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Retailing in Portugal

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Portugal?
  • Which are the leading retailers in Retailing in Portugal?
  • How are products distributed in Retailing in Portugal?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Portugal?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Companies invest in technology to reach increasingly connected Portuguese consumers
Companies team up as the number of partnerships increase
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Back to School Easter
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Portugal

KEY DATA FINDINGS

2020 IMPACT

Consumers shop local in lockdown as communities come together
Simplicity and variety characterise convenience stores in Portugal
Retailers adapt their offerings to meet changing needs of consumers under COVID-19

RECOVERY AND OPPORTUNITIES

Spike in sales to subside as consumers return to work
Portugal faces the economic fallout of COVID-19 as consumers cut spending
Players adopt new services to stand out in competitive landscape

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a pin in expansion plans for major players
Minipreço leads the way in e-commerce
Aldi launches its first advertising campaign as the brand focuses on sustainable image

RECOVERY AND OPPORTUNITIES

Discounters continue to gain ground as players continue to invest
Aldi and Minipreço continue to pursue expansion plans
Players to expand into e-commerce in the aftermath of COVID-19

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Portugal

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets outperform supermarkets for the first time since 2013 as consumers opt for convenience
Players seek to stand out by offering range of services
Fear of shortages and inflation drives stockpiling as E Leclerc freezes prices

RECOVERY AND OPPORTUNITIES

Return to old habits signifies a drop in growth for hypermarkets
Hypermarkets falls behind in terms of growth and expansion
Players continue to invest in services

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Portugal

KEY DATA FINDINGS

2020 IMPACT

Category loses momentum as COVID-19 shakes up Portuguese shopping habits
Pingo Doce loses competitive edge as more spacious outlets gain favour in COVID-19
Brands partner with third-party players to offer home delivery in times of COVID-19

RECOVERY AND OPPORTUNITIES

Supermarkets faces mounting competition from other categories
Players focus on offer of fresh, local products and the convenience of proximity
Supermarkets goes high-tech to give staff more time to focus on customer service

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Portugal

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers benefit from COVID-19 restrictions as consumers are forced to shop local
Health shops lead the way as non-essential stores close their doors to customers
Go Natural launches e-commerce platform

RECOVERY AND OPPORTUNITIES

Growth to slow as consumers return to pre-COVID-19 shopping habits
Franchise agreements offer support for independent traditional grocery retailers
Fresh local produce and health and wellness trends are the way forward for traditional grocery retailers

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Portugal

KEY DATA FINDINGS

2020 IMPACT

Value sales plummet as outlets close and players hit the pause button on new collections
Despite poor performance, a number of key players continue to invest in expansion plans
Primark sees sharp drop in value sales due to lack of online presence

RECOVERY AND OPPORTUNITIES

A rocky road ahead as the future remains uncertain
Global clothing production to slow in the aftermath of COVID-19
Retailers adopt omnichannel approach following the example of business under COVID-19

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Portugal

KEY DATA FINDINGS

2020 IMPACT

Companies adapt to changing consumer needs during COVID-19 pandemic
Players allocate resources to online sales as Worten opens drive-thru
Phone House supported by Samsung through tough times

RECOVERY AND OPPORTUNITIES

Channel to record swift recovery as outlets reopen their doors
Pressure heats up as players face new entrants and cross-category competition
Added-value services to become a key component of company strategies

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives shift to smaller and more convenient outlets in health and beauty specialist retailers
COVID-19 drives initial surge in demand for products from chemists/pharmacies and drugstores/parapharmacies
Health and beauty specialist retailers is a latecomer to the digital world

RECOVERY AND OPPORTUNITIES

Gradual recovery ahead for health and beauty specialist retailers
Players face growing competition from grocery retailers as the shape of categories shift
Technology and innovation will be key to success in the coming years

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Portugal

KEY DATA FINDINGS

2020 IMPACT

Home improvement and gardening outlets remain open as homewares and home furnishing stores shut up shop
Leading players offer new COVID-19-safe service options
Channel remains dynamic despite upheaval of COVID-19 as players continue their expansion plans

RECOVERY AND OPPORTUNITIES

Portuguese consumers more willing to “do it themselves” in the aftermath of COVID-19
IKEA forges onwards despite suffering under COVID-19
Retailers continue to adapt to changing consumer demands with new store formats and concepts

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Portugal

KEY DATA FINDINGS

2020 IMPACT

Department stores forced to adapt to unprecedented conditions under COVID-19
Lockdown boosts online sales for grocery products as at-home consumption increases
Players adapt to demands of COVID-19 as consumers cut spending

RECOVERY AND OPPORTUNITIES

Players face increasingly competitive landscape as consumers cut spending
Luxury stands strong as department stores offer luxury experience to match high-end products
Long term expansion projects on the horizon

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Portugal

KEY DATA FINDINGS

2020 IMPACT

Fragmented category suffers from negative perception of Chinese-owned businesses during COVID-19 pandemic
Category struggles to grow due to underdeveloped digital and marketing presence
Flying Tiger Copenhagen stands out in fragmented category

RECOVERY AND OPPORTUNITIES

Low prices will continue to dominate the category as innovation remains at a low level
Modernisation will be key to success in competitive retail landscape
Improved quality from the likes of Flying Tiger Copenhagen will support strong current value growth moving forward

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Portugal

2020 IMPACT

Direct Selling in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 brings new challenges for direct selling, prompting an expansion into digital sales
Health and wellness sees renewed interest under COVID-19
Natura&Co takes over Avon as Oriflame overtakes Avon for the first time

RECOVERY AND OPPORTUNITIES

Future of the channel remains uncertain in the aftermath of COVID-19
Consumer purchase habits are shifting as the digital revolution makes its mark in Portugal
Direct selling workforce continues to change

CHANNEL DATA

Table 169 Direct Selling by Category: Value 2015-2020 Table 170 Direct Selling by Category: % Value Growth 2015-2020 Table 171 Direct Selling GBO Company Shares: % Value 2016-2020 Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 173 Direct Selling Forecasts by Category: Value 2020-2025 Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Portugal

KEY DATA FINDINGS

2020 IMPACT

Homeshopping is resilient to the effects of COVID-19 as consumers stay at home during lockdown
The digital revolution continues to turn players away from traditional homeshopping
Competition is high amongst health and wellness players

RECOVERY AND OPPORTUNITIES

TV shopping set to lose its avid audience as consumers return to pre-COVID-19 lifestyles
Media products continue to lead homeshopping as interest in consumer health also grows
Emergence of smart televisions creates new opportunities for homeshopping players

CHANNEL DATA

Table 175 Homeshopping by Category: Value 2015-2020 Table 176 Homeshopping by Category: % Value Growth 2015-2020 Table 177 Homeshopping GBO Company Shares: % Value 2016-2020 Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 179 Homeshopping Forecasts by Category: Value 2020-2025 Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Portugal

KEY DATA FINDINGS

2020 IMPACT

Vending hit hard by closure of associated industries as category relies heavily on tobacco sales
Players adapt offering to fit COVID-19
Delta Cafés launches new vending café concept

RECOVERY AND OPPORTUNITIES

Vending continued to spark interest through innovative new concepts
Players look set to offer healthier products as consumers adopt up and coming health and wellness trends
Fragmented category will continue to enjoy high level of penetration in Portugal

CHANNEL DATA

Table 181 Vending by Category: Value 2015-2020 Table 182 Vending by Category: % Value Growth 2015-2020 Table 183 Vending GBO Company Shares: % Value 2016-2020 Table 184 Vending GBN Brand Shares: % Value 2017-2020 Table 185 Vending Forecasts by Category: Value 2020-2025 Table 186 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Portugal

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates the growth of e-commerce in Portugal as players reach out to consumers digitally during national lockdown
Players accelerate launch into digital space
Online marketplaces attract new players as Worten attracts big brands

RECOVERY AND OPPORTUNITIES

Channel remains on an upwards trajectory thanks to new consumer base
Tough times ahead will constrain growth
Logistics key to success

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020 Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 189 E-Commerce GBO Company Shares: % Value 2016-2020 Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Portugal

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce expands rapidly under COVID-19
The rise of mobile e-commerce raises technological challenges for Portuguese companies
Players continue to launch new apps as consumers demand a more connected shopping experience

RECOVERY AND OPPORTUNITIES

Smart generation spurs continued growth and innovation in mobile e-commerce
Apps to become more sophisticated as more players enter the channel
Retailers look to simplify purchasing process through greater development of digital solutions

CHANNEL DATA

Table 193 Mobile E-Commerce: Value 2015-2020 Table 194 Mobile E-Commerce: % Value Growth 2015-2020 Table 195 Mobile E-Commerce Forecasts: Value 2020-2025 Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Portugal

KEY DATA FINDINGS

2020 IMPACT

Home seclusion drives surge in demand for food and drink e-commerce
New players emerge in food and drink e-commerce as companies reach out to consumers during national lockdown
COVID-19 created opportunities for partnerships as players looked for new ways of reaching customers

RECOVERY AND OPPORTUNITIES

Rapid development under COVID-19 will support continued growth over the forecast period
Players to focus on added-value services in the coming years
Players to offer up to date tracking information to keep consumers in the loop

CHANNEL DATA

Table 197 Food and Drink E-Commerce: Value 2015-2020 Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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