Executive Summary

Jan 2019
Retailing grows faster than the wider economy

Romania’s economic growth slowed to just 4% in 2018, a lower rate than predicted at the beginning of the year by the government and forecasting analysts. The slowdown in the economy can already be seen in certain industries, for example construction and real estate.

Macro factors support retailing growth

2018 witnessed increased retailing demand from Romanian consumers, largely thanks to rising disposable incomes. According to the National Institute of Statistics, from September 2017 to September 2018, the average net salary increased by more than 13%.

Grocery channel dominates retail sales

In 2018, the grocery channel continued to dominate retailing value sales. However, it has lost ground when compared with a few years ago, when its share was close to 80%.

Internet and mobile sales continue to drive retailing in 2018

Seen initially as optional channels, internet and mobile retailing are now well-established in Romania, accounting for an ever higher share of sales, with this only likely to further increase in future years. The importance of these channels is growing as all international players are adopting an omni-channel strategy, benefiting from strong logistics capabilities.

Romanian retailing is expected to continue to grow faster than the economy

Even though the main analysts have reduced the growth forecasts for the Romanian economy, the country’s retailing industry is expected to continue to outperform its economy over the next few years. There are many reasons for this, including the fact that there are still large parts of the country which have not yet been penetrated by modern outlets.

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Retailing in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Retailing in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Romania?
  • Who are the leading retailers in Romania?
  • How is retailing performing in Romania?
  • What is the retailing environment like in Romania?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Romania

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy
Macro factors support retailing growth
Grocery channel dominates retail sales
Internet and mobile sales continue to drive retailing in 2018
Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value
Seasonality
Back to School
Easter
Christmas
Mother’s Day
Black Friday
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Romania

HEADLINES

PROSPECTS

Hypermarket operators continue to focus on expansion
Hypermarkets remain popular as shopping centre anchors
Kaufland invests in social projects

COMPETITIVE LANDSCAPE

Hypermarkets copy the strategies of online retailers
Operators improve their online presence
Hypermarkets continue to invest in local products

CHANNEL DATA

Table 73 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 76 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 77 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 78 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 79 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Romania

HEADLINES

PROSPECTS

Internet retailing continues to record stronger year-on-year growth
Smart products attract new consumers and help to boost sales
Importance of internet retailing reaches a new high

COMPETITIVE LANDSCAPE

Dante International remains the leading player with its eMag platform
eMag marketplace becomes the obvious choice for smaller players
Internet retailers try to better adapt to consumers’ schedules

CHANNEL DATA

Table 81 Internet Retailing by Category: Value 2013-2018
Table 82 Internet Retailing by Category: % Value Growth 2013-2018
Table 83 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 84 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 85 Internet Retailing Forecasts by Category: Value 2018-2023
Table 86 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Romania

HEADLINES

PROSPECTS

Mobile internet sales grow faster than expected
Generous mobile data plans enhance the appeal of mobile sales
Black Friday helps drive mobile sales

COMPETITIVE LANDSCAPE

Most players do not have optimised shopping apps
eMag introduces a new way of selling
Mobile sales are mostly supplementary to internet sales

CHANNEL DATA

Table 87 Mobile Internet Retailing: Value 2013-2018
Table 88 Mobile Internet Retailing: % Value Growth 2013-2018
Table 89 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 90 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Romania

HEADLINES

PROSPECTS

Supermarket chains continue to expand
Domestic supermarkets continue to downsize in 2018
Omni-channel strategy offers a route to further growth

COMPETITIVE LANDSCAPE

International chains continue to expand
Mega Image continues to rapidly expand in the country
Carrefour Market benefits from a further six new stores in 2018

CHANNEL DATA

Table 91 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 92 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 93 Supermarkets GBO Company Shares: % Value 2014-2018
Table 94 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 95 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 96 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 98 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Romania

HEADLINES

PROSPECTS

Traditional grocery retailers maintain a strong presence in the country
Expansion of specialist outlets slows
Traditional grocery retailing in decline in areas where shopping centres have opened

COMPETITIVE LANDSCAPE

Number of chains specialising in drinks continues to fall
Food chains maintain their positions
Traditional grocery retailing remains fragmented

CHANNEL DATA

Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 100 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 101 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 102 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 103 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 104 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 105 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 106 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 107 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 108 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 109 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 111 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 112 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 113 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 114 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Romania

HEADLINES

PROSPECTS

The channel remains a niche
A new player emerges
Competition remains weak

COMPETITIVE LANDSCAPE

Studio Moderna remains dominant
Miniso poses a threat to Studio Moderna
Omni-channel approach still a secondary strategy

CHANNEL DATA

Table 115 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 116 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 117 Variety Stores GBO Company Shares: % Value 2014-2018
Table 118 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 119 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 120 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 121 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 122 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Romania

HEADLINES

PROSPECTS

Vending remains an attractive channel for investment
Location determines the success of a vending machine
Range of products sold by vending machines expected to increase

COMPETITIVE LANDSCAPE

Vending continues to be dominated by domestic players
SC General Vending remains the clear channel leader
The rest of the channel remains very fragmented

CHANNEL DATA

Table 123 Vending by Category: Value 2013-2018
Table 124 Vending by Category: % Value Growth 2013-2018
Table 125 Vending GBO Company Shares: % Value 2014-2018
Table 126 Vending GBN Brand Shares: % Value 2015-2018
Table 127 Vending Forecasts by Category: Value 2018-2023
Table 128 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Romania

PROSPECTS

Apparel and Footwear Specialist Retailers in Romania

HEADLINES

PROSPECTS

Specialist chains are performing better than non-specialists
Shopping centres helping to support the performances of chains
Promotions remain the best way to boost volume sales

COMPETITIVE LANDSCAPE

Players in this channel expanding only slowly
All major players adopt an omni-channel strategy
International brands continue to dominate sales

CHANNEL DATA

Table 129 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 130 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 131 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 132 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 133 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 134 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 135 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 136 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Romania

HEADLINES

PROSPECTS

Number of locally-owned convenience stores continues to fall
International chains continue to expand aggressively
Online channel continues to be ignored by most convenience stores

COMPETITIVE LANDSCAPE

La Doi Pasi franchise reaches a record size
Major players strengthen their positions
International chains continue to dominate convenience stores

CHANNEL DATA

Table 137 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 138 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 139 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 140 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 141 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 142 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 143 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 144 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Romania

PROSPECTS

Direct Selling in Romania

HEADLINES

PROSPECTS

Sales grow at a rate similar to the economy
Beauty and personal care products account for the largest share of sales
Some consumers are exiting the channel altogether

COMPETITIVE LANDSCAPE

Direct selling continues to be controlled by international companies
Avon remains the clear channel leader
Mobile, internet and physical outlets all affect the channel’s prospects

CHANNEL DATA

Table 145 Direct Selling by Category: Value 2013-2018
Table 146 Direct Selling by Category: % Value Growth 2013-2018
Table 147 Direct Selling GBO Company Shares: % Value 2014-2018
Table 148 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 149 Direct Selling Forecasts by Category: Value 2018-2023
Table 150 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Romania

HEADLINES

PROSPECTS

Demand for discounted products increases as the economy slows
Imported private label products continue to dominate sales
Discounters determined to continue to grow

COMPETITIVE LANDSCAPE

International companies dominate the channel
Penny Market launches a new shopping card
Lidl launches new products and opens green stores

CHANNEL DATA

Table 151 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 152 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 153 Discounters GBO Company Shares: % Value 2014-2018
Table 154 Discounters GBN Brand Shares: % Value 2015-2018
Table 155 Discounters LBN Brand Shares: Outlets 2015-2018
Table 156 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 157 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 158 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Romania

HEADLINES

PROSPECTS

Channel’s performance driven by replacement sales
Channel’s prospects impacted by a slowdown in the property market
Black Friday remains a key driver of sales

COMPETITIVE LANDSCAPE

Domestic players continue to dominate the channel
Channel facing increasing competition from online retailers
Small players struggling to maintain their positions

CHANNEL DATA

Table 159 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 160 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 161 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 162 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 163 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 164 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 165 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 166 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Romania

HEADLINES

PROSPECTS

Food and drink internet retailing still a small category
Most new food and drink players have an internet strategy
Food and drink internet retailing expected to record further strong growth over the forecast period

COMPETITIVE LANDSCAPE

Food and drink internet retailing continues to be dominated by international players
Internet sales of local products could be a game changer
Supermarkets still reluctant to enter the channel

CHANNEL DATA

Table 167 Food and Drink Internet Retailing: Value 2013-2018
Table 168 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 169 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 170 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 171 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Romania

HEADLINES

PROSPECTS

Healthy lifestyle choices continue to drive sales
Beauty specialists continue to expand
Expansion of drugstores/parapharmacies slows in 2018

COMPETITIVE LANDSCAPE

An omni-channel strategy is largely ineffective in this channel
The dominance of domestic players weakens
Clawback tax affects business

CHANNEL DATA

Table 172 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 173 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 174 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 175 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 176 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 177 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 178 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 179 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 180 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 181 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 182 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 183 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Romania

HEADLINES

PROSPECTS

Consumers are moving online
Demand driven mostly by home improvement
Gardening products increase in importance

COMPETITIVE LANDSCAPE

Dedeman remains the clear channel leader
Channel consolidation continues
Home and garden specialists participate in Black Friday

CHANNEL DATA

Table 184 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 185 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 186 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 187 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 188 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 189 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 190 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 191 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 192 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 193 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 194 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 195 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Romania

HEADLINES

PROSPECTS

Growth of homeshopping slows in 2018
Homeshopping suffering from consumers moving online to shop
Operators invest in brands to ensure their survival

COMPETITIVE LANDSCAPE

Studio Moderna continues to dominate the channel
Only a few players compete in this channel
Homeshopping heavily affected by the development of specialist stores

CHANNEL DATA

Table 196 Homeshopping by Category: Value 2013-2018
Table 197 Homeshopping by Category: % Value Growth 2013-2018
Table 198 Homeshopping GBO Company Shares: % Value 2014-2018
Table 199 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 200 Homeshopping Forecasts by Category: Value 2018-2023
Table 201 Homeshopping Forecasts by Category: % Value Growth 2018-2023