Romania’s economic growth slowed to just 4% in 2018, a lower rate than predicted at the beginning of the year by the government and forecasting analysts. The slowdown in the economy can already be seen in certain industries, for example construction and real estate.
2018 witnessed increased retailing demand from Romanian consumers, largely thanks to rising disposable incomes. According to the National Institute of Statistics, from September 2017 to September 2018, the average net salary increased by more than 13%.
In 2018, the grocery channel continued to dominate retailing value sales. However, it has lost ground when compared with a few years ago, when its share was close to 80%.
Seen initially as optional channels, internet and mobile retailing are now well-established in Romania, accounting for an ever higher share of sales, with this only likely to further increase in future years. The importance of these channels is growing as all international players are adopting an omni-channel strategy, benefiting from strong logistics capabilities.
Even though the main analysts have reduced the growth forecasts for the Romanian economy, the country’s retailing industry is expected to continue to outperform its economy over the next few years. There are many reasons for this, including the fact that there are still large parts of the country which have not yet been penetrated by modern outlets.
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Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.