Retailing in Sweden

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Sweden?
  • Which are the leading retailers in Retailing in Sweden?
  • How are products distributed in Retailing in Sweden?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Sweden?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Unmanned stores proliferate as retailers look for new solutions to a changing world
Sustainability a growing concern for Swedes
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Summer sales
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

A shift to telecommuting and a drop in travel puts a dent in the sales of convenience stores
Unmanned stores on the rise as consumers shun human contact in the face of COVID-19
Coop turns its convenience stores into supermarkets

RECOVERY AND OPPORTUNITIES

Convenience stores face several challenges in the post-COVID-19 world
Convenience stores hold potential as collection points
ICA Sverige set to maintain dominance with further investment expected

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Sweden

KEY DATA FINDINGS

2020 IMPACT

Netto exits the market putting a big hole in the channel
Netto aside, discounters benefit from increased demand due to COVID-19
Lidl continues to expand with strong value proposition

RECOVERY AND OPPORTUNITIES

Low pricing could attract more consumers to discounters as economic pressure mounts
Lidl expected to cement its dominance thanks to ongoing investment
Further consolidation predicted with Pekås being the only other player present

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Sweden

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets continue to thrive in the face of COVID-19 benefiting from low prices and convenience
E-commerce takes some sales away from hypermarkets
Coop taking big strides with new store concept

RECOVERY AND OPPORTUNITIES

What will be the lasting impact of COVID-19 on hypermarkets?
Economic pressures expected to favour hypermarkets
Sustainability is important to consumers and drives the competition

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Sweden

KEY DATA FINDINGS

2020 IMPACT

Supermarkets records healthy growth as consumers spend more on groceries
E-commerce puts pressure on in-store sales as consumers look to socially distance
ICA retains dominance despite growing competition from Coop

RECOVERY AND OPPORTUNITIES

Economic pressures could threaten the growth of supermarkets
Coop reclaiming share as it rebrands its stores
Axfood investing in the future

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers struggle to compete as consumers shift to modern grocery retailers
Increased consumption of alcoholic drinks at home supports Systembolaget’s dominance
Store closures continue as players struggle with higher rents

RECOVERY AND OPPORTUNITIES

Uncertain future for the channel as consumers switch to modern grocery retailers
Systembolaget’s monopoly on alcoholic drinks should ensure its dominance is maintained
Additional services could help traditional grocery retailers survive in an evolving landscape

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Sales slump as consumers avoid non-essential shopping trips
Bankruptcies seen as some players unable to cope with the additional pressures created by COVID-19
Sustainability a key focus of retailers

RECOVERY AND OPPORTUNITIES

Bleak outlook for apparel and footwear specialist retailers
More store closures and bankruptcies anticipated as retailers fight for survival
E-commerce poses a significant threat to the future of store-based apparel and footwear specialist retailers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Demand for electronics and appliances increases due to home seclusion
Home seclusion encourages consumers to replace their old appliances
Leading players respond with new solutions that limit human interaction

RECOVERY AND OPPORTUNITIES

Consumers expected to continue spending more time at home thereby driving demand
E-commerce remains the main threat to electronics and appliance specialist retailers
Added-value services and in-store experiences key to survival

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Social distancing fears take their toll on sales in 2020
Chemists/pharmacies benefits from increased demand for consumer health
Leading players benefit from convenient location of stores

RECOVERY AND OPPORTUNITIES

Stable growth expected for the forecast period once COVID-19 is contained
Beauty specialist retailers facing mounting pressure from e-commerce
Retailers expected to adopt an omnichannel approach to broaden their customer base

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Sweden

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to more consumers looking to improve their home and garden
Health and economic concerns put downward pressure on sales of homewares and home furnishing stores
Ikea pushes consumers towards its e-commerce business in response to COVID-19

RECOVERY AND OPPORTUNITIES

Home working and a buoyant housing market could help support growth
Ikea downsizing its stores
An omnichannel approach seen as increasingly important

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

High traffic locations seen as risky by consumers
Department stores face mounting competition from alternative retailing formats
Department stores late to the party when it comes to e-commerce

RECOVERY AND OPPORTUNITIES

Is there a place for department stores in the future?
Changing working and social habits could put a dampener on sales
The recovery of tourism key to the success of department stores

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Sweden

KEY DATA FINDINGS

2020 IMPACT

A difficult year for variety stores as consumers take fewer shopping trips
Rusta extends its lead as smaller players struggle to remain competitive
Consumers switch to alternative retailing channels due to COVID-19

RECOVERY AND OPPORTUNITIES

The future of variety stores looks bright thanks to strong value proposition
Price competition expected to intensify
Variety stores eye opportunities outside of town centres

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Sweden

2020 IMPACT

Direct Selling in Sweden

KEY DATA FINDINGS

2020 IMPACT

Direct selling suffers as consumers enact social distancing
Challenge from e-commerce intensifies as consumers prioritise their health and safety
Focus on immunity benefits Herbalife

RECOVERY AND OPPORTUNITIES

Direct selling companies may have to adapt to survive
E-commerce a growing threat to direct selling
International players lead direct selling, with little chance of new entrants

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020 Table 169 Direct Selling by Category: % Value Growth 2015-2020 Table 170 Direct Selling GBO Company Shares: % Value 2016-2020 Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 172 Direct Selling Forecasts by Category: Value 2020-2025 Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes more consumers towards e-commerce and away from homeshopping
Homeshopping on television disappearing
Consumers shifting to e-commerce for their apparel and footwear

RECOVERY AND OPPORTUNITIES

Homeshopping faces bleak outlook as consumers shift to e-commerce
Is there a place for homeshopping in the changing Swedish landscape?
Little change expected in the competitive landscape as homeshopping loses its appeal

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020 Table 175 Homeshopping by Category: % Value Growth 2015-2020 Table 176 Homeshopping GBO Company Shares: % Value 2016-2020 Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 178 Homeshopping Forecasts by Category: Value 2020-2025 Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Sweden

KEY DATA FINDINGS

2020 IMPACT

Home seclusion puts a sizeable dent in sales
Safety concerns another barrier to sales
PPE sales a bright spot in a difficult year for vending

RECOVERY AND OPPORTUNITIES

Once COVID-19 fears start to ease vending should return to growth
Health and wellness expected to have growing influence over product selections in vending
Contactless payments the future of vending

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020 Table 181 Vending by Category: % Value Growth 2015-2020 Table 182 Vending GBO Company Shares: % Value 2016-2020 Table 183 Vending GBN Brand Shares: % Value 2017-2020 Table 184 Vending Forecasts by Category: Value 2020-2025 Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

E-commerce sales soar as consumers remain at home
Consumers and retailers react to the challenges presented by COVID-19
Competition intensifies as players rush to feed off the increased demand for e-commerce

RECOVERY AND OPPORTUNITIES

Growth set to stabilise once COVID-19 is contained
The future is bright for e-commerce
What does the future hold for smaller players as Amazon launches Amazon.se?

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020 Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 188 E-Commerce GBO Company Shares: % Value 2016-2020 Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes more consumers towards mobile e-commerce
Swish a key player in mobile e-commerce
Mobile apps a key competitive advantage

RECOVERY AND OPPORTUNITIES

Mobile e-commerce set for further strong development as consumer confidence grows
Mobile apps expected to remain at the heart of mobile e-commerce
The younger generations born into a digital world

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020 Table 193 Mobile E-Commerce: % Value Growth 2015-2020 Table 194 Mobile E-Commerce Forecasts: Value 2020-2025 Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Sweden

KEY DATA FINDINGS

2020 IMPACT

Online sales soar as consumers exercise social distancing
COVID-19 serves as the final push for many consumers
Grocery retailers reach out to more vulnerable members of society

RECOVERY AND OPPORTUNITIES

Growth set to stabilise but a bright future remains for food and drink e-commerce
Competition intensifies as MatHem secures significant investment
Players may need to find new ways to stand out from the competition

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020 Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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