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Country Report

Retailing in

Retailing in Sweden

125 pages, Jan 2019

US$2,100

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Executive Summary

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Consumers remain cautious despite economic recovery

Sweden’s economy has continued its recovery in 2018, with stronger GDP growth than in 2017, falling unemployment and rising wages, with disposable income further boosted by tax cuts. Despite these positives retailing in Sweden has continued to record only moderate value growth in 2018.

Internet retailing continues to see dynamic growth

Internet retailing continues to see dynamic double-digit value growth in Sweden in 2018, with it now accounting for 10% of all value sales in overall retailing, up from 5% in 2013. One significant factor at the end of the review period has been the dramatic rise in the number of consumers shopping online for their groceries.

ICA sets out strategy for growth as it maintains a strong lead

ICA Sverige AB has maintained a strong lead in retailing in Sweden with it remaining the only player to hold a double-digit value share in 2018. ICA operates a large network of modern grocery retailers including supermarkets, hypermarkets and convenience stores, while it also leads chemists/pharmacies in value terms.

Hypermarkets benefits from new store openings

Aside from non-store retailing, hypermarkets has been the most dynamic channel in 2018 in current value terms with it benefiting from new store openings. These stores are typically located in convenient locations and benefit from a wide product range and spacious aisles.

Retailing set for bright outlook despite challenges

With Sweden expected to continue seeing steady economic growth over the forecast period consumer confidence is likely to further improve, with unemployment set to see a further drop. The most dynamic growth is likely to be seen in internet retailing with the leading modern grocery retailers putting significant investment into developing their online sales.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Retailing in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Sweden?
Who are the leading retailers in Sweden?
How is retailing performing in Sweden?
What is the retailing environment like in Sweden?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Sweden

EXECUTIVE SUMMARY

Consumers remain cautious despite economic recovery

Internet retailing continues to see dynamic growth

ICA sets out strategy for growth as it maintains a strong lead

Hypermarkets benefits from new store openings

Retailing set for bright outlook despite challenges

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer Sales

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Health and Beauty Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Internet retailing represents a growing threat

Chemists/pharmacies sustain growth

Omnichannel approach key to success

COMPETITIVE LANDSCAPE

ICA invests in its store network

Apoteket invests in new store concept

Low-cost retailer enters Sweden

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Housing market wobbles as interest rate rises

Leading players adopting omnichannel approach

Retailers may be forced to look for new opportunities

COMPETITIVE LANDSCAPE

Ikea retains the lead but changes are afoot

Byggmax continues to expand

Fragmented channel led by domestic players

CHANNEL DATA

Table 84 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 85 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 86 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 87 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 88 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 89 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 90 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 91 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 92 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 93 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 94 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 95 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Sweden

HEADLINES

PROSPECTS

Shift to internet retailing continues

Apparel and footwear remains largest category

Homeshopping to continue to decline

COMPETITIVE LANDSCAPE

H&M retains lead but steers consumers towards internet retailing

Leading players invest in digital channel

No future for homeshopping

CHANNEL DATA

Table 96 Homeshopping by Category: Value 2013-2018
Table 97 Homeshopping by Category: % Value Growth 2013-2018
Table 98 Homeshopping GBO Company Shares: % Value 2014-2018
Table 99 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 100 Homeshopping Forecasts by Category: Value 2018-2023
Table 101 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Sweden

HEADLINES

PROSPECTS

New store openings support growth

Sustainability drives competition

Internet retailing set to grow in prominence for groceries

COMPETITIVE LANDSCAPE

ICA Sverige AB retains strong lead

Coop Sverige AB rebrands stores

Consolidated competitive landscape puts off new entrants

CHANNEL DATA

Table 102 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 103 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 104 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 105 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 106 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 107 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 108 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 109 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Sweden

HEADLINES

PROSPECTS

Leading retailers invest in digital services

Non-EU sales impacted by PostNord’s decision to impose VAT

Mobile internet retailing continues to see dynamic growth

COMPETITIVE LANDSCAPE

Netonnet retains lead

Amazon to enter Sweden?

Online marketplaces perform well

CHANNEL DATA

Table 110 Internet Retailing by Category: Value 2013-2018
Table 111 Internet Retailing by Category: % Value Growth 2013-2018
Table 112 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 113 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 114 Internet Retailing Forecasts by Category: Value 2018-2023
Table 115 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Sweden

HEADLINES

PROSPECTS

Mobile internet retailing on the rise

New payment solutions laying the foundations for mobile internet retailing

Innovative apps drive interest

COMPETITIVE LANDSCAPE

Most retailers now offer mobile websites

Leading internet retailers find success with mobile shops

iZettle launches new product for small businesses

CHANNEL DATA

Table 116 Mobile Internet Retailing: Value 2013-2018
Table 117 Mobile Internet Retailing: % Value Growth 2013-2018
Table 118 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 119 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Sweden

HEADLINES

PROSPECTS

Local and organic products remain a key focus for consumers and retailers

Supermarkets faces growing competition from other grocery retailers

Environmental concerns in focus

COMPETITIVE LANDSCAPE

ICA plans for bright future

Axfood remains ICA’s main competitor

Coop rebrands stores

CHANNEL DATA

Table 120 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Supermarkets GBO Company Shares: % Value 2014-2018
Table 123 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 124 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 125 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 126 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 127 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Sweden

HEADLINES

PROSPECTS

Strong competition from modern grocery retailers

Store closures continue to be seen

Provision of additional services supports sales

COMPETITIVE LANDSCAPE

Themed heading 1

Store owners do it My Way

Fragmented channel with independent players

CHANNEL DATA

Table 128 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 129 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 130 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 131 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 132 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 133 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 134 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 135 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 136 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 137 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 138 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 139 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 140 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 141 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 142 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 143 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Sweden

HEADLINES

PROSPECTS

Consumer acceptance of variety stores increases

Variety stores benefit from out-of-town locations

New store opening seen in 2018

COMPETITIVE LANDSCAPE

Rusta retains lead

Price competition likely to intensify

Dollarstore continues its rapid expansion

CHANNEL DATA

Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 146 Variety Stores GBO Company Shares: % Value 2014-2018
Table 147 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 148 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 149 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Sweden

HEADLINES

PROSPECTS

Cashless payment solutions key to future of vending

Hot drinks vending suffers from poor image

Increase in healthier options

COMPETITIVE LANDSCAPE

Selecta extends lead

Coca-Cola turns to innovation

Vending a fragmented category

CHANNEL DATA

Table 152 Vending by Category: Value 2013-2018
Table 153 Vending by Category: % Value Growth 2013-2018
Table 154 Vending GBO Company Shares: % Value 2014-2018
Table 155 Vending GBN Brand Shares: % Value 2015-2018
Table 156 Vending Forecasts by Category: Value 2018-2023
Table 157 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Sweden

PROSPECTS

Apparel and Footwear Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Consumers increasingly going online for apparel and footwear

New store concepts offer potential

Swedish consumers spending less on apparel and footwear

COMPETITIVE LANDSCAPE

H&M retains lead but faces struggles

Uniqlo enters Sweden

Local players performing well

CHANNEL DATA

Table 158 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 159 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 160 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 161 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 162 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 163 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 164 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 165 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Sweden

HEADLINES

PROSPECTS

Rebranding of Coop convenience stores has short-term impact

Locality and demographic changes point to bright future for convenience stores

Digitalisation driving foot traffic

COMPETITIVE LANDSCAPE

ICA focused on convenience and e-commerce

Menigo expands its presence through network of franchisees

Convenience stores offers little potential for new players

CHANNEL DATA

Table 166 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 167 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 168 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 169 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 170 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 171 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 172 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 173 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Sweden

HEADLINES

PROSPECTS

Shopping complexes present a big challenge to department stores

Åhléns embraces internet retailing while NK maintains store-based approach

New focus required if Åhléns is to remain competitive

COMPETITIVE LANDSCAPE

NK benefits from high-quality products and services

Åhléns AB loses share but retains lead

Consolidated channel with little potential for new players

CHANNEL DATA

Table 174 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 175 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 176 Department Stores GBO Company Shares: % Value 2014-2018
Table 177 Department Stores GBN Brand Shares: % Value 2015-2018
Table 178 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 179 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 180 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 181 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Sweden

HEADLINES

PROSPECTS

Companies go online as they lose sales to internet retailing

Digital marketing strategy key to development

Beauty and personal care remains largest category in direct selling

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead direct selling

PM Sweden and Herbalife increase share

International players lead direct selling

CHANNEL DATA

Table 182 Direct Selling by Category: Value 2013-2018
Table 183 Direct Selling by Category: % Value Growth 2013-2018
Table 184 Direct Selling GBO Company Shares: % Value 2014-2018
Table 185 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 186 Direct Selling Forecasts by Category: Value 2018-2023
Table 187 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Sweden

HEADLINES

PROSPECTS

Environmentally conscious Swedes attracted by claims of sustainability

Unique food items drive interest in discounters

Discounters support Flexitarian trend

COMPETITIVE LANDSCAPE

Lidl maintains dominance

Netto plans aggressive store expansion

Consolidated channel presents barrier to entry

CHANNEL DATA

Table 188 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 189 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 190 Discounters GBO Company Shares: % Value 2014-2018
Table 191 Discounters GBN Brand Shares: % Value 2015-2018
Table 192 Discounters LBN Brand Shares: Outlets 2015-2018
Table 193 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 194 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 195 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Mature channel sees more store closures

Internet retailing takes further share from store-based retailers

The future of in-store retailing

COMPETITIVE LANDSCAPE

Elgiganten continues to lead the category

Elon benefits from rebranding and company acquisitions

Media Markt considering presence in Sweden

CHANNEL DATA

Table 196 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 197 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 198 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 199 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 200 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 201 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 202 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 203 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Sweden

HEADLINES

PROSPECTS

After slow start food and drink internet retailing set for dynamic growth

Click-and-collect services remain popular

Home delivery and other services driving growth of the channel

COMPETITIVE LANDSCAPE

Modern grocery retailing giants set to take over from niche players

ICA to invest SEK600 million in e-commerce

Future of meal kits under the spotlight

CHANNEL DATA

Table 204 Food and Drink Internet Retailing: Value 2013-2018
Table 205 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 206 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 207 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 208 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

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Megatrends

Country Report

Retailing in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers remain cautious despite economic recovery

Internet retailing continues to see dynamic growth

ICA sets out strategy for growth as it maintains a strong lead

Hypermarkets benefits from new store openings

Retailing set for bright outlook despite challenges

Samples

Overview

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Table of Contents

Retailing in Sweden

EXECUTIVE SUMMARY

Consumers remain cautious despite economic recovery

Internet retailing continues to see dynamic growth

ICA sets out strategy for growth as it maintains a strong lead

Hypermarkets benefits from new store openings

Retailing set for bright outlook despite challenges

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Health and Beauty Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Internet retailing represents a growing threat

Chemists/pharmacies sustain growth

Omnichannel approach key to success

COMPETITIVE LANDSCAPE

ICA invests in its store network

Apoteket invests in new store concept

Low-cost retailer enters Sweden

CHANNEL DATA

Home and Garden Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Housing market wobbles as interest rate rises

Leading players adopting omnichannel approach

Retailers may be forced to look for new opportunities

COMPETITIVE LANDSCAPE

Ikea retains the lead but changes are afoot

Byggmax continues to expand

Fragmented channel led by domestic players

CHANNEL DATA

Homeshopping in Sweden

HEADLINES

PROSPECTS

Shift to internet retailing continues

Apparel and footwear remains largest category

Homeshopping to continue to decline

COMPETITIVE LANDSCAPE

H&M retains lead but steers consumers towards internet retailing

Leading players invest in digital channel

No future for homeshopping

CHANNEL DATA

Hypermarkets in Sweden

HEADLINES

PROSPECTS

New store openings support growth

Sustainability drives competition

Internet retailing set to grow in prominence for groceries

COMPETITIVE LANDSCAPE

ICA Sverige AB retains strong lead

Coop Sverige AB rebrands stores

Consolidated competitive landscape puts off new entrants

CHANNEL DATA

Internet Retailing in Sweden