Executive Summary

Jan 2019
Lack of political and legal stability discourages investments

Due to conflict between the executive branch and the legislature, Peru has been plunged into political uncertainty, which has paralysed investments. This explains why during 2017 and 2018 there has been an economic slowdown with marginal growth in the construction sector.

Grocery retailing is rapidly modernising

There has been rapid expansion of convenience stores and discounters throughout Lima and secondary cities. They have different product portfolios as the former focus on on-the-go offers selling individual pack sizes, fast food, coffee and alcoholic beverages, while discounters offer fresh and packaged food to cook at home as well as beverages and other snacks.

Internet retailing leads growing trend

The highest growth rates are found in internet retailing regardless of the product category. This is an irreversible trend that is occurring thanks to the greater penetration of the internet but above all of smartphones and connectivity plans with very low costs offered by all mobile operators.

Changes in payment methods

Peruvians are accustomed to using cash to carry out all their purchases and that is why there is a very low penetration rate of bank services. However, financial institutions are making continuous efforts to advertise the advantages of paying with debit and credit cards, as well as the use of transfers and other electronic payment methods, characterising the use of cash as an outdated custom.

2018 FIFA World Cup boosted sales of electronics

In a year in which the income of Peruvians did not see much growth, the market experienced an increase in demand for electronics and specifically TVs, as consumers saw the opportunity to update old equipment by acquiring large screens with HD or 4K technology. Retailers such as department stores, supermarkets, hypermarkets and electronic and appliance specialists increased their sales, offering special promotions for store credit cardholders.

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Retailing in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Retailing in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Peru?
  • Who are the leading retailers in Peru?
  • How is retailing performing in Peru?
  • What is the retailing environment like in Peru?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Peru

EXECUTIVE SUMMARY

Lack of political and legal stability discourages investments
Grocery retailing is rapidly modernising
Internet retailing leads growing trend
Changes in payment methods
2018 FIFA World Cup boosted sales of electronics

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Value Sales
Seasonality
Christmas
Back to School
Mother’s Day
Children’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Peru

HEADLINES

PROSPECTS

Growth in sales dramatically diminished in 2018
Under the same brand there are hypermarkets and supermarkets
Expansion will come from cities other than Lima

COMPETITIVE LANDSCAPE

Hypermarkets seek to grow through online sales
Private label is gaining presence
Success comes from a mix of different strategies

CHANNEL DATA

Table 73 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 76 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 77 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 78 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 79 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Peru

HEADLINES

PROSPECTS

The majority of internet users are intensive users
Consumers identify different benefits from online shopping
There are still barriers to online shopping

COMPETITIVE LANDSCAPE

Low investment attracts start-ups
Saga Falabella has launched an aggressive internet strategy
Cyber days contribute to create awareness

CHANNEL DATA

Table 81 Internet Retailing by Category: Value 2013-2018
Table 82 Internet Retailing by Category: % Value Growth 2013-2018
Table 83 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 84 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 85 Internet Retailing Forecasts by Category: Value 2018-2023
Table 86 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Peru

HEADLINES

PROSPECTS

Consumers have access to better mobile services
Outsourced delivery services help to create awareness
Migration from desktop shopping to mobile continues growing

COMPETITIVE LANDSCAPE

Aggressive campaign by Saga Falabella
Electronics show large demand
Large growth is expected in the future

CHANNEL DATA

Table 87 Mobile Internet Retailing: Value 2013-2018
Table 88 Mobile Internet Retailing: % Value Growth 2013-2018
Table 89 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 90 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Peru

HEADLINES

PROSPECTS

Supermarkets are populated by local brands
Many consumers pay by credit card
Consumers are looking for a fulfilling shopping experience

COMPETITIVE LANDSCAPE

Wong experienced the largest growth
Plaza Vea continues its low prices strategy
Tottus increases number of outlets

CHANNEL DATA

Table 91 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 92 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 93 Supermarkets GBO Company Shares: % Value 2014-2018
Table 94 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 95 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 96 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 98 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Peru

HEADLINES

PROSPECTS

Payment by debit or credit card is increasing
Tradition supports small independent grocery stores
Some stores are widening their portfolios

COMPETITIVE LANDSCAPE

Fresh food products offer differentiation
Traditional grocery retailers cannot compete with discounters on price
Need to innovate

CHANNEL DATA

Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 100 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 101 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 102 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 103 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 104 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 105 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 107 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 109 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Peru

PROSPECTS

Vending in Peru

HEADLINES

PROSPECTS

Obstacle to growth is lack of coins and small bills
Soft drinks dominate vending
It is difficult to find healthy food or beverage options

COMPETITIVE LANDSCAPE

Strong competition from other categories

CHANNEL DATA

Table 111 Vending by Category: Value 2013-2018
Table 112 Vending by Category: % Value Growth 2013-2018
Table 113 Vending Forecasts by Category: Value 2018-2023
Table 114 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Peru

PROSPECTS

Apparel and Footwear Specialist Retailers in Peru

HEADLINES

PROSPECTS

The trend is to democratise fashion
Consumers become more aware of social responsibility
Demand for casual apparel and footwear is larger than for formal style

COMPETITIVE LANDSCAPE

Multichannel strategy has begun
Independent stores lead the category
New formats compete to provide complete outfits

CHANNEL DATA

Table 115 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 116 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 117 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 118 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 119 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 120 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 121 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 122 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Peru

HEADLINES

PROSPECTS

Location is the key success factor
Growth is generated by rising number of outlets
Convenience stores have introduced new pack sizes

COMPETITIVE LANDSCAPE

Multinational company enters market
Tambo+ retains its leadership
Private label presence is still very limited

CHANNEL DATA

Table 123 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2018
Table 124 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 125 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 126 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 127 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 128 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 129 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 130 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Peru

HEADLINES

PROSPECTS

High credit card default rates are affecting sales
Electronics gain space in department stores
Mall expansion will drive growth

COMPETITIVE LANDSCAPE

Private label is increasing share
Competition to attract millennials increases
Digital strategy is being used to increase sales and share

CHANNEL DATA

Table 131 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 132 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 133 Department Stores GBO Company Shares: % Value 2014-2018
Table 134 Department Stores GBN Brand Shares: % Value 2015-2018
Table 135 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 136 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 137 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 138 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Peru

HEADLINES

PROSPECTS

Direct selling products are perceived as premium by a large group of consumers
Consumers’ loyalty diminishing
The network of consultants is the main asset

COMPETITIVE LANDSCAPE

New competitors continue entering the Peruvian market
Multichannel strategy does not ensure higher sales
Cost of starter kit is a key success factor

CHANNEL DATA

Table 139 Direct Selling by Category: Value 2013-2018
Table 140 Direct Selling by Category: % Value Growth 2013-2018
Table 141 Direct Selling GBO Company Shares: % Value 2014-2018
Table 142 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 143 Direct Selling Forecasts by Category: Value 2018-2023
Table 144 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Peru

HEADLINES

PROSPECTS

Consumers perceive discounters as a traditional store
High frequency of visits
Over the forecast period, growth will come from outside Lima

COMPETITIVE LANDSCAPE

Direct competition from different channels
Mass large expansion drives category growth
Excellent channel for private label

CHANNEL DATA

Table 145 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 146 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 147 Discounters GBO Company Shares: % Value 2014-2018
Table 148 Discounters GBN Brand Shares: % Value 2015-2018
Table 149 Discounters LBN Brand Shares: Outlets 2015-2018
Table 150 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 151 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 152 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Peru

HEADLINES

PROSPECTS

2018 FIFA World Cup drives electronics sales
Informal technical repair service abounds
Kitchen appliances follow fashion trends

COMPETITIVE LANDSCAPE

Major competition from department stores, supermarkets and hypermarkets
Combinations and gifts are common ways of attracting customers
Different market segments require different strategies

CHANNEL DATA

Table 153 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 154 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 155 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 156 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 157 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 158 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 159 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 160 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Peru

HEADLINES

PROSPECTS

Use of this channel is slowly becoming habitual
By buying online consumers avoid impulse purchases
Beverage distribution is an important segment

COMPETITIVE LANDSCAPE

Retailers compete by offering shorter delivery times
Retailers are continuously improving their websites and apps
Special promotions for internet shoppers only

CHANNEL DATA

Table 161 Food and Drink Internet Retailing: Value 2013-2018
Table 162 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 163 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 164 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 165 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Peru

HEADLINES

PROSPECTS

Demand for BPC and health products continues expanding
Premiumisation of beauty categories
Retailers have not incorporated technology

COMPETITIVE LANDSCAPE

InRetail purchases pharmacy chains
Migration from traditional to modern beauty specialist retailers
Informal market represents threat

CHANNEL DATA

Table 166 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 167 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 168 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 169 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 170 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 171 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 172 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 173 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 174 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 175 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 176 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 177 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Peru

HEADLINES

PROSPECTS

Increased demand for home improvements driven by construction growth
Socioeconomic levels clearly define segments
Wider variety at all income levels allows greater frequency of change

COMPETITIVE LANDSCAPE

Large participants keep penetrating Peruvian market
Direct competition from department stores
Vertical integration home furnishing

CHANNEL DATA

Table 178 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 179 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 180 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 181 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 182 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 183 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 184 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 185 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 186 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 187 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 188 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 189 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Peru

HEADLINES

PROSPECTS

Consumers are mainly housewives
Lack of confidence in product quality
Consumer health homeshopping is the largest category

COMPETITIVE LANDSCAPE

Quality Products does not face competition
Internet retailers represent main competition

CHANNEL DATA

Table 190 Homeshopping by Category: Value 2013-2018
Table 191 Homeshopping by Category: % Value Growth 2013-2018
Table 192 Homeshopping GBO Company Shares: % Value 2014-2018
Table 193 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 194 Homeshopping Forecasts by Category: Value 2018-2023
Table 195 Homeshopping Forecasts by Category: % Value Growth 2018-2023