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Retailing in South Korea

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in South Korea?
  • Which are the leading retailers in Retailing in South Korea?
  • How are products distributed in Retailing in South Korea?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in South Korea?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Online grocery shopping takes a bigger share of the retailing industry
Retail functions as an entertainment provider
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Summer Sale Korea Sales Festa
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in South Korea

KEY DATA FINDINGS

2020 IMPACT

Convenience stores registers growth despite COVID-19
Prolonged rainy season does not impact growth
Competition accelerates as major players compete to acquire franchisees

RECOVERY AND OPPORTUNITIES

Enhanced delivery service attracts customers
emart24 differentiates itself from its competitors
Consolidation intensifies

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in South Korea

KEY DATA FINDINGS

2020 IMPACT

E-Mart closes inefficient outlets
Low-price private label brands flourish due to the economic downturn

RECOVERY AND OPPORTUNITIES

No Brand to invest in product development to compete with e-commerce players
Discounters have a high barrier for new entrants

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 relief fund and long rainy season impact sales in 2020
E-Mart opens new outlets designed to appeal to young consumers
Lotte Mart and Homeplus go through restructuring

RECOVERY AND OPPORTUNITIES

Hypermarkets maintain their strength in fresh food
Collaboration to attract and retain consumers

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in South Korea

KEY DATA FINDINGS

2020 IMPACT

Channel fares well in 2020 as local grocery shopping increases
Supermarkets as fulfilment centres for online orders

RECOVERY AND OPPORTUNITIES

Supermarkets’ unique positioning to help the channel compete in the post COVID-19 era
Hyperlocal delivery service to expand

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 relief fund leads to temporary increase in sales during Q2 2020
Long rainy season and second wave of COVID-19 hit the channel
Traditional grocery retailers introduce delivery service

RECOVERY AND OPPORTUNITIES

Leading delivery apps expand their coverage to local markets
Government support continues to revive the channel

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in South Korea

KEY DATA FINDINGS

2020 IMPACT

Social distancing leads to shift online
Athleisure and loungewear gain popularity due to social distancing
Luxury brands revenge spending and flex culture

RECOVERY AND OPPORTUNITIES

Start-ups lead growth in fashion industry
Hyundai Department Store Group invests in its e-commerce capacity

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in South Korea

KEY DATA FINDINGS

2020 IMPACT

Consumers look for premium electronics and appliance products as result of extended time spent at home
Government subsidy supports the growth of home appliances
Lotte Hi-Mart remains the leading player

RECOVERY AND OPPORTUNITIES

Retailers to accommodate growing consumer focus on interior design
Increased demand for premium products helps LG Best Shop’s growth
Electromart expands despite increased demand for premium products

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 relief fund impact varies by channel
Beauty specialist retailers take the biggest hit
Olive Young slows down expansion yet remains a leader in drugstores/parapharmacies

RECOVERY AND OPPORTUNITIES

Products supporting healthy lifestyle will gain popularity
Online expansion and multi-brand are the key to overcoming the challenge

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in South Korea

KEY DATA FINDINGS

2020 IMPACT

Demand for home improvement products boosted as consumers spend more time at home
E-commerce shift affects offline performance of homewares and home furnishings
IKEA opens new outlets despite growing concern for offline stores

RECOVERY AND OPPORTUNITIES

E-commerce emerges as a major channel as millennials’ spending power increases
Home and garden specialist retailers set to target B2C consumers

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in South Korea

KEY DATA FINDINGS

2020 IMPACT

2020 is the worst year for department stores in a decade
Revenge spending boosts sales of luxury items
Leading players roll out strategies to cope with the challenge

RECOVERY AND OPPORTUNITIES

The importance of the e-commerce channel in post COVID-19 era
Hyundai launches grocery and food delivery service

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in South Korea

KEY DATA FINDINGS

2020 IMPACT

Consumers continue to look for economy products
Daiso leads with continuous investment in product development
Muji sales bounce back as “No Japan” movement wanes

RECOVERY AND OPPORTUNITIES

Offline stores’ expansion to continue
Rise of new players

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in South Korea

KEY DATA FINDINGS

2020 IMPACT

Warehouse clubs differentiate as a go-to-place for grocery
Lotte makes a bold move to test the viability of Vic Market
Costco provides a unique experience to consumers through partnership with Hyundai Card

RECOVERY AND OPPORTUNITIES

Slowing economic growth provides opportunity for further growth
E-Mart Traders expands further to secure leading position

CHANNEL DATA

Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 170 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 171 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in South Korea

KEY DATA FINDINGS

2020 IMPACT

Direct selling players face a challenge as COVID-19 infection cases rise
Channel suffers due to heavy reliance on beauty and personal care
Demand for consumer health increases

RECOVERY AND OPPORTUNITIES

Social media presents new opportunities to overcome the challenge
Active new product launch in consumer health category expected

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2015-2020 Table 177 Direct Selling by Category: % Value Growth 2015-2020 Table 178 Direct Selling GBO Company Shares: % Value 2016-2020 Table 179 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 180 Direct Selling Forecasts by Category: Value 2020-2025 Table 181 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in South Korea

KEY DATA FINDINGS

2020 IMPACT

Homeshopping remains relatively unshaken during COVID-19
Longer rainy season drives sales along with reduced travel at Korean Thanksgiving

RECOVERY AND OPPORTUNITIES

E-commerce penetration accelerates
Premiumisation and private label are set to rise

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2015-2020 Table 183 Homeshopping by Category: % Value Growth 2015-2020 Table 184 Homeshopping GBO Company Shares: % Value 2016-2020 Table 185 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 186 Homeshopping Forecasts by Category: Value 2020-2025 Table 187 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in South Korea

KEY DATA FINDINGS

2020 IMPACT

Channel declines as impulse purchases take a hit due to social distancing
Vending machines show potential as contact-free channel gains interest

RECOVERY AND OPPORTUNITIES

Differentiation against other channels remains a challenge
Food is gaining popularity in newly-introduced vending machines

CHANNEL DATA

Table 188 Vending by Category: Value 2015-2020 Table 189 Vending by Category: % Value Growth 2015-2020 Table 190 Vending GBO Company Shares: % Value 2016-2020 Table 191 Vending GBN Brand Shares: % Value 2017-2020 Table 192 Vending Forecasts by Category: Value 2020-2025 Table 193 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in South Korea

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates channel growth
Same-day delivery is the new standard
Coupang performs well despite fierce competition
Tech giant Naver strengthens its online shopping business

RECOVERY AND OPPORTUNITIES

Enhancing logistics capability is key to widen geographic coverage and ensure on-time delivery
E-commerce is no longer an option but a must for traditional retailers
Live commerce transforms mobile shopping as an entertainment platform

CHANNEL DATA

Table 194 E-Commerce by Channel and Category: Value 2015-2020 Table 195 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 196 E-Commerce GBO Company Shares: % Value 2016-2020 Table 197 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 198 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 199 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in South Korea

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce becomes the go-to shopping destination for all generations
Convenience and extra benefits are the main drivers of mobile shopping’s growth

RECOVERY AND OPPORTUNITIES

Retaining older consumers is key to maintaining success
Digital content sales may face challenge due to Google’s policy

CHANNEL DATA

Table 200 Mobile E-Commerce: Value 2015-2020 Table 201 Mobile E-Commerce: % Value Growth 2015-2020 Table 202 Mobile E-Commerce Forecasts: Value 2020-2025 Table 203 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in South Korea

KEY DATA FINDINGS

2020 IMPACT

Online grocery orders record significant growth amid COVID-19
Food and drink e-commerce sees an influx of middle-aged consumers
Naver unveils online grocery shopping service in partnership with supermarkets

RECOVERY AND OPPORTUNITIES

Food and drink sustain growth of total e-commerce
Eco-friendly packaging for grocery delivery as concern about packaging waste intensifies
E-commerce becomes a growing channel for premium grocery shopping

CHANNEL DATA

Table 204 Food and Drink E-Commerce: Value 2015-2020 Table 205 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 206 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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