrained by delivery delays
Appeal wanes by the latter half of 2020
Few grocery retailers expand into e-commerce

RECOVERY AND OPPORTUNITIES

Slowdown expected in forecast period as profitability has yet to be reached
Strong competition of modern grocery retailers inhibits growth
Arrival of Amazon may change the landscape

CHANNEL DATA

Table 188 Food and Drink E-Commerce: Value 2015-2020 Table 189 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 190 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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