Retailing in Sweden

Retailing in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Unmanned stores proliferate as retailers look for new solutions to a changing world

Sustainability a growing concern for Swedes

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer sales

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

A shift to telecommuting and a drop in travel puts a dent in the sales of convenience stores

Unmanned stores on the rise as consumers shun human contact in the face of COVID-19

Coop turns its convenience stores into supermarkets

RECOVERY AND OPPORTUNITIES

Convenience stores face several challenges in the post-COVID-19 world

Convenience stores hold potential as collection points

ICA Sverige set to maintain dominance with further investment expected

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Sweden

KEY DATA FINDINGS

2020 IMPACT

Netto exits the market putting a big hole in the channel

Netto aside, discounters benefit from increased demand due to COVID-19

Lidl continues to expand with strong value proposition

RECOVERY AND OPPORTUNITIES

Low pricing could attract more consumers to discounters as economic pressure mounts

Lidl expected to cement its dominance thanks to ongoing investment

Further consolidation predicted with Pekås being the only other player present

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Sweden

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets continue to thrive in the face of COVID-19 benefiting from low prices and convenience

E-commerce takes some sales away from hypermarkets

Coop taking big strides with new store concept

RECOVERY AND OPPORTUNITIES

What will be the lasting impact of COVID-19 on hypermarkets?

Economic pressures expected to favour hypermarkets

Sustainability is important to consumers and drives the competition

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Sweden

KEY DATA FINDINGS

2020 IMPACT

Supermarkets records healthy growth as consumers spend more on groceries

E-commerce puts pressure on in-store sales as consumers look to socially distance

ICA retains dominance despite growing competition from Coop

RECOVERY AND OPPORTUNITIES

Economic pressures could threaten the growth of supermarkets

Coop reclaiming share as it rebrands its stores

Axfood investing in the future

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers struggle to compete as consumers shift to modern grocery retailers

Increased consumption of alcoholic drinks at home supports Systembolaget’s dominance

Store closures continue as players struggle with higher rents

RECOVERY AND OPPORTUNITIES

Uncertain future for the channel as consumers switch to modern grocery retailers

Systembolaget’s monopoly on alcoholic drinks should ensure its dominance is maintained

Additional services could help traditional grocery retailers survive in an evolving landscape

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Sales slump as consumers avoid non-essential shopping trips

Bankruptcies seen as some players unable to cope with the additional pressures created by COVID-19

Sustainability a key focus of retailers

RECOVERY AND OPPORTUNITIES

Bleak outlook for apparel and footwear specialist retailers

More store closures and bankruptcies anticipated as retailers fight for survival

E-commerce poses a significant threat to the future of store-based apparel and footwear specialist retailers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Demand for electronics and appliances increases due to home seclusion

Home seclusion encourages consumers to replace their old appliances

Leading players respond with new solutions that limit human interaction

RECOVERY AND OPPORTUNITIES

Consumers expected to continue spending more time at home thereby driving demand

E-commerce remains the main threat to electronics and appliance specialist retailers

Added-value services and in-store experiences key to survival

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Social distancing fears take their toll on sales in 2020

Chemists/pharmacies benefits from increased demand for consumer health

Leading players benefit from convenient location of stores

RECOVERY AND OPPORTUNITIES

Stable growth expected for the forecast period once COVID-19 is contained

Beauty specialist retailers facing mounting pressure from e-commerce

Retailers expected to adopt an omnichannel approach to broaden their customer base

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to more consumers looking to improve their home and garden

Health and economic concerns put downward pressure on sales of homewares and home furnishing stores

Ikea pushes consumers towards its e-commerce business in response to COVID-19

RECOVERY AND OPPORTUNITIES

Home working and a buoyant housing market could help support growth

Ikea downsizing its stores

An omnichannel approach seen as increasingly important

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

High traffic locations seen as risky by consumers

Department stores face mounting competition from alternative retailing formats

Department stores late to the party when it comes to e-commerce

RECOVERY AND OPPORTUNITIES

Is there a place for department stores in the future?

Changing working and social habits could put a dampener on sales

The recovery of tourism key to the success of department stores

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

A difficult year for variety stores as consumers take fewer shopping trips

Rusta extends its lead as smaller players struggle to remain competitive

Consumers switch to alternative retailing channels due to COVID-19

RECOVERY AND OPPORTUNITIES

The future of variety stores looks bright thanks to strong value proposition

Price competition expected to intensify

Variety stores eye opportunities outside of town centres

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Sweden

2020 IMPACT

Direct Selling in Sweden

KEY DATA FINDINGS

2020 IMPACT

Direct selling suffers as consumers enact social distancing

Challenge from e-commerce intensifies as consumers prioritise their health and safety

Focus on immunity benefits Herbalife

RECOVERY AND OPPORTUNITIES

Direct selling companies may have to adapt to survive

E-commerce a growing threat to direct selling

International players lead direct selling, with little chance of new entrants

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes more consumers towards e-commerce and away from homeshopping

Homeshopping on television disappearing

Consumers shifting to e-commerce for their apparel and footwear

RECOVERY AND OPPORTUNITIES

Homeshopping faces bleak outlook as consumers shift to e-commerce

Is there a place for homeshopping in the changing Swedish landscape?

Little change expected in the competitive landscape as homeshopping loses its appeal

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Sweden

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts a sizeable dent in sales

Safety concerns another barrier to sales

PPE sales a bright spot in a difficult year for vending

RECOVERY AND OPPORTUNITIES

Once COVID-19 fears start to ease vending should return to growth

Health and wellness expected to have growing influence over product selections in vending

Contactless payments the future of vending

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020
Table 181 Vending by Category: % Value Growth 2015-2020
Table 182 Vending GBO Company Shares: % Value 2016-2020
Table 183 Vending GBN Brand Shares: % Value 2017-2020
Table 184 Vending Forecasts by Category: Value 2020-2025
Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

E-commerce sales soar as consumers remain at home

Consumers and retailers react to the challenges presented by COVID-19

Competition intensifies as players rush to feed off the increased demand for e-commerce

RECOVERY AND OPPORTUNITIES

Growth set to stabilise once COVID-19 is contained

The future is bright for e-commerce

What does the future hold for smaller players as Amazon launches Amazon.se?

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020
Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes more consumers towards mobile e-commerce

Swish a key player in mobile e-commerce

Mobile apps a key competitive advantage

RECOVERY AND OPPORTUNITIES

Mobile e-commerce set for further strong development as consumer confidence grows

Mobile apps expected to remain at the heart of mobile e-commerce

The younger generations born into a digital world

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020
Table 193 Mobile E-Commerce: % Value Growth 2015-2020
Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

Online sales soar as consumers exercise social distancing

COVID-19 serves as the final push for many consumers

Grocery retailers reach out to more vulnerable members of society

RECOVERY AND OPPORTUNITIES

Growth set to stabilise but a bright future remains for food and drink e-commerce

Competition intensifies as MatHem secures significant investment

Players may need to find new ways to stand out from the competition

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020
Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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