Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumers remain cautious despite economic recovery
Sweden’s economy maintained its stable recovery in 2019, with rising consumer confidence, a steady unemployment rate and low interest rates, with most consumers still happy to spend. Despite these positive factors, retailing in Sweden continued to record only moderate current value growth in 2019, and saw another year of decline in outlet numbers.
E-commerce remains dynamic, but stores fight back with better service
E-commerce continued to see dynamic double-digit current value growth in Sweden in 2019. One significant factor at the end of the review period was the dramatic rise in the number of consumers shopping online for their groceries.
ICA maintains its strong lead
ICA Sverige maintained its strong lead in retailing in Sweden in value terms in 2019, followed at a distance by Coop Sverige and Axfood. ICA remained the only player to hold a double-digit value share in 2019, although it saw a slight share decline.
Hypermarkets benefits from new store openings
One notable trend in retailing at the end of the review period was that high-end and discount stores were in general winning, whilst the middle segment faced more problems. This polarisation contributed to growth in hypermarkets in 2019, which offer a wide range of products at discount prices, alongside the convenience of one-stop shopping.
Retailing set for bright outlook despite challenges
With Sweden expected to continue seeing steady economic growth over the forecast period, consumer confidence is likely to further improve, with unemployment set to see a further fall. This will lead to even stronger current value growth in retailing in the forecast period than was seen in the review period.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free:
The Retailing in Sweden market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Sweden?
- Who are the leading retailers in Sweden?
- How is retailing performing in Sweden?
- What is the retailing environment like in Sweden?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Sweden
EXECUTIVE SUMMARY
Consumers remain cautious despite economic recovery
E-commerce remains dynamic, but stores fight back with better service
ICA maintains its strong lead
Hypermarkets benefits from new store openings
Retailing set for bright outlook despite challenges
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
Summer sales
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources
Convenience Stores in Sweden
HEADLINES
PROSPECTS
Outlet closures have a short-term negative impact on value growth
Partnerships with e-commerce and a focus on service drive foot traffic
Largest competitor is foodservice as the role of convenience stores shifts
COMPETITIVE LANDSCAPE
ICA focuses on convenience and e-commerce
Reitan expands, whilst Coop converts convenience stores to supermarkets
Convenience stores in rural areas helped with government funds
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Discounters in Sweden
HEADLINES
PROSPECTS
Discounters continue to struggle to be seen as a viable option
Attracting interest with unique foods and plant-based products
Competition from lower-end supermarkets and difficulties due to drought
COMPETITIVE LANDSCAPE
Lidl maintains its dominance through continued expansion
Netto will leave discounters after its purchase by Coop
Consolidation presents a barrier to entry
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Hypermarkets in Sweden
HEADLINES
PROSPECTS
A slowing of value growth despite new store openings
Sustainability is important to consumers and drives the competition
Hypermarkets benefits from polarisation and cross-border trade
COMPETITIVE LANDSCAPE
ICA Sverige retains its strong lead despite share decline
Coop Sverige rebrands Coop Forum stores as Coop Stora
MaxiMat and City Gross increase their sales
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Supermarkets in Sweden
HEADLINES
PROSPECTS
Supermarkets sees a rebound in growth due to various factors
Organic products remain a focus, although less so than in the past
Environmental concerns lead to action by supermarkets
COMPETITIVE LANDSCAPE
ICA plans for a bright future
Axfood remains ICA’s main competitor
Coop rebrands and returns to strong growth, and further consolidation is seen
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Traditional Grocery Retailers in Sweden
HEADLINES
PROSPECTS
Strong competition from modern grocery retailers
Store closures continue as players struggle with higher rents
Provision of additional services supports sales
COMPETITIVE LANDSCAPE
State-owned alcohol monopoly Systembolaget is unlikely to lose its dominance
My Way maintains growth by offering additional services
Fragmented channel with independent players, with success for those that specialise
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Apparel and Footwear Specialist Retailers in Sweden
HEADLINES
PROSPECTS
Consumers increasingly shop online for apparel and footwear
New store concepts offer potential, but many consumers now buy second-hand
Swedish consumers spend less on apparel and footwear but shopping tourism grows
COMPETITIVE LANDSCAPE
H&M struggles to achieve growth, whilst other local players perform well
Uniqlo set to disrupt the channel
Specialists face continued profitability problems
CHANNEL DATA
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Electronics and Appliance Specialist Retailers in Sweden
HEADLINES
PROSPECTS
Mature channel seeing continuous store closures but value growth
E-commerce takes further share from store-based retailers
The future of store-based retailing
COMPETITIVE LANDSCAPE
Elgiganten continues to lead due to its good reputation
Elon benefits from rebranding and collaboration
Offering added-value or focusing on specific areas can help boost sales
CHANNEL DATA
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Health and Beauty Specialist Retailers in Sweden
HEADLINES
PROSPECTS
Chemists/pharmacies maintains its dominance
The impact of e-commerce starts to be felt in some channels
Omnichannel retailing is likely to be the way forward
COMPETITIVE LANDSCAPE
Apoteket maintains its lead, followed by ICA Sverige
Kicks and Lush open their largest stores
Low-cost retailer Normal expands rapidly in Sweden
CHANNEL DATA
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Home and Garden Specialist Retailers in Sweden
HEADLINES
PROSPECTS
Housing market wobbles as interest rate rises, affecting home and garden products
Retailers may be forced to look for new opportunities and offer better services
Leading players adopt an omnichannel approach
COMPETITIVE LANDSCAPE
Ikea retains its lead, but sales increasingly move online
Local companies dominate and perform well
Electra Gruppen buys EM, and Kid buys Hemtex from ICA
CHANNEL DATA
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Department Stores in Sweden
HEADLINES
PROSPECTS
Shopping complexes present a major challenge to department stores
Åhléns embraces e-commerce while NK maintains a store-based approach
New focus required if Åhléns is to remain competitive
COMPETITIVE LANDSCAPE
Åhléns loses share but retains its lead
NK benefits from high-quality products and services
Consolidated channel with little potential for new players
CHANNEL DATA
Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Variety Stores in Sweden
HEADLINES
PROSPECTS
Consumer acceptance of variety stores increases
New store openings and a wide product assortment ensure growth
Variety stores benefit from out-of-town locations
COMPETITIVE LANDSCAPE
Rusta retains and extends its lead
Dollarstore and Flying Tiger Copenhagen continue their rapid expansion
ÖoB fails to carry through its expansion plans
CHANNEL DATA
Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores GBO Company Shares: % Value 2015-2019
Table 172 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 173 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 174 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Direct Selling in Sweden
HEADLINES
PROSPECTS
Companies go online as they lose sales to e-commerce
Beauty and personal care remains the largest category within direct selling
An alternative to the gig economy and new methods of direct selling
COMPETITIVE LANDSCAPE
Lesley Cosmetics continues to lead due quality and wide distribution
Varied performances, with some long-established players struggling
International players lead direct selling, with little chance of new entrants
CHANNEL DATA
Table 177 Direct Selling by Category: Value 2014-2019
Table 178 Direct Selling by Category: % Value Growth 2014-2019
Table 179 Direct Selling GBO Company Shares: % Value 2015-2019
Table 180 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 181 Direct Selling Forecasts by Category: Value 2019-2024
Table 182 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Homeshopping in Sweden
HEADLINES
PROSPECTS
Decline as the shift to e-commerce continues
Apparel and footwear remains the largest category
Homeshopping set to continue to decline
COMPETITIVE LANDSCAPE
Cellbes retains its lead, but steers consumers towards e-commerce
Several players leave homeshopping
With no future for homeshopping, companies will move to e-commerce
CHANNEL DATA
Table 183 Homeshopping by Category: Value 2014-2019
Table 184 Homeshopping by Category: % Value Growth 2014-2019
Table 185 Homeshopping GBO Company Shares: % Value 2015-2019
Table 186 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 187 Homeshopping Forecasts by Category: Value 2019-2024
Table 188 Homeshopping Forecasts by Category: % Value Growth 2019-2024
Vending in Sweden
HEADLINES
PROSPECTS
Growth continues in vending despite difficulties for certain categories
Payment methods are important in vending
Healthier options expected to increase
COMPETITIVE LANDSCAPE
Selecta maintains its lead with its wide product range
Selecta benefits from partnership with Starbucks for higher-quality vended coffee
Vending is a fragmented category
CHANNEL DATA
Table 189 Vending by Category: Value 2014-2019
Table 190 Vending by Category: % Value Growth 2014-2019
Table 191 Vending GBO Company Shares: % Value 2015-2019
Table 192 Vending GBN Brand Shares: % Value 2016-2019
Table 193 Vending Forecasts by Category: Value 2019-2024
Table 194 Vending Forecasts by Category: % Value Growth 2019-2024
E-Commerce in Sweden
HEADLINES
PROSPECTS
Leading retailers invest in digital services and the competition becomes fierce
Simpler payments and better delivery are helping to increase e-commerce
Non-EU sales impacted by PostNord’s decision to impose VAT
COMPETITIVE LANDSCAPE
Netonnet maintains its lead, whilst marketplaces perform well
Amazon could potentially enter Sweden
H&M tests an avatar to try and reduce costly returns
CHANNEL DATA
Table 195 E-Commerce by Channel and Category: Value 2014-2019
Table 196 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 197 E-Commerce GBO Company Shares: % Value 2015-2019
Table 198 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 199 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Mobile E-Commerce in Sweden
HEADLINES
PROSPECTS
Mobile e-commerce continues to see dynamic growth
New payment solutions lay the foundations for mobile e-commerce
Innovative, user-friendly apps drive interest
COMPETITIVE LANDSCAPE
Most retailers now offer mobile websites
New launches to boost mobile e-commerce
Rising sales via mobile e-commerce for Apotea and Zalando
CHANNEL DATA
Table 201 Mobile E-Commerce: Value 2014-2019
Table 202 Mobile E-Commerce: % Value Growth 2014-2019
Table 203 Mobile E-Commerce Forecasts: Value 2019-2024
Table 204 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Food and Drink E-Commerce in Sweden
HEADLINES
PROSPECTS
After a slow start, food and drink e-commerce is seeing dynamic growth
Click-and-collect remains popular
Home delivery and other services are driving growth in the channel
COMPETITIVE LANDSCAPE
Modern grocery retailing giants set to take over from niche players
Future of meal kits in question
ICA and Coop invest in food and drink e-commerce
CHANNEL DATA
Table 205 Food and Drink E-Commerce: Value 2014-2019
Table 206 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 207 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024