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Retailing in South Korea

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in South Korea?
  • Which are the leading retailers in Retailing in South Korea?
  • How are products distributed in Retailing in South Korea?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in South Korea?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in South Korea

Retailing in 2021: The big picture
Competition within food and drink e-commerce intensifies
Mergers and acquisitions heat up retailing landscape
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Summer Sale
Korea Sale Festa
Payments
Delivery and collection
Emerging business models
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Convenience Stores in South Korea

KEY DATA FINDINGS

Convenience stores benefit from changes in shopping patterns and the COVID-19 emergency fund
Competition between GS25 and CU intensifies
emart24 gains share as it leverages Shinsegae’s capabilities to strengthen its positioning
Channel growth expected to slow as consumers return to pre-pandemic habits
Sales through mobile apps on the rise as hyperlocal delivery service expands
Convenience store players seek to diversify outlet formats
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in South Korea

KEY DATA FINDINGS

E-Mart stops halts expansion plan for No Brand
No Brand ventures into consumer foodservice
No Brand experiments with sports marketing
High barriers hinder new players from entering the channel
Private label gains in popularity as consumers search for unique products
Collaboration with SMEs is the key to sustain business
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in South Korea

KEY DATA FINDINGS

Hypermarkets lose ground in grocery retailing
E-Mart strengthen leadership of hypermarkets
Homeplus and Lotte Mart seek to improve efficiency
Hypermarkets to function as fulfilment centres for online shopping
Successful private label strategy supports consumer awareness
Players seek creative strategies to appeal to the young adult population
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in South Korea

KEY DATA FINDINGS

Shift to online accelerates in supermarkets as quick commerce gains in popularity
Top Mart strengthens leadership due to its strong offline presence
Players focus on offering quick delivery and expanding grocery shelves
Competition with pure online players set to intensify
Fresh food remains an opportunity for supermarkets
E-Mart Everyday enhances last mile delivery service
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in South Korea

KEY DATA FINDINGS

Another difficult year for traditional grocery retailers
Online grocery shopping takes a share of wallet from traditional grocery retailers
The rise of unmanned food specialist stores disrupts the channel
Pessimistic outlook for traditional grocery retailers despite government-led support
Alcoholic drinks specialist stores lose ground to modern grocery retailers
Unmanned stores set to enjoy growth in a post-pandemic world
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in South Korea

KEY DATA FINDINGS

Apparel and footwear specialists see partial recovery in 2021
Local fast fashion brands register growth despite diminishing demand for apparel
Retro fashion trending in apparel
Shift towards e-commerce will continue to impact channel’s growth trajectory
Foreign direct investment increases in apparel and footwear
Brands explore new platforms to approach future customers
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in South Korea

KEY DATA FINDINGS

Demand for consumer appliances and electronics booted by heatwave and home seclusion
Shift to e-commerce accelerates while offline stores still play a key role in supporting consumers’ purchasing decisions
Lotte Hi Mart retains leadership, while Samsung’s Digital Plaza strengthens second position
Increasing e-commerce penetration affects physical store performance
Manufacturers focus on premiumisation to achieve growth in value sales
Retailers expand private label offers to target price-sensitive consumers
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in South Korea

KEY DATA FINDINGS

Beauty specialist retailers lose significant share within the channel
Olive Young consolidates its dominance of drugstores/parapharmacies
Optical goods stores partially recover as consumers prepare for a post-pandemic world
Experiential stores to help beauty specialist retailers engage with younger consumers
Regulation on vision correction eyewear may impact optical goods stores
Onnuri H&C focuses on private label as a growth driver
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in South Korea

KEY DATA FINDINGS

Home and garden specialist retailers maintain stable performance despite the rapid shift towards e-commerce
Home improvement players target younger generations
Home furnishing companies expand home remodelling business
Shortage of new apartments set to fuel demand for home improvement services and home furnishings
Popularity of foreign brands expected to grow
C2C market flourishes as budget-conscious customers search for second-hand items
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in South Korea

KEY DATA FINDINGS

Department stores experience strong rebound
Lotte maintains leadership despite losing significant share
Shinsegae narrows the gap with Hyundai
Growing importance of e-commerce fuels digital shift in department stores
Luxury brands approach young consumers through pop-up stores
Players should provide a unique experience to differentiate
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in South Korea

KEY DATA FINDINGS

Channel benefits from increasing mobility in 2021
Players expand product categories to attract consumers
Daiso maintains leadership due to continual product innovation
Variety stores to thrive as consumers become increasingly price-sensitive
Expansion of local players continues
Muji seeks to recover share through a low pricing strategy
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in South Korea

KEY DATA FINDINGS

Warehouse clubs rise as strong competitors to e-commerce players
Costco solidifies expansion plans
E-Mart Traders gains further substantial share in 2021
Consumers’ spending habits provide further growth opportunity for warehouse clubs
Bright prospects for warehouse clubs despite the shift to online
Lotte plans to turn some hypermarkets into warehouse clubs
Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 170 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 171 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in South Korea

KEY DATA FINDINGS

Price competition with e-commerce negatively affects direct selling
Atomy threatens Amway’s long-held leadership
USANA records further double-digit growth despite restrictions on sales activities
Heavy competition with e-commerce players casts a shadow over direct selling
South Korean ODMs attract global players
Ageing population presents opportunities for consumer health brands
Table 176 Direct Selling by Category: Value 2016-2021
Table 177 Direct Selling by Category: % Value Growth 2016-2021
Table 178 Direct Selling GBO Company Shares: % Value 2017-2021
Table 179 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 180 Direct Selling Forecasts by Category: Value 2021-2026
Table 181 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in South Korea

KEY DATA FINDINGS

Homeshopping records stable performance
Players receive warnings due to exaggerated advertisements
Hyundai Homeshopping maintains overall leadership of the channel
Live commerce offers competition to homeshopping players
Premium apparel attracts consumers seeking value for money
Product diversification is key to remaining competitive
Table 182 Homeshopping by Category: Value 2016-2021
Table 183 Homeshopping by Category: % Value Growth 2016-2021
Table 184 Homeshopping GBO Company Shares: % Value 2017-2021
Table 185 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 186 Homeshopping Forecasts by Category: Value 2021-2026
Table 187 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in South Korea

KEY DATA FINDINGS

Vaccine rollout boosts partial recovery of vending
Snacks vending most affected by the pandemic
Häagen-Dazs expands into vending
Vending becomes an alternative to store-based outlets
Alcoholic drinks emerge in vending
Extension of product offer boosts growth potential of vending
Table 188 Vending by Category: Value 2016-2021
Table 189 Vending by Category: % Value Growth 2016-2021
Table 190 Vending GBO Company Shares: % Value 2017-2021
Table 191 Vending GBN Brand Shares: % Value 2018-2021
Table 192 Vending Forecasts by Category: Value 2021-2026
Table 193 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in South Korea

KEY DATA FINDINGS

Lingering impact of COVID-19 drives further impressive growth of e-commerce
Consolidation accelerates as players actively participate in mergers and acquisitions
Coupang is leading player in e-commerce
E-commerce’s penetration of total retailing expected to reach record high levels
Direct-to-consumer model becomes a priority for brands
Foreign e-commerce remains an opportunity
Table 194 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 195 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 196 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 197 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 198 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 199 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in South Korea

KEY DATA FINDINGS

Mobile e-commerce benefits from increasing usage of smartphones during pandemic
Livestreaming welcomed by bargain-hunting customers
Kakao Gift reshapes South Koreans’ gifting culture
Mobile e-commerce should retain older consumers
Social media platforms emerge as a new retail channel
Optimising user experience is key to remaining competitive in mobile e-commerce
Table 200 Mobile E-Commerce (Goods): Value 2016-2021
Table 201 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 202 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 203 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in South Korea

KEY DATA FINDINGS

Another dynamic year for food and drink e-commerce
Online channel gains share of fresh food sales
Kurly and Coupang the major players in food and drink e-commerce
Bright prospects for online grocery shopping expected
Supermarkets hold a competitive advantage in Q-commerce
E-commerce is the new opportunity for traditional markets
Table 204 Food and Drink E-Commerce: Value 2016-2021
Table 205 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 206 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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