Retailing in Peru

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Peru?
  • Which are the leading retailers in Retailing in Peru?
  • How are products distributed in Retailing in Peru?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Peru?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Peru

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce is here to stay and constitutes an important element in omnichannel development
The health trend is an influential factor in retail purchases in Peru since the onset of the pandemic
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas Mother´s Day Father´s Day Children´s Day National Holidays of Peru Back to school Valentine's Day
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Retailing GBO Company Shares: % Value 2017-2021 Table 29 Retailing GBN Brand Shares: % Value 2018-2021 Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

The pandemic restrictions slow the high dynamism of convenience stores that fail to reach 2019 sales levels in 2021
Adequate assortment of products and attractive promotions are the main supports of industry players’ strategies
Sales through e-commerce remain niche although Tambo+ actively promotes their development

PROSPECTS AND OPPORTUNITIES

Sales recovery dependent on the progression of the pandemic and uncertainty around the government's economic policy
Potential channel development depends on store expansion and wider geographical coverage as well as a young and growing consumer base
The development of e-commerce is essential as consumers become more willing to buy online

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters enjoys strong growth during the pandemic thanks to low prices and proximity
Discounters reinforce their main strategies of offering low prices and stocking products in greatest demand
E-commerce not used by discounters to offer competitive prices

PROSPECTS AND OPPORTUNITIES

Sales growth for discounters continues over the forecast period
Great opportunity for growth via store openings in Lima as well as the provinces where the presence of discounters is minimal
The absence of discounters in e-commerce acts as a drag to future growth given the high competition within this channel

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 83 Discounters GBO Company Shares: % Value 2017-2021 Table 84 Discounters GBN Brand Shares: % Value 2018-2021 Table 85 Discounters LBN Brand Shares: Outlets 2018-2021 Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

High sales growth since the start of the pandemic due to consumer preference to buy everything in one place and good compliance of health protocols
Hypermarkets prioritise improving consumer store experience before the opening of new stores
Hypermarkets focus on facilitating customer purchases through various channels, promoting e-commerce

PROSPECTS AND OPPORTUNITIES

Continued but slower growth for hypermarkets over the forecast period
Efforts to improve consumer experience in hypermarkets continue
Hypermarkets continue to drive an omnichannel strategy

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales growth driven by increased appreciation for health safety and same-place shopping available in supermarkets
Supermarkets focus on providing consumers with a good shopping experience
Few new supermarkets open due to the high dynamism of competing channels and their smaller formats

PROSPECTS AND OPPORTUNITIES

Ongoing but slower growth for supermarkets over the forecast period
Supermarkets maintains development and promotes e-commerce
E-commerce provides an important business opportunity for supermarkets, but also a great challenge in the face of very strong competition

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 99 Supermarkets GBO Company Shares: % Value 2017-2021 Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Traditional grocery retailers remains the most relevant channel despite losing ground to modern counterparts
Traditional grocery retailers face strong competition due to the dynamism of various competitors
Competition drives improvement and modernisation of the service provided by traditional grocery retailers

PROSPECTS AND OPPORTUNITIES

The main competitive advantage of traditional grocery retailers is proximity to their clients, which modernity and better service reinforce
Expansion of discounters is one of the main threats to the development of traditional grocery retailers
Low level of store openings for traditional grocery retailers over the forecast period

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

The closure of bricks and mortar stores heavily impacts sales of apparel and footwear specialist retailers
E-commerce becomes an important ally for sales of apparel and footwear specialist retailers
Increased competition from various types of players in apparel and footwear makes the channel more dynamic

PROSPECTS AND OPPORTUNITIES

Sales of apparel and footwear specialist retailers grow over the forecast period
Growth of each retailer dependent on individual strategies employed to navigate their way through the evolution of the pandemic and the impact of the political situation
Omnichannel gains importance in the development decisions of apparel and footwear specialist retailers

CHANNEL DATA

Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Store openings and increased demand for home comfort electronics and appliances drive significant sales recovery
Access to direct financing for the purchase of appliances is limited during the pandemic, but improves with the reactivation of economic activities
The pandemic drives growth of e-commerce in electronics and appliance specialist retailers, significantly accelerating its development

PROSPECTS AND OPPORTUNITIES

Continued sales growth driven by demand and growth strategies of some specialist retailers
Strong growth potential for e-commerce due to consumer acceptance and further development in the provinces
Improvement in after-sales service experience enables industry players to differentiate

CHANNEL DATA

Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales grow in health and beauty specialist retailers that focus on health care, both essentials such as medicines as well as vitamins and dietary supplements for preventive purposes
Incorporation of health care products into the product assortment improves sales during the pandemic
E-commerce gains relevance during the pandemic but has yet to take off as consumers prefer face-to-face advice

PROSPECTS AND OPPORTUNITIES

Consumption of products that contribute to health care remains a significant opportunity for health and beauty specialist retailers
Growth opportunity for health and beauty specialist retailers driven by demand for health products and store expansion plans
E-commerce represents a good opportunity to develop this channel, but its optimal implementation takes some time

CHANNEL DATA

Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

The reopening of stores enables a partial recovery in sales from losses generated by lockdown in the initial stages of the pandemic
Recovery after lockdown differs between channels according to their competitive advantage
Home and garden specialist retailers e-commerce experiences strong growth but remains in need of further development

PROSPECTS AND OPPORTUNITIES

Sales of home and garden specialist retailers continue growing over the forecast period due to higher demand and better economic prospects
E-commerce develops but at a slower pace over the forecast period
The construction sector influences the performance of home and garden specialist retailers, with growth expected although there are limiting factors

CHANNEL DATA

Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong sales for department stores when stores reopen
Department stores are rapidly incorporating processes and technology geared towards an omnichannel strategy
Department stores endeavour to incorporate novelties in physical stores to improve the customer experience

PROSPECTS AND OPPORTUNITIES

Department stores sales are driven by recovery in demand and the leading players’ development plans
Department stores innovate reflecting the avant-garde character of the leading retailers
Work continues in the development of omnichannel strategies

CHANNEL DATA

Table 149 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 151 Department Stores GBO Company Shares: % Value 2017-2021 Table 152 Department Stores GBN Brand Shares: % Value 2018-2021 Table 153 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 154 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Peru

2021 DEVELOPMENTS

Warehouse Clubs in Peru

2021 DEVELOPMENTS

Direct Selling in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling is significantly affected by the pandemic but gradually improves in 2021
The health trend stimulates products related to the health via direct selling
The leading players in direct selling adopt e-commerce to improve their sales processes and maintain their usual catalogue sales

PROSPECTS AND OPPORTUNITIES

Growth for direct selling over the forecast period thanks to an improving economy, greater employment and incorporation of digital channels
Direct selling categories with a focus on health care continue to be favoured by consumers
Direct selling digital channels contribute to channel growth but require further evaluation of the business model

CHANNEL DATA

Table 157 Direct Selling by Category: Value 2016-2021 Table 158 Direct Selling by Category: % Value Growth 2016-2021 Table 159 Direct Selling GBO Company Shares: % Value 2017-2021 Table 160 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 161 Direct Selling Forecasts by Category: Value 2021-2026 Table 162 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homeshopping sales experience significant growth thanks to a greater audience exposed to TV advertising and products to improve time spent at home
The health trend prompts purchases of products that help exercise and healthy eating
Homeshopping leader facilitates multiple sales channels to reach customers and not just by phone

PROSPECTS AND OPPORTUNITIES

Homeshopping sales continue to grow but at lower rates towards the end of the forecast period
High competition around health care products intensifies creating greater focus on product assortment
The omnichannel trend influences the modernisation of homeshopping and its future development

CHANNEL DATA

Table 163 Homeshopping by Category: Value 2016-2021 Table 164 Homeshopping by Category: % Value Growth 2016-2021 Table 165 Homeshopping GBO Company Shares: % Value 2017-2021 Table 166 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 167 Homeshopping Forecasts by Category: Value 2021-2026 Table 168 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vending sales suffer from lockdown and the mandatory closure of premises in which they were located
The trend towards healthy eating enters vending
Few players in Peru adopt new technology which facilitates purchases and also enables contactless payments

PROSPECTS AND OPPORTUNITIES

Slight recovery of vending sales over the forecast period due to the slow return to activities outside the home and strong advance of other channels
Strong potential for development as coverage remains low but heavy focus on finding suitable locations
Facilitating the use of vending machines, as well as incorporating different means of payment, provide a boost to vending sales

CHANNEL DATA

Table 169 Vending by Category: Value 2016-2021 Table 170 Vending by Category: % Value Growth 2016-2021 Table 171 Vending Forecasts by Category: Value 2021-2026 Table 172 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Significant growth for e-commerce in 2021, though not as spectacular as in the previous year
Product categories that experience the strongest growth in e-commerce focus on comfort and telecommunication at home
Rapid growth for marketplaces as they add many new categories and brands to their platform during the pandemic

PROSPECTS AND OPPORTUNITIES

Continued growth of e-commerce thanks to greater consumer familiarity, an increase in the banked population and improvements in the internet infrastructure
Online purchases from small and medium-sized cities in provinces constitute an important growth opportunity for e-commerce
Omnichannel development is a retail growth opportunity

CHANNEL DATA

Table 173 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 174 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 175 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 176 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 177 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 178 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Significant increase in mobile e-commerce is based on better access to the internet and mobile devices
Development of new digital payment options also contributes to the growth of mobile e-commerce
Apps drive online purchases on mobile devices and are being widely accepted for their practicality and ease of use

PROSPECTS AND OPPORTUNITIES

Mobile e-commerce continues to grow thanks to good customer experiences as well as development of apps and the country’s internet infrastructure
Provincial cities constitute an important development opportunity for mobile e-commerce thanks to advancement of the internet
Proper implementation of distribution and despatch logistics necessary to accompany the development of mobile e-commerce for remote areas

CHANNEL DATA

Table 179 Mobile E-Commerce (Goods): Value 2016-2021 Table 180 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 181 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 182 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth of food and drink e-commerce in 2021 continues but at a lower rate, driven by perceived benefits, a better service and health security
Consumer willingness to use food and drinks e-commerce generates changes in purchasing habits and openness to different supply alternatives
Food and drink e-commerce is dynamic and features many players offering consumers a variety of options

PROSPECTS AND OPPORTUNITIES

Food and drinks e-commerce continues to grow thanks to significant demand and high player dynamism
Small traditional stores active in the dynamic food and drinks category provide orders via WhatsApp with delivery
High dynamism in food and drinks e-commerce due to active participation of several players with different additional options

CHANNEL DATA

Table 183 Food and Drink E-Commerce: Value 2016-2021 Table 184 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 185 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 186 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retailing research and analysis database.

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