Retailing in Sweden

Retailing in Sweden

EXECUTIVE SUMMARY

Consumers remain cautious despite economic recovery

E-commerce remains dynamic, but stores fight back with better service

ICA maintains its strong lead

Hypermarkets benefits from new store openings

Retailing set for bright outlook despite challenges

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer sales

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Sweden

HEADLINES

PROSPECTS

Outlet closures have a short-term negative impact on value growth

Partnerships with e-commerce and a focus on service drive foot traffic

Largest competitor is foodservice as the role of convenience stores shifts

COMPETITIVE LANDSCAPE

ICA focuses on convenience and e-commerce

Reitan expands, whilst Coop converts convenience stores to supermarkets

Convenience stores in rural areas helped with government funds

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Sweden

HEADLINES

PROSPECTS

Discounters continue to struggle to be seen as a viable option

Attracting interest with unique foods and plant-based products

Competition from lower-end supermarkets and difficulties due to drought

COMPETITIVE LANDSCAPE

Lidl maintains its dominance through continued expansion

Netto will leave discounters after its purchase by Coop

Consolidation presents a barrier to entry

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Sweden

HEADLINES

PROSPECTS

A slowing of value growth despite new store openings

Sustainability is important to consumers and drives the competition

Hypermarkets benefits from polarisation and cross-border trade

COMPETITIVE LANDSCAPE

ICA Sverige retains its strong lead despite share decline

Coop Sverige rebrands Coop Forum stores as Coop Stora

MaxiMat and City Gross increase their sales

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Sweden

HEADLINES

PROSPECTS

Supermarkets sees a rebound in growth due to various factors

Organic products remain a focus, although less so than in the past

Environmental concerns lead to action by supermarkets

COMPETITIVE LANDSCAPE

ICA plans for a bright future

Axfood remains ICA’s main competitor

Coop rebrands and returns to strong growth, and further consolidation is seen

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Sweden

HEADLINES

PROSPECTS

Strong competition from modern grocery retailers

Store closures continue as players struggle with higher rents

Provision of additional services supports sales

COMPETITIVE LANDSCAPE

State-owned alcohol monopoly Systembolaget is unlikely to lose its dominance

My Way maintains growth by offering additional services

Fragmented channel with independent players, with success for those that specialise

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Consumers increasingly shop online for apparel and footwear

New store concepts offer potential, but many consumers now buy second-hand

Swedish consumers spend less on apparel and footwear but shopping tourism grows

COMPETITIVE LANDSCAPE

H&M struggles to achieve growth, whilst other local players perform well

Uniqlo set to disrupt the channel

Specialists face continued profitability problems

CHANNEL DATA

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Mature channel seeing continuous store closures but value growth

E-commerce takes further share from store-based retailers

The future of store-based retailing

COMPETITIVE LANDSCAPE

Elgiganten continues to lead due to its good reputation

Elon benefits from rebranding and collaboration

Offering added-value or focusing on specific areas can help boost sales

CHANNEL DATA

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Chemists/pharmacies maintains its dominance

The impact of e-commerce starts to be felt in some channels

Omnichannel retailing is likely to be the way forward

COMPETITIVE LANDSCAPE

Apoteket maintains its lead, followed by ICA Sverige

Kicks and Lush open their largest stores

Low-cost retailer Normal expands rapidly in Sweden

CHANNEL DATA

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Sweden

HEADLINES

PROSPECTS

Housing market wobbles as interest rate rises, affecting home and garden products

Retailers may be forced to look for new opportunities and offer better services

Leading players adopt an omnichannel approach

COMPETITIVE LANDSCAPE

Ikea retains its lead, but sales increasingly move online

Local companies dominate and perform well

Electra Gruppen buys EM, and Kid buys Hemtex from ICA

CHANNEL DATA

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Sweden

HEADLINES

PROSPECTS

Shopping complexes present a major challenge to department stores

Åhléns embraces e-commerce while NK maintains a store-based approach

New focus required if Åhléns is to remain competitive

COMPETITIVE LANDSCAPE

Åhléns loses share but retains its lead

NK benefits from high-quality products and services

Consolidated channel with little potential for new players

CHANNEL DATA

Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Sweden

HEADLINES

PROSPECTS

Consumer acceptance of variety stores increases

New store openings and a wide product assortment ensure growth

Variety stores benefit from out-of-town locations

COMPETITIVE LANDSCAPE

Rusta retains and extends its lead

Dollarstore and Flying Tiger Copenhagen continue their rapid expansion

ÖoB fails to carry through its expansion plans

CHANNEL DATA

Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores GBO Company Shares: % Value 2015-2019
Table 172 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 173 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 174 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Sweden

HEADLINES

PROSPECTS

Companies go online as they lose sales to e-commerce

Beauty and personal care remains the largest category within direct selling

An alternative to the gig economy and new methods of direct selling

COMPETITIVE LANDSCAPE

Lesley Cosmetics continues to lead due quality and wide distribution

Varied performances, with some long-established players struggling

International players lead direct selling, with little chance of new entrants

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2014-2019
Table 178 Direct Selling by Category: % Value Growth 2014-2019
Table 179 Direct Selling GBO Company Shares: % Value 2015-2019
Table 180 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 181 Direct Selling Forecasts by Category: Value 2019-2024
Table 182 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Sweden

HEADLINES

PROSPECTS

Decline as the shift to e-commerce continues

Apparel and footwear remains the largest category

Homeshopping set to continue to decline

COMPETITIVE LANDSCAPE

Cellbes retains its lead, but steers consumers towards e-commerce

Several players leave homeshopping

With no future for homeshopping, companies will move to e-commerce

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2014-2019
Table 184 Homeshopping by Category: % Value Growth 2014-2019
Table 185 Homeshopping GBO Company Shares: % Value 2015-2019
Table 186 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 187 Homeshopping Forecasts by Category: Value 2019-2024
Table 188 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Sweden

HEADLINES

PROSPECTS

Growth continues in vending despite difficulties for certain categories

Payment methods are important in vending

Healthier options expected to increase

COMPETITIVE LANDSCAPE

Selecta maintains its lead with its wide product range

Selecta benefits from partnership with Starbucks for higher-quality vended coffee

Vending is a fragmented category

CHANNEL DATA

Table 189 Vending by Category: Value 2014-2019
Table 190 Vending by Category: % Value Growth 2014-2019
Table 191 Vending GBO Company Shares: % Value 2015-2019
Table 192 Vending GBN Brand Shares: % Value 2016-2019
Table 193 Vending Forecasts by Category: Value 2019-2024
Table 194 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Sweden

HEADLINES

PROSPECTS

Leading retailers invest in digital services and the competition becomes fierce

Simpler payments and better delivery are helping to increase e-commerce

Non-EU sales impacted by PostNord’s decision to impose VAT

COMPETITIVE LANDSCAPE

Netonnet maintains its lead, whilst marketplaces perform well

Amazon could potentially enter Sweden

H&M tests an avatar to try and reduce costly returns

CHANNEL DATA

Table 195 E-Commerce by Channel and Category: Value 2014-2019
Table 196 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 197 E-Commerce GBO Company Shares: % Value 2015-2019
Table 198 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 199 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Sweden

HEADLINES

PROSPECTS

Mobile e-commerce continues to see dynamic growth

New payment solutions lay the foundations for mobile e-commerce

Innovative, user-friendly apps drive interest

COMPETITIVE LANDSCAPE

Most retailers now offer mobile websites

New launches to boost mobile e-commerce

Rising sales via mobile e-commerce for Apotea and Zalando

CHANNEL DATA

Table 201 Mobile E-Commerce: Value 2014-2019
Table 202 Mobile E-Commerce: % Value Growth 2014-2019
Table 203 Mobile E-Commerce Forecasts: Value 2019-2024
Table 204 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Sweden

HEADLINES

PROSPECTS

After a slow start, food and drink e-commerce is seeing dynamic growth

Click-and-collect remains popular

Home delivery and other services are driving growth in the channel

COMPETITIVE LANDSCAPE

Modern grocery retailing giants set to take over from niche players

Future of meal kits in question

ICA and Coop invest in food and drink e-commerce

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2014-2019
Table 206 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 207 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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